legendary boss
Chapter 111
Chapter 111
Rongfei Pharmaceutical is located in the DC area near the inner side of the third ring road, hidden among lush green trees, with a five-story office building and three white factory buildings, and a faint smell of disinfectant can be smelled from a distance.
Zheng Jian is from a family of traditional Chinese medicine, so when his father started his business, he chose the familiar Chinese patent medicine preparation.Later, according to the development and needs of the market, it was changed to a large pharmaceutical factory to provide semi-finished preparations.
The survival and development of such a small company, which is dependent on a large company, is subject to too many constraints.It is Zheng Jian who is good at franchising, and the product quality has been stable and cheap, so he has survived the increasingly fierce competition.
But while not abandoned by the market, this time he was attacked by his opponents.
Although he can run a business, he is a complete layman when it comes to intrigue and insidious tricks.
He didn't know why several pharmaceutical companies that worked well with him in the past suddenly stopped his order.
Under the leadership of Zheng Jian, Lin Feng and his party went to the workshop first, and found that it was quiet inside, only a few people were working listlessly.
Zheng Jian explained helplessly: "There is no order, and the workers are on vacation."
The workshop is full of pharmaceutical equipment. From the initial cleaning and boiling to the final extraction and purification, they are all subject to intelligent control and testing, which is a very advanced assembly line.
These are all independently developed by Zheng Jian, which cost a lot of effort and money.
Then I went to the laboratory and analysis room. There were only a few pharmacists in white coats, looking at the computer boredly.
The factory's functions have all stopped, lifeless.
Zheng Jian's office is on the top floor, and it is unpretentiously furnished, mainly in black, except for the row of trophies and certificates on the wall behind the desk, which are all the honors he has obtained over the years.
It's just that these things are so useless in the face of brutal business competition.
Sitting down in front of the red pine coffee table, Zheng Jian made tea himself.
Lin Feng didn't know until now that the old man Hao had also provided a large sum of money to Zheng Jian, and it was before Zhang Siya.
As a veteran in shopping malls, it is impossible for him not to know the situation Zheng Jian is facing. He would never have taken out this loan in the past.
It was only because Lin Feng endorsed Zheng Jian this time that he would be so straightforward.
But among the people Zheng Jian had approached, apart from loan sharks, only the two of them were willing to lend him money.
"Have you developed new customers?" Zhang Siya asked.
"It's been developed. I sent a lot of capable salesmen out, and I also received some cooperation intentions." Zheng Jian said, "But I don't know why. The other party came to investigate and was very satisfied with us, but after returning, there was no cooperation." I got the news. I called again to inquire, and they said that they have already cooperated with other companies.”
Old man Hao said: "It's clear that someone is messing with you, and there are moles in your company!"
"I know all of this, but what can I do?" Zheng Jian shook his head, "I have made the best quality in the industry, and even tried to lower the sales price below the cost price, selling at a loss, but the result is that no one I bought it. Later I found out that someone cut off my order at a price that was [-]% lower than mine, but I don’t know who it is.”
Lin Feng and the others looked at each other. At its peak, Rongfei Pharmaceutical had an estimated market value of more than [-] million. It was also a local company with a good reputation.Being forced into such a situation in just a few months, the strength of the opponent can be seen.
But in general market competition, it is rare to be so decisive and unscrupulous, because this kind of approach of killing eight hundred enemies and self-defeating one thousand, a little carelessness will hurt both sides.
"Who would do that?" Zhang Siya asked, "Did you offend someone?"
"There must be normal competition, but it's not enough to offend."
No wonder Zheng Jian was helpless, he didn't even know who his opponent was, how could he fight this battle?
But in Lin Feng's view, as long as he knows that there is an opponent, it doesn't matter who it is.
Old man Hao also had the same opinion: "So what if you know who it is, can you still come and reason with him?"
Zheng Jian nodded, this is not bad at all.
Markets are like battlefields.
The competition in the shopping mall is cruel and cold-blooded. Even if you kneel in front of your opponent and beg to let him go, all you will get is a burst of ridicule.
Old man Hao continued: "The most important thing is the funds. As long as the money is still there, what can't be done?"
Zheng Jian smiled wryly, this is his biggest dilemma at present.
The year before last, he encircled a piece of land in Beicheng District, which was the empty factory building where the Lobster Festival was held last time, which took up most of his funds. In addition, the market conditions in the past two years have not been very good, and he has suffered losses every year, so his finances are in deficit.
