Urban Sims

Chapter 200 Conquering the Taste of Habit

After seeing off Gu Naifeng and returning to the restaurant, looking at the empty tables and chairs in the store, it was noon and no customer came in to order, Zhou Ming realized that he had made a mistake.

The lost passenger flow is more than 80%, almost all.

The Du's restaurant opposite is full of guests and friends, and business is booming.

"Xiaoqiang, why don't we cancel the price increase, the customers are gone."

Gu Naihui said in a low voice, her face full of worry.

Zhou Ming shook his head, and looked at the Du's restaurant opposite, and saw at a glance that many customers on the opposite side turned their heads to this side from time to time, and there was a sense of "demonstration" in their glances inadvertently.

Zhou Ming noticed these gazes, and immediately shook his head and smiled: Only in the face of interests, these selfish and stingy guests will unite and form a force to resist the price increase of Gujia Restaurant.

Are these guests suddenly not interested in food?
Of course not, they just temporarily suppressed their pursuit of gourmet food, coordinated and planned to wait for the Gujia Restaurant to cancel the price increase, and then come to consume.

Why are many high-end customers who are not short of money also not coming?

Because rich people are not fools, your restaurant can increase by 20% today, maybe it will increase by another 20% tomorrow.

Therefore, everything is difficult at the beginning, and the same is true for the implementation of many policies. At the beginning, almost everyone will resist.

"It's okay, it's better if there are no guests to disturb. The renovation plan of our restaurant can be carried out ahead of time. Go and contact the construction team. According to the standard of a three-star restaurant in the city, we will try to complete the renovation of the hotel within one month."

Zhou Ming adjusted his thinking and decided to invest all the 150 million credits earned some time ago in the renovation and expansion of the hotel!
Here's what he planned:
The floors of the hotel have increased from three floors to five floors.

The area of ​​the kitchen on the first floor is doubled, and the number of dining tables in the lobby on the first floor has been reduced from 16 to 8.

The second floor is the dining area for mid-to-low-end guests, with 16 dining tables and 6 private rooms.

The third floor is the dining area for high-end guests, with 8 large independent private rooms, the environment is elegant and quiet, and the internal facilities are complete, which is specially used to entertain high-end customers.

The fourth and fifth floors are still residential areas for personnel, but the layout of the rooms needs to be adjusted, adding 3-5 rooms, not only to make room for yourself, but after a while the hotel will recruit people, and new employees will also have to live in The place.

Gu Naihui opened her mouth, wanting to tell him to stop all this fussing, and to bring the guests back first, otherwise the money will be spent, the renovation of the restaurant is completed, and the guests still don't come, then...

"Believe me, I have a way to bring customers back, and they come back involuntarily and willingly."

The confident look in the man's eyes convinced Gu Naihui, picked up the communication device, and called a construction team over that day.

After the construction team controlled the large-scale construction machinery, it took two days to tear down the original building structure, freeing up all the valuables inside, and then reinforced the original foundation. It took about half a month for a brand new and beautiful five-story building to appear in front of everyone.

It takes half a month to build a building at such a fast speed, isn't it a bit of a fantasy?

This speed is actually not an exaggeration, because the workers of the construction team are all wearing devices similar to exoskeleton mechas to carry out construction operations. Not to mention flexible movements, the actual burden borne by the workers is less than ten One, in addition, the building materials used to build houses in this world are not common reinforced concrete, but a kind of light-weight, high-strength carbon fiber prefabricated panels, combined and spliced, and some gaps are filled with high-viscosity industrial glue... This Planting a house not only has a solid structure, but also consumes very little labor and time.

Of course, this house is just an empty shell, accounting for less than a third of the total budget. The real bulk is the interior decoration, plus the cost of adding new tables and chairs, the cost of buying tableware and smart kitchen utensils, plus buying Several cleaning robots, as well as the kitchen dish lifting and conveying device (to prevent the waiter from running up and down the stairs carrying the dishes), the final total cost exceeded 200 million credits.

And in terms of time, it took another half a month.

And this added up for a month, Zhou Ming directed the construction team and decorators to work according to the design drawings he drew, and at the same time the other side was not idle. In the backyard of the hotel, a small shed was built and bought. A lot of soybeans, in the small shed, developed a new food series - tofu!
Yes, there are many kinds of bean crops in this world, but there are very few types of bean food. Beans are basically used for oil extraction, or for livestock feed. At most, bean sprouts can be produced, steamed beans, boiled beans, Soy milk has not developed a complete bean recipe in a deeper field.

In Zhou Ming's world, in that foodie empire, soy foods, including tofu, tofu nao, mapo tofu, dried tofu, tofu skin, soy sauce, tempeh, fermented bean curd, etc., can be said to have developed into a mature food. There are hundreds of kinds of bean food, many people who like to eat this kind of food, almost every day is indispensable on the dinner table.

In this month, Zhou Ming has developed more than 30 tofu dishes, which can completely hold a table full of "tofu feast".

After tasting these tofu-like dishes, Gu’s confidence in Zhou Ming rose again after tasting these tofu-like dishes, because the production cost of tofu is very low, and after the dishes are made, the price will not be too high. It is within the acceptable range, and the taste is tender and smooth, and the taste is unforgettable. After the launch, it will definitely be popular with customers!

