The Godfather of Greenery

Chapter 363
"It seems that London is not as scary as you said!"

The man was still sitting on the plane flying from Spain to London. Daniel Alves looked out from the window of the plane and saw London under the strong sunlight. Layer of golden light.

"It's really a beautiful city!" Alves said to his agent Jose Buster with a smile.

Not long after, they appeared in the departure hall of Heathrow Airport, and saw a fat man standing at the gate of the hall, holding a card with the name of Alves written on it with a pen, it was just a word, it was a bit ugly up.

"Hello, Mr. Shepas!" Alves walked over and held out his hand to Roland.

"Hello, Daniel, Jose!" Roland immediately greeted the two, "The car is outside, please follow me!"

After getting in the car, I immediately drove from Heathrow Airport to M25, the ring expressway, and then drove all the way.

Along the way, Roland Shepas kept talking to Alves, who was sitting in the back row, asking about his situation, such as whether his family would also come, how many people there were in his family, and his living conditions. Habits and so on, these are all to help him find a house. This is also a new policy implemented by Tottenham Hotspur after Ye Qiu came to power.

After all, players are the core assets of a club. Serving players well and letting them play wholeheartedly on the football field is what all football clubs should do, but it has always been ignored.

Alves was a little surprised by Tottenham Hotspur's move, but he also appreciated it, because he was still worried that he was unfamiliar with the place where he was born. When he first came to London, finding a house might become a problem. It is a difficult thing, but now it seems that there is no need to worry, because Tottenham Hotspur are already prepared for it.

M25 is a ring expressway at the outermost edge of Greater London. It just passes by the north of Enfield. From the expressway, you can see from a distance that there are engineering teams conducting investigations and explorations in the vast and vast north, and there are also excavations. The machine is widening the river.

"That's our new training base, Theobald, and it's expected to be put into use in a year!" Roland introduced to Alves with a smile while driving, "We bought all of that large area. The total area reaches more than 500 mu.”

"More than 500 mu?" Alves didn't have much idea about this area, but his manager Jose Buster was amazed when he heard it. This area is also too large. It is probably the largest in Europe. right?

Alves also sighed with emotion from the agent's exclamation, "Can such a large area be built in one year?"

"Don't worry, the club has a plan for this!" Roland laughed. "We plan to divide it into two steps. One year later, we will arrange for the first team to enter first. Two years later, the youth training camp will be established. Three years later, the overall greening and facilities will be completed. At that time, it will not only be a five-star modern training base, but also a very beautiful, exquisite and graceful garden.”

"Garden?" Alves smiled.

"Did you see those excavators? They are widening the river. Here is a dense forest. In the past, Hertfordshire introduced a tributary from the River Lee next to it for irrigation, but it is now deserted, but the tributary is still there. exist."

The Lee River, which is the area where the Olympic venue Lee Valley Whitecaps Center is located, is a long-established river channel that flows into the Thames River from north to south, and there are many tributaries along the river, which directly drive the irrigation along both sides of the river. It is a very important river.

This river named Theobald is one of the tributaries of the Lee River. Interestingly, it is almost a circle around the entire piece of land bought by Tottenham Hotspur, in a rectangular shape. But there is another narrow tributary running horizontally in the middle, like a sun character falling sideways, and there is a small artificially dug lake in the middle.

Both Ye Qiu and Eliza felt that this was definitely the best protective fence, so they decided to widen and reinforce the river channel, leaving the surrounding trees to form an excellent natural barrier, because once it was built, no one would be able to protect it. There is only one way to enter Theobald Base, and that is the main gate.

Not only that, Ye Qiu also decided to expand and renovate the lake in the middle of the Japanese character, making it a finishing touch for Theobald base, and he has also hired a professional architectural design company, planning to make a new design for Theobald. The architectural design of the German base, from the overall layout to the architectural style, must be integrated.

Ye Qiu has always felt that Jonathan Ivey's design style is very suitable for his own taste, and this guy also designs his own house and decoration, so this time Ye Qiu made a special trip to let him participate in this design.

Of course, doing so will inevitably lead to budget overruns for the entire training base, but Ye Qiu said that he must do it no matter what, because money is hard to buy, and he has always been like this, or he must not do it. Just do the best.

During Roland's introduction all the way, Alves and Buster were full of surprises, because they found that Tottenham Hotspur was willing to invest nearly [-] million euros for a training base. How luxurious the base will be, it is said that after completion, it will be the top training center in Europe and even the world.

After looking at each other, Buster, the agent who was still a little bit resistant to let Alves switch to Tottenham Hotspur, has changed a little bit now, because he really found that Tottenham Hotspur is rich and powerful now. .

In fact, they didn't know that Ye Qiu gradually realized that he had no money left.

