champion light

Chapter 295 The Nature of the Media

The scene where Rong Guang met Günter Netzel on TV and had a crush on each other got a good response after it was broadcast.

You must know that Günter Netzel had a lot of dark glory before. Everyone thought that Rongguang was so young and vigorous, so he must give Netzel a blow.

Unexpectedly, Rong Guang was very self-cultivated and polite.

The politeness shown by a young man surprised the Germans.

Even those German audiences who had some prejudice against the Chinese had to praise Rong Guang after watching Rong Guang's performance.

He showed the Germans an unexpected image of the Chinese - he is friendly and talkative, just look at how pleasant his communication with the two hosts and Netzel is.

Rong Guang hadn’t been interviewed by the media before, and everyone thought he was like the Chinese people they had heard of—reticent, gloomy and low-key, refusing to communicate with non-Chinese, hiding in Chinatown to live his own life, full of wariness towards strangers...

But Rong Guang's talkative image flashed on the TV screen subverted many people's inherent impressions and prejudices.

They discovered that Chinese people can also be so cheerful, sunny and lively.

Rong Guang performed so well on German TV that even Rong Guang's mistakes and omissions in the newspaper interview were not taken advantage of by the German media.

Although they can hype the grievances between Rongguang and Timo Brower, because Rongguang's answer was thorny, and the emphasis was on "I don't know him well".

After the show was broadcast, Deborah paid great attention to collecting public opinion responses.

She was delighted with the results.

Through this feedback, she has finalized Rongguang's personal image - that is, cheerful, lively and sunny.

You don't need to deliberately pretend to be deep, and you don't need to be serious, just let Rong Guang keep its true colors.

In terms of image promotion, she will focus on highlighting Rongguang's characteristics in this regard.

※※※

Molly also saw Glory in the rented apartment and participated in an interview with Germany Radio [-].

At that time, she had just finished writing a press release for an interview with Glory.However, she always felt that simply repeating what Rongguang answered in the interview was meaningless and not deep enough.

The editor also asked her to seize this opportunity to dig deeper into the significance of Rong Guang being interviewed by reporters for the first time after she came to Germany.

But she didn't know how to start.

The things interviewed by the print media may be quite new to German readers.But for the Chinese media, it is no longer news.

Except for one reason for his recent change in performance.

But this can't hold up a page...

Yoga training is not very in-depth. Chinese readers are already very clear about Rongguang's training attitude, and it is not a gimmick.

She then focused on Rongguang's answer to her own question about the national team.

"The national team? Uh, I haven't thought about it that much."

What does this answer mean?
Does it mean that I never thought that I might enter the national team, or that I never thought about the national team at all?
If it's the former, that's fine.But what about the latter?

If you take the matter of the national team as an example, it is full of gimmicks.

Molly had even thought about how many people would be interested in her writing, and what topics would be raised.

But...is it okay to do this?

For Rong Guang, this might not be a good thing.

Now domestic fans have high expectations for Rongguang to join the Chinese national team to participate in this year's Asian Cup held in mainland China.

But if you let them know that Rong Guang has never considered joining the national team, I am afraid many people will feel angry, right?

Although they support Rongguang, if Rongguang tells them that he does not want to serve the country, their feelings for Rongguang will undergo subversive changes.The number of people who support Rongguang will also be greatly reduced.

In this regard, Molly believes [-]% in the patriotic enthusiasm of the Chinese people.

If you use this matter to hype yourself, it is tantamount to pushing Rong Guang into the fire pit.

The media needs gimmicks and eyeballs.But journalists should also have their own professional ethics, right?
You can't use all means for the sake of sensational effect, which is harmful to nature and reason, right?
Even if Rongguang really didn't intend to join the national team, that was his personal choice. Molly, who had witnessed how Rongguang grew up in Germany, was unwilling to do anything that would hurt Rongguang.

This is a personal relationship and has nothing to do with career.

But if you don't choose a topic for the national team, what do you do?

Just when she was at a loss, she saw Rong Guang's interview on Germany TV.

Her inspiration came when she saw the scene where Rong Guang answered questions with ease in the TV camera, kept smiling, and finally hugged Netzel, who made Netzel admit his mistake and was impressed by it.

When Yao Ming landed in the American NBA, he showed a new Chinese image in front of the camera, breaking the inherent prejudice of many Americans against the Chinese.

Isn't it the same with Rong Guang's performance?
Look at the change in attitude of even Günter Netzer, who has been blackmailing him all the time, doesn't this explain the problem?
In fact, the responsibilities of Chinese overseas players are not only to play well on the court.Whether they like it or not, they all shoulder the task of spreading the image of China after the reform and opening up.

