game development designer

Chapter 135 Cultural Export
According to Chuhe's original idea, Tianhe Network will also take the initiative to apply to participate in the E3 exhibition. Now that the other party has already invited it, it is obviously a good thing.

After all, compared with not receiving an official invitation and applying on your own initiative, the exposure position of the exhibition area obtained at the E3 exhibition will be correspondingly different.

The day after receiving the exhibition invitation, Tianhe Network responded.

As for the games to participate in the exhibition, there is still a questionable choice. So far, among the games developed by Tianhe Network, the game that surprised Chuhe the most is undoubtedly Jianghu.

But in terms of overseas popularity, Jianghu is actually not as hot as Famine, at least in terms of sales.

After all, it has been more than a year since the famine, and after the launch of the follow-up DLC, although it will be accompanied by different costumes and other decorations, more of them are MODs developed by MOD creators. promote.

To put it simply, the MODs produced by the MOD production team are considered to be the follow-up DLC of Famine.

At the same time, in order to encourage, or take care of MOD producers, Tianhe Network will give certain financial support to any MOD with excellent quality.

On the other hand, Longzu Studio, which belongs to Tianhe Network, can also be brought there, and according to the development progress given by Longzu, the progress of Gu Jian Qixia is also very impressive, and there is still some time before the E3 game exhibition. It is not very difficult to make a trial demo at the right time.

Of course, the most important thing is Tianhe Network's way of survival.

Although Don't Starve is quite popular in overseas markets, it has been on the market for more than a year after all. If you want to attract players at E3, you can only use new content to attract players.

But in the Tianhe network itself, Famine has no new plans for the game, so basically this time, Famine is just brought over to make up for the E3 trip.

For Jianghu, although it is limited by cultural differences, due to its unique physical performance effects, high degree of freedom, and the subsequent appearance of more and more western magic mods, Jianghu's overseas sales Still climbing.

Coupled with the fact that Xu Chang withdrew from the Left 3 Dead team before and took charge of Jianghu’s new online mode project, the development progress has been almost the same so far, and there is still some time before the E[-] game exhibition, and it will be launched at that time A demo is also not a problem.

However, the real problem lies in the fact that Jiang Hu and Gu Jian Qi Xia are pure oriental culture in the final analysis. Even if many places are translated into English, it is difficult for players who do not understand this culture to understand.

After all, in a sense, China has been exported by Western culture for a long time.

Whether it's games, movies, or cartoons.

It is difficult for foreign players to understand what is called martial arts and what is called Xianxia.

But domestic players, when they mention magic, they think of the Lord of the Rings, orcs, elves, and dwarves.

Whether they know where these things originated or not, they do have a half-knowledge.

This also caused games with western cultural background to be easily accepted by domestic players, while games with Chinese culture were difficult to be accepted by overseas players.

Even if Jianghu sells well overseas, it is mainly because of its unique game mechanism and degree of freedom, as well as the gradually improved MOD community.

Otherwise, it is impossible for Jianghu to slowly rise in popularity overseas.

After more than a year of development, Road to Survival has basically been considered a complete product. During this period, Chuhe also asked people from the company department to submit a review to the above.

There is no doubt that the game was killed directly, even if it has been independently harmonized.

Even because of the way to survive, Chuhe was interviewed for a special interview and told about the stakes.

For those remarks, Chuhe can only shake his head, but after thinking about it a little rationally, Chuhe can understand that there is no way to survive if he cannot pass the trial.

Because there is no clear system, players of different ages can be exposed to the game.

Even if it is a harmonious path to survival, there are also elements of violence, and it is an M-level in foreign countries.

In places with stricter laws like Australia, it may even be directly banned as a banned game.

there's still a long way to go.

Chuhe knew it in his heart, but there was nothing he could do about it.

The news that Tianhe Network was invited by E3 and will directly log in to the E3 exhibition has caused a lot of influence in the minds of domestic players.

Although the previous E3 was not without domestic game manufacturers landing, for example, although Penguin was also invited to participate in the E3 exhibition, everyone knows that Penguin was definitely not invited because of its excellent games.

Possibly PRed, or is it just that Penguin has enough clout?

In short, no player will think that Penguin is really invited by virtue of the quality of the excellent game.

But Tianhe Network is different. There is no doubt that Tianhe Network was invited because the game they produced had the capital to be invited.

"After editing a trailer, Europe, North America, including Southeast Asia and other regions need to start promoting." Chuhe said in the conference room.

This is the eve of publicity. Is the investment cost of Left [-] Dead itself considered high?

In China, it is definitely a top-level investment, but in the world, it can only be regarded as a lower line.

But this game contains the ambition of Tianhe Network, the ambition to enter the overseas market.

It is an inevitable result that the cost of publicity is higher than the cost.

And this is just the first wave of publicity, and there will be a second wave and a third wave, including the official launch of the game at E3 and the announcement of the release date, which will usher in the most violent wave of publicity.

After all, the popularity of Tianhe Network abroad basically comes from the famine. It can be said that foreign players know Tianhe Network's games, but they don't know the manufacturers behind them.

For the pricing of the game, the global unified price is 29.99 US dollars.

The price of the first digital version is the same as that of the disc, so most players will choose to buy physical discs at the beginning of the game's release.

The digital version of the game is cheaper, just because after a relatively long period of time, there will be various discounts when the popularity of the game drops.

Of course, this price is only tentatively determined within Tianhe Network, and the specific details still need to be negotiated after contacting EA.

After all, EA still has more experience than Tianhe Network in this regard.

　Back then, I didn’t know much about games. I naively thought that all the games were made in China. Even the pirated discs sold for 5 yuan in street video stores, and the FC pirated cassettes sold by street vendors earlier, I always thought that they were all genuine, and there are quite a few of them in my broken box.

　　
　
(End of this chapter)