The Godfather of Greenery

Chapter 381 News War

When Eliza Moon was in Madrid discussing Beckham's move to Tottenham Hotspur with Real Madrid, the Beckhams and his agent Simon Fowler, Tottenham in London Tottenham News Director Robert Milson also received a call from Ye Qiu in the middle of the night.

"Finished?" Robert Milson couldn't wait to connect after seeing the caller ID.

He had been waiting for this call all day, and when he got home, he was even worried that his wife and children would be disturbed, so he went to sleep in the study to wait for this call, so when Ye Qiu's call came Come on, his expression looks a little excited and excited.

"It's done!" Ye Qiu on the phone was a little tired. He flew from London to Madrid all day, and then met with Beckham, Mijatovic, and Calderon non-stop. After the transfer, he participated in the negotiation of Beckham's salary contract, so it is impossible to say that he is not tired.

"On January 1st, as soon as the winter break starts, he will belong to us!" Tiredness is very tiring, but the results are also very fruitful.

"Yeah!" Robert Milson clenched his fists and cheered. He is from England, so he is very aware of Beckham's influence in this country. To be able to beat Chelsea and other teams to win Beckham is a big deal for Tottenham. As far as Thorn is concerned, it is definitely a victory.

"Don't get too excited, Robert!" Ye Qiu still trusts and affirms the director of the news department whom he personally recruited and appointed, "Joining the team on January 1, he will play Liverpool away. How do you announce it?"

If it's other players, then of course there's nothing to say, you can do whatever you want. For example, some unknown players will come as soon as they come. No one will care, but the problem is that this time it is Beckham who joined.

Whether it is Tottenham Hotspur or Beckham himself, they all attach great importance to this transfer. Of course, it goes without saying at the competitive level. Ye Qiu and Beckham both attach great importance to it, but they also attach great importance to it at the commercial level. , Because this is very beneficial to both parties, at least in the agreement reached, Tottenham Hotspur can also benefit from the operation of Beckham's portrait rights.

But it is not the direct share of Real Madrid, but the income from the operation of Tottenham Hotspur, and the club can share half of it.

Of course, there are many, many details involved, and because of this, Eliza and her assistant spent a whole night talking with Simon Fowler and the Beckhams before finalizing the personal treatment contract. A general framework, more details will continue tomorrow.

"I've seen the schedule. After Liverpool, the next game is the FA Cup, which is also an away game, and then the first leg of the Carabao Cup semi-final, which is an away game against Arsenal. We have three away games in a row. The most recent home game was played on the 13th. Newcastle." Robert Milson was also prepared for this matter.

"So, my opinion is that the debut ceremony is scheduled for the match against Newcastle, and the players will directly participate in the match against Liverpool!" Robert Milson knew very well how much Ye Qiu valued and expected Beckham. Even a little impatient.

"By the way, how are the negotiations with Real Madrid and Beckham going?" Robert Milson asked with concern.

"500 million euros, and the player joins the team with a salary cut."

At present, for Tottenham Hotspur, Beckham's salary is still too high, which is a bit ridiculously high, so in the negotiation with Tottenham Hotspur, Beckham's salary requirements are not very high. Gao, what he wanted was the main position, and Ye Qiu had made a promise before.

"Simon Fowler, Beckham and his wife will leave for London on the same plane as us tomorrow morning. They hope to see a detailed promotional plan by then." Ye Qiu said with a smile. Who doesn't pay attention to returning to the Premier League?
"I will call the major newspapers directly at night. I can guarantee that when you arrive at the airport tomorrow, there will be a large group of reporters blocking you at the airport, but remember, don't accept too many interviews at that time. It revolves around football, if a reporter asks why Beckham was brought in, or why Beckham returns to the Premier League, they will all say it is for playing football, for Tottenham Hotspur."

Ye Qiu nodded. Robert Milson has very rich experience in media work. He plays a very important role in the club. Ye Qiu even intends to promote him to be Eliza Moon's deputy. You know, the chief CEO of the club is There are only two assistants, and Ye Qiu's idea is that one is Robert Milson, and the other is in charge of marketing.

In the past six months since entering Tottenham Hotspur, news and news about Tottenham Hotspur have appeared in major newspapers almost every day, and the media around the world have given them reprints and attention. Among them is Robert Milson He contributed a lot, and when the team's performance fluctuated greatly and the performance was not satisfactory, his operation behind the scenes also ensured the stability of Tottenham Hotspur.

This is a very experienced media worker, his work is even as detailed as how to help the players answer the media's questions, and sometimes it is even accurate to every word and every word, and all of them are used to it.

"What are you going to do?"

Robert Milson smiled on the phone, "You mean the transfer fee?"

Ye Qiu hummed. With Beckham's influence and worth, when such a transfer fee is announced, everyone will only think that Beckham is on the verge of dying. It is also proving this point. If it is not the sun, then Beckham should go directly to the giants.

