game development designer

Chapter 496 Shaking the pot is an excellent skill

Compared with the dawn of Tianhe Network, the global first-day pre-sale sales exceeded 300 million, which is completely a monster-level existence.

The standard performance of Anthem is not bad, which can be said to boost the confidence of EA executives.

It was bundled with Dawn, and the pre-sale started on the same day, even though the previous EA had two products, Andromeda and Star Wars 2, that disappointed countless players.

However, Anthem's major game exhibitions some time ago, as well as the demo experience announced in Cologne, can be said to have made countless players look forward to this game.

At the same time, this is also the industry's first mech-type game in the true sense, which adds to its appeal.

In the end, the first-day pre-sale sales of Anthem also reached 270 million, which is only 30 less than that at dawn.

"We made it!"

After the pre-sale sales on the first day came out, EA's top executives held a celebration party, and I have to say that they did have this reason to celebrate.

Because Anthem's pre-sale sales performance is really outstanding, even if the game industry continues to develop, there are even monster-level games that have sold more than [-] million in three days.

But the pre-sale sales reached nearly 300 million, which is definitely a data that cannot be ignored, and Anthem undoubtedly showed this explosive effect.

"The pre-sale sales of 270 million on the first day, although there is no way to match the dawn, but the other party has always been known for its high-quality games, which has a lot of attractiveness to buy, and we already have two consecutive failed products. , and our reputation itself is not good enough." EA's senior executive in charge of marketing said calmly.

Obviously, for their EA's word-of-mouth in the minds of players, they are still pretty good. Compared with others, do they have an additional word-of-mouth bonus? Does it need to be said?

"But this is an opportunity to reverse our EA. Anthem's performance is really outstanding. Compared with the previous stock price, it has increased by 5 percentage points." A person next to him said with a smile.

Hearing this, the people around were very happy, and their joy was beyond words.

"However, based on the lessons learned from Star Wars 2, we need to put more effort into the operation of the game, especially for Anthem, which is a type that mainly focuses on multiplayer mode PVE." Charles said seriously.

If it is said that Andromeda failed because of the problems of the game itself, then the failure of Star Wars 2 can be completely attributed to the foolishness of the operation team.

Although the game itself still has a lot of flaws, but more problems are related to the operation of the game. Otherwise, relying on the quality of the game itself and the addition of Star Wars IP, not to mention it will become a blockbuster, but at least it will definitely not be so miserable .

This can be judged from the profitability of the follow-up Star Wars 2.

"I have communicated with the operation team in advance, this time we will be able to succeed." EA's senior management, everyone expressed hope for Anthem.

Judging from the current performance of Anthem, this will be able to become EA's next main IP. Perhaps Anthem can replace the mass effect that was temporarily hidden due to the failure of Andromeda.

The EA executives present couldn't help thinking while looking at the data center of Anthem.

"At dawn, the 3-hour process of content demo is opened, should we also open it?" Someone raised an opinion. After all, Anthem and Tianhe Network opened the pre-sale at dawn at this time, because they wanted to prove themselves. Attitude.

In fact, judging from the current results, they did not fail, they did succeed.

Judging from the rising market value and sales data, this can be proved.

But whether to start the demo together with Tianhe Network at dawn, and go online together later, this is a question worth considering.

Although in the previous meeting, what they discussed about Tianhe Network was that the game types were different, and it would not have much impact.

But I still know exactly what it is. Two 3A games of its own were launched in the same period, plus other 3A games in the same period. This is definitely a grab for the market.

"Let's start at the same time. Judging from the current performance of Anthem, I don't think it is inferior to Tianhe Network's Dawn, and the players' evaluation of Anthem is also very high."

"We don't need to exceed the dawn, as long as we don't perform much worse than the dawn, we have met our expectations."

A group of high-level executives of EA have expressed that they are not false at all.

"Charles, what do you think?" The current CEO of EA looked at Charles and hoped that he could make some comments.

After all, Charles is close to Tianhe Network, and some business matters are all facilitated by Charles.

"Since the pre-sale has been launched at the same time, we don't have much reason to avoid it, but the key is whether Anthem really has the same game quality as Dawn. This is the key to the decision. The rest of the strategy can only be used as an auxiliary." Charles thought. After thinking about it, he decisively pulled himself out.

The implication is very clear, success or failure does not depend on the decision-making of publicity, but on the quality of the game itself.

If it explodes, it has nothing to do with me.

As a social person, throwing pot is definitely a stunt that needs to be cultivated and practiced hard.

…………

At dawn, a three-hour part of the content trial is opened, and EA's hymn directly opens the file-deleting trial, and it is not the same as the three-hour content experience at dawn, but it is directly open for two days, and if If you are a member of EA Rotten Orange, there will be additional content as a gift.

It can be said that EA really wants to completely mess up Tianhe Network. After all, Dawn only opened a 3-hour test trial, and it does not include multiplayer mode.

As for Anthem, it was a two-day demo with deleted files, and the main content was the multiplayer mode of PVE.

However, this does not have much impact on ordinary players.

What the hell are you doing?

The game is playable, the game is fun, and that's enough.

Players who have already pre-ordered the two games, waited until the day of the trial arrived, and downloaded the trial version one after another.

In the Tianhe network, Chuhe did not pay attention to and try out the content at dawn, but hid in a small room in the office and downloaded EA's hymn.

As the saying goes, knowing yourself and the enemy can win a hundred battles, and Chuhe is really interested in this hymn of EA.

The cool mech, the picture of the next era, and the smooth combat experience experienced by various professions when controlling the mech during the EA trial in Redwood City, Chuhe thinks this should be a very good one. game.

Moreover, although the demo version is currently open at Dawn, some of the follow-up content is still being produced, and there are probably a few things that need to be corrected, and then some of the corrected content will be submitted to the major review agencies again, and then it can be completed. The game has been shipped to the factory.

(End of this chapter)