I'm a genius star

Chapter 501 Behind the Koi Activities

As time passed day by day, the koi event was spread in full swing and became a household name. Everyone reposted and commented, hoping that the only lucky person in the world would be themselves.

The business circle was basically still in a state of ignorance, so they ushered in the joint activity of Intertek Group and Suli Baba, and the strong publicity effect and low cost made them speechless.

Therefore, more and more people began to repost the Weibo of Intertek Group, even if they were behind others, to promote their products in the form of hype.

Undoubtedly, this koi promotional activity was very successful, but for those who joined later, the product flow directly increased exponentially, and even directly affected their turnover.

Everyone couldn't help but start to feel frightened!
Such a large-scale event, such a perfect plan, but it looks surprisingly simple, almost mindless operation, and the low cost makes them want to hit the wall.

Most other companies promote their products, and the most effective way is to release press conferences or place advertisements for their products elsewhere.

However, the publicity method of Intertek Group this time is just a Weibo, and the total publicity cost does not exceed 1, but it is far more than the effect of investing 1 million!
Moreover, Tianxiang Group's event planning this time is simply moist and silent, basically there is no rumor at all, it seems that it was planned casually that day.

But this is the most terrifying place!

Who is it
When did Tianxiang Group come to such a powerful person?

Thinking of the next moment here, all of them at the same moment, the first thought that came to them was that no matter what, at all costs, they must dig that person over!

The cost of publicity is no more than 50. Even with the cooperation with other merchants, the total cost will definitely not exceed 4, but the resulting publicity effect is at least [-] million! !

Before this, they were almost unheard of, unseen, and never seen such a publicity model.

a listed group.

"Someone explain to me why the publicity effect of Tianxiang Group's campaign is so amazing."

However, no one stood up to explain.

"What do I raise you for? I give you such a high-level job every month, is it just to let you come here!! What is the use of you?! Every time I organize an event, make a plan, I apply for it Funding, everyone is a lion, 100 million? 200 million? I won’t say anything if it has the corresponding effect in the end, but look at what you have done in the past few months!"

Phew! ! !
The person who spoke was obviously the leader of all the people present. He slapped the table, and the scattered documents slowly fell to the ground.

Everyone's heads were deeply lowered, and no one dared to stand up and speak.

After all, the boss is now in a fit of anger, and their boss is notoriously bad-tempered. Their group and Intertek Group are still in competition. Seeing such a successful publicity campaign of Intertek Group, it is natural to be furious.

However, this does not mean that they are useless.

Everyone sitting here is an elite of the group. It can be said that their achievements and personal level can definitely stand the test.

It's just that everything is afraid of comparison.

If you compare what they have done in the past with this 'Koi' event, it is really not worth mentioning.

They have never seen that person's plan, as long as the cost is so low, it can achieve an effect that is well-known throughout the country.

Just when everyone bowed their heads and remained silent, a person stood up first and immediately attracted everyone's attention.

Everyone looked at the figure, and their eyes were filled with a glimmer of hope.

Feng Yizhou, the nephew of their boss, joined the group after graduating from a prestigious foreign university. He started from the bottom. In just a few years, he reached the position of the conference room from the bottom of the company.

It is not an exaggeration to say that he is young and promising!And their boss usually loves his nephew very much, and even listens to his opinions on some work matters.

Now, Feng Yizhou was the only person present, which might have calmed down their boss.

"Mr. Feng, don't be angry. After my observations these days, I have roughly discovered the meaning behind the koi activity of the Tianxiang Group."

Feng Yizhou's words immediately caught everyone's eyes, and even their boss, Mr. Feng, couldn't help but look a little better.

"Oh? What do you think about Yizhou? Tell me."

Feng Yizhou nodded and began to speak.

"First of all, it is the start-up plan of Intertek Group this time, which is a 'cold start' that none of us thought of!"

"what?"

"Cold start?"

Feng Yizhou grinned slightly at the corner of his mouth, and continued: "The so-called cold start should be familiar to everyone. It is a very common form for some small companies with serious shortage of funds, while some large companies and groups have their own special Every time an event is held, there will be overwhelming preparations for publicity in advance, and news will be released wave after wave."

"But Tianxiang Group is different. This time, they adopted a cold start that no large group would use. In short, it saves some necessary funds before publicity."

When everyone heard the words, they all nodded.

Indeed, none of them had received any planning news from Intertek Group in this regard.

Feng Yizhou continued to explain: "Secondly, the word 'koi' itself symbolizes good luck and a good harvest in our country. If you replace the koi here with something else, such as 'lucky' Yes, but it gives people a very ordinary feeling, whether it can achieve the current publicity effect is unknown."

Everyone, including the boss at the top, couldn't help but nodded, agreeing with his words.

"Also, what I have to praise is this planner, who has grasped people's psychology very accurately. The Weibo published by Intertek Group clearly reminded that 'the only one in the world', and after that, the shocking The aggressive and excessive list of prizes immediately made countless people have a glimmer of expectation: "If I win, I won't need to work in my life." This kind of fluke mentality has become the most basic element of their success in publicity this time."

Humans are animals that fear not how little hope there is, but how hopeless it is.

As long as there is a little bit of hope, human beings will hold naive ideas and look forward to miracles.

It’s like buying a lottery ticket. 99.9999% of the people won’t win. If the probability of winning is small, it is almost impossible. However, there are still thousands of lottery players who are willing to believe in that small miracle.

(End of this chapter)