After being hit hard this year, the bank refused to provide him with a loan, so he raised money from the company himself and almost wiped out all his money.
So now he has nothing but factory buildings and land.
Hearing this, old man Hao felt anxious for him: "You see, you are very smart, why are you so stubborn this time? You know that you are losing money, and there are still people who want to deal with you, but you still raise money?"
"At the beginning, I just thought that this is a business left to me by my father, and I want to keep it no matter what, and it must not go bankrupt in my hands."
"You are so smart and confused for a while!"
Old man Hao disapproved of his actions, and even Zhang Siya shook his head slightly.
But Lin Feng felt that Zheng Jian's insistence was quite to his liking.
If the company fails, it will fail. As long as the money is still in your hands, you can make a comeback at any time. This idea is correct.
But not giving up, fighting to the end is also a choice, and it may not be impossible to fight for a turning point.
After understanding the general situation, everyone turned their attention to Lin Feng.
In this situation, even if Zhang Siya and Hao old man join forces to help Zheng Jian, it may not be of much use. This is a pit, a dark pit that cannot be filled.
Now for Rongfei Pharmaceutical to survive and get out of the current predicament, the only way is to open up new markets that competitors cannot touch.
A new market means new products, and only Lin Feng can help him achieve this.
Lin Feng also knew that it was time to make a statement, and he had made indirect and direct promises to Zheng Jian before.
But cooperation needs to face the problem of benefit distribution.
Lin Feng's principle in business is that everyone who has money earns it, and earns it happily and satisfactorily.
He gets annoyed when he sees the business of wrangling all day long and thinking that you have more and I have less business.
Of course, it is undeniable that this is somewhat idealistic, and people's hearts are hard to satisfy. Therefore, in the process of capital operation, there is never a shortage of crowding out and devouring.
But he just wants to turn the impossible into reality, so when choosing a partner, the first thing to examine is character, followed by ability and capital.
"I'll help you get new products," so he said.
As soon as these words came out, Zheng Jian's heart immediately warmed up. He waited hard, and finally waited for this day!
Old man Hao and Zhang Siya also changed their expressions, and then smiled and congratulated Zheng Jian.
Lin Feng is finally going to make a move on the market, and I don't know what kind of storm will be caused in the market.
(End of this chapter)
Rongfei Pharmaceutical is located in the DC area near the inner side of the third ring road, hidden among lush green trees, with a five-story office building and three white factory buildings, and a faint smell of disinfectant can be smelled from a distance.
Zheng Jian is from a family of traditional Chinese medicine, so when his father started his business, he chose the familiar Chinese patent medicine preparation.Later, according to the development and needs of the market, it was changed to a large pharmaceutical factory to provide semi-finished preparations.
The survival and development of such a small company, which is dependent on a large company, is subject to too many constraints.It is Zheng Jian who is good at franchising, and the product quality has been stable and cheap, so he has survived the increasingly fierce competition.
But while not abandoned by the market, this time he was attacked by his opponents.
Although he can run a business, he is a complete layman when it comes to intrigue and insidious tricks.
He didn't know why several pharmaceutical companies that worked well with him in the past suddenly stopped his order.
Under the leadership of Zheng Jian, Lin Feng and his party went to the workshop first, and found that it was quiet inside, only a few people were working listlessly.
Zheng Jian explained helplessly: "There is no order, and the workers are on vacation."
The workshop is full of pharmaceutical equipment. From the initial cleaning and boiling to the final extraction and purification, they are all subject to intelligent control and testing, which is a very advanced assembly line.
These are all independently developed by Zheng Jian, which cost a lot of effort and money.
Then I went to the laboratory and analysis room. There were only a few pharmacists in white coats, looking at the computer boredly.
The factory's functions have all stopped, lifeless.
Zheng Jian's office is on the top floor, and it is unpretentiously furnished, mainly in black, except for the row of trophies and certificates on the wall behind the desk, which are all the honors he has obtained over the years.
It's just that these things are so useless in the face of brutal business competition.
Sitting down in front of the red pine coffee table, Zheng Jian made tea himself.
Lin Feng didn't know until now that the old man Hao had also provided a large sum of money to Zheng Jian, and it was before Zhang Siya.
As a veteran in shopping malls, it is impossible for him not to know the situation Zheng Jian is facing. He would never have taken out this loan in the past.
It was only because Lin Feng endorsed Zheng Jian this time that he would be so straightforward.
But among the people Zheng Jian had approached, apart from loan sharks, only the two of them were willing to lend him money.
