game development designer

Chapter 372 Propaganda Means
From the official website of Tianhe Network, as well as Twitter and Weibo, the opening time of League of Legends has been officially confirmed, but the overseas platform has not yet been confirmed. orange top.

However, Chuhe refused, and it was Chuhe's idea to do it as an independent game client.

Although it is said that EA will give Tianhe Network a large amount of benefits and be responsible for the promotion and publicity funds in overseas regions, but these things Tianhe Network cannot afford.

For the League of Legends, Tianhe Network, including Chuhe himself, is rushing to the next product like DNF.

Heroes are free, even complete weekly tasks, and you can open boxes to get skins like PlayerUnknown's Battlegrounds. It sounds like the game doesn't have any gold points.

But if you really want to think that such a game does not make money, it would be naive.

The skins in the game box are still probabilistic in the background, and there is no real randomness. They are all distributed according to the number of players in the game.

In addition to some precious skins with gorgeous special effects, which can only be obtained during the lottery during the event, expect to open boxes to get these rare skins?

The probability is too small, and according to dozens or hundreds of heroes, and each hero has four or five skins, counting on one or two boxes for weekly tasks, if you want to open the skin you want, just follow It's almost like finding a needle in a haystack.

So it seems conscientious, but as long as the game is good enough to attract players, it will not affect the krypton gold point at all.

Never think that you are better than game manufacturers, as long as it is an activity, it is impossible not to make money.

The only difference is that some game makers look ugly, licking their faces to get money out of their pockets.

Some game makers are more subtle. When they get money from your pocket, they will give you an ice cream to make you feel that you are not losing money.

Moreover, in addition to the skin of the game, it is also a profit point to formalize the game into e-sports, and it may not make money in the early stage.

But when the game has a high enough popularity, third-party sponsorship and copyright sales are definitely not small money.

And compared with PlayerUnknown's Battlegrounds, League of Legends can be said to be a true competitive game under Tianhe Networks.

Regardless of whether it is biased towards entertainment or not, at least all players have the same starting line. There is no destiny circle in PlayerUnknown's Battlegrounds.

Therefore, if League of Legends wants to become an e-sport, it is much easier than PlayerUnknown's Battlegrounds.

…………

On June [-], news and news, including the upcoming public beta of League of Legends, spread all over the Internet in an instant.

For example, the pop-up windows of the game starry sky and the player's paradise, as well as the banner interface, including the news headlines of the day, are all news about the opening of the League of Legends.

The simplest and easiest method for players to know, although quite expensive.

Just for the Game Xingkong family, the headlines and banners for two days cost about 20.

…………

Hangzhou, Wangyi game department, Cai Liang, as the CEO, put his laptop on his lap and flipped through the news, which was the news about the promotion of League of Legends.

Sitting next to him was Liang Kun, the manager of the product department, frowning at the news post on the laptop screen.

"What do you think of this game from Tianhe Network?" Cai Liang asked Liang Kun.

"For games similar to DOTA, they have invited some foreign and domestic first-line DOTA professional teams to conduct secret tests, but it is different from games like Dream Three Kingdoms and Qifan. I heard that this game of Tianhe Network has made It's a big innovation, and when Tianhe Network reported that the League of Legends league will be held, many Dota clubs are ready to transform into the League of Legends." Liang Kun thought for a while and said.

But this is not a rare thing. Isn’t the club just for bonuses? Honors are all fake. Unless it is a really popular game that can make money just by reputation, who will beat you? this game?

The competition in DOTA is too fierce, and there are only a few top domestic teams.

Even before the game started, it was possible to list who was the favorite to win the championship. The rest of the clubs simply did not have the ability to win the championship.

And even if you spend money to poach people, it's not worthwhile at all. The main reason is that you are not sure whether you can win the championship after poaching people. It's okay if you win the championship.

But League of Legends is different. It is a brand new game, and the powers in the world have not yet been distinguished. Everyone has a chance.

At the same time, the prize pool for the first session alone was as high as 300 million US dollars. In addition, this is a game of Tianhe Network, with Tianhe Network behind it. Judging from the previous game performance of Tianhe Network, League of Legends has a great chance of success.

"How's the progress at HON?" Cai Liang asked.

"The other party is more optimistic about Penguin." Liang Kun shook his head: "And I heard that Tianhe Network is still negotiating with Blizzard about the DOTA copyright. It seems that the other party still wants to get the DOTA copyright."

"He wants to dominate the world." Cai Liang smiled: "But Yu Xiaoliang and Li Lijun are probably going to have a headache."

"It's a bit annoying for sure, but it won't have much impact on Meng San Guo and Qi Fan." Liang Kun shook his head and said.

Like DOTA, Hangzhou Electric Soul's Dream Three Kingdoms Arena does not include additional attribute bonuses, it is just a competition of skills.

But the key is that the profit point of Dream Three Kingdoms is not the competitive element, but their copy element.

With the introduction of the RPG mode in war3, the real revenue of Dream Three Kingdoms comes from dungeon players. Unless League of Legends also needs to make PVE dungeon elements, Dream Three Kingdoms will not be affected.

However, Li Lijun's Qifan Three Kingdoms mainly focuses on the 10v10 mode, which obviously does not conflict with League of Legends, and Qifan's main focus is on game transfer treasure boxes, which are consumed with the platform.

For RMB players, although there is a sense of spending money to buy attributes, the impact on balance is not too great. At least in a short period of time, Fan Sanguo will not be affected too much, at least for their core paying players.

…………

On June 6th, posters about League of Legends were put up at the entrances of all major Internet cafe chains across the country. Live broadcast platforms including Seafood TV and Huya TV also opened up a special game area. At the same time, the official game room has also opened done.

In addition, domestic front-line media such as Game Star and Player Paradise also published a piece of news at the same time that the first League of Legends League of Legends will be held in early September.

Sponsored by Tianhe Network and organized by e-sports media and entertainment, it took a total of three months from the online Shanghai selection to the offline knockout round, as well as the main competition.

Registration requirements As long as the team has reached the rank of super master or above in the game before mid-August, they can participate in the audition. Unlike other competitions, there is no direct invitation to professional teams. Even professional teams need to start from the audition.

Of course, this is not the most critical thing, the most critical is the amount of the bonus.

The total prize pool is as high as 300 million US dollars. It can be said that this is the highest prize pool in the e-sports industry. Of course, it is just a prize pool.

Unlike e-sports competitions such as PlayerUnknown's Battlegrounds and Counter-Strike, Chuhe did not plan to launch a champion skin for the first League of Legends League of Legends.

Because the time before the start of the game is too short, if the game and the competition are successful in the future, then the first league championship may not have much gold content.

The official website of the game, the official Weibo of Tianhe Network, and the third-party promotional platform, the eye-catching prize pool of 300 million US dollars, and the League of Kings are known to countless players. At the same time, Tianhe Network and League of Legends have gradually become the object of discussion among players. .

(End of this chapter)