The Godfather of Greenery

Super high price
For people living in London, the most impressive memory of Christmas every year is the cold.

Many times, Christmas isn't just Santa with a white beard, turkey and pumpkin pie, but it also comes with snow.

But this year's Christmas is obviously very different from previous years. The reason is very simple. For the first time this year, almost all shops and sellers put up promotional slogans and slogans to celebrate Christmas early.

When you walk to Oxford Street, you can see the slogans of discounts and promotions almost everywhere. When you open major newspapers in the UK, all you see are full pages of advertisements and promotions. When you chat with friends, what you can hear Almost all the topics mentioned are related to bankruptcy and bankruptcy.

The Guardian previously made an exclusive interview, saying that the European debt crisis will enter a severe winter from now on, the retail industry and shopping malls will be hit hard, and almost the entire European economy will enter a long-term depression.

"We're going to have a Christmas with no hope in sight!"

Woolworths, a supermarket chain with a history of more than [-] years, declared bankruptcy after entering December, and this almost triggered a series of chain reactions. Countless department stores and shopping malls announced clearance sales because they had to sell Christmas returns enough funds to survive this severe winter.

The previous Christmas shopping spree started after Christmas, that is, the Boxing Day on the 26th, but this year it started to carry out overwhelming publicity and promotion after entering the middle of December, not just some Small shops and small stores, even all the brand-name stores and luxury goods stores, are selling big prices.

Because they have to get back the funds before Christmas to pay staff salaries and bonuses, pay the store rent for the next quarter and a series of expenses, all of which have contributed to their crazy price cuts that are almost desperate, with professional Andy? According to Gretel, this is unprecedented.

According to the survey and statistics of the British media, the price of the retail industry has dropped by at least 40% compared with the usual price, and it is not the kind of false propaganda that the price is lowered after the mark is raised, but a real price reduction, because even if it is a big price reduction, it is still very expensive. It is difficult to arouse customers' desire to buy for the simple reason that their finances are also in trouble.

The Great Depression is a common consensus in Europe.

But there are specials and exceptions, and in England, football is the exception.

A very interesting statistic is that in the history of British football, during all periods of economic depression, the football market will be very hot and frenzied, and it is almost always inversely proportional to the economy.

Next door to the White Hart Lane Stadium on Haig Road, the Tottenham Hotspur fan shop was full of people, and there was a long queue outside, and quite a few fans were waiting to enter the shop for shopping.

But this is obviously not Tottenham Hotspur's big discounts and promotions, because there are almost no promotions outside the fan shop. The promotion of a [-]% discount for new products, but compared with those big discounts that are often half price, and some are even [-]% off, it is too inconspicuous.

But it just attracts so many fans to come here.

Wood House lives in the southern outskirts of London, [-] kilometers away from White Hart Lane Stadium, but he drove from the south to North London specifically to pick out Christmas gifts for his grandchildren and buy the team's Christmas gifts at the same time. souvenir.

This has been his habit for the past 50 years, and he is 67 years old!

The hair was as white as the snow on the ground, and he had presbyopic eyes. He looked like a gentle Londoner. Standing in the crowd, he moved slowly with the flow of people, but he was muttering, "Not only did the sales promotion come earlier this year, but even more people came to buy it!" But when he spoke, he was laughing.

He got up early this morning at eight o'clock and drove over, but when he arrived, the queue of people was already very long.

"Of course there are too many. Didn't you read what the forum said? Half of the Londoners are on Oxford Street, and half of the Tottenham Hotspur fans are on Haig Road!" A middle-aged man in his forties who was in front of him laughed. Hehe turned around and said.

After hearing this, Wood House smiled, "There's a big sale on Oxford Street, what's on Hagrid Road?"

"You don't know?" The middle-aged man was a little surprised. He didn't know that he came to queue up?

"Know what?" Wood House asked with a puzzled look.

"Oh, Megga!" The middle-aged man shook his head and sighed, "Yesterday the team won the World Club Championship in Yokohama, Japan, did you see it?"

"Of course, all Tottenham Hotspur fans will not miss that game. Messi did a great job!" Woodhouse immediately had a common topic, and his tone became excited.

Although I haven't read the newspapers in the morning, it is expected that all newspapers today will throw aside the No.18 round of the Premier League and focus on Tottenham Hotspur's outstanding performance in winning the Club World Cup. This is the world champion!

"Yes, so the club has launched a special commemorative edition of the world championship jerseys, which are officially launched today. I heard that the first batch is a limited supply, and it is only available in London at present, and will be sold in other cities and countries in succession, so ..”

"Really? I don't know!" Wood House was also surprised.

Following the fingers of the middle-aged man, I found that the window on the other side of the fan shop was indeed displaying a set of special commemorative uniforms for the world champions, including men, women, children, jackets, T-shirts and entry jerseys. There are other fan memorabilia, also including a replica of the Club World Championship trophy.

