electronics manufacturer

Chapter 24 Preparations for the Peak Phone

"3599?"

After discussions among senior executives in the company, they finally felt that this price was the positioning of their own company's mobile phones.

Now the price of the peak mobile phone is also very rare among domestic mobile phones. It can be said that this price is already ranked at the forefront of domestic mobile phones.

But compared to the mobile phones of international giants such as Apple and Samsung, the price of this mobile phone of our own company is indeed cheaper than them.

However, Tong Hao also knows that the company's current position is only a second-rate manufacturer of domestic mobile phones, and it is also the kind of second-rate manufacturer that is about to go bankrupt.

There is still a big gap between our company and the current first-class mobile phone manufacturers in China, let alone compared with international giants.

As for what to overthrow Samsung and Apple, it is basically empty talk now, after all, the gap between the two is still very large.

And Tong Hao's only goal now is to overthrow Huami OV, because it is now a first-class giant in the Huaguo mobile phone market.

"The price of 3599 is really expensive. If such a price is offered now, I am afraid it will be very bad for the sales of mobile phones. Besides, our mobile phones are mainly cost-effective!"

Tong Hao obviously holds a negative attitude towards the price of 3599 yuan. He thinks that if the price is so high, it will inevitably reduce the sales of his mobile phones.

It can be said that if the mobile phone market itself wants to occupy a sufficient share, it must have sufficient cost performance.

When Rice Company was established, there was still a big gap in strength compared with other mobile phone manufacturers, but Rice Company succeeded in relying on its own marketing plan and super cost-effective mobile phones to rise rapidly.

Even within ten years, it has become a Huaguo and even a world-class mobile phone manufacturer. The price/performance ratio is one of the keys to the success of Rice Company.

Tong Hao deeply understands that what his company needs to establish now is a cost-effective brand, and as the first product of his company's peak series, it must open up the market in a short time.

"I think the price of our mobile phone should be changed to 2999. In addition, the first 50 units will also be given a certain discount, and the starting price will be 2799 yuan!"

Tong Hao looked at the senior management of his company calmly, and expressed his thoughts with a trace of calm in his heart.

To be honest, the cost of this peak mobile phone is still higher than the cost of rice mobile phones.

First of all, in terms of processors, the manufacturing process of this new processor chip can be said to be completely ahead of the world. Although Tong Hao is the largest shareholder of this chip company, purchasing chips still needs to be business-like.

The price of the processor chip is [-] yuan, which is the price given by Zhang Rujing looking at Tong Hao's face.

If it weren't for the close relationship between the two companies, the price of this chip would have soared to [-] directly.

The tempered glass is Tianyu's own factory. The tempered glass of the mobile phone is manufactured, plus the machines purchased and the wages of the workers. The price of a glass outer screen is about [-] yuan.

Adding in the [-] yuan inner screen, the cost of the screen alone basically reached [-] yuan.

Coupled with other mobile phone accessories purchased from other manufacturers and the 2.5% Qualcomm communication patent fee (Qualcomm tax) that needs to be paid to Qualcomm, basically the sum of zero and zero totals reached seven or eight hundred.

In addition to the assembly cost of the mobile phone, the payment of the salary of the company's employees, and the logistics transportation cost after the mobile phone is sold, basically the cost of this mobile phone will be infinitely close to 2000 yuan.

Although the price Tong Hao set this time is much lower than what the company's top management said, but generally speaking, if his company's mobile phone is released at this price, it will still make some money.

"The initial price is 2799! This price looks a bit delicious!"

When Lu Weibing heard what his chairman said, he also imagined that he was a consumer of mobile phones. If he bought this mobile phone at such a price, it would definitely be a hit.

The world's leading processor is paired with the most comfortable operating system in the Android camp, and it is now one of the few 4G mobile phones in China equipped with full Netcom.

It can be said that the mobile phone in front of us has basically reached the most advanced level of domestic mobile phones, and it is a mobile phone brand that has surpassed international mobile phone brands in certain fields.

After Tong Hao said such a price, although everyone was a little surprised, they still accepted the proposal of the chairman of their company after thinking twice.

"The current company's mobile phone has basically been completely produced. The press conference will start on the first day of December, and the pre-sale of the mobile phone will start on the official website on the second day of the press conference."

"As for the marketing and publicity in the early stage, as well as the launch of the mobile phone, I will leave these matters to Mr. Lu!"

"This is the most critical battle for our company. I hope everyone will pay full attention to the release of this mobile phone!"

According to the confident appearance of his company's top management, Tong Hao also began to prepare for the release of this mobile phone. In his opinion, this is related to the future of the entire company.

The people in the company also began to step up their preparations for the mobile phone launch event. This time, the company's mobile phone launch event must be taller. Although it can't reach the level of Rice Company, at least some mobile phone users need to be invited to come.

It can't be that the only people watching this press conference are the members of the company, right?
At the end of November, Tianyu Company began to send promotional information to users who own the sixth-generation Bumblebee mobile phone throughout Huaguo.

As a user of Bumblebee mobile phone, after receiving this promotional information, you can choose to participate in this press conference, or you can choose to ignore this information directly.

Of course, the food expenses of all the users participating in the conference this time will naturally be contracted by Tianyu Company.

"Tianyu Company, the peak series mobile phone, 4G pioneer, one step ahead!"

"Tianyu company sincerely invites you to participate in the press conference of the summit series, the venue: Kyoto XX Gymnasium, time: December 12st from 1:6 pm to 20:[-] pm!"

Users of Bumblebee's sixth-generation mobile phone were completely stunned when they received such information. They did not expect that Tianyu Company would release a new mobile phone in such a short period of time.

Of course, many users directly ignored the news, but some users who were close to the imperial capital chose to accept the invitation.

After all, in this era, people's lives are still relatively scarce, and participating in the press conference is a very interesting thing, and maybe you can get some benefits.

"Chairman, there are about 500 people who have accepted the invitation to attend the press conference."

"Chairman, there are already 1000 people attending the press conference!"

In the early morning of the 29th, the number of people attending the press conference had been confirmed to be 1000. Tong Hao was overjoyed when he got the news, and quickly ordered Lu Weibing to take the next action.

In the remaining two days of the press conference, he had to completely stir up the heat of his mobile phone.

And now Tong Hao asked Lu Weibing to use the power of the Internet to promote his company's new mobile phone according to many digital celebrities on Weibo.

And these digital masters basically received the mobile phone released by Tianyu Company, and signed a semi-confidential agreement at the same time.

Tianyu company allows these digital masters to announce the appearance and operation process of the mobile phone, but does not allow these digital masters to disclose the processor and the most confidential data of the mobile phone.

After all, this press conference still needs these most core data as hot spots. If it is fully released in advance, it will inevitably arouse the enthusiasm of the press conference at that time.

(End of this chapter)