game development designer

Chapter 120 Fang Ping of the Penguin

The venue of the Huaxia Independent Game Competition is located in Shanghai's glorious exhibition hall. Although everyone in the industry knows very well, this so-called game competition does not actually have any gold content.

But I have to say that it has official power and background, and it is also a famous name. The competition is relatively standardized and there are no shady things, and the exposure of many cooperative media is not bad.

Although in Chuhe's opinion, this game competition is not very interesting, but for some ordinary game developers who have no funds and no way to gain attention, this game competition is a rare opportunity.

In fact, in the previous two competitions, although the final winners did not make any splashes, there were also many capable independent game producers, or small teams that were favored by giants such as Wangyi and Penguin, and then used Jin Yuan earned it into his own studio.

Game practitioners, especially independent game producers, most of them have high hearts at the beginning, but after a period of trying, they will understand how difficult this path is and how difficult it is to walk.

The road ahead is full of thorns. This sentence is not an exaggeration. Walking on this road, you can't even see the bright hope of the road ahead.

Even those who are confident in their game will feel confused in their hearts.

At this time, if someone comes to recruit with a lot of money, few people will continue to insist and say no.

Why do so many game studios, even after developing a successful game, still choose to invest in the embrace of big companies and capital?
In addition to wanting to sell themselves at a good price when they are the most valuable, more importantly, they understand that it is too difficult to develop games without money.

A game needs to invest a lot of money. The success of the first work does not mean that the second work will be successful. Once it fails, it will return to the pre-liberation.

Two days in advance, Chuhe took the high-speed train from Jinling to Shanghai.

After getting out of the station, he contacted the organizer, and Chuhe took a taxi directly to the corresponding hotel.

When he arrived at the hotel, Chuhe also met the person in charge of the event, and learned from the other party that Shengda, Penguin, and people from Wangyi had all arrived.

As for the other two, they will come when the competition starts.

"Mr. Chu, long time no see." Sitting on the sofa in the hotel, Chu He turned on his phone and read the company's recent report.

At this time, there was a greeting voice behind him, and when he turned his head, he saw a middle-aged man with eyes smiling towards Chuhe.

"Long time no see." Chu He replied with a smile.

It was Fang Ping from Penguin who came. When Chuhe cooperated with Penguin's WEGAME before, he also participated in the headquarters of Penguin, and met Fang Ping when he was working in one of them.

At that time, Fang Ping was in charge of Penguin's self-developed national warfare online game. It should have started closed testing recently. With Penguin's public relations ability, it shouldn't take much time to get the version number and push it to the public.

Although Penguin has operated many online games before, most of them are agents of South Korean games. One of the Chinese-style games "Penguin Fantasy" with self-developed gimmicks is actually not developed by Penguin, but by a It was developed by Neon Studios, but was later acquired by Penguin.

The picture of the game is very exquisite, and it is indeed Chinese in terms of skills, characters and plot background, but if you want to study it in depth, you will find that it contains a lot of neon characteristic details. The characters wear clogs when walking, This kind of detail can be ignored. After all, the clogs themselves were invented by Huaxia, but they were later spread in Neon.But with the clogs, the cherry trees, wooden houses, and costumes in the game all have a strong Japanese style, coupled with the ninja-like professions and monsters in the game, it all shows that this is a game full of neon details .

If it is really a game independently developed by Huaxia, which can perfectly present the cultural details of neon, then Chuhe doesn't know what the person who made this game understands Huaxia culture.

"Is there any new project in Tianhe Network?" Fang Ping sat down next to him, and asked curiously.

These are not confidential issues, and almost everyone who pays a little attention knows them.

"It's already under development." Chuhe nodded and said.

"A game on the console platform?" Fang Ping said with a little emotion and envy.

Tianhe Network has reached a cooperation with EA, and Sony and Microsoft have also dispatched technical personnel to provide technical support. Almost everyone in the industry knows about this.

There is no doubt that this shows that Tianhe Network is developing games for the new host platform.

"Well, the new game is indeed for the host platform." Chu He admitted with a nod.

"The domestic host platform market is not very good." Fang Ping said looking at Chuhe.

Although there is no so-called ban on game consoles, due to the review, there are too few masterpieces that can be played on the consoles of the Bank of China. In addition, the games on the consoles are often priced at three to four hundred yuan. Ordinary players still find it too expensive to accept.

Coupled with the popularity of domestic 'free' online games, the domestic market for console games is really too small.

"This time we don't intend to target the domestic market." Chu He smiled and said to Fang Ping.

If you think about it for a while, you can guess that in the domestic console game market, if the main target is really in the country, then there may really be no way to recover the cost.

Positioning in overseas markets is the most correct choice.

In fact, a few years ago when the stand-alone market was not as good as it is today, some domestic independent game producers who aspired to engage in the stand-alone industry would not focus on the domestic market, but preferred to choose foreign markets, and the platforms they landed on were also based on The steam platform is the main one.

It's just that the domestic stand-alone industry has improved in recent years, and more and more game producers have paid attention to the domestic market.

A large part of them have not just stepped into this industry, or are not well-known. They have already sold many works abroad a few years ago, but they may not be well-known.

"Game consoles will not become the mainstream in China for at least ten years." Hearing what Chu He said, Fang Ping nodded and said.

"Console games in China will not have a large market share in the short term, and PC and mobile terminals are the mainstream during this period." Chu He nodded and said.

These things are unanimously recognized by the industry.

The next two people slowly shifted the topic to this competition and the overall situation of the game industry. As for the type of Tianhe Network's new work, or what its name is, Fang Ping didn't ask, and Chuhe naturally wouldn't take the initiative. explain.

(End of this chapter)