"Have you developed new customers?" Zhang Siya asked.
"It's been developed. I sent a lot of capable salesmen out, and I also received some cooperation intentions." Zheng Jian said, "But I don't know why. The other party came to investigate and was very satisfied with us, but after returning, there was no cooperation." I got the news. I called again to inquire, and they said that they have already cooperated with other companies.”
Old man Hao said: "It's clear that someone is messing with you, and there are moles in your company!"
"I know all of this, but what can I do?" Zheng Jian shook his head, "I have made the best quality in the industry, and even tried to lower the sales price below the cost price, selling at a loss, but the result is that no one I bought it. Later I found out that someone cut off my order at a price that was [-]% lower than mine, but I don’t know who it is.”
Lin Feng and the others looked at each other. At its peak, Rongfei Pharmaceutical had an estimated market value of more than [-] million. It was also a local company with a good reputation.Being forced into such a situation in just a few months, the strength of the opponent can be seen.
But in general market competition, it is rare to be so decisive and unscrupulous, because this kind of approach of killing eight hundred enemies and self-defeating one thousand, a little carelessness will hurt both sides.
"Who would do that?" Zhang Siya asked, "Did you offend someone?"
"There must be normal competition, but it's not enough to offend."
No wonder Zheng Jian was helpless, he didn't even know who his opponent was, how could he fight this battle?
But in Lin Feng's view, as long as he knows that there is an opponent, it doesn't matter who it is.
Old man Hao also had the same opinion: "So what if you know who it is, can you still come and reason with him?"
Zheng Jian nodded, this is not bad at all.
Markets are like battlefields.
The competition in the shopping mall is cruel and cold-blooded. Even if you kneel in front of your opponent and beg to let him go, all you will get is a burst of ridicule.
Old man Hao continued: "The most important thing is the funds. As long as the money is still there, what can't be done?"
Zheng Jian smiled wryly, this is his biggest dilemma at present.
The year before last, he encircled a piece of land in Beicheng District, which was the empty factory building where the Lobster Festival was held last time, which took up most of his funds. In addition, the market conditions in the past two years have not been very good, and he has suffered losses every year, so his finances are in deficit.
After being hit hard this year, the bank refused to provide him with a loan, so he raised money from the company himself and almost wiped out all his money.
So now he has nothing but factory buildings and land.
Hearing this, old man Hao felt anxious for him: "You see, you are very smart, why are you so stubborn this time? You know that you are losing money, and there are still people who want to deal with you, but you still raise money?"
"At the beginning, I just thought that this is a business left to me by my father, and I want to keep it no matter what, and it must not go bankrupt in my hands."
"You are so smart and confused for a while!"
Old man Hao disapproved of his actions, and even Zhang Siya shook his head slightly.
But Lin Feng felt that Zheng Jian's insistence was quite to his liking.
If the company fails, it will fail. As long as the money is still in your hands, you can make a comeback at any time. This idea is correct.
But not giving up, fighting to the end is also a choice, and it may not be impossible to fight for a turning point.
After understanding the general situation, everyone turned their attention to Lin Feng.
In this situation, even if Zhang Siya and Hao old man join forces to help Zheng Jian, it may not be of much use. This is a pit, a dark pit that cannot be filled.
Now for Rongfei Pharmaceutical to survive and get out of the current predicament, the only way is to open up new markets that competitors cannot touch.
A new market means new products, and only Lin Feng can help him achieve this.
Lin Feng also knew that it was time to make a statement, and he had made indirect and direct promises to Zheng Jian before.
But cooperation needs to face the problem of benefit distribution.
Lin Feng's principle in business is that everyone who has money earns it, and earns it happily and satisfactorily.
He gets annoyed when he sees the business of wrangling all day long and thinking that you have more and I have less business.
Of course, it is undeniable that this is somewhat idealistic, and people's hearts are hard to satisfy. Therefore, in the process of capital operation, there is never a shortage of crowding out and devouring.
But he just wants to turn the impossible into reality, so when choosing a partner, the first thing to examine is character, followed by ability and capital.
"I'll help you get new products," so he said.
As soon as these words came out, Zheng Jian's heart immediately warmed up. He waited hard, and finally waited for this day!
Old man Hao and Zhang Siya also changed their expressions, and then smiled and congratulated Zheng Jian.
Lin Feng is finally going to make a move on the market, and I don't know what kind of storm will be caused in the market.
(End of this chapter)
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