electronics manufacturer

Chapter 31 The Pressure of Glory

Tianyu Company took advantage of the trend and gained capital in one night.

Lu Weibing also quickly stepped up the purchase of mobile phone accessories according to the wishes of the chairman of his company, preparing for the second round of production.

This time, other mobile phone accessories manufacturers are also very happy to accept the large orders from Tianyu Company. After all, Tianyu Company is now more popular than all the current domestic mobile phone manufacturers.

Especially the users who have purchased the peak mobile phone, the evaluation of this new mobile phone can be said to be very high.

Some users even compare the peak mobile phone with Apple and Samsung, which undoubtedly enhances the influence of domestic mobile phones.

The evaluation of the peak mobile phone is getting better and better with the passage of time, but the first batch of peak mobile phones have been completely sold out. It can be said that the current peak mobile phones are priceless in the mobile phone market.

And many mobile phone consumers are looking forward to the second round of sales of the peak mobile phone, after all, this mobile phone is so attractive.

While everyone was waiting for the second sale of Zenith mobile phones, Tianyu Company's official website also announced the sale time of the first batch of Zenith mobile phones.

"On December 100th, the peak mobile phone will start the second sale at [-] am. This time, our company has prepared [-] million peak mobile phones for consumers!"

Looking at the announcement on the official website, all the consumers who are looking forward to the pinnacle mobile phone are completely excited. They thought that the pinnacle mobile phone would not have a second round of sales until next month, but they didn't expect to see it in half a month. There is a chance.

What makes these consumers even more excited is that Tianyu Company will sell in the second round and prepare 100 million stocks.

In the office of Tianyu Company, Tong Hao cheerfully looked at the messages on the official website, and saw the consumers' praise for the peak mobile phone, and he felt a kind of pride in his heart.

Now the Tianyu company's assembly plant can be described as a 24-hour two-shift non-stop production, and Lu Weibing was also arranged by Tong Hao to screw the screw.

It can be said that although the inventory sold on the day of NO.16 has reached one million, but with the current production speed of our company, it is impossible to produce one million goods on that day.

First of all, the number of production lines in this area of ​​the factory is not large, resulting in the fact that the current factory needs to work overtime overnight.

Coupled with the production of chip processors and tempered glass, it also takes a certain amount of time. Tong Hao originally estimated that around NO.20 can completely produce 100 million mobile phones.

According to the plan, Tong Hao should wait until NO.20 to start the second round of sales, but one thing happened.Let Tong Hao pass the time to NO.16.

On the tenth of this month, Huawei held a press conference.

During this press conference, Huawei announced that it would separate its Honor series into a new sub-brand.

And this month's NO.16, the independent Honor will release its first mobile phone, Honor 3x and 3C.

Although the current Huawei and its subsidiary Honor are among the top mobile phone manufacturers in Huaguo, their current influence is far inferior to the current three companies, Rice and OV.

However, although his influence is not as great as these three companies now, his market share and influence will completely surpass the current three companies in the next few years.

Naturally, Tong Hao didn't dare to underestimate the mobile phone released by the other party. He planned to suppress the other party with the second round of sales of his peak mobile phone at the same time as the other party's release time.

As for the Honor brand, Honor, which was independent from Huafei, also moved into a new office building.

And Zhao Riyue, the manager of Glory, when he learned that the second round of sales of Peak mobile phones had collided with the sales of mobile phones of his own brand, his entire face turned darker.

Zhao Riyue can be very sure, and is sure that this is Tianyu company's own brand.

Zhao Riyue made it clear that there was a huge gap between her brand's mobile phone and the peak mobile phone. The other party's mobile phone released on the same day competed with the mobile phone released by her company. To be honest, it was a huge pressure for Honor.

Glory's initial positioning is to learn from Rice Company's routines and implement online sales. Although he can enjoy Huafei Company's offline channels, his main sales channel is the Internet.

It can be said that if two mobile phones are sold at the same time on the same day, there will be a lot of competition for traffic.

And mobile phone manufacturers basically have a hidden rule. It is best to stagger the first day of the first day when the two products are sold at the same time.

But Zhao Riyue didn't expect Tianyu Company to directly ignore this rule and challenge her company's mobile phone.

Not only the dates arranged by the other party are exactly the same, but even the time for selling the first release is similar.

The time for the second round of sales of Pinnacle mobile phones is ten o'clock in the morning, while the sale time of the company's mobile phones is five past ten o'clock in the morning.

It is said that the sales time of the two mobile phones did not exceed 5 minutes.

"Manager Zhao, if our company's mobile phone goes on sale together with Peak Mobile, it will have a great impact on our mobile phone. Why don't we delay it for another three days!"

Although Honor internally was angry about the action of the peak mobile phone, there was nothing they could do. The only solution now was to change the release time of the company's mobile phone, so as to stagger the point of confrontation between the opponents.

Zhao Riyue lowered her head, but she kept complaining about Tianyu Company in her heart.

Originally, he thought that the target of his brand was Dami Company, but he didn't expect that now a Tianyu Company would jump out and challenge his company.

The office was unusually quiet, and everyone in the office stared at Zhao Riyue silently, waiting for his answer.

"Then take the time..."

After careful consideration at this time, Zhao Riyue felt that passing time would be the best solution, but when he was about to make a final decision, a mobile phone vibrated suddenly.

Zhao Riyue just wanted to hang up the phone, but when he saw the name displayed on the phone, he quickly helped everyone in the company get through the phone.

"Director Ren..."

Zhao Riyue picked up the mobile phone and began to discuss with the other end of the phone in a low voice under the watchful eyes of the company employees.

And the employees of the company didn't dare to say anything more, after all, after they heard Zhao Riyue address the other end of the phone, they also guessed who the caller was.

Ten minutes later, Zhao Riyue put down the phone slowly, and stared at the employees sitting in the office very seriously.

During the 10-minute conversation, Director Ren on the other end of the phone also gave clear instructions that this time the Tianyu Company's provocation would not only continue, but also ruthlessly fight back.

"Put [-] vouchers worth [-] yuan on the official website directly."

"In addition, add a sentence to the new product release page, the first [-] people who buy a mobile phone will get a [-] yuan mobile phone card!"

Zhao Riyue's actions surprised the employees in the office.

The price positioning of Honor's mobile phones can be said to be very close to that of rice phones, and now this series of measures and gift items can be said to have minimized the company's mobile phone profits.

According to this calculation, every time my company sells such a Honor mobile phone, it can only earn a few tens of dollars at most.

Zhao Riyue looked at the stunned look of a company employee, and she had already made up her mind to do nothing.

In the call just now, Ren Dong clearly gave Zhao Riyue's response to Tianyu's provocation:

Even if this mobile phone loses money, the reputation of the Honor brand must be branded out.

(End of this chapter)