super sports specialist

Chapter 310 New Beverage Products
A city-level people's representative who participates in provincial-level meetings is basically tantamount to "playing tricks", and has no right to speak at the real meeting. Attend the meeting, listen to the official work content, and vote for something Tickets, that's all.

Shen Yang's participation in provincial meetings mainly relied on his status as the chairman of Yangyang Group, otherwise, few people would pay attention to a city-level people's representative.

The chairman of Yangyang Group is different.

From the perspective of assets, Yangyang Group is only a medium-sized private enterprise, but it is quite famous in the sports industry at home and abroad.

What Shen Yang wants to attend is mainly the meeting of the Provincial Sports Bureau.

The work of the Provincial Sports Bureau is naturally nothing more than developing the province's sports work, developing the sports industry, organizing provincial-level sports activities, etc. There are hundreds of people who come to participate, all of whom are representatives from all levels.

Among the group of people, Shen Yang was a very conspicuous one because he was so young.

At the work meeting of the Provincial Sports Bureau, leaders at all levels began to make regular speeches, which were nothing more than official words, let alone unrelated people, even those who were related were drowsy.

Afterwards, sports officials and representatives from various cities began to speak, and the atmosphere became better.

Jiangcheng is a 'second-rate' city in the province. It cannot be compared with the provincial capital Zhengyang, the economic center Lincheng and other cities. Naturally, the speech is later. However, in the past two years, the Yangyang Group has driven the development of Jiangcheng's sports industry, and Jiangcheng's sports industry The industrial influence is no less than that of Zhengyang, the provincial capital.

It can also be seen from the order of the speeches that the officials of the Provincial Sports Bureau arranged for the representative of Jiangcheng to speak third.

Shen Yang made a speech on behalf of Jiangcheng.

Among the representatives of Jiangcheng who came to the meeting, Shen Yang was well-received. Even the officials of the Jiangcheng Sports Bureau recommended him to speak.

Shen Yang's youthful face immediately attracted everyone's attention.

Shen Yang was not like other officials who took a manuscript and began to read word by word. He knew what he wanted to say, and he didn't need the manuscript at all.

When Shen Yang stepped onto the stage, the audience became quiet.

Many people are interested in what speech Shen Yang will deliver.

In terms of sports work, as the founder of Yangyang Group, Shen Yang has the absolute right to speak, but he did not make any special speeches, but first made a summary, "The development of sports is nothing more than three aspects, One is the economy, which is the sports industry, the other is the people, so that the whole people can do more healthy sports in a more scientific way, and the third is the pursuit of honor, that is, to cultivate more and better athletes."

"There is a good saying that the economic foundation determines the superstructure. It is very difficult to do a good job in the sports industry just by relying on the government to plan and develop, because the underlying sports industry needs investment. In the current situation, Mass sports rely more on venues that improve life and public welfare."

Shen Yang hit the point in one sentence.

As far as the work of the Sports Bureau is concerned, the difficulty lies in the funding, because public sports, such as the gymnasiums in various provinces and cities, school stadiums, and some public welfare sports venues, basically do not bring benefits, only a steady stream of investment .

No matter which city they are in, most of the provincial sports bureaus only invest and have no output, so that they have to repeatedly ask the government for funding in order to carry out a series of work, and the sports bureau has become the most useless unit.

It doesn’t matter whether the current sports bureau meeting is going on or not. It’s just a formality. Whether it’s Zhengyang, the provincial capital, or other cities, if the sports bureau wants to work, it must have financial support. It has been said to develop the sports industry, but Under China's system, most of the sports industry is 'losing money'. Even those glamorous professional teams are mostly supported by large groups to operate, otherwise they would have closed down due to losses.

It is precisely because Shen Yang was able to stand in this venue that he attracted everyone's attention that he established the Yangyang Group and made money by relying on the pure sports industry.

This is quite a remarkable thing in Huaxia.

Some people may think of the professional basketball team in the NBA, or the famous European clubs. Those professional clubs can make money, and the income is also very high, but the situation in China is different. China does not have a mature sports market. A sufficiently clear legal system also makes the sports industry more dependent on the support of the government and enterprises, making it difficult to operate independently.

Shen Yang started his speech from this aspect. He took the development of the sports industry in Jiangcheng as an example. Not only the Yangyang Group, but also the Real Madrid Club has invested in the construction of football schools, and some other sports companies have also decided to develop in the south of Jiangcheng. invest.

These are all examples.

Of course, these are also irreproducible. The development model of Yangyang Group itself is not a normal situation.

After talking about the development of the sports industry, Shen Yang began to talk about the importance of sports construction at the bottom, "It's still the same sentence, the economic base determines the superstructure, and if you want to train more athletes, just relying on the model of individuals leading individuals has already Far behind the world, we need to develop the bottom. For example, if more people play basketball, more basketball stars will emerge. If more people play football, there will be more professional football players. The construction of the sports industry is not only To serve the general public, we must focus more on the cultivation of young people."

