super sports specialist

Chapter 285 Research Papers
The International Physiotherapy Association and Rehabilitation Medicine Congress is held every two years.

Although it is only the third conference since 2001, the influence of the two association conferences formed before is also very influential, needless to say the impact after the merger.

For experts and scholars in various medical fields, the conference is a platform for exchanges with the same industry and a platform for publishing relevant medical research.
For the world's major medical device companies, this kind of display opportunity is rare. If you want to make a name for yourself, making your name known at the exhibition venue with your products is the best way of publicity.

It's not like a sports competition, but it's a direct promotional and sales venue.

At the conference in 2003, some emerging medical devices were able to win orders of over [-] million US dollars in two days of display.

Intuitive-Surgical's goal is also to win an order of more than 50 million. Based on the discounted price of [-] US dollars per unit at the exhibition, it means to sell [-] units within two days.

This goal is not easy to achieve.

Even for the largest hospitals in the world, the order quantity for one device is generally two or three. Especially for new medical devices, you need to be very cautious, because the effect of the latest devices is hard to say. If you want to To achieve the goal of an order of over [-] million US dollars, at least hundreds of customers must be convinced. Just think about how difficult it is to achieve the goal.

But both Intuitive-Surgical and Shen Yang are very confident in this.

This is due to the confidence in the 'ISS recoverers'.

In the past three months or so, the number of sales of 'ISS Rehabilitators' was close to 230 units. The number of 230 units is not much, but the number of sales continues to increase every month.

For example, in the past April, the number of orders reached 93 units.

This illustrates the effect of 'ISS rehabilitators'.

As time goes by, those institutions that ordered 'ISS Rehabilitation' must have experienced the effect of the device. When buyers see the effect, they themselves are the best publicity.

The medical field in the whole world is very large if you say it is big, but it is actually very small if you say it is small. Top hospitals, rehabilitation centers or sports teams, etc., will have some connections with each other, and some information will spread to each other. Hype may not be effective, and the best publicity is the strength of the product.

The good news for Intuitive-Surgical is that 'ISS Rehab' will have no competition for a short time, maybe even a few years.

The absence of competitors means monopoly. For example, if some trauma wants to speed up recovery, they can only turn to 'ISS recoverers', otherwise they can only rely on their own recovery.

Orthodox medicine also has some medicines that can speed up the recovery, but no matter what kind of medicines, there will be side effects. Under normal circumstances, most traumatic injuries can only be recovered by themselves.

Now the competitive environment for 'ISS Rehabilitators' is the best. If it is not possible to make a big sale in this situation, Intuitive-Surgical may have a problem with its sales team.

In the exhibition hall, Shen Yang got a specially printed explanatory arrangement, which detailed what he needed to introduce on the day when the exhibition opened.

Shen Yang just glanced at it roughly, and it was almost clear.

This is a detailed plan, which basically explains the design principles first, then the effects of the equipment, and then answers some questions.

At that time, Shen Yang will work with Luo Rui and Fronie Moran.

Intuitive-Surgical, in order to achieve the expected goal, it can be said that it can not afford to lower the cost, they invited Professor Luo Rui, and also invited Frony Moran, who is well-known in the field of rehabilitation medicine.

Shen Yang learned from Kevin Telman that just by inviting these two professors to help with publicity, the cost reached 25 US dollars, which is almost the price of half a piece of equipment.

25 million dollars!
Both Rory and Fronie-Mollen only work one day and each make $10,000+ a day, and it doesn't get any better than that.

"No wonder even Rory is involved!"

Shen Yang grinned.

According to Shen Yang's understanding of Luo Rui, this old professor at the University of Florida is a traditional old pedant, and he is very nerdy on weekdays, and would not accept general academic invitations, let alone why the company does product promotion.

This time Rory is here.

Although it cannot be said that Rory definitely came here for the money, but it must have something to do with the money. After all, 10,000+ US dollars is almost catching up with his salary and bonus for a year.

