electronics manufacturer

Chapter 368
The appearance of Meizu made the rice MIX2, a really fragrant mobile phone, fall into an embarrassing situation in an instant.

And Meizu has also sold more than 40 mobile phones in these three days, relying on the extremely cost-effective price, which is much better than the original rice MIX2.

As the chairman of Rice Company, Rebs can only quickly urge the foundry to increase the production of mobile phones, striving to realize the spot of mobile phones as soon as possible.

Tianyu Company is completely out of the competition of these mobile phone manufacturers, and has not directly chosen to intervene.

After all, if a brand-new system like TOS wants to truly gain a foothold internationally, it must.Do all the preparations so that the TOS system can replace Google's Android.

Although Tong Hao knew that canceling the Android system would have a certain impact on his company's mobile phone sales.

But now my company has no way out, and I can choose again. After all, if my company compromises with a foreign company, the final result will only make the other party worse.

Only by facing up to the difficulties will there be a glimmer of life and the situation will be completely opened up.

Tong Hao believes that if TOS, a brand new system, can be accepted by international and foreign users, it will become the mainstream like Android and IOS in the future.

And the team of Tianyu Company is also very powerful. After many negotiations, they finally reached cooperation with online payment companies or banks in various regions, which can be regarded as a good preparation for TOS. .

On December [-]th, the top executives of Tianyu Company began to summarize and report their company's achievements this year.

Compared with last year, this year's Tianyu company.The achievements achieved can be said to be very dazzling.

Due to the expansion of the international market and the offline market, this year's Tianyu Company has accumulated a lot of money and finally achieved very good results.

"The sales performance of Peak Mobile this year can be said to be very gratifying. This year's domestic sales have exceeded 3000 million units, and the international sales have also reached an astonishing 5000 to [-] million units!"

"And this year's sales in all regions have reached 8000 to 5000 million units. Compared with last year's sales of 64 million units, the overall sales volume has increased by [-]%."

With a look of excitement on his face, Lu Weibing announced to the company's senior executives the sales results of this year's peak mobile phone in an extremely joyful tone.

The performance of the peak mobile phone this year can be said to be a breakthrough growth, and this so-called breakthrough growth mainly comes from foreign growth.

Compared with last year's peak mobile phone, this year's peak mobile phone 5th generation series officially started the reputation of the company's mobile phone brand.

And this year's peak mobile phone has opened up several major markets in the United States and North America, and it can also be ranked in the top five in the markets of these developed countries, which is also fully prepared for such a high sales volume.

At the same time, this year's peak mobile phone is the peak mobile phone 4th generation, the peak mobile phone 5th generation and the peak mobile phone T2. These three generations of mobile phones have been sold globally at the same time, so that consumers can choose more mobile phones, and the global sales will go further.

"Clap!"

The high-level executives at the scene heard Lu Weibing.There were bursts of applause after the announced results. In their opinion, such results are indeed something to be proud of.

After all, the route that Pinnacle mobile phone is taking now is the elite route, and it has not taken the route of mobile phones on a global scale like Samsung. Otherwise, the results achieved in the future will be even better.

Tong Hao now has a certain plan. In his opinion, the development of Pinnacle mobile phone needs more price models to support this mobile phone, and his plan in mind is to decide to use the two brands of Dianyan and Pioneer. A name change was made to become the new pinnacle phone.

As the so-called technology is mainly based on changing the shell, in his opinion, if this situation is changed in his own way, it will definitely promote the sales of the other two brands of mobile phones.

"This year, the word-of-mouth of our peak mobile phone can be said to be very good. Many users like our mobile phone very much. In the Americas and other regions, the peak mobile phone has even become a representative of good mobile phones!"

Lu Weibing himself, as the person in charge of the mobile phone department, is very satisfied with the achievements of the peak mobile phone. In his opinion, the achievements of the peak mobile phone are very good, even in terms of word-of-mouth, they have surpassed those who have been rampant in Europe and the United States for many years. Samsung handphone.

"This year, our peak mobile phone goal is to break through the annual sales volume of [-] million units!"

Lu Weibing introduced the achievements of the mobile phone this time, and he will not forget to set new goals for his mobile phone brand in the future. In his opinion, only new goals can make the peak mobile phone go further.

And the current peak mobile phone has only one goal this year to become the leader in the mobile phone industry, surpassing Samsung to become an international major manufacturer.

Tong Hao looked at Lu Weibing in front of him and nodded. He was very satisfied with the results obtained by the peak mobile phone. In his opinion, the peak mobile phone is the face of his company and the main force for his company to go international.

At the same time, Tong Hao also believes that if his company can continue to work hard, it will eventually achieve good results in the future, and even surpass Samsung, and Apple will become the leader in the mobile phone market.

