electronics manufacturer

Chapter 21 The Dilemma of Rice

"The running score of Nvidia's processor press conference is very high, not much worse than that of a certain processor!"

In front of Lu Weibing, the Mi 3 product report he brought in turned to the aspect of processor performance. In this press conference, Rebs, the general manager of Damigong, personally gave the mobile phone a score, and the running score data , to tell the truth is not low.

Seeing that Lu Weibing was very optimistic about this Nvidia processor, Tong Hao couldn't help shaking his head.

It can be said that the Mi 3 mobile version launched by Rice Company can be said to be a relatively unsuccessful product among the mobile phones of Rice Company.

The main reason for the failure of this product is the processor of the mobile phone.

Although Nvidia's mobile phone processor has a very high performance score, it only has high performance in terms of heat dissipation and very little optimization for the Android system.

As a result, after the release of the mobile phone version of Mi 3, there were many problems such as severe fever and freezing.

In the end, Rice Company could only use the processor chip of a certain communication on the China Unicom version of the rice 3 series released later.

"The running score of a mobile phone processor can be said to be a part of the performance of the processor, but other aspects such as the heat dissipation of the processor are also crucial. You can see how much rice company will eat on this mobile phone this time." loss..."

Tong Hao looked at Lu Weibing in front of him, with a calm expression on his face. If the product released by Rice Company fails this time, his company will release a new product in November, so that it will be read in this mobile phone market. share.

"Dong Tong, I understand, and this time Huaxing Optoelectronics' 5.1-inch LED screen has been completely negotiated, and the other party is willing to provide us with a total of 50 goods!"

Lu Weibing saw that his chairman did not completely regard the new product released by Rice Company as an opponent, so he didn't say much, but talked about the cooperation with Huaxing Optoelectronics this time.

With Tong Hao, the shareholder of Huaxing Optoelectronics Co., Ltd. as the lead, Lu Weibing successfully represented the company and completely signed a 50 cargo volume with the other party.

With Tong Hao's management, Tianyu Company purchased the 50 screens at the lowest price in the market this time.

Based on the price of 400 yuan per screen, Tianyu Company ordered these screens at a total cost of 2 million yuan.

"The screen is ready, just wait until the chip of the processor and the outer screen of the mobile phone are ready, then the mobile phone can be assembled..."

"Instruct the colleagues in the design department to complete the design and appearance of the mobile phone in the past few days. This mobile phone will be an opportunity for our company to return to the first-class mobile phone manufacturer."

Tong Hao looked at Lu Weibing in front of him, and he was very much looking forward to the release of his company's latest mobile phone.

The mobile phones used this time are basically very high-end mobile phone accessories.

In terms of mobile phone processors, it is equipped with a quad-core processor that is three years ahead of the mobile phone market, which basically abuses all current mobile phone processors.

The mobile phone is equipped with a 720P LCD Huaxing Optoelectronics internal screen, and the external screen is made of extremely strong tempered glass.

In other respects, the things selected by Tianyu Company can be regarded as relatively leading accessories in China.

The front camera of 200 million and the rear camera of 1200 million can be said to be basically at the same level as the cameras of the current Mi 3 mobile phone.

As for the battery life of the mobile phone, it uses a large 2000 mAh battery. It can be said that the battery capacity is basically at the average level of current brand mobile phones.

However, Tong Hao's mobile phone also has certain shortcomings. In order to save the cost of his mobile phone, the mobile phone he chose this time is not equipped with NFC and infrared functions.

In addition, the sensor used is also the most common gravity sensor, and no motor is added to the mobile phone.

This time Tianyu's new mobile phone focuses on performance and screen operation.

With the new mobile phone and the official version of the Tianxiang operating system that has not yet been fully released, Tong Hao believes that you are ahead of your competitors in these aspects, and you will definitely become a hit in the mobile phone market by the end of [-].

Even the Samsung s4, the king of the year, is not as good as the new mobile phone designed by its own company in terms of basic configuration.

But Tong Hao understands that the long board of his phone can be said to be very long, but the short board is also very short.

Although the performance and parameters of my mobile phone are very good, but in order to save costs, the appearance of the mobile phone is basically a plastic shell.

Even the appearance designed by the company for mobile phones is relatively ordinary now, which makes Tong Hao feel helpless, he can only type back all the designed appearances and do it again.

Strive to make your mobile phone have an appearance that does not hinder your mobile phone.

Time flies, and everything is speeding up. It is almost the end of October, and the Mi 3 mobile phone released by Rice Company is also caught in the vortex of public opinion.

The ultimate price/performance ratio of the rice mobile phone is still comparable to the extremely unsmooth operation process such as heat and freezing during use.

Even Rebs of the rice company held several meetings, whether to consider discontinuing the production of the rice [-] mobile version.

"Nvidia's processor chip has such a big drawback. Now rice fans are full of complaints. I'm afraid it will be very detrimental to the company's development!"

As the current vice president of the company, Lin Wenwu is also the manager in charge of sales of his company's mobile phone products. It can be said that he is very troubled by the current situation.

The current production situation of the rice company is called hunger marketing, and there is a certain reason. After all, the output of the rice company's products is very small.

It can be said that rice company releases the mobile phone market and sells it for a month, so as to avoid accumulating inventory as much as possible, which is also a way for rice company to save costs.

But the current rice company has just produced 20 units of the rice 3 mobile version, and such a bad thing happened in the mobile phone market.

On weekdays, after the arrival of each product of the rice company, the goods can be completely emptied within a day, and this batch of rice 3 mobile version has been on the store shelves for almost three days. Only [-] units were sold.

It can be said that the launch of the mobile version of Mi 3 this time has reached a cliff-like decline in both sales and word-of-mouth.

Rebs sat in the middle and looked at the data brought by his vice president, and he began to feel a little regretful.

It can be said that this time Rebs temporarily abandoned the Qualcomm processor and applied the chip processor of Nvidia, which is the failure of the rice 3 this time.

Originally, Rebs wanted to use this method to break your company's mobile phone's dependence on Qualcomm processors, but now it seems that all his plans have completely failed, and he even needs to ask a certain pass to sell it to him again. processor.

"Do you think it's okay to use MediaTek's processor chips? Use R&D's processor chips instead of Nvidia's processor chips!"

Rebs still hopes that his company will not depend on Qualcomm, and now he even thinks of another company in his heart, and this company is MediaTek.

MediaTek can be said to be a relatively powerful processor chip manufacturer in the world. Even the original Mihong mobile phone used its processor, and the final effect was not bad.

Although the processor of R&D MediaTek is not as good as Qualcomm's, its price is really cheap, which is why the price of Mihong mobile phone was so cheap when it was released.

(End of this chapter)