Reboot the age of gaming

Chapter 231 Post it yourself!
Zhong Ming submitted the demo of the original version of "Taiwu Painted Scroll" to the docking directors of several major channel providers, and put forward a request for an increase in the share.

The person in charge of the Tengfei game platform and manager Fang of the channel business were the first to reply.

"Mr. Zhong, it's like this. I have shown the new game of your studio to our vice president, but the new sharing agreement... I'm afraid there is something wrong with it."

"That's right, Mr. Zhong, it's not that I don't trust you. The main reason is that our vice president played this game for a while, and it felt a bit too risky, and we didn't see any obvious advantages. The screen is similar to what we currently have on the platform. Many games are very similar, and some points are even deducted because they are 2D games; it is a stand-alone game, it cannot be connected to the Internet, and there is no additional profit model; perhaps the only novelty is this gameplay, but... this system is too complicated , and the player’s learning cost is very high.”

"So, our vice president prefers not to change the sharing agreement of this game, or follow the previous sharing. We will give you as many recommendation slots as possible. What do you think?"

Manager Fang put it more tactfully.

Zhong Ming replied: "The sales of this game will not be low."

Manager Fang: "Yes, Mr. Zhong, I personally trust your team's research and development capabilities very much. However, our platform also has to consider many factors comprehensively. Twenty percent of the income is not a small number. The monthly turnover of your previous games is [-]%. At the tens of millions level, if this game can be higher, that is of course good, but judging from what we have seen so far, it is really difficult for this game to reach the ten million level of monthly turnover, so it is not that I want to follow Your bargaining is really on the side of our vice president, so it won't work."

"Let's talk about it then."

Zhong Ming didn't continue to reply to him.

Not long after, another game platform also replied.

"Mr. Zhong, I have watched the new game, and I feel that in terms of quality, it is a bit difficult to sign a new sharing agreement. Our platform has strict regulations on these sharing quotas, and there is a very complete game evaluation mechanism internally. For your game, we can give you a C+ at most, and you can’t even get a B, so it’s really difficult. If you’re not satisfied, why don’t you change the game again? If it can be raised a bit, then the share can be renegotiated.”

……

There were several companies in a row, but they all rejected Zhong Ming's request to adjust their share.

Of course, these distributors were very tactful in their refusal, and basically none of the distributors would show up with Zhong Ming like Li Meng of the previous Zhongyou platform. After all, Weiguang Studio has a good reputation, and it is no longer a small studio that can be manipulated by others. , No matter whether the business can be done or not, the most basic respect must still be given.

There are quite a lot of reasons for these channel operators, some say that a certain leader of the company disagrees; some say that the evaluated game score is too low, and no more share can be given according to the company system; and one simply says that the company's relevant system is currently being adjusted. , if you want to change the sharing agreement, you may have to wait until the next month.

Regarding these excuses, Zhong Ming could only smile casually.

Apparently, these distributors are not optimistic about the game "Taiwu Painting Scroll", so they made these excuses.

If you really think that the sales volume of "Taiwu Painting Scroll" will explode, not to mention the adjustment of the company system, even if the company leader is sick and hospitalized, then special measures must be taken, and the business cannot be delayed.

Now that these channels have been clearly rejected, Zhong Ming didn't fight anymore, but let go of the signing of the agreement first.

There is no point in arguing with them, because the game is not online, no matter how loud Zhong Ming is now, these people will not change their views.

The Taiwu Picture Scroll in the previous life faced such a predicament. The main creator once went to negotiate a one-time buyout with domestic publishers, and the price was only a mere 200 million.As a result, even with this offer, none of the domestic publishers accepted it!
From the results, if there was a publisher who bought out the distribution rights of "Taiwu Painted Scroll" at a price of 200 million, it would be a dream to wake up, because "Taiwu Painted Scroll" on steam The sales volume has reached the million level, and the pure running water is 6800 million.

However, none of the publishers accepted this price!

I don't know if those publishers regret it every time they recall this incident.

Of course, to say that these publishers are all very short-sighted?Don't dare to take any risk?Don't dare to buy a dream at the price of 200 million yuan?
That's not what it says.

Publishers, in the final analysis, are still "businessmen". In any behavior, they must comprehensively consider the input and output, as well as the risks involved.In fact, in the eyes of many publishers, the 200 million buyout proposed by "Taiwu Painted Scroll" at the beginning will really make no money, or even lose money.

