Technology and life: starting with solar cars

Chapter 175

And to advertise in the whole Han country, one can imagine how much money it will cost. The average Han country company can't afford that kind of overwhelming advertising model. To put it bluntly, this overwhelming advertising model is burning Money, not to mention those small companies in the Han Dynasty, even some high-end companies can’t afford this overwhelming money-burning model. You must know that burning money casually is worth hundreds of millions. The amount of hundreds of millions, most of the companies have an annual net profit of less than 1 million, how can they spend hundreds of millions of money every year to burn money for their own companies to advertise their own brands? .Therefore, it is not so easy to build your own brand. It requires huge financial resources to support this overwhelming advertising model. Therefore, it is not necessary to promote your company and your brand throughout Han. It's not that simple. This kind of overwhelming advertising model requires strong financial resources to continue, and it's not something ordinary companies can afford.Besides, if a large amount of capital investment cannot be returned in the short term, it will be very fatal to those companies with relatively weak funds. Once the advertising funds cannot be quickly realized and returned, the capital chain may break in the short term. , resulting in the risk of bankruptcy of the company.

Therefore, in the end, any industry is a competition for funds, and it is also a competition for brands. Brand is very important, and the importance of brand is self-evident, because brand means good after-sales service, a large enterprise, and The quality of the product is very good.It is precisely because the brand is synonymous with good quality, so the brand is to some extent trustworthy.Brands that are trusted by people can pay a premium on the basis of their own brands. The premium depends on the market they are in. If it is a luxury brand, it must be several times or even dozens of times. Premium, it can be said that this is the value of the existence of the brand, and the brand can make the premium of the product more reasonable.Because this is a brand, it is expensive, it is such a simple logic.

However, building a brand does not mean that it can be established simply. The establishment of a brand requires a combination of various factors, the most important of which is publicity, and then the order of entering the market.Obviously, because Liu Yun's Yunfan Technology Company was the first company to manufacture mechas, it can be said that Yunfan Technology Company has taken the lead in entering the market.However, Liu Yun does not intend to continue to burn money to advertise his Yunfan Technology Company while seizing the market opportunity, because Liu Yun understands what is too much.If Yunfan Technology Company occupies more than 100% of the entire mecha market in Han State, even if Liu Yun’s Yunfan Technology Company occupies more than 80% of the entire mecha market, it is estimated that all automobile companies in the entire Han State will unite together Deal with Yunfan Technology Company.The reason why all Hanguo automobile companies will unite to deal with Yunfan Technology Company is also very simple, that is, Liu Yun’s Yunfan Technology Company occupies too much mech market share, so big that other car companies have no market. The loss of market share means that the company has no profit. Without profit, the company can only continue to rely on its old capital. It is not a good thing to rely on its old capital, and it will lead to the bankruptcy of the company sooner or later.

Therefore, Liu Yun did not dare to go too far. Originally, the automobile market was very stable. All the automobile companies in Han Dynasty had already divided up the cake profits of the entire automobile market in Han Dynasty. Now Liu Yun's new manufacturing The 1.0 version of the mecha actually added the function of driving the car. The most important thing is that the price of the mecha is not much different from that of the car.For the same price, the mecha not only has the driving function of a car, but also can simulate human behaviors for various activities. Everyone knows how to choose between a mecha and a car.Of course, it is not ruled out that those car fanatics will not buy it, but for most ordinary consumers, they naturally buy whatever is practical, and there is no such thing as so-called feelings or hobbies.Therefore, it can be predicted what kind of shock will be caused to the automobile market when the mecha of Liu Yun's Yunfan Technology Company is launched. There is no doubt that the mecha market will erode the automobile market of Han, not just The auto market in Han State is so simple, and it is the kind of car market that erodes Han State extremely quickly. It is easy to cause the auto companies in Han State to lose money in an instant. Fatal blow.Of course, Liu Yun didn't care much about the blow to the car sales shops caused by the launch of mechas, because those scattered sales shops had limited capabilities, and it was impossible for them to deal with Yunfan Technology Company, which was at the top of Taili City. What kind of effective attack is formed, Liu Yun can be said to be not afraid of the attack from those car dealers at all.On the contrary, those automobile companies are the most troublesome. After so many years of development, the profits of automobiles have gradually become part of the local tax revenue. The sharp decline in profits will also cause a huge decline in tax revenue in many places that rely on cars. The consequence of this is that Liu Yun's Yunfan Technology Company will offend a large number of people. At that time, how could Liu Yun's Yunfan Technology Company be able to resist it? It might be bankrupted in minutes, or the company could be acquired by other auto companies at an extremely low price.

This is the fundamental reason why Liu Yun did not dare to occupy the entire Han country's mecha market. How could others not fight to the death if they did not give others a way to survive.Therefore, Liu Yun decided to just make full use of the opportunity of the mecha manufactured by Yunfan Technology Company to occupy the market share of the mecha as much as possible, but that's all, Liu Yun will not spend a lot of money to promote his company's Mecha products.The purpose of this is mainly to allow other relatively large auto companies to have the opportunity to transform, so as not to face bankruptcy.As long as those big car companies in the Han country won't go bankrupt, and with a market share, the company's focus will be shifted from the auto industry to the mech industry in a stable manner.These big companies are busy making mechs, so naturally they don't have time to trouble Liu Yun.

(End of this chapter)