game development designer

Chapter 302 Pre-sale
The publicity about Red Dead Redemption has already begun, although even the release date announced by EA is still two months away.

But it doesn't mean that the publicity starts only a week before the release.

Just like boiling a frog in warm water, the publicity about Red Dead Redemption will gradually intensify.

For example, the publicity about Red Dead Redemption at this stage is basically on the Internet, such as related articles about Red Dead Redemption.

Then there's the video that includes some behind-the-scenes footage from the making of Red Dead Redemption.

However, to the surprise of EA, such a publicity method does not seem to have any influence on the players.

For example, during the game production process, how the actors filmed the actions in Red Dead Redemption, and how many scenes were used by the entire production team to complete Red Dead Redemption.

These revelations that players talked about when promoting the game in the past seem to be inapplicable to Red Dead Redemption.

Click traffic and popularity have never been increased, and there is not much feedback from players.

This shouldn't be!
After a week of tentative publicity, the person in charge of EA's marketing department for online promotion looked at the data report for the week with a dazed expression.

Red Dead Redemption itself is a big hit. It stands to reason that if it is promoted like this, it will definitely be more popular. Players should be very interested and very curious.

Why do players seem not to care about these news at all, or even ignore them?

Countless players who have followed the news of Red Dead Redemption said hehe.

Who wants to see you announce these news?

Are you tired of seeing these things on Chuhe's Weibo and Twitter?
I will post an internally produced video every other week, for fear that others will not know that their Red Dead Redemption is really doing the same thing.

If you really want to read it, Chuhe's twitter and Weibo information are much more comprehensive than yours.

After reading the collected information report, the person in charge of EA's online publicity was in tears.

What to do about this?

The plan is completely disrupted!

Probably because the original plan was changed, or more resources were applied for, and more things about Red Dead Redemption began to be revealed on the Internet.

For example, the names of several important characters in the game, as well as organizing gangs, and setting the exposure of the original painting.

At the same time, some details about the game in Red Dead Redemption are slowly coming to light with time.

Including more details in the game, such as the ecosystem in the game, the time system, and the intelligence of the AI, are slowly revealed to the players.

The wild environment, the scene in the town, and a vivid western world slowly appeared in front of the players.

There is no doubt that this is a work full of ambitions. This is the news that all players and the media have known since Chuhe officially announced the establishment of the Red Dead Redemption project.

But as more game content is slowly released from EA, everyone knows that Tianhe Network's ambitions are bigger than they thought.

It seems that they want to tell game manufacturers around the world one thing, that is, to what extent sandbox open world games must be perfect.

Ubisoft-style sandbox?

That's just Ubisoft's definition.

February 2, this time is not special for most people, but for Chinese players, or global players this day is special.

Of course it wasn't because the Spring Festival had just passed.

It is the latest news announced by EA. Red Dead Redemption has officially opened the pre-sale. Players on the Sony platform and Microsoft platform can pre-order in advance. There will be no discount for the pre-order price, but it will be given away after the game is released. Give players some special rewards.

There are three levels in total, the regular version is $59.99, pre-order players will get a batch of horses in the story mode, some game coins, and a limited clothing set in the online mode.

The special edition is $79.99, and players will get extra special-looking horses, as well as in-game currency, limited-edition clothing sets for online mode, gun skins, and a small house that can accept heist or gang missions.

The last is the $99.99 Ultimate Edition. In addition to all the rewards of the special edition, players will also get a free initial weapon, an experience bonus to the first 20 levels, and a special themed task.

The pre-sale of the digital version and the physical version has started, including the opening of corresponding channels. The content of the game has basically been completed, and the data of the full version has been handed over to EA, and the factory delivery has begun, and then The goods are sent to distributors all over the world.

At the same time, domestic players also had a lot of heated discussions about the price of Red Dead Redemption, and even made it to the hot list.

Because even the cheapest standard version costs as much as more than 400 yuan. Although you don’t choose to buy the physical version at the first time, you can get back a mouthful of blood through the second shot of the CD, but for most people, this price is really worth it. What makes them feel is too expensive.

After all, on Tianhe Network before, even the most expensive game, Road to Survival, was only a few dozen dollars, but Red Dead Redemption directly increased by more than two times.

"Tianhe Network is crazy about money? Selling a game for more than 400? Forget it, forget it, I'll just wait for the free installation."

"???? No installation, brother, are you living in a dream? There is no PC version at all, so you still need to install it?"

"I'm dying of laughter, COD, Battlefield, Assassin's Creed, which 3A-level game is not at this price? Why haven't you mentioned these games because Red Dead Redemption is a game of Tianhe Network? Just because Tianhe Network's previous games have not been determined so High? Of course, if it’s a pirated dog, I won’t say anything.”

"The development of hundreds of millions of dollars, including the promotional expenses, is estimated to exceed [-] million dollars. If you don't sell this price, you will pay Tianhe Network to make games?"

"It's very annoying, the budget is limited, I want to play for the first time, but I also want to sell the game to get my blood back after the game is cleared."

"Looking at the rewards of the pre-order version, Red Dead Redemption has a plan for a multiplayer mode. With the capabilities of Tianhe Network, the subsequent online mode will definitely be super fun, and the digital version is more convenient. You don't need to read the disk every time, and it's also available. I can play right away, without having to wait for half a month to play. So I choose the physical disk.”

It’s noisy, but the number of pre-sales of the game is steadily increasing. At the beginning of March, the global pre-sale sales had reached 70 copies. It is estimated that the pre-sale sales of Red Dead Redemption exceeded 150 million when it was officially released. Not impossible.

Among the current 70 copies, 8 copies are from China, which may not seem like a lot, but in fact, for a 3A-level game, and it is still a console game with a price of up to 400 yuan, this sales volume is already very high that's it.

For example, the Battlefield and COD series, which are not good enough in China, the total sales in China before, even including the PC platform, the combined sales of the two can barely reach 60 sales, and more video cloud players.

(End of this chapter)