Urban Sims

Chapter 203 Promotion and Diffusion
In fact, opening a restaurant in the city is not much easier than opening a restaurant in the countryside, and the difficulties in some aspects are even greater than in the countryside.

For example, the average income of urban residents is lower than that of rural residents, and the various expenses in the city are more, unlike those peasants, who can be self-sufficient, so the proportion of customers who often come to Yuanyue Restaurant for consumption is much lower than that of Baowan Town. Even though this city has a population of millions, the average daily passenger flow of Yuanyue Hotel has hovered around 3000 for quite a long time.

In addition, Yuanyue Hotel is not the only restaurant in the city, there are quite a few competitors, and when the food taste is not as good as Yuanyue Restaurant, the competitors will also analyze and research, and use high-tech means to crack many The top-secret seasoning formula of Yuanyue Restaurant, after the improvement of the dishes, although there is still a certain gap with Yuanyue Restaurant in terms of taste, it has also been greatly improved.

In particular, Dongfang Kitchenware Company affiliated to Dongfang Hospital used espionage means to get most of the seasonings in the kitchen of Yuanyue Hotel, and deciphered the composition of as many as 28 kinds of seasonings. Finally, based on these new seasonings, it developed the " The "Chu Xian 3500" intelligent kitchen robot sold hundreds of units, and at the same time, the passenger flow of Yuanyue Hotel plummeted by 30% in a short period of time.

Because the dishes cooked by these kitchen robots can achieve 80% of the taste of Yuanyue Restaurant, but the price is only half of that of Yuanyue Restaurant.

Zhou Ming was furious, and sued Dongfang Kitchenware Company to court. After more than half a month, he collected evidence and found out the inner ghost. For 50 yuan, he disclosed almost everything he could reveal. Based on the conclusive evidence, Sun Yingcai was severely punished by the law and ordered to compensate Yuanyue Hotel for the loss of 100 yuan. Sun Yingcai became their scapegoat and took all legal responsibility on himself.

In the end, Sun Yingcai was taken away by the clearer. He only had 80 coins on him. The remaining 20 coins that Dongfang Kitchenware Company promised to reimburse him and an additional 200 coins were all gone. He lost the value of use. No matter how much he cried and begged for mercy when he was taken away, no one would reach out to give him a hand.

Absorbing the lessons from this time, Zhou Ming will no longer give anyone a high level of trust. In the future, there will be a shortage of people in the store. As long as it is not a key technical position (chef), try not to recruit people. Buy intelligent robots Come on, only the machine program will not betray him under the temptation of money.

Although the number of customers at Yuanyue Hotel has plummeted by 30%, the turnover has only dropped by about 3%, which is not to the degree of injury, because in the past three years, Zhou Ming has created a high-end market, Yaoxing City 90 More than 100% of the high-ranking officials have become regular customers of the restaurant, and the number of diamond VIP card holders has exceeded [-]. These diamond members have completely become captives of his gourmet food. ", even if it takes money to enjoy, some distinguished guests still paid out without hesitation.

Let me tell you here, with the continuous growth of cooking skills and entering a realm that no one has reached, Zhou Ming has formulated a taste rating system for the deliciousness of dishes, dividing the taste of dishes into nine grades:

Ordinary delicious: the level of the average housewife
1 star delicious: the level that chefs must achieve

2 Star Delicious: A Must-Achieve Level for Trainee Chefs

3 Star Delicious: A Must-Achieve Level for Beginner Chefs

4 Star Deliciousness: A Must-Have Level for a Chef

5 Star Deliciousness: The Level a Chef Must Be

Special star deliciousness: the level that can only be achieved by talented chefs
Legendary Deliciousness: A Level Only a Very Talented Chef Can Reach
God's delicacy: the taste that only a chef can make

In today's Yuanyue Restaurant, Zhou Ming is the only one who can make "divine delicacy". There are more than 20 chefs, apprentices, and kitchen workers in the restaurant. The dishes served are basically 2 stars, 3 stars, 4 stars...there are very few 5 stars, let alone special stars and legends above 5 stars.

Cooking requires talent, and Zhou Ming also wants to train a few apprentices who can cook superstar delicacies, because a superstar chef can bring more than 10 times the profit to a restaurant than a five-star chef. Most of the talented ones have gone to study medicine, and recruiting people by oneself is a bit of luck. For example, Sun Yingcai is already the most talented among his more than ten apprentices. He has already touched the side of the special star chef. , it turned out for 50 coins...

Human talent is not enough, what about intelligent robots?
If a robot is to learn or imitate his cooking skills, it doesn't need to be as good as him, as long as it is half as good as him, at least it can be regarded as a five-star chef.

Zhou Ming really bought an advanced intelligent robot and tested it in the kitchen. He doesn't need this robot to be so autonomous and flexible, as long as he imitates his movements and stir-fries an identical dish.

