Super Resort Tycoon

Chapter 250 Follow-up
"Well, this idea is very good! But... I'm afraid that my personality is not enough, and it will be counterproductive. The spokesperson can be changed, but the boss can't be changed!" Li Yang joked.

In fact, what Hou Zhengyu said is very reasonable. If he wins the audience's love through the program, it will definitely improve the influence of the company's brand than any celebrity endorsement.

And if you can record the program with Tong Shuya, it can also be used as a beautiful memory video for the two of you.

But the problem is, if I and Tong Shuya fail to win the public's favor, then it's better not to, and then people will criticize me for spending money to make programs for myself, and the commercial intention is too obvious.

Moreover, becoming a public figure is not a good thing. Li Yang knew this very well before, not to mention that he will be on the show with Tong Shuya this time. Even if he and Tong Shuya are liked by the audience, it means that in the future he will He Tong Shuya will live in the eyes of the public, and there will be no privacy at all.

Even for the character design, you have to live with a mask every day. If the character design accidentally collapses one day, the impact it will have is far less than the positive impact it had at the beginning.

The spokesperson can be changed at any time, but his identity as the founder of the company cannot be changed, so Li Yang can't do this when weighing the pros and cons.

"Well, what you said is that this is indeed something we lacked consideration for!" Hou Zhengyu is also a smart person, and immediately guessed the deep meaning contained in Li Yang's words, and also felt that they were too idealistic before, and only saw the benefits. Potential dangers are ignored.

"Well, Mr. Li, we can choose the amateur group through activities, or it can be used as a marketing gimmick!" Hou Zhengyu continued after a pause.

"Well, that's good. By the way, we can add some extra activities, such as free honeymoon travel, free wedding photography and other prizes, to increase the influence of our program!" Li Yang said with a smile.

"Okay! This kind of activity is also designed in our later marketing execution plan!" Hou Zhengyu said with a smile, and immediately continued to tell Li Yang the follow-up content of the plan.

For example, the specific execution plan and time nodes, etc., can be described as very detailed, and even the detailed plan of the pre-marketing has been made, with various budgets and effect estimates.

"Very good, Zhengyu will implement according to your plan!" After reading the whole plan, Li Yang nodded in satisfaction. Although it only took less than two days, the whole plan was very perfect. What Li Yang thought of They've all thought of it, so he doesn't have anything to add, and everything depends on the results.

……

In the next few days, the project team began to contact the TV station as planned to discuss cooperation to create the "Let's Get Married" program.

Hou Zhengyu even took part in the battle in person, leading the team to contact the three planned TV stations several times to discuss the specific matters of cooperation. After more than ten days of negotiations, Zhejiang Satellite TV showed a strong desire for cooperation, not only promised to give prime time slots, but also The price is also very attractive, and the program schedule of Zhejiang Satellite TV is also suitable, which happens to be broadcast in three months.

So it was finally decided to cooperate with Zhejiang Satellite TV. The entire production team will be handled by the TV station, and Li Yang's company will be a partner and investor.

After signing the relevant contracts, Zhejiang Satellite TV and Li Yang's company started the project at the same time, and started the stage of inviting celebrity guests.

According to the requirements of the initial cooperation, the program team successively contacted the celebrity guests identified in the program plan, and successfully invited those target guests.

After all, although the name of the show is "Let's Get Married", it uses star love and marriage as a gimmick, but it does not force stars to get married on the show.

According to the plan drawn up by the program, if the stars are not willing to get married, they can simulate marriage, experience marriage and other ways to show the effect of marriage in the program.

The whole project went very smoothly, and soon the celebrity guests were confirmed.

The Eisener Resort Hotel has also completely completed the transfer of assets and officially changed its name to Nest of love.Li Yang led the design team to the Love Nest Resort Hotel to carry out an overall upgrade of the hotel.

The design team quickly worked out the design plan and designed a total of five fixed wedding venues, including two church-style wedding venues, lovers' cliff landscape lawn wedding venues, terraced flower sea-style wedding venues, and studio-style custom-made indoor scenes wedding venue.

