Fairy Gourd Farm

Chapter 1382 Approvals and Advertisements

After telling Zhao Lei the rice production data of the first season, he left the village in a hurry.Right now, the second season of rice is about to be planted, and they have to go to various places to keep an eye on it.

Zhao Lei was teasing the children with Chen Lan that day, but suddenly received a call from Xu Liang.

Xu Liang seemed very excited. As soon as the phone was connected, he said loudly: "Xiao Lei, that Han Qing is amazing!"

Zhao Lei smiled and said, "Uncle, don't be nervous, talk slowly if you have anything to say."

"As soon as Han Qing arrived at the factory, he put forward several suggestions for our extraction process." Xu Liang calmed down after being reminded by Zhao Lei, and began to tell him the ins and outs of the matter: "At first, many people thought she was a young girl. , and she just came to the factory, so I doubt her suggestions."

Zhao Lei asked with a smile: "Then what do you think, Uncle?"

"Of course I absolutely support Han Qing." Xu Liang said solemnly: "After all, she is an expert who developed the formula. If you don't listen to her, who will you listen to? So I tried my best to modify the process according to Han Qing's suggestion. As a result, the extraction volume of the second batch of herbs has increased by a full [-]%, which really surprised us all!"

Unexpectedly, Han Qing made such a big contribution not long after entering the factory, which made Zhao Lei very happy, and couldn't help but cheerfully said: "Well, Han Qing is indeed an expert in this field, I didn't lie to you, right? ?”

"Yes, yes, she is indeed an expert!" Xu Liang nodded in convincing, and then asked Zhao Lei in a low voice: "The first batch of skin care products produced have all been bottled and put into the warehouse. When do you plan to put them on sale?"

Zhao Lei had considered this issue a long time ago, and said to Xu Liang confidently: "Don't rush to sell, let's get the approval first. I will find a way to solve the problem of publicity, and when everyone knows about our fairy gourd brand skin care products , and then go on sale!"

Xu Liang nodded again and again: "This arrangement is the best, after all, now is 'the smell of wine is afraid of deep alleys', no matter how good our products are, we have to let consumers know!"

After discussing the next step with Zhao Lei, Xu Liang immediately went to work and started to get approvals for skin care products.According to the relevant regulations of the country, skin care products must have a cosmetics approval before they can be marketed.

Xu Liang was already very experienced in this industry, and Xianhu Company is now a well-known big company in the city, and with the full support of Director Liu of the industrial park, it was not difficult to get the approval.

For Zhao Lei, how to promote skin care products is very difficult.After all, he was entering this business for the first time, and he didn't know many things. It can be said that his eyes were completely darkened, and he didn't know how to promote his skin care products.

Fortunately, today's Zhao Lei also knows many bigwigs in the business world. He had asked Shen Hanqing and others for advice one by one before, and he had already gained a lot.

Knowing that Zhao Lei actually planned to launch skin care products, several business leaders expressed that they would definitely help him out of the accident, and had already helped him secure the location of the local prime-time TV advertisement.

Of course, in this Internet age, the importance of online advertising is self-evident, even surpassing TV advertising.However, relatively speaking, online advertisements are relatively easy to arrange. Shen Hanqing and others are shareholders of many large websites and social media, so it is not a problem for them to come forward to set up a few advertisement positions.As long as Zhao Lei is willing to spend money, it is guaranteed that the Internet will be full of advertisements for fairy gourd skin care products.

While Xu Liang was busy processing the approval documents, Zhao Lei received a call from Prince Abel, who reminded him: "Mr. Zhao, the time you agreed to meet with James May is coming soon, don't forget it. "

James Mei is the candidate that Zhao Lei is going to invite to help shoot commercials. Speaking of which, this is a famous director in Europe and America.Especially in the past few years, Yimian has made several blockbuster films that have been well-received and well-received, and he has firmly ranked among the top Hollywood directors.

It's just that James May's luck is a bit unlucky, and he is always only one step away from the gold awards and statuettes in major film festivals, which makes many people sigh for him.

The biggest feature of the films directed by James May is that they have beautiful pictures.A commenter once said that every frame of James May's film can be used as a screen desktop, which shows how high his requirements for the picture are.

In addition to creativity, the most important thing in advertising is the beauty of the picture.Especially for this kind of skin care product advertisement, the requirements for the picture are naturally higher, so no matter how you look at it, this James May is the best candidate to shoot the advertisement, so Zhao Lei is also very satisfied.

After hearing Prince Abel's words, Zhao Lei immediately smiled and said to him: "How could I forget such an important matter, the air tickets are all ready, and we have to leave early tomorrow morning!"

Prince Abel said to Zhao Lei: "Actually, besides my body shape, don't forget to meet James May. There is one more thing I want to tell you."

Seeing Abel's serious tone, Zhao Lei also said seriously: "Your Highness, please speak."

Abel told Zhao Lei: "I can only introduce you to James May and arrange for you to meet. As for whether he is willing to help you shoot commercials, you still need to convince him yourself. I can't make a decision for him. "

A famous director like James May doesn't just accept any shooting job.If he is not also a person who likes food, if he just tasted a lot of ingredients of Xiangou brand recently, he might not even be interested in meeting Zhao Lei, let alone filming commercials for him.

Of course Zhao Lei could understand this, and nodded immediately: "Your Highness, don't worry, I know this very well. It has been a great help for you to introduce me to James May. I will solve other problems by myself. "

The next day Zhao Lei got on a flight to Los Angeles and went to Hollywood to meet the great director.

Although Zhao Lei has been to the United States several times, this is the first time he has visited Los Angeles and Hollywood.This big city on the west coast gave Zhao Lei a completely different impression from the small town of Columbus.Bustling and lively, almost everyone comes and goes in a hurry, without the leisure and tranquility of Columbus Town.

The place where Zhao Lei and James May met is located here in Beverly Hills.

Beverly Hills is located at the foot of Beverly Hills on the Pacific coast. It is known as "the world's most distinguished high-end residential area". Many wealthy people and Hollywood stars have their own residences here.

Here is the most upscale commercial street, which brings together the world's top fashion brands, it is simply a paradise for the rich.In addition to the resplendent shops, there are many high-end hotels here. Zhao Lei and James May met in the coffee shop of one of the super five-star hotels.

(End of this chapter)