game development designer
Chapter 43 Needs a scapegoat
Chapter 43 Need a scapegoat
In the Tianhe Network's Dandangtang project department.
"Mr. Chu, the daily turnover of all channels of Dandangtang has come out. A total of 80 sets of servers have been opened, and the turnover on the first day is 1700 million!" Li Haoran said to Chuhe with an excited face.
The turnover of 1700 million on the first day is already a data that is difficult for ordinary web games to look up to, and according to this trend, the monthly turnover of more than [-] million is safe.
Although it is not as exaggerated as breaking through 4000 million in just one day when Legend of the Red Moon opened the server.
But first of all, it is different from Legend of the Red Moon. The publicity costs of the Dandangtang are not spread across the network like the Legend of the Red Moon. can not be compared.
The target of Legend of the Red Moon is not a player at all, so Legend of the Red Moon does not have any gameplay.
Playing Legend of the Red Moon is not a game, but a refreshing feeling. In fact, to put it bluntly, it is spending money to buy a sense of vanity.
In Legend of the Red Moon, as long as you spend enough money, you can experience everything you want to have.
At present, there is a local tyrant in the first district of Legend of the Red Moon. In reality, he is a coal boss. He has more than a dozen mines in his hands and has already spent millions in Legend of the Red Moon.
For this reason, Tianhe Network contacted Huiyou.com, and specially set up a company to play with the coal boss.
Some of them are the subordinates of the Coal Boss, touting the strength of the Coal Boss, and some are the enemies of the Coal Boss Guild, and these people's fighting power cannot surpass the Coal Boss, but together they can defeat the Coal Boss. Boss, just defeating is not enough, you have to master a degree, that is to beat very hard, and then stimulate the coal boss to consume.
Sound incredible?But in fact, although he didn't tell the coal boss the truth, the other party should be able to guess it, but it doesn't matter, the other party is just playing with vanity.
What you play is a cool, let you experience the treatment of the protagonist in the novel Shuang in the game.
The old area feels a little deserted, so it’s okay to continue to the new area. The account in the old area will be kept, and the new area will give recharge rebates. For example, if you spend more than one million in the game, the recharge rebate will be higher than ordinary players in the future.
This will make the other party agree with your game, and it is also to give the other party an experience of vanity.
You are superior to ordinary people, can you get higher rebates if you recharge?No, I have.
In this way, it can stimulate the other party to consume.
But Dandangtang is different. The target users of Dandangtang are 20-year-old young office workers who have fragmented time and are interested in games, but do not have much time and have a little spare money.
Although these people don't have time to play games, they still like games with gameplay, and they also have a little spare money in their hands.
This is also the reason why although DDT has a recharge mall, it has an upper limit in terms of combat power.
Krypton gold can only increase a small part of the combat power, such as allowing you to pass the PVE instance that cannot be passed, and you need to upgrade the level to fully improve the combat power.
Compared with ordinary poor players, there is a mode of props in the PVP mode of Dandangtang. With the help of props, poor players can also defeat RMB players.
And more importantly, this mode can minimize the frustration for both parties.
Whether you are a RMB player or a poor player, you can use an excuse to comfort yourself, that is, the opponent is Ouhuang, this one is lucky, and I didn't get a good item randomly.
Of course, in addition to these, there are krypton gold characters, equipment skins, pets, etc. in the game, which have nothing to do with combat power, but can have unlimited krypton gold content.
"The highest number of players online is 45, and the average game market is 3.5 hours. Among them, the type of players who spend the most is not the improvement of combat power, but the appearance of clothing." Li Haoran reported to Chuhe with a data report in his hand.
"Appearance?" Chuhe was a little stunned when he heard this.
Although there are a lot of krypton gold in the appearance and decoration in the Dandangtang, according to Chuhe's thinking, the consumption of combat power improvement should be the majority.
"It seems to be because female players account for a relatively large proportion of Dangdangtang. According to the analysis of the marketing department, because there are relatively few female-oriented games on the market at present, and Dangdangtang is a web game, which is fast and convenient, and it is easy to learn. The character Q version is cute, so there are more female players." Li Haoran said to Chuhe.
"Female direction! Yes, how can we forget these special groups." Hearing Li Haoran's words, Chu He's eyes lit up and he patted his thigh.
Are there fewer female players?
It is indeed less than male players.
Are female players less willing to pay?
Not small, even compared to male players, the payment intention of female players is more impulsive.
And as long as a game has female players, is it afraid that there will be no male players?
In addition to female players, there is also a group of players who have not been valued in the market of this world.
That is the Two-dimensional group.
