legendary boss
Chapter 126 The Overlord Clause
Chapter 126 The Overlord Clause
The approval process for the cold medicine was full of twists and turns, but Zhang Siya silently took care of it all by herself, and only told Lin Feng.
When the news reached Zheng Jian, he was so excited that he hurriedly said "I'll be right over", and then hung up the phone.
Need not be so excited, Lin Feng looked at the time, before he knew it was already 11 o'clock in the evening, he couldn't help shaking his head helplessly.
"It's not early, so I'll go first."
Zhang Siya had worried too much during this time, and now that things were going well, her tense spirit suddenly relaxed, and she felt tired for a while.
Asking Lin Yi to send Zhang Siya away, Lin Feng estimated that Zheng Jian would not come here for a while, so he thought about ordering cold medicine first.
Go to the underground wine cellar, take out the mobile phone dedicated to the universe mall from the safe, and find cold medicine in the collection.
This time I will buy a large package of 20 yuan.
10 pills sounds like a lot, but it is less than 5 kilograms.
In addition to ordinary express delivery, the mall also provides space delivery and real-time delivery services.
Lin Feng originally wanted to experience it, but when he paid the bill, he found that he needed to pay a fee of 100 million yuan to use the space teleportation service, so he canceled the service.
There is really no need to use such a big killer for such a small thing, it will spread the cost too high.
In the future, when you buy a large quantity at one time, or when you buy something very expensive, you can experience this kind of high-end VIP service again.
This time he bought 100 million pills at a time and spent 200 million to process 50 packs of Lin Feng's special cold medicine. He felt that this amount should be enough at the beginning.
When Zheng Jian came, he brought a cardboard box, which is a packaging sample he made.
Just like ordinary cold medicine, the trademark and logo on it are quite satisfactory, and the inner packaging is a green easy-to-tear plastic bag, which has been filled with medicine granules.
"That's my plan," he tore open a small packet and said, "This is the Chinese patent medicine granules prepared by our workshop, the main ingredient is puffed brown sugar. I consider your medicine has no smell, so I added a few flavors for cheap The traditional Chinese medicine preparation goes in."
Lin Feng took it over and smelled it, and it was indeed a faint sweet smell, as well as the smell of traditional Chinese medicine.
This method is very good. After all, his cold medicine is only a little bit in each sachet, and he may not find it if he drops it on the ground.
"How many bags are you going to put in such a big box?" Lin Feng asked.
"10 bags."
Lin Feng shook his head when he heard this.
"Why do you pack so much?" he said, "Our cold medicine is good for one bag, and who do you sell 10 bags to?"
"But everybody does it."
"You don't have to be the same as others, and your packaging is too ordinary." Lin Feng thought for a while, and pulled out the packaging box designed by Zhang Siya from his mobile phone, "The outer packaging is based on this standard, and the volume is smaller. It’s only in one bag. The inner packaging can’t be so rough, don’t let people look like cheap goods.”
"Such a good packaging will spread a lot of costs."
"What are you afraid of, just sell it more expensive." Speaking of the cost, Lin Feng asked again, "How much does your bag of brown sugar powder cost including packaging?"
"It's less than twenty cents."
"Do the best?"
Zheng Jian thought for a while and replied, "At least fifty cents."
Lin Feng couldn't help but smile wryly after hearing this: "What does he do with two or three cents?"
He doesn't know how thin the profits of the current production enterprises are, and they can only make money by quantity, and most of them are earned by middlemen.
And since he started the business, because there is no competition at all, and the goods are sold exclusively, the price is naturally up to him.
But Zheng Jian didn't understand his model, so there were differences in ideas.
"The material of the outer packaging can be simplified, mass production is only two yuan each, and the inner packaging is fifty cents, which is the packaging cost of two yuan and five."
It was only two yuan and five, Zheng Jian thought to himself, if he saves the two yuan and five, how much more money will he make in a year?
Lin Feng continued to settle accounts: "The cost of two small pills of the medicine I provided is 4 yuan, plus the hard expenses on production, I think the total cost of leaving the factory will not be higher than 7 yuan, right?"
"Almost." Zheng Jian nodded and said, "But 7 yuan is ridiculously high. Even for big brands like black and white and Kekang, their ex-factory price is only a few cents at most."
"Do they have our effect?"
Zheng Jian shook his head, not only the effect was not as good, but many of them had mild side effects, such as drowsiness and liver damage.
"That's fine."
"Then how are we going to set the price?"
Now it costs at least a dozen yuan to go to the hospital or clinic for a common cold, and a few dozen yuan for a slightly more serious one. It costs a hundred to tens of dollars to hang some liquids.
