game development designer

Chapter 398 How to make players recharge money happily (two in one)

If we talk about the domestic game market, it is probably that online games are successful and online games are unsuccessful.

In the early years, the domestic stand-alone market was basically in a half-dead state due to problems such as piracy, but with the rise of online games, rich people were created, and even the richest man in China.

This has led to a large amount of capital entering the domestic game market, just as a certain boss once said, even a pig can fly as long as it stands on the wind.

As long as you are making games, you are making money. As long as you are a game company, you will not have to worry about not getting investment. Although it is a bit exaggerated, it is basically the phenomenon of that period.

Are there really that many people who like games?

Of course not, for these people, the game is just a tool, a short-term positive stimulus, to give shareholders and investors a good flow of data, as well as financial reports, to make money by increasing the company's market value.

In this case, a company like Tianhe Network that is serious about making games is really a clean stream.

And with the development of Tianhe Network, by the way, most domestic game producers who still have hope for domestic games have also taken action one after another.

Those who have access and capital have already started to act, while those without access and capital hope to join the Tianhe network system and obtain better channels.

Similar to the Penguin series and the Ali series, there is almost a name in the domestic game industry, and that is the Tianhe series.

The origin engine support plan led by Chuhe before, and the Huaxia Light project held with Penguin wegame before, if it really revitalized the domestic stand-alone game market, it can only be said that Wang Po sells melons and sells melons.

But under the leadership of the two big brothers, game manufacturers including Sony, Microsoft, and EA have relative cooperative relationships, not to mention how awesome they are.

But it has indeed supported many domestic game producers, but compared with the 3A masterpieces that can usually be seen, these independent games that only sold 10,000+, 30 million copies, cannot cause any harm to players. What an influence.

However, for domestic stand-alone game producers, this is obviously a ray of hope, allowing them to really see hope. It turns out that serious games can make money.

Of course, Tianhe Network is the most popular in China. The quality of the game is only one aspect of it. The real key is the operation of the game by Tianhe Network.

Not to mention that it doesn't make money, but in the minds of players, it is definitely a game manufacturer that considers players.

Krypton gold players feel that krypton gold is worth it and are willing to play krypton gold. Ordinary civilian players who don’t krypton gold can also play very happily. They don’t feel like other games. The kind of existence that players pretend to force.

At least the game content of the game itself, you can fully experience even without paying money, and even various festival activities, as long as you can live it, you can even catch up with the pace of local tyrants.

Of course, if you don’t spend a penny and still want to be like a local tyrant, all kinds of enhanced forging +15, then you are dreaming.

But in fact, there is such a game, even if you don't charge money, you can hang big local tyrants.

The biggest charm of competitive games is that even if you don’t spend money, you can still experience the same game joy as others. Of course, if you insist on caring about skins, there is no way.

The promotion only lasted for a week, and in the second week, the Penguin game has silently dropped all the promotion about HON.

Just keep the most basic official account, Weibo official account, and official website for daily operations.

In terms of the number of people, the highest online rate after seven days is just over 20.

For an online game, the online rate is actually not that bad.

It’s just that the contrast is too great. You must know that Penguin’s agent HON wanted to dominate the domestic DOTA market, but suddenly a League of Legends came out and killed it halfway, directly dominating the world.

How does this play?
Originally, Penguin, who did not expect to be able to use HON to regain the market, carried out the first week of promotion. HON's method of investing funds is the most suitable.

It's just that the agency fee of 1000 million U.S. dollars, if you want to get it back with the help of HON's player base, basically don't even think about it.

If it can be guaranteed that the project does not need to be used as a server in it, and there are corresponding manual posting money, the game is considered a success.

If including the server maintenance and the corresponding labor, etc., it has been in a state of loss, then Penguin estimates that it will wait for half a year and a year to issue an announcement announcing the shutdown of HON's servers.

This can be regarded as a routine operation of proxy games.

Of course, compared with the dismal results of HON, the League of Legends of Tianhe Network can be said to be making great progress all the way.

It had already been announced on the official website that the highest number of online players had exceeded 700 million, but on the seventh day of the competition, the official website of the League of Legends and foreign officials announced a news at the same time.

The highest number of online players of League of Legends worldwide has exceeded 1500 million, and its weekly active players have exceeded 7200 million.

crazy?

Everyone in the industry was stunned when they heard the news.

Please, be a man!

Even though it is a free game with only in-app purchases such as skins, it has achieved such popularity and traffic that no one expected.

At the same time, the sponsors who have already won the first League of Legends major competitions are very happy, and the effect of advertising is not to say whether it is good or not.

What they care about is not how many people actually see the advertisement and can choose to buy their things, but the exposure rate.

Compared with the fee for winning the sponsorship and naming rights of the competition, it is obviously insignificant compared with the popularity of this traffic.

As for the naming rights for the second and third sessions, it depends on how popular this time is.

At the same time, offline tickets for the Kings League in the Huaxia District of the League of Legends have also been sold online.

…………

"No, are your hands so fast? 12000 tickets! I just filled in the basic information, and then it was sold out. Are you animals?"

"Animals +1, I had a network card, and then I refreshed it and it was sold out."

"588 is so expensive, you all grab it?"

"It can't be helped. It's not that the game is not enough, but the skin is too attractive."

"Limited out-of-print skins, and may randomly drop the honor skins killed by players during the game, who can stand this!"

Countless players started the chat mode.

In terms of ticket prices, the package ticket 588 for the offline game is actually not that cheap, but what is more tempting is that the tickets for this game will give additional limited skins for three heroes, and they will drop immediately The honor skin of the players in the game.