After buying out the game for RMB 200 million, marketing, approval, maintenance and other expenses must be considered, and the total investment may reach RMB 300 million.

Considering the impact of game promotions and discounts, even if the original price is 70 yuan, the average shipping price may be about 50 yuan, or even more. After all, games on many platforms are discounted, and they are sold at half price.If taxes are added, the income may be further reduced.

Calculated in this way, for an investment of 300 million, at least a sales volume of about 10 is required to pay back the cost, which is just a waste of time.

Is it difficult to sell 10?Of course, it is not difficult for games from some big manufacturers, but for an independent game developed by a little-known small studio, it is really impossible to sell 10.

Because many high-quality independent games, although they have received rave reviews, their sales barely reached the threshold of [-].

What's more, in the eyes of these publishers, "Taiwu Painted Scroll" has so many problems and is extremely unfriendly to novices. The sales volume may continue to decline. Besides, it is sold at a price of 70 yuan. In the eyes of the publisher, the game quality of "Taiwu Painted Scroll" is not worth 70 yuan at all.

Calculated in this way, it is indeed easy to lose money and bleed if the game is bought out for 200 million.

Of course, Zhong Ming knew the potential of "Taiwu Painted Scroll", so even if the publishers in this world were willing to buy out the distribution rights for 200 million, Zhong Ming would never sell it.

Just kidding, 200 million is just the net income of the game released by Weiguang Studio for two weeks.

Therefore, Zhong Ming put forward more requirements, mainly in terms of sharing quotas and publicity and promotion.

Originally, I thought that Weiguang Studio already had three successful games, and these channels would give me some face, but the result was very real, and they were not happy with the [-]-[-] split.

Zhong Ming came to Fu Xing'an's side: "Tell the art team first that there is no need to prepare promotional materials for various platforms for the time being, and you don't need to thank text materials such as game introductions."

"Ah? Okay. Is the release going to be postponed?" Fu Xing'an was at a loss.

Zhong Ming shook his head: "No extension, it's just that we won't cooperate with other distributors. We will publish this game ourselves. I will go back and recruit people to help with approval and apply for a version number. These approval materials will still be prepared as usual."

Fu Xingan was completely confused: "We... send it ourselves??"

Zhong Ming nodded: "Yes."

"Oh, good..." Fu Xing'an continued to busy himself with his own affairs.

As the world architect, he also prepares some game materials. For example, if the game needs to be reported to ESRO for review, game materials need to be prepared in a certain format, or when cooperating with channel providers, game screenshots should be prepared according to the channel provider’s requirements. Introduction and so on, these were originally done by Zhong Ming, but now they are all handed over to Fu Xing'an.

Fu Xing'an was shocked when Zhong Ming said that he wanted to release the game himself.

Unheard of!
In fact, the so-called self-publishing of games is not difficult in itself. It is nothing more than setting up an official website, posting the game on it, players paying to buy it, activating the game after downloading and starting to play, and the game company earns money.

But the key is... where do the players come from?

In fact, many game platforms are so powerful not because they can be game platforms, nor because of technical reasons, but because they have players in their hands.

Take a game and put it on the recommended position, and thousands of people can click in and play it in an hour, and then it will generate income.In other words, having players in the hands of these channel operators is equivalent to having a cash cow.

Make a game by yourself, make an official website and post it up, how do you let players know about this game?
Even if a big company like Lightwing Interactive Entertainment has some users in its own hands, it has to cooperate with other channel providers in order to expand the player base as much as possible, and it is impossible to completely abandon the channel provider to eat alone.

In the end, where did Weiguang Studio go, and they wanted to release games by themselves? ?
Fu Xing'an doesn't quite understand this fairy operation, but it's a good thing to prepare less promotional materials...

As for how to promote it, it depends on Zhong Ming's ability.

……

The development of the game is progressing smoothly, but many people in the studio are unavoidably worried as it approaches launch.

Zhong Ming didn't deliberately conceal the release, so soon, everyone knew that the game "Taiwu Painted Scroll" didn't find other distributors, Shimmer Studios, and released it by itself!

Many people immediately smelled a very unreliable smell...