After learning about the situation at the Intuitive-Surgical company's booth, Shen Yang walked around the entire exhibition hall again. The area of ​​the exhibition hall is very large. Some auto shows and other large-scale equipment exhibitions are often held here, and it is said that it is also a weapons exhibition for exchanges between countries.

At present, the exhibition hall is not open to the public, and most of the on-site staff are arranging the exhibition products of their respective companies.

Shen Yang went around and received a lot of welcome.

Due to the sale of 'ISS Rehabilitation', Intuitive-Surgical has become one of the most concerned companies in the field of medical devices in the United States. Many companies are inquiring about the research and development information of 'ISS Rehabilitation', and they know the most important developers --Shen Yang.

When Shen Yang came to the scene, people from other companies had already noticed.

Shen Yang walked around the exhibition hall, and was immediately warmly invited by the managers of other booths to enter. On the surface, he wanted to promote his products and ask Shen Yang's opinion, but in fact, he wanted to test whether there would be any cooperation in the future. possible.

Shen Yang responded with a smile.

Most of the medical equipment is the most advanced in the world, most people don't understand it, and Shen Yang is no exception. After all, he is not a professional medical worker, and many of the equipment used for testing are electronic physical devices. I don't understand, don't say anything.

Shen Yang just had a chat with the other party to learn about the exhibits of each company. By the way, he also wanted to know the scale of the other party, the cutting-edge technology of the products they manufactured, etc.

Yangyang Group is still a small company, but it may have the possibility of cooperating with top medical device companies in the future.

The entire exhibition hall not only has foreign companies, but also domestic companies. A medical device company from Zhengyang also participated. Some of their products are also developed in cooperation with foreign companies, including intelligent rehabilitation robotic hands, Archimedes system workstations, etc. , The company that can manufacture such cutting-edge technology products is also the top in the industry.

On the same day, Shen Yang returned to the hotel to rest.

The next morning, the 'participating group' from the Yangyang Research Center visited Sydney together. Except for Jon, everyone else came to Australia for the first time. The style of Sydney is still worth seeing.

After returning at night, Shen Yang met Luo Rui.

Rory didn't come by himself, he also brought O'Brien.

O'Brien is Rory's student and assistant. In the professional field, O'Brien is not outstanding, but he and Rory's teachers and students care very well. When given the opportunity, Rory will seriously train him .

When we met again a year later, O'Brien was still the same. He kept his mouth open after a meal and kept talking.

Rory kept talking about 'ISS recoverers'.

'ISS Rehabilitation' uses Shen Yang's theory, and the partner is also the research and development team of Intuitive-Surgical, but the Institute of Sports Science of the University of Florida is also involved, and they have sent several waves of people to Jiangcheng to participate in the theoretical research Among them, the only thing is that they only participate in the construction of peripheral theories, and do not participate in the real equipment research. They have no contact with the real core, and Rory only understands it by hearing about it.

"Shen, you are really good." Rory said enviously, "You are only in your twenties, but your theory has already become a practical thing. For a scientific researcher, this is the greatest thing." success!"

"Thank you! Your work is more important."

After the two complimented each other, they talked about tomorrow's conference together.

The core of the International Physiotherapy Association and Rehabilitation Medicine Conference is the announcement of the latest research in some related fields, medical research among professionals, sharing experience, and the latest progress in clinical management. There are other content in the conference, which is to determine the future Discussion on the development of rehabilitation medicine and rehabilitation medical assistance for poor countries, etc., but for the professionals participating in the conference, many fields have little to do with it, and academic exchanges are the most important.

The first part of the conference is also related to academic exchanges.

The preparations for this conference started three months ago. Those who did not directly receive the invitation letter, if they want to participate in the conference, they must provide their education background, professional resume and a professional research paper for review. Only those who pass the review can get admission tickets.

Of course, there are other ways too.

For example, representatives of some enterprises can participate in the conference in the name of the enterprise, provided that they need to rent a booth.

