game development designer

Chapter 101 Why did it succeed?

Within a week, Love and Producer topped the best-selling list and download list of major APP stores, shocking everyone in the industry.

This is not scientific!
An otome game that can overwhelm other mobile games and top the best-selling list?

This is really unscientific!
Especially before and when this game was released, people in the industry agreed that it would not cause any disturbances.

But now this performance is simply a crazy slap in the face!
"That Lianhe producer is crazy! Has that much potential?"

"It reached the top of the best-selling list for a week, and Penguin's Seven Kingdoms was the second best-seller. I remember that the monthly turnover of Seven Kingdoms last month seemed to be 1 million."

"It's almost the end of the month, and I'm really scared. Doesn't that mean that the one-week turnover between Lian and the producer will soon exceed [-] million?"

"Is it that fun? The plot and lines are too bloody!"

In a small group of mobile game producers, everyone started talking about it.

In Hangzhou Wangyi's instinct studio, Lu Hezhou, who was leaning on a computer chair, looked helplessly at the people in the group.

He doesn’t know how fun this game is, anyway, he knows that his daughter and many women in the studio are all obsessed with this game, and they have paid a lot of money just to be able to unlock it The dating scene in the game.

Many female colleagues even changed their social IDs to Mrs. Bai and Mrs. Li. God knows what they think!

Ignoring the surprise of the game producers in the group, Lu Hezhou looked at the game screen displayed on the mobile phone next to him, and took out a notebook from the side to write and draw on it.

After a few days of careful research, forcing himself not to skip the plot and getting to know it slowly, coupled with Lu Hezhou's communication with the female employees in the company, he also analyzed some reasons for the popularity of love and producers.

The sense of substitution, like most otome games, the characters in the game are Two-dimensional paper figures, but the difference is that realistic social elements are added to the game.

In fact, this is not the first creation of Love and the producer. Most of the neon love games in the last century have added this kind of system. For example, the famous "Heartbeat Memories" has a telephone system.

However, due to the limitations of the graphics and functional performance at the time, the sense of immersion brought to players was actually not as strong as imagined.

But in terms of love and producers, such a system has been adopted, and it has even been strengthened.

For example, the functions and graphics at that time made players feel fake, but in terms of love and producers, including the simulation of text messages, the dynamic system of Moments, and even the phone voice system, players have a sense of immersion. It's not a paper man who falls in love with you, but a real person.

Apart from these, what Lu Hezhou really admired was the krypton gold system of this game.

You say it is serious?
Otherwise, you will be a zero-headed leopard, but as long as you spend a little time every day, you can still easily push pictures and experience the plot, and even if you are lucky, you can also experience many plots that RMB players can unlock.

But you say it's not serious?
Various fetter systems, mobile phone systems, romantic dating scenes, and special times, all of which require krypton gold to unlock.

If you want to fully experience a full range of immersive love, players must charge money, otherwise you will take your time.

But this recharge, the game has also mastered a good speed, he will not let you invest dozens or hundreds of dollars at a time to feel the difference in experience.

Even if you only need to invest one dollar or a few dollars a day, you can experience a very different feeling.

The last point is the market.

There are no high-quality Otome games in China, and the emergence of Love and Producer has made up for this part of the gap.

The number of players exceeded 300 million, the retention rate was as high as 5%, and the first week of all channels was 1.1 million.

Just as the outside world was speculating about Lian and the producer's situation, Chuhe in the Tianhe network had already received the statistical report.

A very gratifying result. Generally speaking, the highest revenue of mobile games is not the first week of opening, but the second to third weeks, which is the peak period of profitability.

But now the first week of Love and Producer's turnover has reached 1.1 million. Chu Hexin estimated that the monthly turnover may reach 4 million or even more in the later period.

After deducting the operating costs and the share of various channels, the final revenue of Tianhe Network is almost 2 million per month.

A terrifying number.

So far, Jianghu, which has opened up the multiplayer mode, has sold a total of about 750 million sets around the world. In addition to the built-in recharge, Jianghu invested tens of millions of dollars, so far it has brought about 6 million yuan in revenue to Tianhe Network.

But Love and Producer can surpass it in only 3 months, and both the production cost and the production cycle are much lower than it.

"If I were a pure businessman, I would probably abandon the stand-alone industry and devote myself to the embrace of mobile games and online games." Looking at the income ratio he had calculated, Chu He shook his head and sighed inwardly.

In fact, Tianhe Network is divided into multiple studios. The most profitable before belonged to the web game studio, but now there is an additional mobile game studio.

As for the stand-alone studio directly under the management of Chuhe, although the bonus is quite a lot, it is much better than other companies in the industry, but compared with other studios under the same company, the bonus is less.

However, although the bonuses are less, Chuhe has improved them a lot in terms of basic remuneration, and in terms of personal skills, they have more advantages than those in web game studios and mobile game studios. alternative.

Compared with the rest of the industry, the employees in the page game and mobile game department have one more qualification who has created a successful project in Tianhe Network, and there is nothing irreplaceable in the rest.

In the case of retaining the high-level, even if all the people at the bottom leave, nothing will happen to Tianhe Network, and the recruited newcomers can still complete the task very well.

But just like Mengxin Tao Fa and Ye Xun back then, after such a long period of training and learning techniques from Plott and Pig, it can be said that it was completely a shotgun change.

If they leave Tianhe Network now, they can almost be regarded as half-calf.

This is irreplaceable. If their talents leave, at least in the short term in China, Chuhe will not be able to find someone who can replace them with the same technology, unless they spend a lot of money to poach people.

"Launch Two-dimensional peripheral products as soon as possible, as well as corresponding animations, etc., and try to make it a mature IP." After receiving the financial report, he was a little emotional, and Chuhe issued an order to the corresponding department.

Afterwards, Chuhe got up and walked towards the project office of Road to Survival.

It's been almost half a month since I got used to it, and it's time for the development of Left [-] Survival to get on the right track.

(End of this chapter)