game development designer

Chapter 376 Micro Transaction System

On July 7th, the tenth day after League of Legends was launched, the official released the latest data about the game.

The highest number of people online at the same time reached 470 million, and the average online per capita also exceeded 200 million. It has surpassed World of Warcraft and became the game with the most online per capita after DNF.

However, considering that World of Warcraft is a point card fee, and League of Legends is a purely free game, there is actually not much comparison between the two sides.

But such a statistic is also very scary. Although the League of Legends only has krypton gold points for skin fees, and does not add attributes, compared to the same type of Dream Three Kingdoms, which has krypton gold elements for RPG copies. In contrast, the krypton gold points of League of Legends are too monotonous.

But this does not hinder the industry's expectations for the profitability of League of Legends. A game with more than 200 million concurrent online players, no doubt, even if it is truly free, can make money from other places.

In today's era, as long as there is enough popularity and traffic, it is impossible not to make money.

The difference is just that you want quick money for a while, or a slow trickle of water.

Compared with games of the same type like DOTA and Dream Three Kingdoms, there is no doubt that with Tianhe Network's sufficient hard power and capital publicity, it is absolutely extremely successful.

At the same time, the average number of players online is as high as more than 200 million, which is enough to support the game's matching system. Through the operation of big data in the background, the player's level can be kept at the same level as much as possible.

Although it sounds like this kind of matching mechanism that forcibly interferes with the winning rate is very unpleasant, and even sacrifices part of the player's game experience, but for the overall environment, such a matching system is still worth doing.

Including most domestic and foreign competitive games, similar institutions are used, but no one will really say it.

When the data of League of Legends was announced, game manufacturers such as Penguin and Wangyi couldn't sit still, and announced the establishment of this type of game. At the same time, in addition to the terminal game, they also announced that they would set up a mobile game. Tianhe Network has not set foot in the end market, and Tianhe Network does not seem to pay much attention to the mobile end, which can make a lot of money.

TINGK, which can be called a gold giant under its banner, does not continue to develop "Love and the Producer 2" and "Commander 2". In the explosive mech game up to now, only the sound can be heard but no shadow can be seen, which seems like a mess to them.

If such a studio doesn't produce four or five reskinned games in Penguin Games and Wangyi Games in a year, can he be idle?

However, when domestic game manufacturers are messing around like this, it is appropriate for foreign countries to launch League of Legends, including direct sales and agents in various countries.

The review on Hanbok is a bit frustrating, including the third-party agency company, which has been negotiated, but the official card owner, but the US server and European server have not had much influence, and went online smoothly.

For e-sports clubs such as C9, they finally don't have to go to Huaxia server to train with delays and language barriers.

…………

Compared with the domestic propaganda, overseas such as North America and Europe, the promotion of League of Legends is much smaller, and compared with the relatively small promotion of League of Legends overseas.

EA, who has always been an old friend of Tianhe Network, invested a lot of money in publicity. The latest movie in the Star Wars series released by Disney directly linked EA's Star Wars Battlefront 2 on the day it was released in North America.

Throughout the United States, you can see advertisements for Star Wars and other games on almost any billboard in the central square of a major city.

Just on the first day that Star Wars Battlefront 2 went live, EA announced on its official website that, including the PC platform, the sales of Star Wars Battlefront 2 reached a terrifying 320 copies, a statistic that almost feels terrifying.

Of course, this is also related to the huge publicity of EA and Disney behind it. It is conservatively estimated that in North America alone, EA has invested more than [-] million US dollars in publicity costs, and the global publicity costs have reached a terrifying [-] million US dollars.

Compared with the achievements of Star Wars Battlefront 2, League of Legends in North America is much more embarrassing. On the one hand, it has not invested a lot of publicity, and there is already a game of the same type as HON in North America. After the opening, the highest number of online users only reached 37, and the average online number was only in the early 20s.

This is already a relatively low number, although for the game League of Legends, this player base is enough to ensure the perfect operation of the matching system.

However, there is a huge gap with the Huaxia region's data of over 470 million simultaneous online users.

"Tianhe Network seems to have lost this time."

In EA's office, Charles looked at the sales data of Star Wars Battlefront 2 and the skyrocketing market value of EA in the sea of ​​capital and showed a satisfied smile.

Absorbing the wrong decision of the previous mass effect, it is located above Star Wars Battlefront 2, obviously this is a very perfect answer.

"This profit data is really incredible." Beside Charles, there is also a bald middle-aged white man who is watching the latest sales data.

Jones, EA's deputy executive for North America.

Do movies make money?
Of course, the box office of Star Wars movies in North America reached 1 million US dollars in the first week, coupled with good market feedback, it is not impossible to expect the final box office in North America to reach 3000 million US dollars. At the same time, if you count the overseas box office, The movie will probably earn around $4 million at the global box office.

But after deducting the theater chain, the share with overseas, and the box office share of the main actors and directors, the money that Disney can make is really not too much.

As for the profit of the game, the sales volume exceeded 300 million on the first day. According to this trend, it should be a matter of time before the sales volume exceeds [-] million. Obviously, the game can get a higher share.

In addition, you must know that in EA's Star Wars Battlefront 2 game, there are still in-app purchase services.

"The game's micro-transaction system, we can put it on the agenda. The success of Star Wars has increased our market value by [-]%, but the game revenue is not very good. We have too many resources invested in Star Wars. , Such revenue is obviously not perfect." Looking at Charles, the other party asked.

"This needs to be cautious. Before our Need for Speed ​​joined the micro-transaction system, players have already given a lot of bad reviews." Hearing Jones' words, Charles shook his head.

After hearing this, Jones waved his hand and said indifferently: "But the market value of EA was not affected at that time, was it? On the contrary, because of the beautiful game revenue, our market value has also increased."

"It's not the same. At that time, we jointly developed PlayerUnknown's Battlegrounds with Tianhe Network. Obviously this was the most critical element at that time." Charles said with a frown.

"Well, I have to admit that Tianhe Network is indeed very important to EA, but Charles, you think Tianhe Network is too amazing, and Lucasfilm actually hopes that we can increase the income of Star Wars Some," Jones said with a smile.

"I don't think it's a very good idea. Now that we've finally got rid of the impact of the failure of Mass Effect Andromeda, we can't screw it up with Star Wars." Charles frowned.

Seeing Charles' firm objection, Jones paused: "Well, maybe we can hold a meeting to discuss whether we should join the microtransaction system in advance. We need to know that according to last year's statistics, our good partner Tianhe Network , they are conservatively estimated to make more than $25 billion in annual revenue through micro-transactions in the game.”

He said it, but there was a hint of disapproval in Jones' eyes.

While discussing Star Wars within EA, the influence of League of Legends in North America is slowly expanding.

(End of this chapter)