The consumption ability of these people has already been practiced in the market in the previous life, and more importantly, the latter's money is really easy to make.
"Let the people in the marketing department learn about the anime dramas, pick out the most popular ones at the moment, and then buy character authorizations to join in the Tangtangtang, and then invite the corresponding character voice actors to dub the characters."
"In addition, in Bombangtang, a new home function has been developed, allowing players to build their own homes and adding wardrobe and other content, so that players can match clothing skins according to their preferences." As a former web game producer , Chuhe thought of several krypton gold points in an instant.
And these ideas, in exchange for Li Haoran's adoring eyes.
"Well, that's all for now, do you understand?" Chu He thought for a while and said to Li Haoran that there was nothing missing.
"Mr. Chu, I understand. I'll talk to the project team immediately." Li Haoran nodded.
"Wait." Looking at Li Haoran who was about to leave and go back to work, Chuhe stopped the other party after thinking for a while and said, "Think about it, if I have the ability, I will set up a project team alone in the future."
"Yes, Mr. Chu!" Li Haoran was excited when he thought of something.
"Go." Chu He nodded.
Set up a project team to make web games and mobile games, which Chuhe had thought about before.
It is impossible for Tianhe Network to give up these two pieces of fat. The money for making large-scale games in the future can be counted on these two industries for blood transfusion.
But there must be someone who is responsible for it, Li Haoran still has his own abilities. In terms of the combat value of Bombangtang, Chuhe has never been in charge, but the opponent has grasped the speed very well, which shows that his abilities are not bad. .
In this case, it will be announced to the public in the future. At that time, it will be said that Tianhe Network has two departments. One is the project team led by the boss of Tianhe Network, which specializes in producing high-quality games such as Famine.
There are also webpage games and mobile game project teams, which have multiple people in charge. All krypton gold mobile games and webpage games are all created by people from this project team.
This kind of thinking is reasonable. After all, a game company has many project teams and studios. Isn't it normal?
Regarding the thoughts in Chu He's heart, Li Haoran, who left with excitement, didn't know at all that he had already been appointed as one of the candidates for the scapegoat, and he was still immersed in the excitement of the boss's appreciation.
(A real person 0.0 has personally seen a coal boss in a page game, and invested several million~ The company also has a system for accompanying players, but it is a little more complicated than what is written in the article, and the specifics cannot be written out. )
(End of this chapter)
In the Tianhe Network's Dandangtang project department.
"Mr. Chu, the daily turnover of all channels of Dandangtang has come out. A total of 80 sets of servers have been opened, and the turnover on the first day is 1700 million!" Li Haoran said to Chuhe with an excited face.
The turnover of 1700 million on the first day is already a data that is difficult for ordinary web games to look up to, and according to this trend, the monthly turnover of more than [-] million is safe.
Although it is not as exaggerated as breaking through 4000 million in just one day when Legend of the Red Moon opened the server.
But first of all, it is different from Legend of the Red Moon. The publicity costs of the Dandangtang are not spread across the network like the Legend of the Red Moon. can not be compared.
The target of Legend of the Red Moon is not a player at all, so Legend of the Red Moon does not have any gameplay.
Playing Legend of the Red Moon is not a game, but a refreshing feeling. In fact, to put it bluntly, it is spending money to buy a sense of vanity.
In Legend of the Red Moon, as long as you spend enough money, you can experience everything you want to have.
At present, there is a local tyrant in the first district of Legend of the Red Moon. In reality, he is a coal boss. He has more than a dozen mines in his hands and has already spent millions in Legend of the Red Moon.
For this reason, Tianhe Network contacted Huiyou.com, and specially set up a company to play with the coal boss.
Some of them are the subordinates of the Coal Boss, touting the strength of the Coal Boss, and some are the enemies of the Coal Boss Guild, and these people's fighting power cannot surpass the Coal Boss, but together they can defeat the Coal Boss. Boss, just defeating is not enough, you have to master a degree, that is to beat very hard, and then stimulate the coal boss to consume.
Sound incredible?But in fact, although he didn't tell the coal boss the truth, the other party should be able to guess it, but it doesn't matter, the other party is just playing with vanity.
What you play is a cool, let you experience the treatment of the protagonist in the novel Shuang in the game.
The old area feels a little deserted, so it’s okay to continue to the new area. The account in the old area will be kept, and the new area will give recharge rebates. For example, if you spend more than one million in the game, the recharge rebate will be higher than ordinary players in the future.
This will make the other party agree with your game, and it is also to give the other party an experience of vanity.
You are superior to ordinary people, can you get higher rebates if you recharge?No, I have.