"This kind of thing depends on which angle you look at it from!" Robert Milson laughed, "Perhaps many people will say that the transfer fee of 500 million euros proves that Beckham is far from what it used to be, and The current media is very interested in this kind of inside story, we can't hide it, so we might as well just be quicker, don't cover it up, and announce it directly."

Ye Qiu didn't speak, he was waiting to hear Robert Milson's detailed plan.

"Five million euros is indeed a self-defeating price for a superstar, but we don't need to focus on this point at all, but we should take the initiative to talk about Beckham's contract with only half a year left, and the fact that he is in Real Madrid. How he is not trusted, and in order to re-prove himself and express himself, he is willing to cut his salary and join Tottenham Hotspur."

If Beckham switched to another team for 500 million euros, maybe they considered concealing the transfer fee, but the media will definitely focus on this point and keep digging, and sooner or later it will be discovered, even the transfer fee It will become the focus of all the media and fans, because everyone has a novelty psychology.

But if you take the initiative to announce and explain why it is so low, it will be easier for everyone to accept it, and this will also help Tottenham Hotspur guide the media's remarks to another direction that is beneficial to the players and the club.

"I will immediately draft a press release tomorrow and fax it to major European mainstream media to introduce the entire transfer process in detail, but the focus is on how Beckham was squeezed out by Capello in Real Madrid, how he was not trusted, how Insist on training to ensure that I can play games at any time."

According to Robert Milson's idea, it is to shape Beckham into a professional player who insists on training every day to ensure his state and is ready to play anytime and anywhere even if he is given up by the club and the head coach. Tottenham Hotspur To play the role of bringing him out of the mud and bringing the English super icon back to the Premier League at a critical moment.

Of course, in order not to affect the relationship between Tottenham Hotspur and Real Madrid, the wording is very important, and to use the common saying in the media, it is not to speak too plainly, but to give readers some relevant hints between the lines, Let them be convinced, and turn the original unfavorable factors into an important opportunity of great benefit to the players and the club.

In a crisis, there is an opportunity.

It is impossible for any football club to be without problems from top to bottom, from the inside to the outside. On the contrary, there must be many, many problems. Since Ye Qiu took charge of Tottenham Hotspur, no matter what they encounter Regardless of whether the media and reporters know about the problem, they will take the initiative to speak out on their own.

Of course, they all selectively say things that can be said that will not have a major impact. For example, there are still very few media who are questioning Tottenham Hotspur’s introduction of four players from Ajax. However, because Tottenham Hotspur has always taken the initiative to confess and clarify, it gives people a very active impression, and such doubts have become conspiracy theories.

This time Robert Milson did the same. He took the initiative to expose his shortcomings and told everyone that Beckham’s transfer fee was only 500 million euros, which was very low, very cheap, and even very worthless. Reporters and the media can no longer talk about this matter. On the contrary, many people even think that Tottenham Hotspur have found a big deal.

Then explain why it is so cheap, and then go deeper into the boot and transfer, and finally complete a beautiful PR!

"Very good, Robert, hurry up and deal with this matter, we will contact you tomorrow!" Ye Qiu was also a little sleepy.

"Don't worry, leave it to me!" Robert Milson replied with a smile.

He was a little sleepy at first, but now he can't sleep at all, because he knows very well that if the battle starts tomorrow, if the team's results and Beckham's performance are a little better, it will undoubtedly become A great opportunity for Tottenham Hotspur's strong rise.

The reason is simple. For a long time to come, Tottenham Hotspur will appear in front of everyone as the hero who saved the England flag Beckham, and this image will also help Tottenham Hotspur win more The support and recognition of many Beckham fans in England and around the world.

This is a news war, but also a marketing war!
When Ye Qiu, Eliza Moon, the Beckhams, Simon Fowler and the staff of both parties arrived at London Heathrow Airport, not only a group of people who heard the news appeared in the waiting hall Reporters, TV stations, and even hundreds of fans from afar warmly greeted them there.

As soon as they saw them walk out of the gate, all the reporters and media immediately rushed forward, blocking their group at the scene, and the airport ground staff and security guards immediately stepped forward to maintain order.

Ye Qiu, Beckham and the others had already communicated on the plane, so this time, the matter of dealing with the media was handed over to Ye Qiu and Beckham. Looking forward to the future prospects.

"I believe that all fans will not doubt Beckham's strength as a professional player. Maybe many people will misunderstand him, but I am very very clear that he is one of the best professional players in the world. I also firmly believe that he will make a huge difference to Tottenham Hotspur, he is a player that our team desperately needs!"

Ye Qiu gave such an explanation as to why the team brought in Beckham.

"I don't know why he won't be trusted in Real Madrid. There may be many different factors, but I believe that the 31-year-old David Beckham is still the best and most powerful player in the world. Professional player, and he will prove it soon, I have no doubts about it!"