This is not something an individual can do.

Even if a research paper passes the review, it will generally not be published or discussed at the conference. After all, there are nearly 3000 participants, more than half of whom participate in their own names. Impossible to discuss them all.

In the process of the conference, there are only a dozen or so research papers that need to be discussed collectively, which are considered to be innovative and substantive. The specific selection is made by the International Physiotherapy Association and the Society of Rehabilitation Medicine. The selection criteria are completely different. Look at the content, even if it is a very famous person in the world, the research paper may not be selected. For example, Luo Rui personally submitted a research report, but it was only nominated at the forefront of the paper catalog, and will not be listed in the paper list. open discussion at the conference.

Shen Yang's research was included in the discussion of the conference.

After the official sale of 'ISS Rehabilitators', the 'coordinated movement recovery theory' has attracted much attention. Many people who did not know it before will read this paper again, and the research submitted by Shen Yang is precisely the 'coordinated movement theory'. An 'upgraded version' of 'Recovery Theory' - Muscle coordinated movement promotes nerve self-repair.

This is an unprecedented novel study.

Needless to say, "muscle coordinated movement promotes nerve self-repair", even the "coordinated movement recovery theory" can be regarded as novel, and many contents in the research paper have made the professors of the International Physiotherapy Association and Rehabilitation Medicine praise one after another , will naturally be selected into the content of the conference discussion, and because of the novelty of the content, it was nominated for the best position.

When it came to the issue of academic exchanges, Luo Rui repeatedly lamented that his age was like a dog. Luo Rui did not expect that his research would be dismissed, while Shen Yang's research would be discussed at the conference. In science, or in the field of professional medical research, he is considered a veteran.

Shen Yang could only keep saying 'good luck'.

The next morning, the meeting officially started. Shen Yang brought the 'Participant Group' into the meeting place, but only he and Jon could enter the main meeting place, and the others could only wait in the second meeting place outside.

Since the research paper was selected, Shen Yang was arranged to sit in the front row, while Jon and Rory sat together.

The two are old acquaintances.

Rory actually complained about Jon's departure. Although Jon's research ability is not strong, he has been diligent in his work and he is a good subordinate.

Now Jon went to China to work and participated in Shen Yang's research.

"To be honest, I envy you a little bit, but unfortunately I am already old." Luo Rui sighed, "If I were ten years younger, I would definitely choose to go to Huaxia."

Jon was a little embarrassed to see Rory, but he couldn't help laughing when he heard this, "It's okay now, the Sheep and Sheep Research Center is still very short of people, with your ability, Rory..."

Rory planned with a wry smile, "Do you think I can still leave Florida?"

Jon froze for a moment, then shook his head.

Rory has devoted his whole life to the University of Florida, and it is impossible for him to leave when he is old. He can no longer work for a few years.

Rory said, "I hope O'Brien can leave. He's still young, and it's impossible for him to develop much at the University of Florida."

"You really take care of that guy!"

Rory thought of O'Brien and said, "He is like my son."

"Then you are willing to leave him?"

"So what if you don't want to give up?" Luo Rui said, "I will retire in a few years. After I leave, what can O'Brien do? At most, he will stay as a researcher. You know, his Ph.D. Haven't taken it down yet."

Jon said, "If you agree, it's not bad to let O'Brien work in China. It doesn't need to be decided by Shen, I can decide."

"It seems that you have done a good job with Shen."

"Of course." Jon said proudly, "I am the leader of the research team, and besides Shen, I am the biggest in the technical department."

"But as far as I know, there are not many formal researchers in Shen's research institute."

This truth was a big blow to Jon.

The Yangyang Research Center has a total of more than a dozen related researchers, and most of them are graduates who have just come out to work. In this competitive environment, as a world-class professional professor, he can't be the "number two person". Go home to retire.

While Rory and Jon were talking, several people in the three rows behind were also discussing the two of them. They were Zhang Chengqi and his group...

(End of this chapter)