It cost 7000 million euros to buy the club, and after consulting several construction companies, Ye Qiu felt that the initial budget for the new training base was [-] million euros. The required character, it is estimated that the budget must be exceeded, but I don't know how much.

In the transfer market, Tottenham Hotspur is profitable, but currently Tottenham Hotspur is preparing to discuss cooperation with the London City Government to build the London Bowl. If the negotiation is successful, Tottenham Hotspur At least another [-] million euros must be invested in this deal, so that the stadium and some surrounding land can be obtained after the Olympics.

In addition, Tottenham Hotspur must also give up White Hart Lane in exchange.

Moreover, the daily operation of the club has to be considered. The salaries of the players, staff and staff are all things that Ye Qiu has to consider and bear. Although the sponsorship money from the two major sponsors, Adidas and Vodafone, is about to arrive, the team's marketing department has also started to pay for it. It is also expected to get a lot of income when it starts to operate on stadium advertisements and other aspects.

The season ticket sales for the new season are very good. The arrival of Ye Qiu and the team's operation in the transfer market this summer have made many fans look forward to Tottenham Hotspur in the new season. Therefore, season ticket sales And the booking of the VIP box is very ideal, and I have to thank the previous ones here, because they dismantled part of the east and west stands and transformed them into VIP boxes.

Season ticket sales for Tottenham Hotspur this season have been good, partly because Ye Qiu didn't raise ticket prices.

Ticket prices for the Premier League this year have generally increased. Chelsea’s season ticket has risen to £650, the highest is £840, Arsenal’s is the lowest £720, and the highest is £650. Manchester United is relatively low. , Season tickets also reached [-] pounds and a maximum of [-] pounds.

Tottenham Hotspur is located in the London area, and the price level and spending power must be higher than those of Manchester and Liverpool in the north, and the effort to run a team here must be higher, so for a long time, several clubs in London The ticket price of the team is higher than that of the northern team.

Even if Tottenham didn't increase the price of tickets this season, the lowest level was still [-], and the highest level was [-] pounds. The latter was basically aimed at a very small number of high-end business people.

In fact, this is really nothing to be surprised about. As a newly promoted, Crystal Palace has a minimum of 1000 and a maximum of [-] and [-]. Compared with Tottenham, it is really not much better, but he is only a newly promoted, while Tottenham was last season. Premier League fifth.

Of course, this is only the [-] home games of the Premier League, and European matches are counted separately.

At present, Manchester United is the best selling season ticket. The Red Devils have sold out all the season tickets, leaving only a part of the mobile tickets, and the others are sold out. Arsenal moved into a new stadium this season, plus this team The team is now very short of money to build a house, so the ticket price has increased the most, but the sales situation is still very good, and Chelsea is the same.

Tottenham Hotspur still have some season tickets that have not been sold yet, but Ye Qiu is not in a hurry at all, and he will not take the initiative to follow other clubs to worry about attendance and lower the price, because that will definitely make those already bought Season ticket fans are dissatisfied.

I remember a story in a book: Boys tell girls, I am the best, I can guarantee you happiness, stay with me, this way is called selling.

The boy said to the girl, I have several properties, stay with me, and they will all be yours in the future. This is a promotion.

Boys don't confess to girls at all, but girls are fascinated by boys' temperament and demeanor. This is marketing.

A girl doesn't know a guy, but all her friends rave about him, that's the brand!

Both Manchester United and Arsenal have built their brands. The long-term management of Ferguson and Wenger has deeply imprinted on these two clubs, and they were the two strongest teams in the Premier League in the past, so they have formed The brand effect has been recognized by all the fans, and they all feel that going to the game between these two teams will definitely not be a loss.

From a certain point of view, no fan wants to pay a lot of money to watch a home game, but seeing a loss is absolutely as disgusting as eating a cockroach when you eat noodles, so they don’t Feel free to buy Tottenham Hotspur tickets.

If you lower the price now, it is marketing and promotion. I believe everyone knows that sales promotion is the most offensive, and promotion is often worrying, because everyone knows that buying is not as smart as selling. The wool comes from the sheep. reason.

Therefore, whether Ye Qiu's sponsorship and business strategy for Zeus mobile phone or Tottenham Hotspur is mainly based on marketing and building his own brand, he hopes to use this to attract consumers, sponsors and fans.

Therefore, after the Zeus mobile phone was launched, it did not keep reducing the price like other mobile phones, but it will wait until the hardware price drops to a certain level, or when considering the sales prospect, it will give some preferential measures and hold some activities to continue to attract consumers. Definitely not going to drop the price.

The marketing and ticket price strategies for Tottenham Hotspur were formulated jointly by Ye Qiu, Eliza Moon and some marketing personnel of the company, and Ye Qiu also signed and agreed to it, so when he was in his office When I saw the sales report submitted by the sales department, I felt that I had no money on the one hand, but felt normal on the other hand.