One of the important reasons why the first batch of limited editions are valuable is that they are all signed by the stars, you can buy the signature edition of your favorite stars, and the design of this special edition is not just for Bailu It is only worn on the alley court, and it is quite good for daily wear. For example, some down jackets are quite warm, and the styles are also stylishly designed, which is very pleasing.

Woodhouse looked at the window with reading glasses for a long time. He has collected every Tottenham Hotspur jersey over the years, and he also chooses Tottenham Hotspur’s clothes and souvenirs every New Year’s Day. Gifts for kids and grandkids, now he has to weigh his credit cards.

In the end, I gritted my teeth. In the words of middle-aged people, the first batch of limited signature editions are very, very collectible and worth buying!
Most of the Tottenham Hotspur fans who came to Haig Road came with the same attitude. On this day, the sales of the team were very hot, and it lasted until the afternoon before it eased up. Broke the single-day sales record ever for a fan store.

This situation made Ye Qiu who was standing in the administrative office of White Hart Lane very satisfied.

"Good job, Peter!" Ye Qiu turned around and praised Peter Kenyon and Ron Gourley.

It is not very difficult for Tottenham Hotspur to win the World Club Championship. Ye Qiu expressed his confidence before, and the team started negotiations with Adidas after the World Club opponent was announced. The club started cooperation, and FIFA also expressed that it could allow Tottenham Hotspur to use the World Club to promote and promote, so there was this grand occasion.

Although the discount rate and scale are far from those of the major shopping malls and stores on Oxford Street, the popularity of sales will not lose to them at all, because in the UK, the football economy has never been depressed because of the economic depression, and even many The time is reversed, the more depressed the economy is, the hotter the football economy will be.

"This is what we said before. It is only open to members. If it is released for sale, the scene will definitely be more popular than it is now!" Peter Kenyon said with a smile.

"Will scalpers appear?" Ye Qiu asked.

Ron Gurley glanced at Peter Kenyon and laughed, "It's inevitable, it will be, but as we said before, it's a member's benefit, do they buy it for their collection, or do they buy it?" To sell, it doesn't matter to us, we can't manage it so wide."

Ye Qiu also thinks it makes sense, because you control everything too leniently, sometimes it may not be a good thing.

"At noon today, FIFA will transfer the bonus of 400 million euros into the club's account, plus 100 million euros for appearance fees, a total of 500 million. In addition, the team is currently negotiating cooperation with several large companies in Japan. It is expected that this World Club The final will bring us 1000 million euros in revenue!"

After Ye Qiu heard this, he laughed, but shook his head again, "Your marketing department has taken advantage of it, but the physical fitness of the players is a big problem!" It is certain that the players will be tired after running back and forth, especially Considering that Christmas is just around the corner.

"By the way, how are the preparations for the charity auction going?" Ye Qiu asked with concern.

This is a charity event jointly organized by Tottenham Hotspur and a children's hospital in Tottenham. Children's Hospital, while Tottenham Hotspur will also take the lead in donating a sum of money to prepare for the construction of the Children's Hospital's medical building.

"It's almost there, and we will conduct an auction at the carnival!" Peter Kenyon said.

The Carnival is a Christmas Day event hosted by Tottenham Hotspur and sponsors.

Last year, Tottenham Hotspur organized a carnival at Theobald's training base, but only team staff, players, coaching staff and their families participated, and the whole carnival went well. Lively, some masquerade parties, or funny shows, have aroused the affirmation of many fans outside.

As early as last Christmas, quite a few fans appealed on the club's official website, hoping that the team could open to the outside world, and in the past year, there have been many fans writing letters, hoping that the team can open the Christmas carnival Yes, allow them to participate.

In November, the team collected opinions on the Internet and solicited opinions from fans. As a result, quite a few fans hoped to participate in the team's Christmas carnival. In addition, many fan organizations had their own Activities, now also said that if the team organizes a Christmas carnival, they will all come to participate.

Based on the opinions of all parties, coupled with the support of some of the team's sponsors and licensees, the team decided to turn this year's Christmas into a Christmas carnival, inviting fans, media reporters and some football celebrities to participate for the first time, and All are free, but the venue will not be held at Theobald, but at White Hart Lane.

On that day, all fans can enter the stadium for free, and the team will also arrange a lot of programs for fans that night, many of which are programs and activities that fans themselves participate in. The entire Christmas carnival will last for one day. From night to the next morning, the players and coaching staff have no choice but to stay until midnight because they have to play the next day.

The charity auction is one of the programs of the entire Christmas carnival.

This time the team regained the World Club Championship from Japan and returned triumphantly. It will undoubtedly do a free promotion for the Christmas carnival again. I believe that more and more fans will come to the scene to participate in this event. field event.

At the same time as Tottenham Hotspur played in Japan, the No. 18 round of the Premier League was also over.

Liverpool, which performed very strongly at the beginning of the season, has fallen into a trough similar to Tottenham Hotspur in recent times. The difference is that Tottenham Hotspur still scored steadily when they performed poorly, while Liverpool On the other hand, they suffered consecutive draws, and the No.17 and No.18 rounds had two consecutive draws, which directly caused Liverpool to lose points in a row.