Therefore, although it is decided to take the popular route, the price does not need to be too low, as long as most people can accept it.
"If the ex-factory price is 20 yuan."
Zheng Jian thought he had heard wrong.
The ex-factory price of 20 yuan, how much is the market retail price? 50 or 60?
It's just a cold medicine. Will anyone buy it if it's so expensive?
He originally thought that Lin Feng would set the ex-factory price at around 10 yuan, with a 20%~30% profit, which would be very impressive.
"It's too high. Although the profit is large, the market share is limited."
"It's not expensive," Lin Feng said, "Don't worry about the market share. We set the market retail price to ensure market share."
"How?"
Zheng Jian has never heard of such a thing. No matter how good the factory is, it can only affect the market price at most, not regulate it.Unless it is engaged in that kind of factory direct sales, but it seems that it has not yet met that condition.
"It's simple. We sign an agreement with the agent. If the retail price in their area exceeds 30 yuan, we will fine him or cancel his agent qualification. They will naturally find a way."
"But will they agree?" Zheng Jian thought in his heart that this is simply an overlord's clause.
"It's fine if you don't agree. I think some people are fighting to become an agent." Lin Feng said, "There are still a few points you should pay attention to. First, the agency area is based on the city, and the agent deposit cannot be cheap. The same agent The dealer only allows the agency of 1 city.
"Second, cash on hand, no credit.
"Third, the agents we cooperate with are not allowed to represent any products of other companies."
This is no longer the Overlord Clause, but the Tyrannosaurus Clause. Even Zheng Jian thinks it's a bit too much.
Although he understands that this is good for the company, the question is, can those agents agree?
When producing finished medicines before, he also had a lot of dealings with agents and wholesalers.
Speaking of which, he is still a business owner, but compared to those wealthy wholesalers, he feels that he is really nothing.
Especially those wholesalers who have channels in their hands, are rich, look at the sky with their nostrils when walking, and are as proud as Sri Lankan blue peacocks.
It is estimated that after those people saw these rules, let alone cooperation, it would be good if they didn't scold their mothers directly.
"Don't worry, take your time," Lin Feng said, "We can't plant troubles for ourselves just to save trouble."
Finally, Zheng Jian nodded solemnly: "Okay, I will do as you say!"
(End of this chapter)
The approval process for the cold medicine was full of twists and turns, but Zhang Siya silently took care of it all by herself, and only told Lin Feng.
When the news reached Zheng Jian, he was so excited that he hurriedly said "I'll be right over", and then hung up the phone.
Need not be so excited, Lin Feng looked at the time, before he knew it was already 11 o'clock in the evening, he couldn't help shaking his head helplessly.
"It's not early, so I'll go first."
Zhang Siya had worried too much during this time, and now that things were going well, her tense spirit suddenly relaxed, and she felt tired for a while.
Asking Lin Yi to send Zhang Siya away, Lin Feng estimated that Zheng Jian would not come here for a while, so he thought about ordering cold medicine first.
Go to the underground wine cellar, take out the mobile phone dedicated to the universe mall from the safe, and find cold medicine in the collection.
This time I will buy a large package of 20 yuan.
10 pills sounds like a lot, but it is less than 5 kilograms.
In addition to ordinary express delivery, the mall also provides space delivery and real-time delivery services.
Lin Feng originally wanted to experience it, but when he paid the bill, he found that he needed to pay a fee of 100 million yuan to use the space teleportation service, so he canceled the service.
There is really no need to use such a big killer for such a small thing, it will spread the cost too high.
In the future, when you buy a large quantity at one time, or when you buy something very expensive, you can experience this kind of high-end VIP service again.
This time he bought 100 million pills at a time and spent 200 million to process 50 packs of Lin Feng's special cold medicine. He felt that this amount should be enough at the beginning.
When Zheng Jian came, he brought a cardboard box, which is a packaging sample he made.
Just like ordinary cold medicine, the trademark and logo on it are quite satisfactory, and the inner packaging is a green easy-to-tear plastic bag, which has been filled with medicine granules.
"That's my plan," he tore open a small packet and said, "This is the Chinese patent medicine granules prepared by our workshop, the main ingredient is puffed brown sugar. I consider your medicine has no smell, so I added a few flavors for cheap The traditional Chinese medicine preparation goes in."
Lin Feng took it over and smelled it, and it was indeed a faint sweet smell, as well as the smell of traditional Chinese medicine.
This method is very good. After all, his cold medicine is only a little bit in each sachet, and he may not find it if he drops it on the ground.
