super sports specialist
Chapter 211 I pursue transcendence, I run out of innovation!
Chapter 211 I pursue transcendence, I run out of innovation!
With the success of the first phase of the 'Yangyang Sports Center Internal Football Match', the preparations for the second phase are ready.
The first is to do publicity among customers.
Those celebrities will be charged for participating in the activities. This is definitely not acceptable. If you invite celebrities to compete, you will be charged. The 'Yangyang Sports Center Internal Football Game' will only lose money, so registration is voluntary. If you want to participate, you can participate , If you don’t want to participate, just train normally.
Faced with the activities of the Yangyang Sports Center, Shen Yang was quite generous. He allowed each participating customer to have a bonus of 1000 yuan, and he did not charge training fees on the day.
In this way, the customers who participate in the registration will be more enthusiastic.
For them, no charge for one day plus a bonus is not very attractive, but it is better than nothing, and they all know that the last 'Yangyang Sports Center Internal Football Match' attracted a lot of attention, and participation is a must. Being able to appear on TV shows is very attractive to ordinary people.
The managers of several celebrities encouraged them to participate. The hottest one in the last issue was Li Honglei's. He participated in an internal football match of the Yangyang Sports Center, which made Li Honglei's popularity skyrocket.
This kind of competition, which does not require special camera shots, but is free to play in front of the audience, is relaxed and casual, and can attract popularity. There is no harm but only benefits to stars.
Seeing the good response from customers, the work proceeded to the next stage - publicity.
Publicity in Jiangcheng is secondary to attracting viewers. It is a matter for the government, because most of the ticket revenue is given to the government. The government will not be stingy with publicity, and even found Jiangcheng TV to advertise.
Jiangcheng is a small city, and there are relatively few entertainment activities for celebrities. Simple publicity is enough to ensure the number of viewers.
For Yangyang Sports Center, the audience is not a problem, and it doesn't matter if there is no audience. The last time it was on a TV show and on the Internet search list, people have seen the importance of copyright.
Li Chun immediately contacted Zheng Yang TV.
With the success of the last time, Zhengyang TV has been paying attention to the activities of the Yangyang Sports Center, and will also do some reports on celebrity exercise on weekdays. When they heard the news, the TV station immediately filmed a column group.
This is a truly professional column group.
There are more than ten photographers alone, and they will shoot and capture interesting pictures from various angles.
But what they were facing was negotiations with the Yangyang Sports Center.
Shen Yang also attached great importance to this episode of the program. He, Li Chun and Xing Bao discussed with Zhengyang TV Station. Based on the ratings results of the previous episode, the two parties negotiated a rebroadcast fee of 130 million yuan.
Compared with ten years later, the cost of several hundred or tens of millions of programs, 130 million RMB is really pitiful, but in 2004, this price was actually quite good, almost catching up with the cost of broadcasting one episode of some TV dramas.
Shen Yang originally paid more attention to online copyrights, but it turned out that the current Internet is very backward, and there is not even a professional video website, such as the familiar video websites such as Youku, Tudou, and Aiqiyi. Not yet built.
"How about I invest in building one?"
This idea suddenly came to Shen Yang's mind, but he immediately shook his head and denied it. He is not a professional talent. Even if he has the memory of his previous life, the Internet is too professional, and within ten years, domestic Internet piracy is rampant. , it is easy to fall into the embarrassing situation of "only input but no output" when making genuine videos.
This is the result of the lack of sound domestic laws and the lack of attention by relevant government departments.
No matter how good an idea is, it cannot be developed if the higher authorities do not pay attention to it.
Therefore, it is better to leave the network to Zhengyang TV. They have a professional official website that can broadcast online videos.
In this regard, Yangyang Sports Center only negotiated a fee of 10 yuan, but Yangyang Sports Center has a 50.00% share of the broadcasting fees of other TV stations, which means that Zhengyang TV station grants other TV stations the broadcasting rights, and half of the fees It belongs to Yangyang Sports Center.
Shen Yang is quite satisfied with this contract.
In fact, Zhengyang TV has taken good care of Yangyang Sports Center. Yangyang Sports Center is not a professional manufacturer of entertainment programs. They are only responsible for organizing football games. The shooting and post-production are all carried out by the column team of Zhengyang TV.
The last cooperation between the two parties was quite pleasant, and Zhengyang TV Station also has a lot of profit margins, so it will really reach a cooperation.
The negotiation between the Yangyang Sports Center and Zhengyang TV Station was not carried out on the surface, but the total cost of 140 million yuan for one phase could not be concealed, and the Jiangcheng government soon got the news.
The current Jiangcheng government-government is very chaotic. The mayor will leave at some point. Under the mayor, there are two deputy mayors and a party-organization-senior official. The three are in charge of an area, but from last year to this year, Wang Baoren has the best political performance and the highest support in Jiangcheng, so Wang Baoren has become the actual number one.
