My beautiful boss with a poisonous tongue: Abuse

Chapter 225 Project Promotion
Four teams were established for the new project, and our four project managers served as the team leaders of the four teams, and the company also assigned two team members to each of our teams.

The company requires that under the premise of not affecting the project operation of their respective departments, the team led by our four project managers will accumulate more customers within a month, and whoever will be the deputy director of the project department.

We have four groups, each of which has 50 yuan in activity funds. Of course, the money can only be used for projects, and it cannot be used for other purposes.

The company has statistical software in the background, and each of our groups has a dedicated password. If these customers are developed by us, as long as they enter the dedicated password, they will be included in their own statistical data.

In order to reflect the principle of fairness and justice, except for the members of their respective teams, members of other departments of the company are not allowed to participate in the operation of this new project. Once they are found and verified, they will be disqualified as candidates.

The reason for this is very simple, because the big health and smart project personnel are the fewest, and Manxue payment and big data personnel are the most. If Manager Tang and Manager Mu mobilize people from their departments to help, then Manager Yu and I will suffer a lot.

Of course, we can use personal resources outside the company at will, because resources outside the company also belong to the category of personal ability and interpersonal relationship, which is not limited.

This challenge is really difficult. On the one hand, each candidate must do a good job in their original job, and on the other hand, they must devote their energy to the promotion of this new project.

This new project has just been put into operation, and it is a temporary platform. The team members do not cooperate with each other tacitly. It is difficult to imagine the difficulty of making achievements in such a short period of time.

But no matter what, the difficulty is the same for every candidate. The company's planning this time is very fair and just, without favoring any party. After some brainstorming.

Manager Tang of Manxue Payment was in the first group, manager Mu of the big data project was in the second group, manager Yu of the smart project was in the third group, and I was assigned to the fourth group.

After the establishment of the project team, we began to act separately, sharpening the knife and cutting firewood by mistake. Before taking action, we must first formulate a promotion plan, otherwise it is not a waste of time.

My two team members, one named Xiaoyang and the other named Xiaomei, were about the same age as me and had graduated within two years.

The three of us had a few short meetings, first discussing a framework, discussing where to promote and how to promote to increase the number of customers as much as possible.

After we formulated a basic framework, we discussed some details, and it took a total of two days to come up with a complete set of plans.

Because this APP is basically suitable for all people, we still spent some time on the selection of people. I initially selected three groups of people: middle school students and college students, middle and low-income white-collar workers, women and the elderly.

The reason why I choose these three groups of people is very simple, because this is mainly a small educational software, students are one of the mainstream groups, and students with a sense of autonomy can only be middle school students or above. They not only have mobile phones, but also have certain Appreciation ability, as an educational software, parents and teachers are also easy to accept.

The reason for choosing low- and middle-income groups is that this software involves some career planning, financial management and industry information, while low- and middle-income groups are eager to change their own destiny, and are more interested in information about charging or business opportunities, while middle- and high-income groups , They have achieved certain success or social status in certain fields, and have their own information channels or judgment. Such people are difficult to persuade, or the cost of persuasion is too high, so they are not our mainstream people.

As for women and the elderly, it’s easier to understand, because this is another app that involves beauty and health. I don’t need to say more about how much women attach importance to beauty and health. The market is basically for women. Skincare and cosmetics.The elderly's desire for health is also a very big breakthrough.

Of course, there are also many problems. For example, the elderly who are too old may not be able to use mobile phones. Some mobile phones are too simple to install software at all. This kind of problem is also very likely to exist. If this is the case, they do not belong to us. target population.

I have re-arranged the work of the big health project, and I have handed over the specific work to Lu Yuan for overall planning. Now she can completely take charge of it alone. I only take a general direction, and my main energy is concentrated on new projects.

I took Xiaomei and Xiaoyang to several districts of Shencheng to promote it for three or four days, but the effect was mediocre, and customers had some resistance to this project.

In fact, this is easy to understand. When a new APP is launched, it will encounter one or another problem. In the process of acceptance, users have a process of first understanding and then accepting.

Moreover, there are so many apps on the market now, and the memory of mobile phones is limited, it is impossible for them to install one app for every last one. Even if the memory is infinite, it is impossible to do such a thing.

Today is Saturday, I got up early in the morning, I gave Xiaomei and Xiaoyang a holiday, but I didn't plan to give myself a holiday, now time is money, I have to hurry up.

I called Ren Fei, Yu Xi and Tao Ying to help me.

I can't figure it out on my own.

After I got off work last night, I rented a car for a month, because I am running around during this time, and it is more convenient to have a car.

I rented a silver-gray Corolla. New cars on the market only cost about [-] yuan.

On weekdays, we mainly go to schools, hospitals, major companies or factories to promote, because there are many people in these places, and I can attract many users as long as I get one.

And on weekends, I usually choose to stay in the community. Usually these people go to work, and there are few people in the community, only some elderly people. But on weekends, everyone basically rests, and there are relatively more people in the community.

Today I chose a community nearby. This community is quite big, not far from Shannan Village, and it takes about ten minutes by car.

I went to pick up Yu Xi and Tao Ying first, and Ren Fei took a taxi by himself.

We pulled the things there first, and when I arrived at the destination, Ren Fei was already waiting at the gate of the community.

I asked Yifei and Tao Ying to watch things in the car, and Yu Xi and I brought some fruits to visit the director of the neighborhood committee. The director of the neighborhood committee was elected by the owners themselves, and he was a relatively prestigious retired veteran cadre.

It is estimated that she usually has nothing to do, so Yu Xi and I went to visit her and received us very warmly.

After I explained my purpose of coming this time, and I introduced to her the actual value and significance of this APP in detail, especially highlighting the physical and mental health of the elderly.

The director agrees with my point of view very much, because the health of the elderly, especially mental health, is a common topic nowadays, and they are easily overlooked by others. As a representative of the elderly, the director naturally empathizes with me, so she is very enthusiastic to help me promote the call, and also received I gave me a large stack of promotional materials and said that it would be distributed to people in the community.

There is a QR code on the promotional materials, just scan the QR code and download it on your mobile phone.

Of course, if I enter a special password after the installation is complete, then this order will be mine.Not entering does not affect their use.

These leaflets are designed by myself, and there are detailed operation instructions on them. They only need to follow the above step by step operation.

After Yu Xi and I left the director's house to meet Yifei and the others, we set up a booth in the community to promote my app.

(End of this chapter)