The performance of Chelsea and Manchester United was also not very satisfactory, which also led to Tottenham Hotspur still standing at the top of the list after the No. 18 round of the Premier League. With an unbeaten record of three wins and zero losses, they scored 42 points and led the standings.

In second place is Liverpool, who scored 39 points, and in third place is Chelsea, who both have 38 points with Manchester United, but Chelsea's goal difference has surpassed Manchester United, and the ranking is even higher, but tight Followed by Martin O'Neill's Aston Villa in fifth place, and Arsenal in sixth place.

Judging from the current situation, Tottenham Hotspur, who has two rounds less, is undoubtedly the favorite to win the championship, but many people are worried about Tottenham Hotspur, who is fighting on multiple lines. There are a lot of players, the lineup is a bit thin, and recently there have been rumors from the outside world that many players in the team are making transfers, which has become a major hidden danger for Tottenham Hotspur.

Throughout the first half of the league, the most obvious change in Tottenham Hotspur is the defense.

The team's defense this season is still worthy of recognition, especially in the past two months, Tottenham Hotspur has achieved consecutive clean sheets in the Champions League, League and League Cup, and Cech has already scored in the Premier League. Four clean sheets, this report card is really not easy.

Ziglinski's addition has strengthened Tottenham's defense, but the most surprising thing is Thiago Silva's solid performance, at least Tottenham's central defender It is no longer as conspicuous as it used to be.

In many cases, being inconspicuous and not being remembered by fans means that your defense is in place.

Perhaps because of Ziglinski's pressure, Kompany's performance this season has become much more stable, less frizzy and more mature, whether he is partnering with Ziglinski or Thiago? Silva's partner performed very well.

The midfield is still the strongest part of Tottenham Hotspur. With the joining of David Silva, the team's midfield strength has been improved, and the ability to create opportunities is stronger than before. The only thing that makes people feel The fly in the ointment is that after Ribery returned from injury, his performance has never been satisfactory.

For this, the coaching staff has also given consideration, at least Manchester United's Cristiano Ronaldo, after the operation, this season's performance can not be compared with last season, the injury is more serious than him, and the rest is longer It is understandable that Ribery is not in good condition, the key is to find an effective way to help him recover as soon as possible.

"Recently, Manchester City has temporarily shelved the transfer of Carroll and Ashley Young, and is fully working on Kaka. It is reported that AC Milan has agreed to their sky-high price of 2000 million euros. The next step is about Kaka. Negotiating personal treatment with Manchester City!" Peter Kenyon really envied Manchester City, spending money almost without considering any consequences.

If it is said that the introduction of Kaka costs 2000 million yuan, then the annual salary plus other payments is expected to total more than 5000 million yuan. It can be said that Manchester City chose the easiest path to fame.

By winning Kaka and Robinho two superstar-level figures, they also hope to use these two superstars to join the giants, but the crux of the problem is that they do not have the results worthy of this title.

Or should I put it this way, without the support of achievements, no matter how many stars there are, they are not considered wealthy!
"Then put it on hold for now. They're not in a hurry, and we're not in a hurry. Are you afraid that it will rot in your hands?" Ye Qiu chuckled, not caring about it at all. He was even thinking, what if he couldn't make a move during the winter break? , he would consider renting out Carroll.

Although this player can only play a role player in Tottenham Hotspur, but he has gone to other Premier League teams, it is not a big problem to play in the game, and he is young and capable, so I am not afraid that no team will be interested.

"It is reported that Manchester City is going to spend [-] million yuan to buy stars. We must prepare in advance. A new round of salary hikes is coming!" Peter Kenyon is also a very far-sighted club manager .

No one knows exactly how high the annual salary Manchester City paid Kaka. The more reliable one is the after-tax weekly salary of 25 pounds. If the new tax rate is adjusted, it will be 50 pounds before tax. It is quite outrageous, coupled with the tax rate adjustment, it is foreseeable that the salary of Premier League players will be further increased.

"Kaka's image is so good and healthy, he may not be willing to accept Manchester City, because that represents his compromise with the capital!" Ye Qiu expressed his guess, Kaka did not accept Manchester City in his previous life, and in this life he Really not sure.

In his previous life, he only saw the news from the media, and he would only think, ah, more than 2 million, he had no idea at all, didn't he always feel that it was nine zeros?But in this life, he is very clear that this is an incalculable sum of money for any team and any player. It is difficult for anyone or any team to refuse such a transfer, including Tottenham Hotspur.

Interestingly, Abramovich has also shown signs of making a move recently. If he also makes a move, the entire football market will become more and more interesting, but Tottenham Hotspur will still not change their business strategy and original intention.

From Ye Qiu's point of view, although the wealthy families built up by money are quick and easy to achieve, they are still not as stable and solid as the wealthy families that rely on performance and strength to climb out step by step.

Perhaps the latter path is difficult to walk, but Ye Qiu chose this path at the beginning, and now he will not change easily.

Because what he wants is not an overnight peak, but a century-old foundation!

(End of this chapter)