Wang Baoren was originally in charge of the economy, but now he also supervises the finance of the municipal government.
When Wang Baoren got the news, he immediately smiled wryly at his secretary, "This little Shen! He is really the leader in making money! We talked about selling tickets for spectators in the stadium. I never thought that an amateur football match would involve copyright. There is not even a fraction of the copyright for the ticket sales.”
"Yes."
The secretary also shook his head with a wry smile.
If I had known the current situation earlier, everything should have been negotiated at that time. The city-government has picked up sesame seeds and lost watermelons.
"I still need to talk to Xiao Shen about making money in the future. If Xiao Shen can come up with an idea, our city's finances will be better." Wang Baoren sighed.
The governments of small cities are in financial difficulties. The infrastructure construction in many cities is financed by loans, and the finances are basically negative. Officials are fighting for performance, regardless of future repayments.
But the officials who caught the finance had a headache.
Wang Baoren is old, and if he goes up, he will be the mayor. Even if he has the chance, he will not consider falling to other places. He will definitely retire in Jiangcheng in the future, so he will have a financial headache.
----
Shen Yang would not consider the financial issues of the municipal government. Before the second phase of the 'Yangyang Sports Center Internal Football Match' was held, he received an unexpected news.
The well-known sporting goods company in China, Yata, invited him to do an advertising program.
"Ask me to advertise?"
Shen Yang was very surprised when he got the news. He never thought that there would be a product company looking for him to advertise.
However, considering his domestic success and occasional appearances on TV shows, "Maybe I'm a celebrity too?"
After Xie Yongxin came, Shen Yang knew that Yata was going to ask him to speak with Xie Chunfeng together.
"You are Xie Chunfeng's agent now?"
Xie Yongxin laughed, "I don't care who cares about my nephew's affairs! I don't trust anyone else!"
"However, it would take a lot of time to advertise. Spring Breeze's training cannot be delayed."
Xie Yongxin said, "Don't worry, I told them, and they said that it's fine to shoot at the Jiangcheng Central Stadium, and the two hours will be over."
"Have you talked about cooperation?"
"It's not settled yet, but the discussion is almost done, Xiao Shen, do you have any objections?"
Shen Yang shrugged, "I have some objections. I hope they can promote the Yangyang Sports Center at the same time, but they definitely don't agree. If Chunfeng agrees, I'm fine. Why don't you earn the free money!"
"That's right!"
"By the way, you can also be my agent, and you can take whatever you want! I don't want to hire an agent temporarily!"
"You can rest assured."
Two days later, Xie Yongxin brought Yata's representatives to the Jiangcheng Central Stadium.
Xie Chunfeng became the spokesperson of Yata, and the annual fee is 200 million RMB.
Shen Yang was just a temporary cameo in an advertisement.
However, the cost is still indispensable. Shen Yang can get 30 RMB during the five to ten seconds of being on camera.
"Better than nothing."
Hearing this price, Shen Yang felt a little regretful and agreed. The last shot was a promotional advertisement, and only 30 was paid... Isn't this contemptuous?
On the day of commercial shooting, Shen Yang was immediately dissatisfied when he saw the lines at the scene.
"I am Master Shen of the Spring Festival Gala, I pursue transcendence, and I run out of innovation! ???"
This Nima!
"no!"
This advertisement is simply throwing away the face!
Shen Yang just came to make a cameo appearance in an ad. In the last scene, he didn't expect that Yata specially designated the ad slogan. If he shouted it like that, he would be ashamed in front of the audience all over the country.
So the pedaling side could only coordinate and modify the advertisement, and finally became, "I am a sports expert, and I guide athletes to surpass themselves!!!"
"That's a good word!"
Shen Yang was satisfied.
Yata was not satisfied. For this one-sentence advertisement, Yata cut off 10 yuan in fees.
Shen Yang shrugged, not caring at all.
This is almost tantamount to changing the direction of publicity, even if it is a white shot, it is worth it.
In order to take care of Shen Yang's advertisement, Xie Chunfeng's advertisement became, "I am Xie Chunfeng, I pursue transcendence, and I run out of innovation! I choose Yata, and I speak for Yata!"
The duration of the advertisement is only a short ten seconds, but the shooting process is still a bit tiring. Shen Yang doesn't have much acting talent, and it is a bit difficult to find that feeling if he is asked to pretend to be Xie Chunfeng's "teacher". After trying many times in a row, the director announced that it was approved.
Xie Chunfeng is very simple.
Although Xie Chunfeng has a lot of lines, he is very temperamental as an athlete, and he plays his original appearance. If he shyly says a sunny word, he can pass.
After the filming of the commercial of Yata was over, Shen Yang thought about it and felt a little regretful.
Such a complex ad!