After Lu Weibing introduced the achievements of his own brand in detail, Chang Cheng, the product manager of Pioneer Mobile, also reported the achievements of his own mobile phone brand this year to the various senior management in the company.

The Pioneer mobile phone that Chang Cheng is in charge of has always been the company's largest shipment, and has a very good reputation for cost performance.

This year's Pioneer mobile phone has also entered the global market, just like the top mobile phone, but the top mobile phone entered the market in developed regions in Europe and the United States, while the pioneer mobile phone entered the market of developing countries.

Last year's Pioneer mobile phones only entered the two major mobile phone markets of South Asia and Southeast Asia.

This year's Pioneer mobile phone has once again demonstrated its strength, entered the markets of many developed countries such as Africa and Latin America in one go, and successfully seized a lot of mobile phone market shares.

It also means that this year's Pioneer mobile phones have achieved better results than last year.

"Pioneer mobile phones have achieved excellent results in South Asia and Southeast Asia this year, and in the latest Latin American and African markets that they entered this year, they have achieved the top three positions in the market!"

Chang Cheng looked proudly at the other high-level executives in the company. The achievements of Pioneer mobile phones this year can be said to be very good. Thanks to the extreme cost performance, it can be said that they have achieved good results in developing countries. .

Cost-effectiveness is indeed the best core selling point for the development of mobile phone business, and Pioneer mobile phone has mastered this factor, and finally has the position it has today in the international market.

With the expansion of the market, it also means that the sales of mobile phones can be said to have reached a certain level, and even the performance of Pioneer mobile phones this year has far exceeded the expectations of everyone in the company.

"The sales of Pioneer mobile phones in China this year are very good, reaching a total of 6000 million sales, and the international sales are far beyond this result. This year's international sales have reached an astonishing 500. million units, and the total sales volume has successfully exceeded 500 million units.”

When Chang Cheng said such achievements, the smile on his face became even stronger.

This time, compared to last year, the domestic sales of Pioneer mobile phones have decreased, but in terms of international sales, they have achieved good results, so that this year's sales have successfully broken through to 500 million. tower.

When the company's summary meeting was held last year, Chang Chengcheng announced that in the future, he wanted to rely on his own strength to increase the annual sales of Pioneer's mobile phones to more than [-] million.

According to this year's sales volume, the sales volume of Fengfeng's mobile phone has indeed successfully broken through to [-] million as he said.

Such achievements can be said to have given the company great encouragement, and made everyone in the company look forward to this year's total results.

After all, the sales of the current Pioneer mobile phone and Peak mobile phone are very good, and the total performance of the two mobile phones has completely broken through to the level of nearly [-] million.

And now in the company.There is another brand that has not yet calculated the results, and this brand is Dianyan mobile phone.

If the total sales of the three brands combined will definitely reach a new height, and the total sales may even have the opportunity to surpass the second-ranked Apple.

"Pioneer mobile phones have achieved such good results this year, and I also hope that next year Pioneer mobile phones will achieve even better results. For this reason, I have set a goal to win the vast majority of the market share in these countries and become an A brand that is truly loved by users all over the world!"

It can be said that Chang Cheng is very excited about the achievements he has achieved this time. After all, when he was in Lenovo, he had never had such a good time.

Lenovo has always had a very good reputation around the world, but it has been hesitant to make any investment in mobile phones.

This also made Chang Cheng, who was in charge of Lenovo, very annoyed, and finally chose to leave Lenovo Mobile and joined the competitor Tianyu Company.

With the arrival of Chang Cheng, he officially took over the Pioneer mobile phone, under the arrangement of the company.Among his own efforts, the final results achieved by Fengfeng Mobile can be said to be very good, and even in his opinion, such excellent results are really gratifying.

The success of Pioneer brand mobile phones has confirmed Chang Cheng's current level from another aspect, and also made Chang Cheng look forward to this brand even more.

In his mind, the brand of this mobile phone will go higher and further in the future, and will be able to gain a higher status in the future.

He Li sat on the seat, with a look of helplessness in her eyes. Although the achievements of Dianyan mobile phone in China are not bad, it is far worse than the other two brands in the company. .

Dianyan mobile phone is the least prestigious brand among the three mobile phone brands, and it is also the one with relatively poor cost performance.

Even this mobile phone has not achieved any level of development in the international market today, which also makes He Li.Feeling extremely helpless, in his opinion, the brand of this company's mobile phone will achieve better results in the future, which is exactly what she is looking forward to.

"Dianyan mobile phone's achievements in China this year are also very good. Compared with last year's sales of 3500 million units, our mobile phone sales this year have successfully reached 4400 million units, and we have good sales on various e-commerce platforms. Word of mouth!"

He Li slowly stood up from her seat, presumably to calmly announce the achievements of her mobile phone brand.