However, seeing that Zhong Ming was so calm, everyone was still not too panicked.

Moreover, many people, including Fu Xing'an, also know that it's not that the game "Taiwu Picture Scroll" is too bad to find a channel provider, but that it can be found, it's just that Zhong Ming's ambition is greater.

In this way, even if you can't promote it by yourself at that time, the game will not be yellow, at most you will go back and find the channel dealer to sign the sharing agreement.

As for Zhong Ming himself, he has been playing with the roughly completed "Taiwu Painting Scroll", and is still writing some documents. No one knows what it is.

……

After returning home from get off work, Zhong Ming had dinner, opened the bracelet and took a look, Zhao Shanshan was online.

"How is the game I sent you? How many sword graves have you played?" Zhong Ming asked.

Zhao Shanshan quickly replied: "I just wanted to complain, what the hell is this game, it's so difficult! With so much information, I'm overwhelmed with playing, and now I haven't even beaten the first sword mound... Hurry up I have a guide for me to see!"

Zhong Ming: "What kind of strategy is the strategy? You should explore it yourself first, and you can ask me if you don't understand. You always want to eat ready-made ones, how can you get popular if you don't use your brain?"

Zhao Xing sent a face-covering expression: "I think I may not be popular anymore. With my IQ, I can't even understand the game... But I really want to say, this game is really difficult..."

"Didn't you always say that you are smart? Now is the time to prove it. When you understand the game and pass three sword mounds, I will give you a small gift." Zhong Ming said.

Zhao Shanshan: "Really? Well, I'll continue to go to the liver... But, I really want to say that the most fun part of this game is catching crickets..."

After closing the chat window, Zhong Ming contacted several other people one by one and asked them about their playing conditions.

Before, including Tang Ying, Zhong Ming found several well-known stand-alone game anchors and video up hosts, and sent them a copy of the test version of "Taiwu Painting Scroll".

I didn't charge money, and I didn't ask them to promote or introduce them. I just let them explore and play by themselves first.

There will definitely be some who will be persuaded to leave, but most people will definitely be able to play.

All anchors and UP hosts of this type are also racking their brains to find material everywhere. Sometimes a fun game with good program effects is hard to come by. When encountering this kind of game, they spontaneously ask Will go publicity.

Each of these people encountered some problems, and Zhong Ming answered them one by one.

Although Zhong Ming made some magical changes to the game, the difficulty of getting started has been reduced a lot, but after all, this game has too much content, and many gameplays are completely different from the ready-made games on the market. It will inevitably get stuck.

However, stuck problems are generally easier to answer. Zhong Ming just mentioned a few words, and they passed the game.

There are several people here who have developed a very strong interest in "Taiwu Painted Scroll", asking all kinds of questions non-stop, obviously very happy.

There is also an anchor, who sent a message to Zhong Ming to ask questions after 3 o'clock in the evening, probably because the liver game liver has reached this time...

It is precisely because Zhong Ming knows that these anchors can be recruited to promote him, so he dares to say "promote by himself".

Zhong Ming knows that "Taiwu Painted Scroll" is a hit game, if the sales volume is really in the millions, then the money to be distributed to various channel vendors will have to be 4000 to [-] million.

Originally, Zhong Ming thought that a slightly higher share would not be too much of a loss, but he didn't expect that all these distributors would disagree.

That being the case, then just push it yourself, even if there are fewer players, the money you earn may not necessarily be less, but may be more.

After all, without the bulk of the channel distribution, every sale money can actually fall into one's own pocket.

As for why only "Taiwu Picture Scroll" has such a high salary?

Because this game is different from the previous three games, it has a lot of stamina!

The momentum of "Working Dog Survival Manual" was really strong at the beginning, but it has to be admitted that the fun of this game has seriously declined in the second week. It can form a topical effect for a period of time, but the popularity will inevitably decline soon.

"Latent Red Road" is similar to "Ink and Clouds", both of which are masterpieces of Zhoumu.

Therefore, it is acceptable for Zhong Ming to share the money with the distributors for these games, but if "Taiwu Painting Scroll" is really distributed to the distributors for 4000 million yuan, then Zhong Ming will be able to vomit blood.

Therefore, this game simply pushes itself.

As for whether it can be promoted, it depends on how much effect these anchors and UP hosts can create.

(End of this chapter)