In this way, it can stimulate the other party to consume.
But Dandangtang is different. The target users of Dandangtang are 20-year-old young office workers who have fragmented time and are interested in games, but do not have much time and have a little spare money.
Although these people don't have time to play games, they still like games with gameplay, and they also have a little spare money in their hands.
This is also the reason why although DDT has a recharge mall, it has an upper limit in terms of combat power.
Krypton gold can only increase a small part of the combat power, such as allowing you to pass the PVE instance that cannot be passed, and you need to upgrade the level to fully improve the combat power.
Compared with ordinary poor players, there is a mode of props in the PVP mode of Dandangtang. With the help of props, poor players can also defeat RMB players.
And more importantly, this mode can minimize the frustration for both parties.
Whether you are a RMB player or a poor player, you can use an excuse to comfort yourself, that is, the opponent is Ouhuang, this one is lucky, and I didn't get a good item randomly.
Of course, in addition to these, there are krypton gold characters, equipment skins, pets, etc. in the game, which have nothing to do with combat power, but can have unlimited krypton gold content.
"The highest number of players online is 45, and the average game market is 3.5 hours. Among them, the type of players who spend the most is not the improvement of combat power, but the appearance of clothing." Li Haoran reported to Chuhe with a data report in his hand.
"Appearance?" Chuhe was a little stunned when he heard this.
Although there are a lot of krypton gold in the appearance and decoration in the Dandangtang, according to Chuhe's thinking, the consumption of combat power improvement should be the majority.
"It seems to be because female players account for a relatively large proportion of Dangdangtang. According to the analysis of the marketing department, because there are relatively few female-oriented games on the market at present, and Dangdangtang is a web game, which is fast and convenient, and it is easy to learn. The character Q version is cute, so there are more female players." Li Haoran said to Chuhe.
"Female direction! Yes, how can we forget these special groups." Hearing Li Haoran's words, Chu He's eyes lit up and he patted his thigh.
Are there fewer female players?
It is indeed less than male players.
Are female players less willing to pay?
Not small, even compared to male players, the payment intention of female players is more impulsive.
And as long as a game has female players, is it afraid that there will be no male players?
In addition to female players, there is also a group of players who have not been valued in the market of this world.
That is the Two-dimensional group.
The consumption ability of these people has already been practiced in the market in the previous life, and more importantly, the latter's money is really easy to make.
"Let the people in the marketing department learn about the anime dramas, pick out the most popular ones at the moment, and then buy character authorizations to join in the Tangtangtang, and then invite the corresponding character voice actors to dub the characters."
"In addition, in Bombangtang, a new home function has been developed, allowing players to build their own homes and adding wardrobe and other content, so that players can match clothing skins according to their preferences." As a former web game producer , Chuhe thought of several krypton gold points in an instant.
And these ideas, in exchange for Li Haoran's adoring eyes.
"Well, that's all for now, do you understand?" Chu He thought for a while and said to Li Haoran that there was nothing missing.
"Mr. Chu, I understand. I'll talk to the project team immediately." Li Haoran nodded.
"Wait." Looking at Li Haoran who was about to leave and go back to work, Chuhe stopped the other party after thinking for a while and said, "Think about it, if I have the ability, I will set up a project team alone in the future."
"Yes, Mr. Chu!" Li Haoran was excited when he thought of something.
"Go." Chu He nodded.
Set up a project team to make web games and mobile games, which Chuhe had thought about before.
It is impossible for Tianhe Network to give up these two pieces of fat. The money for making large-scale games in the future can be counted on these two industries for blood transfusion.
But there must be someone who is responsible for it, Li Haoran still has his own abilities. In terms of the combat value of Bombangtang, Chuhe has never been in charge, but the opponent has grasped the speed very well, which shows that his abilities are not bad. .
In this case, it will be announced to the public in the future. At that time, it will be said that Tianhe Network has two departments. One is the project team led by the boss of Tianhe Network, which specializes in producing high-quality games such as Famine.
There are also webpage games and mobile game project teams, which have multiple people in charge. All krypton gold mobile games and webpage games are all created by people from this project team.
This kind of thinking is reasonable. After all, a game company has many project teams and studios. Isn't it normal?
Regarding the thoughts in Chu He's heart, Li Haoran, who left with excitement, didn't know at all that he had already been appointed as one of the candidates for the scapegoat, and he was still immersed in the excitement of the boss's appreciation.
(A real person 0.0 has personally seen a coal boss in a page game, and invested several million~ The company also has a system for accompanying players, but it is a little more complicated than what is written in the article, and the specifics cannot be written out. )
(End of this chapter)
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