game development designer

Chapter 16 Players who play Legend of the Red Moon have mines per capita?
After the first month of official service opening

The information about Legend of the Red Moon on the Internet is already like a virus. Whenever you enter the ghost animal area of ​​Danmaku.com, there are also some major game forums and post bars.

Almost all of them are emoticons about the Legend of the Red Moon, and this is the return of Tianhe Network's investment of tens of millions of promotional expenses every month.

At the same time, major game media websites and companies are also secretly analyzing and counting the monthly turnover of Legend of the Red Moon.

In this regard, Chuhe did not intend to hide it, and directly announced the legend of the red moon to the major game media through Huiyou.com, and the first month's turnover after the server was launched.

160 new servers were opened within a month, and the monthly turnover reached 3.35 million!
After getting this data from Huiyou.com, all the game manufacturers and game media couldn't believe it.

how is this possible! ?
Can the monthly turnover of page games reach 3.35 million?
Unbelievable!

You must know that the most popular page game used to have a monthly turnover of only over [-] million, and that was when the other party was at its peak.

But what is the Legend of the Red Moon?
A page game with graphics ten years ago?A game that has no gameplay, just click the mouse to hang up to fight monsters and do tasks?

Even if your Legend of the Red Moon has formed a meme culture on the Internet, it's just that you did a good job in advertising, but the reputation of your game is so bad.

When it comes to web games, when it comes to cheating money, all players will say, "Got it, is that Legend of the Red Moon, a hot chicken game!" SB will play. '

But for such a game with a bad reputation, can the monthly turnover reach 3.55 million?
really!
When did players get so rich?

Do you all have mines in your family?

Countless game media were shocked, and countless web game companies were envious and jealous.

3.55 million monthly turnover!

Even if it completely collapses later, Tianhe Network has already made a lot of money.

After deducting the expenses of the major distributors and platforms, it is Tianhe Network's turn to earn a profit of hundreds of millions of dollars.

What's more, when the word-of-mouth was so bad before, the monthly turnover could reach 3.55 million in a month. Even if it crashes later, it is safe to have a monthly turnover of over [-] million.

Looking at it this way, how is this game a hot chicken?

It's a cash cow at all!

Almost after obtaining the accurate turnover figures, more than [-]% of the web game companies in the industry are immediately ready to start new project plans, which can be summed up in one word 'copy'.

Just do what Red Moon Legend does, and do what their web game project does.

At the same time, the marketing department also began to conduct market research, preparing to figure out why Legend of the Red Moon was so profitable.

In the interactive online entertainment, Qian Bin stood in front of Chen Hao's desk with his lips pursed.

In front of him is this month's "interaction handed down" running water.

1160 million.

The turnover of 1160 million is not diverted to their interactive online entertainment, but the turnover of the entire omni-channel.

If it is an ordinary page game, the turnover of 1160 million is considered relatively qualified, and it can even make a small profit.

But their project is interactive and handed down, not counting the development cost. They invested 1500 million this month in the promotional expenses alone, which is incomparable with the 3000 million monthly publicity investment cost of the Legend of the Red Moon rumored in the industry, but It can also be said to be the second highest in the industry.

But it is such a promotional fee, the final return received is only 1160 million turnover, and finally reduced to the commission of the turnover of Interactive Online Entertainment, and there is no way to even pay back the promotional expenses.

"What do you think of the interactive handing down project? I don't want to hear anything with a good reputation. I only know the first month's turnover, and I haven't even reached the cost of publicity. This is still in the case of 1500 million publicity costs. .”

Legend of the Red Moon dared to invest 3000 million yuan in publicity costs a month because it could bring in 3.55 million turnover in the end.

And what about interactive handing down?

Even if Legend of the Red Moon is unstoppable now, Interactive Online Entertainment has invested nearly half of the publicity costs, not even mentioning that the results can reach half of Legend of the Red Moon's monthly turnover, and it does not say that the monthly turnover exceeds [-] million , but at least your monthly turnover can make the publicity cost back.

With such a large sum of publicity funds, even the monthly turnover is not as high as that of an old web game project of Interactive Online Entertainment, and this is still the case when the server is launched for the first time.

Anyone who makes web games is very clear in their hearts. Generally speaking, when the turnover is the highest, it is to hold events to suck blood, or open servers through all channels.

As for the good reputation?What is the use?

They run a game company. There are so many people in the company to support, and the game will lose money if it doesn't make money?
What a joke.

Hearing Chen Hao's words, Qian Bin opened his mouth, but couldn't say a word.

In fact, he still hasn't figured out why the monthly turnover is only 1160 million.

Obviously, the gameplay is many times higher than that of Legend of the Red Moon, and the word-of-mouth is also very good, and the player activity in the game is not low, but why is it not making money?
"Revise, carry out a version update, add elements such as RMB pets to the game store, lower the explosion rate of the equipment in the copy, and then add props such as lucky potions. The specific design of your team depends on it, I just want Seeing the final results, there is no need to apply for promotional funds for the next month, and the marketing department has already decided to give Wu Tian their project." Under Qian Bin's dazed gaze, Chen Hao said expressionlessly.

Qian Bin, who didn't know how to get back to the studio, sat down on the sofa, stared straight at the computer screen, and opened a game website he often visited.

Before I could read the content, I saw a pop-up window pop up, and then a burst of magical commercial dubbing came from the earphones.

"Why, such a game can reach a monthly turnover of 3.55 million? How is it possible? How can gamers like to play this kind of game?" Qian Bin silently clicked on the page of Legend of the Red Moon, wanting to see what magic power it has.

But just like before, after only 10 minutes, he closed the webpage again, looking at the characters who were already over 30 levels.

He really couldn't figure out why this game, which was not considered a game at all, could create such a miracle.

Does every player who plays Legend of the Red Moon have a mine?

I guess I have already been secretly ridiculed by people in the industry. I was directly insulted at the press conference, and then the first month's turnover is generally not even a fraction of others.

Qian Bin seemed to be ten years older, put down the mouse in his hand, buried himself in the sofa, and sighed.

And when Qian Bin was troubled, in Tianhe Network's office, Chuhe looked at a can on the table, with black lines all over his head.

This is the memory potion?
Do you really think that I don't know the four characters of Coca-Cola?
Memory Potion: Allows you to clearly recall things that exist in memory (only for game-related memories)
Very well said and powerful.

Resisting the urge to open it and drink it, Chu He opened the drawer under his desk, put the coke can in it, and locked the drawer.

(End of this chapter)