"How many bags are you going to put in such a big box?" Lin Feng asked.
"10 bags."
Lin Feng shook his head when he heard this.
"Why do you pack so much?" he said, "Our cold medicine is good for one bag, and who do you sell 10 bags to?"
"But everybody does it."
"You don't have to be the same as others, and your packaging is too ordinary." Lin Feng thought for a while, and pulled out the packaging box designed by Zhang Siya from his mobile phone, "The outer packaging is based on this standard, and the volume is smaller. It’s only in one bag. The inner packaging can’t be so rough, don’t let people look like cheap goods.”
"Such a good packaging will spread a lot of costs."
"What are you afraid of, just sell it more expensive." Speaking of the cost, Lin Feng asked again, "How much does your bag of brown sugar powder cost including packaging?"
"It's less than twenty cents."
"Do the best?"
Zheng Jian thought for a while and replied, "At least fifty cents."
Lin Feng couldn't help but smile wryly after hearing this: "What does he do with two or three cents?"
He doesn't know how thin the profits of the current production enterprises are, and they can only make money by quantity, and most of them are earned by middlemen.
And since he started the business, because there is no competition at all, and the goods are sold exclusively, the price is naturally up to him.
But Zheng Jian didn't understand his model, so there were differences in ideas.
"The material of the outer packaging can be simplified, mass production is only two yuan each, and the inner packaging is fifty cents, which is the packaging cost of two yuan and five."
It was only two yuan and five, Zheng Jian thought to himself, if he saves the two yuan and five, how much more money will he make in a year?
Lin Feng continued to settle accounts: "The cost of two small pills of the medicine I provided is 4 yuan, plus the hard expenses on production, I think the total cost of leaving the factory will not be higher than 7 yuan, right?"
"Almost." Zheng Jian nodded and said, "But 7 yuan is ridiculously high. Even for big brands like black and white and Kekang, their ex-factory price is only a few cents at most."
"Do they have our effect?"
Zheng Jian shook his head, not only the effect was not as good, but many of them had mild side effects, such as drowsiness and liver damage.
"That's fine."
"Then how are we going to set the price?"
Now it costs at least a dozen yuan to go to the hospital or clinic for a common cold, and a few dozen yuan for a slightly more serious one. It costs a hundred to tens of dollars to hang some liquids.
Therefore, although it is decided to take the popular route, the price does not need to be too low, as long as most people can accept it.
"If the ex-factory price is 20 yuan."
Zheng Jian thought he had heard wrong.
The ex-factory price of 20 yuan, how much is the market retail price? 50 or 60?
It's just a cold medicine. Will anyone buy it if it's so expensive?
He originally thought that Lin Feng would set the ex-factory price at around 10 yuan, with a 20%~30% profit, which would be very impressive.
"It's too high. Although the profit is large, the market share is limited."
"It's not expensive," Lin Feng said, "Don't worry about the market share. We set the market retail price to ensure market share."
"How?"
Zheng Jian has never heard of such a thing. No matter how good the factory is, it can only affect the market price at most, not regulate it.Unless it is engaged in that kind of factory direct sales, but it seems that it has not yet met that condition.
"It's simple. We sign an agreement with the agent. If the retail price in their area exceeds 30 yuan, we will fine him or cancel his agent qualification. They will naturally find a way."
"But will they agree?" Zheng Jian thought in his heart that this is simply an overlord's clause.
"It's fine if you don't agree. I think some people are fighting to become an agent." Lin Feng said, "There are still a few points you should pay attention to. First, the agency area is based on the city, and the agent deposit cannot be cheap. The same agent The dealer only allows the agency of 1 city.
"Second, cash on hand, no credit.
"Third, the agents we cooperate with are not allowed to represent any products of other companies."
This is no longer the Overlord Clause, but the Tyrannosaurus Clause. Even Zheng Jian thinks it's a bit too much.
Although he understands that this is good for the company, the question is, can those agents agree?
When producing finished medicines before, he also had a lot of dealings with agents and wholesalers.
Speaking of which, he is still a business owner, but compared to those wealthy wholesalers, he feels that he is really nothing.
Especially those wholesalers who have channels in their hands, are rich, look at the sky with their nostrils when walking, and are as proud as Sri Lankan blue peacocks.
It is estimated that after those people saw these rules, let alone cooperation, it would be good if they didn't scold their mothers directly.
"Don't worry, take your time," Lin Feng said, "We can't plant troubles for ourselves just to save trouble."
Finally, Zheng Jian nodded solemnly: "Okay, I will do as you say!"
(End of this chapter)
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