For getting such a high evaluation from Ye Qiu, Beckham also reciprocated.

"I've always wanted to go back to the Premier League, back to London, I like it here, Tottenham Hotspur have shown a touching sincerity in a few contacts, and Mr Ye Qiu is the best player in football today. Manager, I have always wanted to play and play under his guidance and I hope to help Tottenham with my performance."

"During the conversation with me, Mr. Ye Qiu showed his unique understanding of football, and also showed his thoughts and prospects for Tottenham Hotspur, which made me feel that Tottenham Hotspur is a There is no way for me to refuse an invitation from a top team that is going from strength to strength and on its way to a strong future."

"Returning to the Premier League, I hope to prove my strength again. I hope that in the future, when all fans mention the name David Beckham, the first thing that comes to mind is that he is a hard-working professional player!"

Soon, the Tottenham Hotspur staff who had arranged to pick them up politely separated the reporters and the media, and greeted the group of people out of the terminal hall. All the reporters and fans chased after them, and even more More and more fans who heard the news gathered in the parking lot.

Beckham's appeal is indeed extraordinary, especially the promotional slogan of his return to the Premier League makes England fans excited, because he is the most influential idol and banner figure in English football at the moment, and no one can match it .

After exiting Heathrow Airport, along the highway around the city, passing the Theobald training base, this training base has completed the main construction of the training building and the first team training ground, and the artificial river surrounding the training base has also been widened and closed. After the reinforcement is completed, the decoration and the introduction and installation of facilities will be carried out next.

According to the current preliminary plan, the total cost of this training base will exceed 8000 million euros. This is a very amazing project in football all over the world. However, after the renderings of the entire training base came out, fans all over the world were amazed. Describe this training base as a garden-style building full of artistic beauty.

Hertfordshire intends to turn this training base and the nearby Whitecaps Center into a landmark building in southern Hertfordshire, playing the tourism card, and Theobold of Tottenham Hotspur The German training base will be fully completed and put into use earlier than the Lee Valley Whitecaps Center.

Although they just pass by the highway, from a distance, both the Beckhams and Simon Fowler can feel the investment of Tottenham Hotspur in this project, 8000 million euros, can invest so much Tottenham Hotspur may have to spend a huge amount of money to build such a world's most advanced training base.

And according to Ye Qiu's introduction, the reason why this training base costs so much money is because of its large area and beautiful environment. What's more important is the advanced equipment, which almost represents the forefront of current technology, and this training base After that, the annual maintenance will also cost a lot of money.

However, according to the forecast of Tottenham Hotspur's marketing department, tourism income will also become a very important source of income for Tottenham Hotspur to subsidize the expenses of Theobald training base in the future, and a reserve stadium has also been built here. The small stadiums used by the football team and the youth team are also well-equipped and the ticket prices are low, which will attract more fans to pay attention to the team's youth training.

When the group arrived at the White Hart Lane Stadium, there were also a lot of Tottenham Hotspur fans gathered outside the gate. They all received the news that Beckham arrived in London today, and they came to the White Hart Lane Stadium to wait.

After getting off the car, Beckham did not forget to sign autographs for the fans, but due to time constraints, he could not communicate more, so he went directly to the office of the White Hart Lane Stadium. At this time, the administration office on the second floor of the White Hart Lane Stadium It's like fighting a war.

Everyone in the news department and the marketing department is meeting in the meeting room. I heard that they have been called for the meeting since six o'clock in the morning. Until now, it is almost noon and it has not ended yet. From time to time, some discussions and even The sound of quarreling.

After arriving at the White Hart Lane Stadium, Eliza Moon went to the conference room to participate in the meeting, while Ye Qiu entertained the Beckhams and Simon Fowler to his office, and introduced them in detail. Everything about the White Hart Lane Stadium, especially about the team's next focus on the London Olympic Stadium.

Ye Qiu firmly believes that with the joining of Beckham, as long as the team's performance can maintain the current situation, it will not be a big problem to negotiate this cooperation. After all, everyone knows that the London Olympic Committee is short of money, and the Olympics are over. In the end, some venues that can be dismantled will be demolished, but how to continue to use and maintain a building that cannot be dismantled like the Olympic Stadium has long been a big problem. After taking over, they have no reason to refuse.

With Beckham, the Olympic ambassador, and Tottenham Hotspur, the London team, joining forces, Ye Qiu is full of expectations for the future prospects of the team.

After Eliza Moon participated, it didn't take long for the plan to be released.

When the Beckhams and Simon Fowler saw the plan discussed by Tottenham Hotspur in just a few hours, including press public relations, commercial marketing and other aspects, they were obviously Somewhat amazed, not just perfect, but very professional, excellent.

This also further deepened the impression of Beckham and others on Tottenham Hotspur, and agreed to implement this plan.

Thus, the Ministry of Administration started a new round of war!

(End of this chapter)