Fame starts with the radio

Chapter 139 Analysis of Qin Yue

At the same time, the fruit table is also holding a weekly meeting of the whole Taiwan.

After Qin Yue finished last week's daily summary, he raised his head and looked around, as if he was adjusting his tone, before murmuring.

"That...the new variety show in Xianyang City was launched last night, has anyone watched it?"

Everyone in the audience looked at each other in blank dismay, then shook their heads.

"have not seen……"

"Director, what is the background of this variety show?"

"Such a garbage variety show in a small place, no one should watch it, right?"

……

Everyone didn't understand why the director of his station, the king of the first variety show in China, would suddenly ask about a new variety show from an unknown [-]th-line TV station.

Seeing that no one had seen it, Qin Yue was about to announce the end of the meeting, when Secretary Wang Xuan spoke up.

"Director, I've seen it!"

"Oh? Then tell me, how about their first variety show?"

Wang Xuan nodded, with a slightly unnatural expression. She didn't actually watch much last night, but her husband watched it on his mobile phone, and then found that sending text messages on the phone can draw a lottery, so he followed suit. Winning the lottery is also turned off.

But she has done a lot of this kind of review work, and the routines are similar, she can even open her mouth!
"Uh... Judging from last night's program, they should be short of funds. All MCs are amateurs. The makeup is made up by [-]th line trainees. The costumes are brought by the MC. The editing is shoddy and sloppy. It's a small county town. The standard of the wedding master of ceremonies, I didn’t see much content in the whole program, but it was all set to induce the audience to draw a lottery, and the advertisement placement all over the screen is simply insane..."

Hearing Wang Xuan's description, all the hosts in the station were also shocked. They had seen a bad variety show, but they had never seen such a bad variety show.

Qin Yue frowned and nodded.

"Let me just say that in the future, when you are free, you should watch more programs from other stations. Knowing yourself and the enemy can lead you to victory in all battles. Last night I watched it from beginning to end. Xianyang Radio's "Guess Right and Win a Prize" is really unprofessional. What Secretary Wang said is very comprehensive, so I won't go into details. But... this program also has its own advantages, and everyone will watch it carefully and study hard after returning home."

……

After announcing the end of the meeting, Qin Yue returned to the office, and Wang Xuan made him a cup of tea as usual.

"Wang Xuan, I asked you to check the ratings of the premiere of "Guess Right, Win a Prize". Did you find it?"

"Oh, I found it..."

Wang Xuan hurried back to her office to search, and after a while, she handed over a printed report and said something casually.

"Director, we've all watched this program, and it's nothing special, so we don't need to continue to pay attention, right?"

As she spoke, she pointed to the data on the report.

"Look, the highest peak audience rating on this report is only 0.6892%, and the worst variety show ratings on our station are all above 1.5."

Qin Yue took the report with a smile, flipped through it back and forth, and finally the smile disappeared slowly, but his brows became more and more wrinkled.

"What's wrong, Director? Is there something wrong?"

Wang Xuan asked questions with a puzzled face, but Qin Yue still stared at the data report without saying a word.

a long time……

Only then did he let out a complicated expression.

"Hey, where did this Xianyang TV station invite masters! It's incredible to be able to achieve such a result in just one episode!!!"

"Senior?"

Wang Xuan was completely confused, she didn't understand why Qin Yue would say that, the data on the report was obviously extremely rotten...

Qin Yue looked at Wang Xuan with a wry smile, and pointed to the numbers on the report.

"The average ratings of "Guess the Prize" is 0.3644%! The peak value is 0.6892%. If you compare it with the variety shows of our station, it is indeed not good enough, and it is not even enough to watch, but you are negligent. It is the benchmark of the show, so it is unfair to compare the ratings of the premiere of the first variety show they just made with the ratings of our mature variety show!"

Seeing that Wang Xuan didn't seem to understand, Qin Yue changed his mind and spoke again.

"Then... I'll read you another set of data! Xianyang Radio's previous highest program ratings was 0.8843%! The ratings of the first episode of "Guess Right and Win a Prize" have reached about half of their highest program ratings. Calculated according to the program growth coefficient of 0.2, it is estimated that when this program is broadcast to the sixth episode at most, it should refresh the highest ratings in Xianyang TV station history! By the seventh episode, it should break 1, and the last episode can Breaking 2! This is still a conservative estimate!"

"Breaking 2? Is this impossible? The average value of our high-quality variety shows is only hovering around 2. They are all advertising placements. How can they break 2?"

Qin Yue shook his head silently.

"Actually, what you said before is quite right. Their cameras are unprofessional, their editing is unprofessional, their make-up is unprofessional, their hosts are unprofessional, and they don't even have a star. I was thinking just now, why such an unprofessional team and program... …Can they still get such a high score in the first broadcast?"

Qin Yue pointed to the computer screen, on which was a poster picture of "Guess Right, Win a Prize".

"The answer may be on this poster... You see, they didn't even let go of the posters in order to place advertisements in this program. The background picture at the end is a community called Shanglinyuan, and the host standing in front of him is wearing a suit , leather shoes, watches, and microphones all have brand LOGO displays, and the camera, tripod, balloons next to it, orchards, makeup and stylist’s clothes, etc. in front of the photo also have brand displays.”

After a pause, Qin Yue spoke lightly.

"This is the first trick used by this master - borrowing chickens to lay eggs! I have a general understanding of the situation of Xianyang TV Station. There is no fund to invest in a variety show, so I found this master. I guess it should be in the form of a big package And this master didn't spend any money. He first absorbed a batch of advertising sponsorships in the name of the TV station. With the money, the filming of the program can officially start. Just like real estate, dig a hole and collect the money for buying a house first Yes, this will solve the funding problem.”

"You just said that this is the first move? Then there is the second move?"

"The second trick is even better! He made all the advertising brands into competition prizes! This is simply the most perfect program design!"

Qin Yue couldn't help but praise her.

"If we do this, first, so many advertising sponsorships can be perfectly implanted, and the audience will not feel that it is in violation. Second, it will save them a huge amount of money. They don't have to buy these prizes themselves. Provided by the sponsors. The most important thing in the lottery is the prizes, and their so many advertising sponsorships can just solve the problem of prizes, and they can just fulfill the contract, implant all these sponsors, and even have more sponsors It can also be tolerated. The third is the most important point. When this master designed the program, he may have considered his own weaknesses, so he especially enlarged the lottery draw. That is to say, when the audience watched this program, they already Those who are guided by a master will not pay attention to the show itself, but only pay attention to the prizes. Simply put, this variety show designed by this master has broken away from the category of variety shows and has become a lottery show. As long as there are enough prizes and rich enough If anyone is interested in participating, then the ratings will naturally go up..."

Wang Xuan thought for a moment and nodded back.

"It seems to be true. When I watched it last night, I always had a strong sense of anticipation and participation. One is that I expect others to draw a big prize, and the other is that I also want to participate."

Qin Yue nodded, then rubbed his chin and muttered to himself...

"Where did Xianyang TV station invite? Wang Zha! Could it be... the young man who accompanied Zhou Cheng a few days ago?"

Secretary Wang Xuan pouted and shook her head.

"Impossible, it's absolutely impossible."

"why?"

"Because this guy is an idiot. At that time, he ate five bowls of dry rice in our restaurant. I deliberately found a few people to laugh at them and try to drive them away. Instead of responding, he ate more."

……

(End of this chapter)