electronics manufacturer

Chapter 130 Rice's mid-range machine
The rice company was established for five years, and the digital series of mobile phones also released five generations of products.

The 1999 prices of the first generation to the fourth generation all show the extreme cost performance of Rice Company.

And now the fifth-generation product launched by Rice Company, although the configuration of Rice 5 is very high, the price has been raised to 2499 yuan to start.

Even the top configuration version of Mi 5pro has reached 3999 yuan, which is something that users who have always supported Rice company can't imagine.

In the Tianyu company's office, Tong Hao watched the press conference and was not too surprised by the decision made by Rebus.

First of all, the cost of the Mi 5 series is very high this time, and being able to set such a price means that Rebus still follows the principle of cost performance.

In addition, Tong Hao also understands from the future that rice companies will choose to attack the high-end market sooner or later, and doing so now is just a struggle before people become entrenched.

After all, in Tong Hao's era, the price of mobile phones has been floating at [-] because of rice's insistence on cost performance.

In the eyes of some users, the so-called price/performance ratio of Rice has become synonymous with low cost, so that no matter how good the configuration of Rice phones is, some people still feel that they are not as good as other brands.

Even on the way to hit the high end in his own time and space, Rice has turned one after another somersaults, and finally achieved success in terms of sales.But in terms of word of mouth, it still can't change people's impression of the rice brand.

And now Rebs has raised the price of the rice mobile phone digital series to 3000 yuan, also in order to be able to test the rice company's impact on high-end consumers.

It can be said that this time Rice Company is in a desperate situation, intending to subvert the impression of its own mobile phone brand, and is strongly preparing to hit the high-end mobile phone market.

The press conference is still going on, and Rebus affectionately told the audience about his original intention of making mobile phones, as well as his promise to adhere to the concept of cost-effectiveness, hoping that consumers can understand that the price of the Mi 5 series is so high.

The applause on the scene also slowly sounded, and it is obvious that the consumers present have gradually accepted the reality.

Rebs looked at the applause coming from the scene, and his eyes were slightly red. He held the microphone in his hand and was about to introduce another product of his company, the rice 5se
Mi 5se, from the name, it is known that this is the shrunken version of the Mi 5 mobile phone, and it is also the last product released by Rebus to compromise with consumers.

The current Mi 5 mobile phone series is basically an attempt by Mi to test the high-end mobile phone market, and the Mi 5se can be said to be a product for those consumers who are not well prepared.

The size and screen of the Mi 5se mobile phone are exactly the same as the Mi 5 mobile phone.

In terms of appearance, the only difference between the two is its back cover.

The Mi 5 uses a ceramic back cover this time, which looks more beautiful; as a shrunken version of the Mi 5se, in order to save costs, the back cover is made of synthetic metal.

The appearance of the two and the touch texture of the two, it is obvious that the rice 5 is stronger.

In addition to the change in appearance, the processor chip, camera and sensor of Mi 5se have some castration.

在处理器方面，大米5使用的是现在市面上最强的火龙K800处理器芯片，而大米5se使用的是和上个月绿厂R7相同的火龙K700处理器。

Although it is not as good as the K800 in terms of performance, the K700 is considered an excellent processor chip in the current market.

As for the camera, the Mi 5se has abandoned the rear 3 cameras and changed it to the rear 2 cameras. It is equipped with a 2400-megapixel main camera and a 500-megapixel wide-angle sensor. The Sony sensor is still a bit worse.

For the front, the Mi 5se also has a 1200-megapixel camera.

As for other aspects, there are still differences between Mi 5se and Mi 5.

比如说普通版大米5使用的是3000毫安的电池，而大米5se却将电池升级到了3750毫安，并同样具备大米5快充的功能，同时保留大米5也拥有的nfc和红外线遥控功能。

However, the Mi 5se has abandoned the linear motor and used a rotor motor instead, and it does not have a gyroscope like the Mi 5, so the stability of shooting is much worse.

All in all, Mi 5se is much worse than Mi 5, but this kind of configuration can be regarded as a very qualified work in mid-range machines.

As for a qualified work such as Mimi 5se, if it is placed in the hands of Dami Company, it must come up with a reasonable price before it can be regarded as a truly qualified product.

Rebs introduced his company's shrunken product, and immediately announced the storage configuration and price of this phone.

3+32G, 1699 yuan!
4+64G, 1999 yuan!
When the price of the Mi 5se mobile phone was announced, the applause gradually rang out.

After all, the Mi 5 series released by Rice Company this time is basically heading for the high-end market, and under such circumstances, there is actually a thousand-yuan mobile phone with very good performance in the Mi 5 series.

And the familiar 1999 once again appeared in the eyes of the audience. Although this time 1999 received applause, it was not as enthusiastic as in previous years.

Rebs stood on the stage. To be honest, he had already guessed the reaction of consumers, but he knew that if the rice company still kept the price of more than 3000 yuan, it could only die at this price in the end.

Making more mobile phones at different price points and developing towards diversification is the way Rice Company needs to go.

"The opponent is coming!"

Tong Hao looked at the release of Mi 5se, and couldn't help but feel emotional at this time. Now the market is still somewhat popular with the first generation of pioneer mobile phones, and finally met a real opponent.

The configurations used by the Mi 5se and the Pioneer mobile phone generation can be said to be very similar.

In terms of processors, Huateng X85 and Huolong K700 have almost the same performance and power consumption, but Huolong K700 uses a 10-nanometer manufacturing process, so it can naturally overwhelm Huateng X85 in terms of publicity.

In terms of cameras, the rear cameras of both are dual cameras, and even the pixels are the same. The only difference between the two is the difference in the front camera.

Mi 5se uses a 1200-megapixel camera, while Pioneer uses a 1600-megapixel camera.

In terms of battery life, Mi 5se uses 15W fast charging, while Pioneer uses 18W fast charging, but the battery capacity of Mi 5se is 250mAh larger than that of Pioneer.

As for other configurations, they are basically the same. Of course, the back shell of Pioneer mobile phone 3 is made of 5D curved glass, which is naturally more beautiful than the alloy back cover of Mi [-]se, and feels more comfortable.

However, in terms of the price of rice 5se, the rice company has already firmly grasped it.

The integration of Rice Company can be said to be very strong, and the cost performance of mobile phones with such a configuration is actually stronger than that of the first generation of Pioneer mobile phones.

The configuration of the lowest beggar version is 300 yuan cheaper, while the configuration of the highest normal version is 200 yuan cheaper. This gap makes Tong Hao also feel that Rice Company is provoking the generation of pioneer mobile phones.

(End of this chapter)