In addition to the previous cliffside bird's nest wedding venue, there are a total of six unique wedding venues.

In addition, the hotel's private beach and several beautiful lawns can be transformed into wedding venues at any time. The design team even designed a variety of scenery renderings based on several scene diagrams.

In this way, the hotel can have nearly ten wedding venues and more than ten kinds of weddings with different styles and characteristics. In addition, it can also be directly customized according to the needs of users.

With the finalization of the design plan, the transformation of the hotel has also started one after another, and the construction site of the suite hotel has also been planned, and Li Yang handed it over to the system for upgrading and construction.

According to the plan, a five-storey hotel building with 120 suites will be built.

Various projects started in a closed environment, and Li Yang also finalized the investment matters with AYANA, Four Seasons, and Sky Garden, each of which planned to invest 1 million yuan.

When Li Yang returned to China again, all product designs for the Love Nest Resort Hotel had been completed, including wedding packages and charging standards, honeymoon travel packages and charging standards, and charging standards after combining different products and packages.

In addition, all service processes and standards including new products have been formulated, the new team has also been expanded and the construction of the factory has been completed, various operations are in progress, and the marketing work has entered the second stage.

"Mr. Li, these are the cooperation prices given to us by various airline companies!" Sun Rui, the manager in charge of tourism product design, handed Li Yang a cooperation quotation from the airline companies.

According to the previous wedding package design, the product can include round-trip air tickets, and even some luxury packages will directly give guests air tickets. Of course, the wool comes from the sheep.

This kind of air ticket can be purchased from the airline company as a group ticket, and even establish a long-term cooperation to get a very favorable air ticket.

The prices of various airlines are naturally different, and when they make a choice, they should not only look at the price, but also consider it comprehensively.

Li Yang took a look, and found that Tong Shuya's Air China was among them, and the company had the most domestic flights to Bali, and the price of cooperation was acceptable, and the company's main customers matched his future customer base very well.

"China International Airlines is the first choice, these two alternatives!" Li Yang said, a thought came to mind.

In the future, I will inevitably become a major customer of Huaxia International Airlines, and may even become a shareholder of the company out of strategic considerations in the future. At that time, I can help Tong Shuya get more special treatment, so that she will not have to work so hard.

Of course, in Li Yang's plan, it is the best result for Tong Shuya to voluntarily return to the field of pianist one day.

Just after talking about travel products with Sun Rui and others, Hou Zhengyu came to Li Yang's office: "Mr. Li, the chief director of the "Let's Get Married" program group wants to meet with us and chat in detail about what is presented in the program. He came up with a detailed plan and wanted to discuss it with us, would you like to come over?"

"Okay, I just have nothing to do tomorrow, let's go together!" Li Yang still attaches great importance to this program. If the effect of the program is good enough, his resort hotel will be a hit, and there is hope that it can be completed directly. The task of the system is required.

On the second day, Li Yang flew to Hangzhou together with Hou Zhengyu and several principal persons in charge of the project team, and arrived at Zhejiang TV Station in the afternoon, met with the planner and chief director of "Let's Get Married", as well as several choreographer.

At present, the planning work of the whole program has been completed, the relevant planning work in the early stage is basically completed, and the lineup of star guests is also confirmed.

The show signed a total of five celebrity couple guests, three of which are regular guests, and the other two and amateur couples are alternate guests.

"Theoretically, the observation content of four pairs of guests will be broadcast at the same time in each episode!" said Ma Zhijiang, the chief director of the program.

Li Yang nodded, and took a closer look at the allocation of several celebrity guests. The popular celebrity couple was among the regular guests, and the other two regular guests were also well-known and well-characterized. Music stars, and even a pianist.

Among the non-fixed guests, there is a pair of women who are super Internet celebrities, the man is also a certain e-sports player, and the other pair covers the sports world. The traffic and audience of these two pairs are very good.

The five pairs of star guests almost covered most of the audience in the field, and their personalities in the circle were very good.