……

10 month 7 day.

After a week of careful preparation, the Gujia Restaurant, which has completed a comprehensive renovation, announced its reopening.

Not only that, but on the day of its reopening, Gujia Restaurant held another vigorous new product tasting event, which attracted a large number of townspeople to watch.

When all kinds of hot tofu dishes were placed in front of the surrounding townspeople, amidst the tangy aroma, people talked a lot.

"Try a new product again? Don't eat it, don't eat it! As long as the price of your food at Gu's Restaurant doesn't go back down, you won't eat it at all!" The man had a determined face, and he resisted the price increase of Gu's Restaurant without any hesitation.

"It's free, why don't you try it? What kind of tofu is this thing? It smells really good." Someone swallowed and said.

"You can't taste it! If you taste it, you will be tricked. If you don't buy a plate, you can't do it. Listen to me and don't taste it! You can't taste a single bite of the food in Gujia Restaurant!" Someone stopped the man.

"This... what kind of taste is this, so fragrant, so fresh, so delicious! This dish called tofu pork rib soup is really amazing!" A burst of exclamation came from the front.

"Spicy! Give me some water. This one is called Mapo Tofu. It's really spicy, but it's really spicy, and it's so spicy!"

"This plate of fried shredded pork with fragrant and dried green peppers is very good. I feel that the fragrant and dried pork inside is more delicious than meat!"

"Smelly, this stuff is really stinky, how do you make it? It's even called 'stinky tofu', is it really edible? Try it, ouch, it's crispy and fragrant, and it tastes really good!"

"Hey, a big bowl of hot and sour tofu nao only costs 5 credits. Since when did the dishes at Gujia Restaurant become so cheap?"

"Ma Po tofu is not expensive. You can order a plate for 12 credits. The most expensive tofu pork rib soup only costs 48 credits. Gujia restaurant, conscience found out?"

"Since it's so cheap, why don't you go in and order two dishes. Dishes with more than 20 credits are not considered. You can try the new tofu product launched today."

"Let's go eat once and order a few cheap dishes. By the way, the food at Gu's Restaurant is indeed better than that at Du's Restaurant."

"Hey, why is it so luxurious inside? Is this the old Gu's restaurant?"

As soon as the guests walked into the Gu's restaurant, they were all taken aback. They haven't been here for a month, so...the change is too big, right?

The environment in the store, first of all, gives people the impression that it is bright. The walls, floors, and dining tables are all reflecting light, which can illuminate people's shadows.

All the chairs for the guests have also been changed. They are all chairs with cushioned backs, and the backs of the chairs are covered with a layer of red silk cloth, giving people a very classy feeling.

There are also cleaning robots running back and forth on the ground, the spacious kitchen, the lobby on the second floor and the private rooms on the third floor, all of which give people the feeling that this is a high-end hotel.

At least it is a level higher than the Du's Restaurant opposite.

And these guests also learned from Gu Dawei that in order to decorate the restaurant in this way, to bring customers a more comfortable and quiet dining experience, and to allow customers to experience more thoughtful and meticulous services, Gujia Restaurant will provide customers with All considerations have been taken into account, and the renovation fee has also spent more than 200 million credits... All that Gujia Restaurant does is not to make money by hook or by crook, but sincerely, with high-quality services and high-quality meals, in exchange for Customer satisfaction and trust.

When they heard that 200 million credits were spent, some customers felt a little more balanced, and then thought: in such a high-end place, the price of dishes is only 20% higher than that of the other side, and there is such a clean and quiet dining environment, and More delicious dishes, more thoughtful service, a little more expensive, in principle, seems to be reasonable.

After receiving Gu Dawei's unequivocal guarantee that "Gu's restaurant will never raise prices in the future", some customers were shaken. After eating the tofu banquet, they came to spend again the next day.

then.

On October 10, Gujia Hotel received 7 customers, with a turnover of 1100 credits.

On October 10, the number of customers entertained increased significantly, exceeding 10, with a turnover of 1300 credits.

On October 10, the number of customers entertained broke through a record high, reaching 18. For this reason, Gujia Restaurant had to publish job recruitment information, offer higher salary and longer working life, and recruited two chefs and two waiters Come here, while earning 2200 coins, the turnover of the day exceeded 8 credits.

On October 10, the number of customers consuming expensive dishes such as pickled fish, spicy crayfish, and country grilled fish increased significantly, because the prices of these dishes have not increased. I couldn't help but ordered a few, and then it got out of hand. The turnover of Gujia Restaurant broke the record high on this day, reaching 20 credit points.

On October 10, the number of customers entering the Gujia Restaurant exceeded the capacity of the restaurant. In order to reduce the pressure, the Gujia Restaurant recruited two delivery staff and launched the "free home delivery for consumption over 28 credits" Intimate service, customers can order food in advance, and deliver it when they arrive... After the launch of the takeaway service, it was quickly welcomed by customers. The pressure of the Valley restaurant to entertain customers.

After a series of measures, the profit of Gujia Restaurant has increased in a straight line. The consumption and eating habits of the townspeople in Baowan Town are also undergoing huge changes day by day due to these measures...

(End of this chapter)