As a result, after tasting the dish made by the robot, Zhou Ming was disappointed. Although the taste was about [-]% to [-]%, the dish had no soul and no spirituality. As long as a real foodie tasted it, he would know that it was absolutely not. A dish made by people is a deceptive fake dish.

Zhou Ming can't deceive those distinguished guests who in his eyes are all self-made "money", but relying on him alone, cooking ten tables of dishes a day (cooking delicious food with more than 5 stars requires a lot of energy) has almost reached his limit Yes, but the ten tables of dishes every day are Yuanyue Restaurant, 40% of the net profit of credit points and more than 90% of the source of money... Although it is not a lot, it is still far from Zhou Ming's expectations. .

After thinking hard for many days, Zhou Ming made a decision that shocked all the senior management of the hotel:

Established Yuanyue Seasoning Company to produce and sell 108 of the most commonly used secret seasonings in the kitchen of Yuanyue Hotel, including: chicken essence, cooking wine, light soy sauce, special soy sauce, peanut butter, beef sauce, sweet sauce, thirteen spices, etc. Seasonings are all sold externally, and cooking videos are produced and played on TV stations or websites, so that millions of ordinary people can learn the practice of "Yuanyue cuisine"
conference room.

Gu Naihui opened her eyes wide, looked at him in disbelief and said:

"Xiaoqiang, are you crazy? Seasonings and recipes are priceless treasures of the restaurant, which can bring inexhaustible profits to the restaurant. You actually said that you want to sell it to the outside world, and you want to make a free learning video for others to learn? Are you Would you like the restaurant to close earlier?"

"Brother, are you tired recently, why don't you take a good rest for a few days, it doesn't matter if the restaurant earns less." Da Zhuang, who has always been silly, said with concern.

"Master, you need to take a good rest. The matter of Sun Yingcai has already ruined you. If something happens again this time, the hotel will be ruined." Apprentice Ge Peng also said, very worried about the master's situation. state.

The other managers also expressed their concern and advised Zhou Ming to take a good rest for a few days so that he wouldn't think about it.

Everyone's performance was completely within Zhou Ming's expectation. He smiled slightly and said:

"Everyone, please rest assured, I am very normal, and I know what everyone's worries are, but as long as you can listen to my explanation, maybe you will not object to my decisions..."

"Eastern Kitchenware Company, after deciphering our 28 secret recipes of seasonings, has proved that the ingredients of other seasonings will be analyzed by others sooner or later. What's the use of hiding them? The Sun Yingcai incident tells us that commercial espionage is It cannot be prevented. Even if the hotel kitchen has strictly prevented internal ghosts from leaking secrets, what about the seasoning production factory in Baowan Town? There are also many workers there, which gives competitors the possibility of taking advantage of loopholes...so it is better to increase the production of seasonings, Occupying a majority of the various condiment markets will not only prevent competitors from taking the lead, but also gain some benefits..."

"As for why I want to promote the special cooking skills of Yuanyue Restaurant, it is mainly for the greater benefit, because this will bring three benefits: first, more ordinary people learn to cook Yuanyue cuisine, and with it The matching Yuanyue seasoning will also increase sales; secondly, to raise the popularity of Yuanyue Restaurant, our restaurant’s reputation is still too small, and only a few people in Yaoxing City know it. We need to increase our popularity to increase the restaurant’s reputation. Passenger flow; third, in addition to the above two points, I have a bigger plan, the plan to control the entire culinary art world, I will keep this plan secret for the time being, and I will tell everyone when the time is right."

After listening to Zhou Ming's explanation, everyone fell into deep thought and began to analyze the pros and cons. They vaguely felt that what the boss said made sense, and at the same time they all had a question mark in their hearts: selling seasonings and announcing the recipe of Yuanyue dishes can really be given to restaurants. Do the gains outweigh the losses?
No matter what other people thought in their minds, Zhou Ming's two decisions were pushed forward forcefully by him. For this reason, Gu Naihui ignored him for half a month and went back to the countryside angrily with her two children.

But the effect also appeared very quickly. First of all, after the establishment of Yuanyue Condiment Company, within three months, 68 kinds of kitchen seasonings were launched consecutively. It is welcomed by ordinary housewives, and quickly occupied a large market share of condiments, and the economic benefits generated are very considerable.

At the same time, Zhou Ming cooperated with the "Star TV Station" in Yaoxing City to create a cooking teaching program called "The God of Cooking Teach You to Cook". It is cool and gorgeous, pleasing to the eye, and when the guests tasted the dishes, their expressions were extremely exaggerated, which impressed the audience deeply. Therefore, after the show was broadcast, the ratings rose steadily. After only a dozen episodes, it reached the world of Zhou Ming. Some star reality shows only have super high ratings. Affected by this show, an unprecedented "cooking craze" began to sweep across Area 52...

　Thanks to readers such as "It hurts", "Who will share the past", "KenwayS" and other readers for their rewards!

　　
　
(End of this chapter)