With the results of the team's warm-up match released at the beginning of the season, it is believed that the sales of season tickets will gradually become popular.

After Ye Qiu closed the report in his hand and put it on the table, he felt a heavy burden on his shoulders, and frankly speaking, the promise was indeed well made, but fulfilling the promise was not an easy task.

Franck Ribery called him just now, saying that after the World Cup, he will not continue his vacation and will go directly to the team to report, and will return to London on time for the training day. He also flattered that he can't wait to return to Yemen Qiu works under his command.

As for this scarred face, Ye Qiu thought it was funny when he thought about it, and he was able to get by with that bit of flattery.

When Ye Qiu thought of Ribery, he also looked out the window of the chairman's office on the second floor of White Hart Lane and saw Roland's Mercedes driving into the parking lot in front of White Hart Lane.

White Hart Lane is surrounded by residential areas, and there is almost no space. There is only a small parking lot in front, which is specially used to park the club staff and some high-end business fans on match days, as well as the buses of the home and away teams, etc. Fans can either go outside to find a parking space by themselves, or come by bus or subway.

Not long after, Roland knocked on the door of Ye Qiu's office with Daniel Alves and his manager Jose Buster, and Ye Qiu had been waiting for them.

Just yesterday, Tottenham Hotspur finally reached an agreement with Sevilla. Tottenham introduced Brazilian star Daniel Alves from Sevilla with a cash payment of 900 million euros. The Brazilian player has not yet met the required number of appearances in the national team, but he has already obtained Spanish citizenship and there is no problem joining Tottenham.

This transfer is bound to make Liverpool's Benitez curse, because he has been pursuing Daniel Alves all summer, but he obviously hopes to strengthen the team's striker, because he knows very well that Liverpool's crux is On the front line, that's why he spent so much money to bring in Robbie Keane from Tottenham Hotspur.

Also because of the introduction of Robbie Keane, Liverpool lacked operating funds in the transfer market, and their plan to introduce Daniel Alves was frustrated, even if they offered a transfer price of 100 million euros, but that It is an installment payment, and the down payment is less than 300 million, but Tottenham Hotspur directly issued 900 million euros in cash.

In contrast, Sevilla is more willing to pay in cash, and Daniel Alves also hopes to join Tottenham Hotspur, because Ye Qiu has contacted him and promised to give him the best performance in the new season Space, so that he can create a career in Tottenham Hotspur and the Premier League.

In La Liga, Sevilla has always been inferior to Real Madrid, Barcelona and Valencia, and it is difficult to make a difference. Even if Sevilla won the UEFA Cup last season, they still missed the Champions League this season. In everyone's eyes, last season was almost the limit of Sevilla.

Going to a platform with more breakthrough potential to prove yourself is a good choice, and everyone knows that Ye Qiu's Tottenham Hotspur is ambitious, investing nearly [-] million euros this summer. Going with the champion.

This is also the current view of many people on Tottenham Hotspur. They feel that this team has great ambitions. At least from the new training base and the player transfer market, it can be seen that Ye Qiu's ambitions are not low.

A few years have passed since joining Sevilla from a little-known little guy. Alves is now a well-known right back in Europe. Although Maicon and Cicinho are in the front, he can't join the Brazilian national team for the time being. , but Alves was the best player in the UEFA Cup last season, which shows that his strength is not bad.

900 million euros to get Daniel? Alves, Ye Qiu thinks it's worth it!
It was the first time he had just arrived and had a face-to-face conversation with Ye Qiu. Alves was somewhat cautious, but Ye Qiu reassured him with a promise that Tottenham Hotspur's main right-back in the new season must belong to him. .

"You know, I've always been very much in favor of the full-backs being involved, at Ajax and at Chelsea, because I'm convinced that the full-backs are more stealthy and more unexpected when they come in, the threat they create. It is also bigger, so I also plan to keep the full-backs actively involved in the attack in the new season."

"But you should also know that I have always emphasized overall defense, so I also require every player to have the awareness of doing their best for the team's defense, including anyone!"

"I understand!" Alves nodded. Ye Qiu had already mentioned these things when he called him. I realized that not only the right wing must actively participate in the offense, but Tottenham Hotspur's left wing will also actively participate in the offense.

Tottenham Hotspur will play attacking football in the new season!

This is also Ye Qiu's reflection on his two years at Chelsea, because he really found that during his two years at Chelsea, from a tactical point of view, he hardly made much progress, and it could even be said to have stagnated. The reason is very simple, after having a group of outstanding superstars, in order to guarantee the results!
But now, he feels that he has to make changes and adjustments. What he wants is a team that is completely his own, so he will implement his offensive football and tactical concepts in Tottenham Hotspur .

However, he is also prepared to endure short-term labor pains for this goal!

(End of this chapter)