It was so embarrassing when I was on camera, no matter how I thought about it, I felt that the asking price was low!
(End of this chapter)
With the success of the first phase of the 'Yangyang Sports Center Internal Football Match', the preparations for the second phase are ready.
The first is to do publicity among customers.
Those celebrities will be charged for participating in the activities. This is definitely not acceptable. If you invite celebrities to compete, you will be charged. The 'Yangyang Sports Center Internal Football Game' will only lose money, so registration is voluntary. If you want to participate, you can participate , If you don’t want to participate, just train normally.
Faced with the activities of the Yangyang Sports Center, Shen Yang was quite generous. He allowed each participating customer to have a bonus of 1000 yuan, and he did not charge training fees on the day.
In this way, the customers who participate in the registration will be more enthusiastic.
For them, no charge for one day plus a bonus is not very attractive, but it is better than nothing, and they all know that the last 'Yangyang Sports Center Internal Football Match' attracted a lot of attention, and participation is a must. Being able to appear on TV shows is very attractive to ordinary people.
The managers of several celebrities encouraged them to participate. The hottest one in the last issue was Li Honglei's. He participated in an internal football match of the Yangyang Sports Center, which made Li Honglei's popularity skyrocket.
This kind of competition, which does not require special camera shots, but is free to play in front of the audience, is relaxed and casual, and can attract popularity. There is no harm but only benefits to stars.
Seeing the good response from customers, the work proceeded to the next stage - publicity.
Publicity in Jiangcheng is secondary to attracting viewers. It is a matter for the government, because most of the ticket revenue is given to the government. The government will not be stingy with publicity, and even found Jiangcheng TV to advertise.
Jiangcheng is a small city, and there are relatively few entertainment activities for celebrities. Simple publicity is enough to ensure the number of viewers.
For Yangyang Sports Center, the audience is not a problem, and it doesn't matter if there is no audience. The last time it was on a TV show and on the Internet search list, people have seen the importance of copyright.
Li Chun immediately contacted Zheng Yang TV.
With the success of the last time, Zhengyang TV has been paying attention to the activities of the Yangyang Sports Center, and will also do some reports on celebrity exercise on weekdays. When they heard the news, the TV station immediately filmed a column group.
This is a truly professional column group.
There are more than ten photographers alone, and they will shoot and capture interesting pictures from various angles.
But what they were facing was negotiations with the Yangyang Sports Center.
Shen Yang also attached great importance to this episode of the program. He, Li Chun and Xing Bao discussed with Zhengyang TV Station. Based on the ratings results of the previous episode, the two parties negotiated a rebroadcast fee of 130 million yuan.
Compared with ten years later, the cost of several hundred or tens of millions of programs, 130 million RMB is really pitiful, but in 2004, this price was actually quite good, almost catching up with the cost of broadcasting one episode of some TV dramas.
Shen Yang originally paid more attention to online copyrights, but it turned out that the current Internet is very backward, and there is not even a professional video website, such as the familiar video websites such as Youku, Tudou, and Aiqiyi. Not yet built.
"How about I invest in building one?"
This idea suddenly came to Shen Yang's mind, but he immediately shook his head and denied it. He is not a professional talent. Even if he has the memory of his previous life, the Internet is too professional, and within ten years, domestic Internet piracy is rampant. , it is easy to fall into the embarrassing situation of "only input but no output" when making genuine videos.
This is the result of the lack of sound domestic laws and the lack of attention by relevant government departments.
No matter how good an idea is, it cannot be developed if the higher authorities do not pay attention to it.
Therefore, it is better to leave the network to Zhengyang TV. They have a professional official website that can broadcast online videos.
In this regard, Yangyang Sports Center only negotiated a fee of 10 yuan, but Yangyang Sports Center has a 50.00% share of the broadcasting fees of other TV stations, which means that Zhengyang TV station grants other TV stations the broadcasting rights, and half of the fees It belongs to Yangyang Sports Center.
Shen Yang is quite satisfied with this contract.
In fact, Zhengyang TV has taken good care of Yangyang Sports Center. Yangyang Sports Center is not a professional manufacturer of entertainment programs. They are only responsible for organizing football games. The shooting and post-production are all carried out by the column team of Zhengyang TV.
The last cooperation between the two parties was quite pleasant, and Zhengyang TV Station also has a lot of profit margins, so it will really reach a cooperation.
The negotiation between the Yangyang Sports Center and Zhengyang TV Station was not carried out on the surface, but the total cost of 140 million yuan for one phase could not be concealed, and the Jiangcheng government soon got the news.
The current Jiangcheng government-government is very chaotic. The mayor will leave at some point. Under the mayor, there are two deputy mayors and a party-organization-senior official. The three are in charge of an area, but from last year to this year, Wang Baoren has the best political performance and the highest support in Jiangcheng, so Wang Baoren has become the actual number one.