Dianyan is a Tianyu company.The mobile phone brands that were released to restrain the expansion of the blue and green offline markets are slowly showing their own level in today's era.

Although this year's 400 million shipments are not as good as the blue and green factories, they have also successfully snatched a lot of shares from the two mobile phone manufacturers, and they are called the offline market together with the blue and green factories. of the Big Three.

The results of the blue and green factories this year can be said to be relatively mediocre, and their offline market has gradually been targeted by mobile phone giants such as Tianyu and Huawei.

Under such circumstances, the blue and green factories also considered trying to transform their own mobile phone sales, and at the same time began to try online sales to gain a certain market.

"Dianyan mobile phone is one of the company's three major mobile phone brands. Next year, I think this brand will also truly go to the international market, so that more international users can see the brand of Dianyan mobile phone!"

After He Li introduced the achievements of her mobile phone brand in detail, her style of painting was reversed and her tone was extremely firm. Looking at her chairman and the company's senior management, she expressed her expectations for the top-notch mobile phone.

As one of the company's three major brands of mobile phones, and also the most unique brand, Dianyan Mobile chose to stay in China when the other two brands were both international.

As a mobile phone product manager, He Li absolutely can't bear to look at her own brand. Under such circumstances, the gap with the other two brands is gradually widening. In her opinion, her own mobile phone brand should also go global.

The entire conference room fell silent instantly. The senior management of the company were completely stunned by what He Li said, and they didn't know how to answer.

Dianyan mobile phone is far inferior to the peak mobile phone in terms of quality and brand, and it is not as good as Pioneer mobile phone in terms of cost performance. To be honest, such a brand does not have any competitiveness in the international market.

And just when everyone didn't know how to answer, Tong Hao slowly stood up from his position.

"As one of the company's three major brands, Dianyan mobile phone is like one of the three major carriages. I think it is still necessary for Dianyan mobile phone to enter the international market. Next year, we will consider how to send Dianyan mobile phone to the international market. market!"

With a firm look in Tong Hao's eyes, looking at the expectant He Li, he said to the other party with a very firm tone.

Among the three major brands, Dianyan mobile phone does not seem to be particularly powerful, but it is the only mobile phone among the three major brands that focuses on women, and there are many women in the world.

This also means that Dianyan mobile phone still has a certain chance to succeed in the international market.

And Tong Hao also boldly predicted that more domestic mobile phone brands will enter the international market this year, and these domestic brands can enter the international market, why should he give up such a big cake in the international market!
It can be said that Dianyan mobile phone has great potential in entering the international market, and I have no reason to refuse He Li.

After all, the cake in the domestic mobile phone market has basically been completely divided up. If you want to get more cake, you must open up new markets.

The international market is that very attractive big cake, and now the company urgently needs more mobile phones to conquer the international market and eat more big cakes in the international market.

Seeing her chairman support her so much, He Li also showed an excited smile on her face. In her heart, if the current Dianyan mobile phone is really developed, the achievements will definitely not be weaker than the other two brands.

As a marginal mobile phone in the offline market that mainly focuses on women, Dianyan has an extremely eye-catching appearance, perfect manufacturing process and feel. This is its unique advantage and a big advantage for the future international market.

The three major brands of mobile phones have achieved excellent results this year, and the combined global shipments of the company's three major brands of mobile phones have officially reached 2.4 million units this year.

The shipment of 2.4 million mobile phones is very good to be honest, and it has improved a lot compared to last year.

And the benefits that these mobile phones bring to the company cannot be underestimated.

This year's pinnacle mobile phones rely on the profits brought by the brand premium of high-end flagships, which can be said to account for about 60% of the company's mobile phone profits, while Pioneer mobile phones account for only 15% of the profits.

And this year, the company's mobile phone profit has successfully exceeded 1000 billion yuan, and the average profit brought by each mobile phone has reached nearly 450 yuan.

This kind of profit can be said to be unique in the entire mobile phone market, and it will also play a very important role in the company's future development.

Tianyu Company now invests a lot in technological research and development, and basically invests about 50% of its income in scientific research and development every year, so that the company can obtain more technical patents.

With so much income this year, it means that the company will have more funds to invest in research and development, so that it can gain the strength to surpass its opponents.

"In addition to the good sales of mobile phones this year, the company has now opened [-] directly-operated stores in China, and has promoted the model of directly-operated stores to foreign countries!"

"Now there are more than 300 direct-sale stores in Europe, more than 500 direct-sale stores in the Americas, nearly 50 direct-sale stores in Oceania, and more than 50 direct-sale stores in island countries. This year, the number of directly-operated stores in the world has also successfully exceeded [-]!"

In addition to the good results in sales of mobile phones, the opening of offline direct sales stores of mobile phones has also achieved very good results this year.

(End of this chapter)