game development designer

Chapter 514 Warm water boiled frog

This is just an initial idea, including the establishment of the game platform, the share of capital injections from all parties, and the main goals. These things will take a long time to discuss.

But both Yves and Wilson think this aspect is very feasible.

Whether it is the control of the future market share of the industry, or the pursuit of interests.

We must know that EA once wanted to acquire the other party when the steam platform was not so powerful in the early days, but the other party did not agree. Until today, the platform has become a behemoth.

But at the same time, the huge benefits have also caused the steam platform to face endless challengers.

Among them, the GOG platform under CDPR and the epic platform are the main competitors. Compared with uplay and rotten oranges, it is more of their own small troubles, or the games released by their own agents are different.

The GOG platform and the epic platform focus on the sale of digital games, not just their own games.

More and more game manufacturers have begun to try to get rid of the steam platform and establish their own businesses, the most representative of which are EA and Activision Blizzard.

Relying on classic series such as Battlefield, The Sims, and Call of Duty, it successfully got rid of the steam platform and did well.

At the same time, Bethesda, which recently developed the Elder Scrolls and Radiation Wasteland series, has also announced that the next radiation series will not land on the steam platform.

In addition, a large number of small and medium-sized manufacturers, and independent game manufacturers have chosen to leave the steam platform and switch to the epic and GOG platforms.

Because compared with the previous steam platform, more niche games can be displayed in front of countless players, thereby driving the sales of games.

But today's steam platform, the taste has changed a bit. It's not like there was a good indie game steam platform recommended to players in the past, but instead, when a game becomes popular, the steam platform is like the player's recommendation.

Coupled with the generous settling fee given by GOG and epic itself, more and more game manufacturers no longer regard the steam platform as their first choice as before.

"But compared to the steam platform, our disadvantage is very big. The first problem we have to face is the experience that the platform brings to players." Chuhe raised a very realistic question.

There are reasons for the success of the steam platform. Among them, the huge game library is one point, but more is the experience of using the platform for players and the stickiness of the platform.

Many people even don't play games, but platforms.

Badges, levels, and personal homepage display, this is the main core of their steam platform.

Even many players don't know how to play games.

This kind of player is the Xijiayi player who loves to hear and see. In their words, it is obvious that I have already spent money to buy the game, why should I spend time playing this game.

Just like some people buy collectible stamps and antiques, they are collecting games.

At this point, whether it is Ubisoft's uplay or EA's rotten oranges, the user experience is not in place.

Similarly, Tianhe Network's own game platform did not achieve the same excellent experience as the steam platform.

Wilson next to him didn't say a word for a long time, just like a normal person.

After all, for EA, whether to withdraw from the steam platform has nothing to do with them. Almost all of its games have left the steam platform, including the Sims series, the fifa series, and the need for speed series have all said goodbye to the steam platform. up.

The ones who really need to consider the stakes are Tianhe Network and Ubisoft. After all, their games are all sold on the steam platform, and after the withdrawal of the previous masterpieces from the steam platform, the sales volume is not satisfactory, and even the word of mouth is not good. .

This is very hesitant.

"Introduce our platform, a separate data storage, and open our self-operated platform at the same time. The game will give players additional price concessions in it, attracting players to enter it, and boil frogs in warm water." Chuhe said.

This method is a bit similar to the wegame under Penguin in China.

It's very simple, that is, in the early stage of platform promotion, use discounts to attract players.

We don’t quit on the steam platform, we still sell games, and the services that should be given to players are still for players; unlike other games, we do not engage in monopoly, but in terms of price, our platform pays for itself so that players can get discounts.

We buy 198 yuan on the steam platform, and 198 yuan on our own platform, but the platform pays you a subsidy of 30 yuan.

"At the same time, games that are not logged into the Steam platform, such as League of Legends and DOTA2, can log into the platform, and accounts under Tianhe Network can exchange data." Chu He said and then looked at Yves and Wilson.

Understanding the meaning of Chuhe's subtext, Wilson immediately responded: "EA's account data can also be exchanged."

Eve, next to him, agrees.

"Exiting directly from the steam platform is not a good choice for us at present, especially when third-party platforms such as epic are now causing chaos." Wilson also expressed his views.

Even though EA doesn't have a game on Steam, he still speaks out.

With several games announcing to leave the Steam platform and become exclusive to Epic, more and more players expressed negative comments on Epic and game manufacturers.

"The interests of game manufacturers should not affect the game experience of players, so as to ensure their greatest reputation." Chuhe also gave his own opinion.

There is no problem at all in creating an independent game platform, but if it is exclusive, at least it is not possible now.

No matter what your starting point is.

"However, with Epic attracting firepower in front, it will be much more convenient for us." Ive said with a smile.

After briefly talking about the game platform, Ive told Wilson that they still need to hold an internal company meeting.

For example, the specific allocation of funds and shares needs to be detailed.

It's not that troublesome for Chuhe. As long as you decide to do it, the voting at the meeting is basically just a process.

In the next few days, Ive stayed in Redwood City, and Chu He did not return to Jinling. They still need to discuss this matter.

However, Chuhe did not pay attention to the domestic game market. The completion and launch of the two games also allowed domestic players to start active discussions with the industry.

With such a limited subject matter, limited market, and such a large investment, can it really recover the cost?

Countless people in the industry have expressed doubts in their hearts.

(End of this chapter)