After finishing his concluding speech, Shen Yang stepped off the stage.

There was also a burst of applause at the venue.

In fact, Shen Yang's speech didn't have any real content, but provincial sports conferences generally don't have real content. Everyone just goes up to talk and interact with formalism, that's all. I want to really talk What to order depends on whether the national policy supports it.

If the country vigorously develops the sports industry, then the meeting will definitely have a lot of substance, otherwise everything will be empty talk.

If the state does not support it, what can a group of ordinary officials and representatives do?
Shen Yang came more to feel the atmosphere of the conference. After the conference, he also negotiated a donation and investment cooperation with the Jiangcheng Sports Bureau.

Yangyang Group is a company in the sports industry, so it is natural to talk about sports cooperation.

Yangyang Group will invest 450 million yuan to build football fields and basketball fields for students to use after school in [-] middle schools in seven cities in the province.

This cooperation is charitable, and the Yangyang Group unilaterally invests. The advantage is that the donated facilities and venues can be branded with the name of "Yangyang Sports City".

This only benefit seems to have no effect, but Huaxia's corporate donations have become a routine. As a well-known sports company at home and abroad, the Yangyang Group can also earn some fame by donating to build sports facilities.

Shen Yang was quite supportive of this.

For example, when those big companies donate millions or tens of millions in response to certain natural disasters, in fact, it is completely meaningless to them, and they are just pure contributions. To build sports venues for schools in various cities in the province, at least the donated money will be spent in the local area, and you can gain a lot of fame.

When the time entered the beginning of March, Shen Yang began to go to Zheng Yang frequently.

On this day, Zhengyang Redwood Company officially changed its name to 'Yangyang Beverage and Food Co., Ltd.'.

For this reason, the company held a press conference, which was also a new product exhibition. Li Chun presided over the exhibition and launched the first product - the 'refreshing' sports drink of the Yangyang brand.

Yangyang Refreshing Sports Drink is a glass bottle with a height of 15 meters and a content of only [-]ml. The outer packaging is branded with the brand of Yangyang. The introduction in both Chinese and English made the local media reporters very confused.

Zhengyang Redwood Company is not a big company. Even if the ownership is changed, the new Yangyang Beverage and Food Co., Ltd. is just a small beverage company. Their target market should be in the province, even in Zhengyang. Including the surrounding cities, the description in English is a bit superfluous.

At the exhibition site, the staff gave a brief introduction to the new beverage products, and the content also confused the people who came to watch.

"This bottle of refreshing sports drink has a very unique taste, which can make people feel the relaxation of the whole body exercise, without the feeling of fatigue..."

What is this nonsense?

Everyone can't understand.

The most astonishing thing is that the official price of the new beverage product is 99 yuan.

Even in the high-end beverage market, the price of 1000 RMB is quite expensive. For example, the price of ADD sports material produced in the United States is only 400 RMB. The price of the top mineral water is only a few hundred yuan, which is nearly 1000 RMB. The price is definitely not something that ordinary people can afford.

Not to mention the people who came to watch the exhibition, even the staff who participated in the exhibition grinned when they talked about the price. Their monthly salary is not enough to buy a few bottles of drinks.

While the people around were stunned, Li Chun stood up and introduced with a smile, "Our new products are aimed at the high-end beverage market, and our products are also mainly for export. In the United States, we hold exhibitions of new products."

This explanation seems a bit high-end, but it still doesn't make much sense.

The local media are no longer optimistic about the development of 'Yangyang Beverage and Food Co., Ltd.'. In their view, Yangyang Beverage and Food Co., Ltd. is too ambitious. The company has just rebuilt and launched its first beverage product, facing international high-end beverages. The market has set such a high price, it is estimated that even a bottle of this new beverage product cannot be sold.

Many people see it that way.

Some small local media joked that the beverage company of the Yangyang Group will soon face bankruptcy.

"This is treating consumers like fools!"

It is conceivable that criticism will continue for a period of time to come.

However, given the influence of the Yangyang Group in the sports industry, the new beverage products will not fail to sell a bottle.

For example, Real Madrid Club, Chelsea Club and NBA Houston Rockets Club, which have cooperative relations with foreign countries, ordered a few boxes of sports drinks early on. Of course, the price was also discounted, and some other professional athletes also bought products separately. .

Of course, the above are all friendly purchases.

However, in Shen Yang's view, he is even willing to give away a batch of products for free in advance, and the purchase of friendship will soon turn into a purchase from the heart. There is no doubt about the efficacy of the new product, and the company does not even need to advertise , just wait for a series of orders to fly over.

(End of this chapter)