game development designer

Chapter 546 Buy One Get One Free
Following Chuhe's two news releases on Weibo and Twitter, except for a small number of players, they instantly became excited and posted on post bars and game forums to express their excitement.

The vast majority of players who have been playing Tianhe online games in the early days have seen through everything.

Facing the posts posted by these excited players, Uniform released emoticons below.

'Ok, ok, I got it.jpg'

From the beginning when Chuhe revealed a little news on Weibo and Twitter, they were so excited, and now they are almost used to it.

What, President Chu tweeted again?

Okay, okay, I get it, it's just everyday.

Everyone has already seen Chuhe's tricks from the pictures on Weibo and Twitter every two days. Unless the release date of the game is really confirmed, otherwise it will be a big cake.

Countless players who don't know Tianhe Network very well, who have entered the pit through Red Dead Redemption, The Last Survivor, or the recent dawn are excitedly shouting and spreading on social platforms, while the old players who are very familiar with Tianhe Network, But he just watched here unmoved.

Sending a message means it's almost ready?Ah!
I'd rather believe that there are ghosts in this world than believe the broken mouth of the game producer.

Kojima Pigeon tells you that Death Stranding is ready, and the pre-sale will soon be available; Cyberpunk 2077 by Polish Jackass; Star Citizen, which has crowdfunded more than 2 million U.S. dollars; Microsoft’s previously announced Halo Infinity.

What now?
Didn't see any shadows, okay?

Tianhe Network can be regarded as a habitual offender. For example, when it participated in E3 for the first time, it publicly spent a super big pie on Red Dead Redemption.

According to the research of the game media later, I blew myself up with Tianhe Network. When I participated in the E3 exhibition, the reason why I only released a Chinese and English title of Red Dead Redemption was that there was no original painting information.

It wasn't that Tianhe Network wanted to play mystery, but that everyone except Chuhe didn't know about this project at that time, because that project was decided at E3.

Not to mention an original painting and a trailer for you, haven't you even created a folder?

Of course, it is another matter if the cake is very fragrant.

…………

"Does the game release time need to be staggered? The two games are almost the same type, which will spread a lot of sales."

In the internal meeting of Tianhe Network, the marketing department had a feedback discussion with Chuhe about the release of the two games.

The two games are very similar, only there are some changes in the details, background and plot. If they are released at the same time, this will definitely affect sales.

"It will be released at the same time, but buy it on the TEU platform, buy one get one free, and I will discuss the follow-up with Ubisoft and EA." Chu He thought for a while and said.

Hearing what Chuhe said, the people in the marketing department couldn't help being startled, and wanted to say something, but they didn't speak after thinking about it.

Although it is the same type of game, the excellent game quality, coupled with Tianhe Network's reputation and global sales of tens of millions, is definitely not a big problem. Isn't it a bit too ruthless to use such a huge number to promote the TEU platform!

After all, TEU is not exclusive to Tianhe Network.

"With regard to the war series, as well as the follow-up QD becoming human, the outer world of black light, and the platinum star god chain, TEU will only take 5% of the profit."

After more than two hours of discussion, Chuhe finally reached an agreement with Ubisoft, EA and TEU.

The two parts of the war series are sold on the TEU platform, and the price is 69.9 US dollars. You only need to buy one of the games on the TEU platform, and the other game will be given to the player for free.

At the same time, EA and Ubisoft also expressed their follow-up actions. Ubisoft still needs more IP that can bring profits to consolidate their current situation after getting rid of Vivendi as before.

As for EA, they want to make their reputation better and make a strategic layout for the brand, such as the IP of the previously failed Star Wars series.

They will also develop an IP about Star Wars next, but this time they decided not to join the multiplayer mode, and use the in-app purchase system to return the game to the most essential buyout stand-alone.

For EA's approach, Chuhe can only wish you good luck.

It's not that Chuhe doesn't believe in EA, it's that EA's game strategy plan is too deeply rooted in the hearts of the people, and the American penguins are not in vain.

…………

The final test of the game, including the MOD tools specially developed, the game has almost entered the final stage.

Including the promotional video mentioned to Ronier before, it has already been produced. As long as the time of the press conference is confirmed, it can be promoted and launched immediately.

At the same time, the release plan has been determined internally, and the rating of the game has been completed in various countries. Some overseas and domestic factories have already placed orders. As long as the final test is over, the production can be started immediately. up.

Although part of the gameplay focuses on MOD gameplay, the game is still developed on a console platform. After all, the console market is still the largest game market.

And there are also many game players who only use game consoles to play games instead of playing on PC platforms. Regardless of whether this part of players is profitable or not ignoring them, the console version of the game will inevitably be launched.

It's just that compared with the PC platform, the main core MOD cannot be experienced on the host platform. Chuhe will also declare this point at a later press conference.

In fact, compared to the host platform, Chuhe hopes that players can all come to the PC platform to buy.

Because the money for the host platform is really very little.

Take a $59.9 game as an example, after deducting the production cost of the game, the agency costs of distributors and publishers, the 30% commission of Microsoft and Sony’s platforms, and the taxes of various countries.

Selling a $59.9 game, Tianhe Network only got about $8, and the $8 is not a net profit, and labor costs and development costs have to be deducted.

The digital platform is much simpler, which is to give the platform a commission and pay taxes.

In a bad way, there is no middleman to make the difference.

This is also the main reason why the early steam platform was able to rise. No competitor does not need to press the plate cost.

But the industry will change, just like many years ago, no one ate lobsters and crabs, and even the poor could only eat crabs to fill their stomachs in order not to starve to death.

Now the steam platform is completely different from the previous environment. The 30% commission is facing Microsoft, Sony, which has also begun to deploy digital platforms, and the later rise of EPIC and TEU. The advantage of steam is really not much.

(End of this chapter)