For example, in a game, a professional player uses the happy "Wind Sword God" to take the first blood of a certain hero of the opponent, then some skins will be dropped immediately on the spot for these players.

And on the skin, it will show that the player of the honor passed down a certain club won the enemy's first blood in a certain game.

"I want a ticket for 1500, is there anyone selling it?" Many players who didn't buy a ticket began to look for purchases online.

It’s just that few choose to sell tickets, because when buying tickets, you need to fill in the account information of Tianhe Network, and then check them with the ID card one by one. When the time comes, the skin rewards will be sent directly to the account instead of using any activation code. Come and get it.

The reason for doing this is mainly to prevent scalpers. Although it is impossible to completely prevent it, at least it will allow most ordinary players to buy tickets.

As for the increase in ticket prices due to the scarcity of takeaways, there is no way to do it. It can only be said that Tianhe Network tries to reduce scalpers as much as possible, and without affecting the value of the skin in the hands of ordinary ticket players, and the purchase experience. Think of some ways to reduce this situation.

"Stop making trouble, the tickets are all bound, how do you sell them? Or just buy scalpers' accounts. I feel that these skin accounts will have to increase in the future. If you happen to lose a set of champion skins, then you can earn money." big."

"Damn it, scalpers won't deliberately not sell tickets, and then cover them in their hands and wait for the skin to fall off, and then sit on the ground and increase the price, right?"

Many players were shocked when they heard this.

"If you dare to cover your hands, the scalpers will be out of luck. Didn't you read the news sent by Tianhe Network? If you buy tickets and don't go to the game, all rewards will be automatically cancelled, and only two-thirds of the ticket fee will be refunded."

After the news about this was sent out, as expected by Chuhe, it was unanimously boycotted by the players, of course not only scalpers, but also many ordinary players.

Many of these players bought the tickets directly because they didn't have time to watch the game, but they wanted the limited skins rewarded by the tickets, so they didn't plan to watch it at all.

But Tianhe Network's move, although its original intention was to stop the scalpers, it also cheated them.

Without skin, why do they buy tickets?
"Mr. Chu, now the players are all boycotting, what should we do, or the rules remain the same as before?" In the League of Legends studio, the director in charge of operations said to Chuhe with a bitter face.

Even he didn't think that such a decision would cause such a situation.

After all, this is a game ticket, and the skins are not particularly exquisite, they are just a commemorative value.

Even the special effects are not as good as some 69 yuan skins.

Of course, this is mainly related to the operation strategy of Tianhe Network. If it is limited, it is basically limited.

There will not be certain games, such as exclusive skins for the twelve zodiac signs, limited to the year of the dragon, and limited to the year of the monkey, and then encounter an event, as long as you spend money to draw a lottery, you can get them all, and then directly lead to bad streets.

Limited or really limited, as many copies as are released.

It is clearly stated that there is a limit, but later on, it still uses methods such as lottery draws to induce players to recharge and spend. This is simply shameless behavior.

Either directly get a series of featured skins and sell them casually, but since they are labeled as limited, and the skins are promoted under the name of limited, then they will be sold in the form of lottery later, which is simply the younger brother's behavior.

"Introduce an electronic ticket, the price is about 128 yuan, you can get the same reward as the game ticket, but the on-site ticket will have an extra on-site ticket logo on the loading screen, as a distinction from the electronic ticket, and the electronic ticket can launch some matches The event allows players to obtain fragments to exchange for some special skins, and communicate with the art department in detail." Chu He thought for a while, and then said to the operation supervisor.

Isn't the purpose just the skin?

That's it!
If you want skins, then I'll just sell them to you, not only sell them to you, but also give you some benefits, okay?

With the release of the game ticket news, the players immediately felt comfortable.

Players who are just for the skin, those who should refund tickets, those who should buy game tickets buy game tickets.

Then the scalper was also confused, and bought the tickets to sell the account with rewards.

Now that the reward is gone, the account is naturally useless.

As for copying tickets?
The cost is a bit high!Some small scalpers who have no way have no chance to fry at all.

They sell electronic tickets, which need to be verified by swiping their ID cards.

And a big scalper with a background, can that be called a scalper?

Then buy ticket websites, what they earn is not ticket money, what they earn is popularity, how much they should sell for tickets, how much they still sell, and even they can send coupons to paste money in, how does this work?
Looking at the first-day game ticket statistics in the background, as well as the discussion of players on the major forums and post bars, the operation director was completely silent.

How about your own Boss Chu?Otherwise, he is Mr. Chu, and he is the director of operations, the leader of a small team?

Obviously it was an operation of taking money out of the players' pockets, but the players were very happy to take out the money, took out the money from their own pockets, stuffed it into their hands, and said happily, "Tianhe Network is really conscientious".

What kind of operation is this, to count the money for others after being sold?

And counting very happily?
The operation manager couldn't help feeling the gap in his heart. At the same time, after Chuhe left, he silently took out a small notebook from the side drawer, and then silently wrote down the notes in words he only knew. It's the key point, you have to pass the exam.

Although it seems that the vast majority of players are more enthusiastic about skins than competitions, Chuhe believes that it will not be long, and it is possible that the next competition, or the next competition, will definitely focus on players. It's in the game, not as a skin to add to the head.

While all the players were paying attention to the game, a plan had been sent to Chuhe's mailbox, and at the same time, a new game page had appeared on Amazon, GameSpot, Sony, Microsoft stores, and steam platforms.

(End of this chapter)