How you behave in front of so many foreigners represents the image of China and the Chinese people.If you have a bad image and speak rudely, then foreigners will naturally think that's what Chinese people are.

If you are closed and quiet, low-key and reticent, then they think Chinese people are like that.

If you are cheerful and lively, presenting a Chinese image that is completely opposite to their impression, it will change their perception.

Isn't this also a kind of "football diplomacy"?

It was the first time for Rong Guang to be interviewed by the German media, especially the TV station, and his performance was unexpectedly good. I believe it will also change the Germans' views on the Chinese, right?
she thought so.

But did it really work that way?We also have to look at the reaction of German public opinion afterwards.

So Molly decided to wait a day, and the next day she went to collect opinions from the German media.

Let's see if the German media is really paying attention to this matter, and if they have the same idea as her.

It will be more convincing to quote the comments of the German media at that time.

With this in mind, Molly started writing down her ideas on the computer.

※※※

The competition among the media is fierce.

While Molly was still waiting for the German media's reaction to Rong Guang's TV interview, another "Sports Weekly" that was also invited to be interviewed couldn't wait to release the content of the interview and their blockbuster reports.

On Tuesday, everyone who is used to going to the newsstand to buy newspapers will see that "Sports Weekly" is placed in a prominent position.

"Sports Weekly" is regarded as the most successful market-oriented professional newspaper in China. Taking advantage of the Chinese team's entry into the 2002 World Cup finals, they completely surpassed their old rival "Football Weekly".

Buying "Sports Weekly" every Tuesday and Friday has become a regular program for many fans.

Because there are many news channels and cooperative media in Europe, "Sports Weekly" is often able to provide Chinese fans with the first-line news in Europe at the first time, so it is deeply loved by readers and fans.

But today, everyone who reads this newspaper, even those who are not interested in "Sports Weekly", or who are loyal readers of "Football Weekly", can't help but pay for a copy of "Sports Weekly".

Because their headlines today are quite shocking.

"Team China? Rong Guang: Not interested!"

The bold and black title makes this sentence particularly shocking.

what's the situation?
Rong Guang not interested in joining the national team? !
Before, everyone was still looking forward to his appearance in the national team to participate in the Asian Cup held in China this summer.

Why did it suddenly spread that Rong Guang was not interested in joining the national team?

Damn, wouldn't it be that after earning money in advance abroad and becoming famous, it's not like running back and forth to participate in the Chinese team's game?
No, you must see what he said!
So everyone paid for a copy of "Sports Weekly" to see what happened.

In this way, the "Sports Weekly" in major cities was quickly snapped up, and the printing presses in each branch had to be fully powered and worked overtime to reprint to supply the market.

So what did "Sports Weekly" actually say?
"...Our reporter noticed that when answering the question about the Chinese national team, Rongguang was a little indifferent. He said that he had not considered this issue. As a Chinese professional player, is there anything else to consider? Isn't it the goal of every Chinese player to join the Chinese national team? Rongguang did not answer 'I am waiting for the call of the Chinese national team', nor did he answer 'I very much hope to win glory for the country'. Instead, he answered unexpectedly, 'I have not considered it'. I think this answer is meaningful..."

This passage was highlighted in bold in the report.

Let readers notice this paragraph at a glance.They don't need to contact the context to know the core content.

That is Rong Guang has no interest in joining the national team!

※※※

Molly spent the whole day investigating the German media's reaction to Rong Guang's interview with German TV [-], and as she expected, the German media spoke highly of Rong Guang's performance on TV.

This is what she wants to see.

So she began to organize materials and write manuscripts.

The manuscript was written smoothly, because when she was reading those German media reports, she had already typed out countless times, and now she just wrote out what was in her heart.

Wrote it quickly and polished it up.

Just when she was about to send it to the domestic editor by email, she first received a call from the agency from China.

"Molly, what's going on with Rongguang?" The caller was Li Yusheng, the editor-in-chief of the club's domestic football department.

This makes Molly a little strange. She is a reporter for European football and has nothing to do with domestic football.

And the question of editor-in-chief Li is also very strange, what is "what's going on with Rongguang"?
"What's the matter, Mr. Li?"

""Sports Weekly" said that Rong Guang didn't want to join the national team. Is this true? We didn't see any relevant content in the interview draft you sent back..."

Molly didn't hear what Li Yusheng said later.Her mind was filled with his first words—"Sports Weekly said that Rong Guang didn't want to join the national team... Rong Guang didn't want to join the national team... didn't want to join the national team..."

How could she have forgotten?
Even if she has high demands on her professional ethics, not everyone will demand the same from herself!
The media, after all, is still controlled by a group of people who fear the world will not be chaotic...

(End of this chapter)