"Our main shooting location for this season is not only the celebrity's home, but also the second store of Youmao Inn under your company. Of course, other tourist attractions in Chengdu will also be included during the period.

The other is this Youshan B&B Resort Hotel, Ranwu Lake International RV Self-driving Campground.

The last one is Bali Love Nest Resort. " Ma Zhijiang said.

"According to our plan, in addition to the content of family life, three groups of regular guests will stay in Youmao Inn, Youshan B&B Resort Hotel, Ranwu Lake International RV Self-driving Campsite, and the three venues will start filming at the same time to record couples. life there.

After that, the three groups of guests will conduct a venue exchange according to the needs.

During the period, if there is a problem with the schedule, it will be made up by programs with non-fixed guests.

We will formulate the specific shooting schedule according to the star's schedule and send it to you! "

"En!" Li Yang and the others nodded.

Ma Zhijiang continued: "The content of the first three venues and the shooting of the star's family scene will be broadcast as the first eight episodes of the program, and the content of the next four episodes will all be the content of the Love Nest Resort Hotel, and two of the episodes will be the guests in the hotel. A memoir of leisure and vacation life, and the last two issues are about weddings.

Among them, the part of vacation and simulated wedding can be filmed at the same time, and the real wedding of amateurs and the couple of Internet celebrities can be recorded separately and then edited together. "

"Yeah!" Li Yang nodded. At present, it is certain that the only couple who can directly get married in the hotel is the Internet celebrity couple. The other four groups of stars are only participating in the simulated wedding experience.

In fact, among these groups of guests, Li Yang still hopes that the popular star couple can really choose to get married in their hotel, but the wedding involves their private life, someone has their own ideas, and he has no way of controlling their choice. People confuse weddings with shows.

The only thing I can do, perhaps, is to use the simulated experience of this show to make the star couple really like my hotel and wedding planning services, and change their choices.

Ma Zhijiang also explained in detail the general content and direction of shooting for each location. Simply put, it is similar to a script.

Although it is a real-life observation program, in order to present more interesting content to the audience, the program actually has a certain script. There are no restrictions on content and lines.

In the script, some activities are set in advance for each couple. For example, in addition to daily life at home, guests may be asked to show that they do housework together, cook together, go shopping together, make travel plans together, or give The other party prepares surprises and other daily content requirements.

During the trip, some designated activities will be designed, and some interesting and meaningful items will be temporarily added after communication with the guests, and even a scene of marriage proposal will be designed to increase the effect.

In fact, these contents are all designed by the program group based on the audience's preferences and the control of the program's effects, and Li Yang and others are not required to participate in the discussion.

However, regarding the content that you want to present in the program, such as Youmao Inn, Youshan B&B and Resort Hotel, Ranwu Lake RV Camp, etc., it needs to be discussed and determined by both parties.

Li Yang is an investor, so the program team naturally needs to understand and meet Li Yang's requirements, listen to their opinions, and better showcase Li Yang's hotels and products in the program.

"The above are some frameworks of our preliminary design, and we need to hear your opinions on the specific content!" Ma Zhijiang said.

"Well, the design of your plan is not bad. Basically, the advertisement content is naturally integrated into the program. This is very good. We just want soft implantation, so I hope you will follow this point when presenting later. !” Li Yang said.

Immediately looked at Hou Zhengyu: "Talk to Director Ma what we want to focus on in each hotel, and send them a copy of our copywriting later!"

"Okay, Mr. Li!" Hou Zhengyu clicked, and immediately connected his computer to the big screen, put the copy content PPT on the big screen, and began to introduce to the program team in detail the content to be presented in each store .

Listening to Hou Zhengyu's narration, Ma Zhijiang secretly breathed a sigh of relief. Fortunately, this time Party A is a sensible person who understands TV programs and marketing.

Otherwise, like some Party A, they insist on saying the name of the product several times on the show, wishing to mention all the selling points and advantages of the product repeatedly in every episode of the show, wanting to say everything, but let the audience I didn't remember it, but it was disgusted by the audience, which backfired.

And the program group is also very distressed when balancing audiences and sponsors.

……

(End of this chapter)