Wang Baoren was originally in charge of the economy, but now he also supervises the finance of the municipal government.
When Wang Baoren got the news, he immediately smiled wryly at his secretary, "This little Shen! He is really the leader in making money! We talked about selling tickets for spectators in the stadium. I never thought that an amateur football match would involve copyright. There is not even a fraction of the copyright for the ticket sales.”
"Yes."
The secretary also shook his head with a wry smile.
If I had known the current situation earlier, everything should have been negotiated at that time. The city-government has picked up sesame seeds and lost watermelons.
"I still need to talk to Xiao Shen about making money in the future. If Xiao Shen can come up with an idea, our city's finances will be better." Wang Baoren sighed.
The governments of small cities are in financial difficulties. The infrastructure construction in many cities is financed by loans, and the finances are basically negative. Officials are fighting for performance, regardless of future repayments.
But the officials who caught the finance had a headache.
Wang Baoren is old, and if he goes up, he will be the mayor. Even if he has the chance, he will not consider falling to other places. He will definitely retire in Jiangcheng in the future, so he will have a financial headache.
----
Shen Yang would not consider the financial issues of the municipal government. Before the second phase of the 'Yangyang Sports Center Internal Football Match' was held, he received an unexpected news.
The well-known sporting goods company in China, Yata, invited him to do an advertising program.
"Ask me to advertise?"
Shen Yang was very surprised when he got the news. He never thought that there would be a product company looking for him to advertise.
However, considering his domestic success and occasional appearances on TV shows, "Maybe I'm a celebrity too?"
After Xie Yongxin came, Shen Yang knew that Yata was going to ask him to speak with Xie Chunfeng together.
"You are Xie Chunfeng's agent now?"
Xie Yongxin laughed, "I don't care who cares about my nephew's affairs! I don't trust anyone else!"
"However, it would take a lot of time to advertise. Spring Breeze's training cannot be delayed."
Xie Yongxin said, "Don't worry, I told them, and they said that it's fine to shoot at the Jiangcheng Central Stadium, and the two hours will be over."
"Have you talked about cooperation?"
"It's not settled yet, but the discussion is almost done, Xiao Shen, do you have any objections?"
Shen Yang shrugged, "I have some objections. I hope they can promote the Yangyang Sports Center at the same time, but they definitely don't agree. If Chunfeng agrees, I'm fine. Why don't you earn the free money!"
"That's right!"
"By the way, you can also be my agent, and you can take whatever you want! I don't want to hire an agent temporarily!"
"You can rest assured."
Two days later, Xie Yongxin brought Yata's representatives to the Jiangcheng Central Stadium.
Xie Chunfeng became the spokesperson of Yata, and the annual fee is 200 million RMB.
Shen Yang was just a temporary cameo in an advertisement.
However, the cost is still indispensable. Shen Yang can get 30 RMB during the five to ten seconds of being on camera.
"Better than nothing."
Hearing this price, Shen Yang felt a little regretful and agreed. The last shot was a promotional advertisement, and only 30 was paid... Isn't this contemptuous?
On the day of commercial shooting, Shen Yang was immediately dissatisfied when he saw the lines at the scene.
"I am Master Shen of the Spring Festival Gala, I pursue transcendence, and I run out of innovation! ???"
This Nima!
"no!"
This advertisement is simply throwing away the face!
Shen Yang just came to make a cameo appearance in an ad. In the last scene, he didn't expect that Yata specially designated the ad slogan. If he shouted it like that, he would be ashamed in front of the audience all over the country.
So the pedaling side could only coordinate and modify the advertisement, and finally became, "I am a sports expert, and I guide athletes to surpass themselves!!!"
"That's a good word!"
Shen Yang was satisfied.
Yata was not satisfied. For this one-sentence advertisement, Yata cut off 10 yuan in fees.
Shen Yang shrugged, not caring at all.
This is almost tantamount to changing the direction of publicity, even if it is a white shot, it is worth it.
In order to take care of Shen Yang's advertisement, Xie Chunfeng's advertisement became, "I am Xie Chunfeng, I pursue transcendence, and I run out of innovation! I choose Yata, and I speak for Yata!"
The duration of the advertisement is only a short ten seconds, but the shooting process is still a bit tiring. Shen Yang doesn't have much acting talent, and it is a bit difficult to find that feeling if he is asked to pretend to be Xie Chunfeng's "teacher". After trying many times in a row, the director announced that it was approved.
Xie Chunfeng is very simple.
Although Xie Chunfeng has a lot of lines, he is very temperamental as an athlete, and he plays his original appearance. If he shyly says a sunny word, he can pass.
After the filming of the commercial of Yata was over, Shen Yang thought about it and felt a little regretful.
Such a complex ad!
It was so embarrassing when I was on camera, no matter how I thought about it, I felt that the asking price was low!
(End of this chapter)
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