Chapter 32
My head almost exploded with Weng's sound at that time, and I was a little caught off guard when I met Su Manyu here suddenly. I was so surprised that I almost shouted her name directly, and the voice was so hard that I swallowed it alive.
Why is she everywhere?My heart is half cold.
When Su Manyu saw me, she also showed a surprised expression, but it was gone in a blink of an eye, and she returned to the serious expression just now.
Mr. Qin from the human resources department motioned for me to sit down first, and then asked me to introduce myself.
"Morning, examiners... oh no, no, it's good afternoon, good afternoon." I haven't recovered from the shock just now, and I made a mistake and stuttered as soon as I opened my mouth.
"My name is Ye Ye Chutian, male, unmarried, living here..." My mind became more and more confused, and I made many mistakes, and I didn't even know what I was talking about.
It was useless for me to write all the drafts outside just now, and now my mind is blank, and my eyes can't help but want to aim at Su Manyu's direction, but the more I look at her, the more confused I feel, and finally I talk nonsense.
Su Manyu made a pause gesture and said coldly: "Sorry to interrupt. Mr. Ye, please pay attention to the wording, we are interviewing, not on a blind date, time is precious, please pick the key points Say yes?"
At this time, Su Manyu's aura was very strong, and I was so oppressed that I didn't dare to look at her anymore.
"Okay...Okay." I took a few deep breaths secretly, calmed down, and said: "I am a fresh undergraduate student majoring in computer science at Zhejiang University. I sincerely want to join Manxue. I hope your company will give me Such an opportunity. Thank you."
Mr. Li from the technical department took a brief look at my resume and asked: "Mr. Ye, your resume said that you did a few small projects when you were in college, and developed several APPs for individual users. You can Tell us briefly, what are there?"
"Of course. I used to develop a small software called Online Mobile Supermarket with some of my classmates when I was in my sophomore year. This software is compatible with both mobile phones and computers. Its main customer group is college students. Its function is similar to a mobile supermarket. Users can buy things anytime and anywhere as long as they install this software. Of course, we mainly sell some snacks on it, such as biscuits, potato chips, chocolate, drinks, moon cakes, etc. Of course, as long as they have Needs, some daily necessities and school supplies can basically be found on it.”
Mr. Chen from the marketing department asked: "As far as I know, there are many commercial streets and large supermarkets in major campuses. The things you mentioned can be bought everywhere, so why do you want to make such a software?"
I said: "Before developing this small software, we did a survey on campus, and finally collected some data. The data shows that 68.4% of the students are interested in this software, and 28.2% of the students are very interested in it." , less than 10% of the students said they were not interested at all. We also conducted a survey on the reasons for their interest: one is convenience, home delivery, and some students are too lazy to go out to buy; one is time permitting, because the dormitory The door closes at ten o'clock in the evening, and college students are night owls now, so snacks are naturally indispensable at this time when they are in high spirits. Of course, there are some other factors, so I won't mention them one by one here."
Mr. Chen nodded approvingly, and Mr. Wang from the sales department asked again: "How many members are there in the software you mentioned?"
"Four to five thousand."
"So many. How is business?"
"It's not a problem to make hundreds of orders a day. In good times, there are hundreds of orders."
Wang is always the director of the sales department, and he is very sensitive to numbers. If an average order costs more than a dozen yuan, then our daily turnover is at least a thousand yuan, and when it is good, it can be several thousand yuan. This is indeed a good result.
Mr. Wang said again: "You don't have so many members at once, tell me, how did you accumulate so many customers?"
I thought for a while and said: "When this small software was first created, it was not very well-known. Our classmates could only clean the buildings one by one in each dormitory. After about half a month, there were 400 members."
Mr. Wang said: "From the initial three or four hundred members to the current four or five thousand, the number has increased by more than ten times in the middle. How did you do it?"
I rationalized my thoughts and continued: "With the initial three to 400 people, we used this as the basis and launched several activities in the middle, such as giving a small gift after downloading the software. The gifts are all made by ourselves. , unique, very beautiful and practical. Through these small promotions, we will not be able to join after the number of people reaches about 1000. Later, I planned a recruiting activity, that is, if a member recruits a friend, in You can get [-]% off for one week, [-]% off for two, [-]% off for three, and so on.”
Mr. Chen, director of the marketing department, said with a smile: "Every stage of marketing will encounter a bottleneck period. You dare to think of any way. How effective is your recruiting campaign?"
"Membership has doubled."
Mr. Wang said: "Double it is two thousand, which is still far away from your four or five thousand. You must have used some kind of big trick later, right? Everyone in our marketing business knows a common sense, no matter the number of customers It is still sales. It is relatively easy to increase in the early stage, but it will be more difficult to increase in the future, because there are only so many target customers, and those who are interested and should buy have already participated. The rest are some intermediate customers or customers who have no needs at all. This type of customer is the hardest to deal with, I want to know how you do it?"
Mr. Wang raised this question, which was on the minds of most of the examiners present. I saw a strong interest in their eyes, including Su Manyu who had been silent all the time.
I said: "When the number of members reached about [-], it remained at this number for a long time. During this period, we also carried out some promotional activities, but the effect was not very satisfactory. Later, I thought that conventional means must not work. As the boss said just now, all those who are interested have come, and the remaining people are probably not in urgent need or are still on the sidelines, so how can I win over these people? This is a question I have been thinking about. "
"I analyzed the data of attracting people and found two rules: one is that girls attract far more customers than boys; the second is that the more beautiful girls are, the more students they bring. So I got an inspiration: Goddess marketing might bring me a quantitative breakthrough. So I spent about half a month planning a goddess marketing campaign, and it turns out that goddess marketing has indeed achieved the desired effect.”
Goddess Marketing, as soon as I brought up the concept, all the examiners were thoughtful, and even Su Manyu couldn't help but look at me a few more times.
Mr. Chen was very interested in this goddess marketing, he said: "Can you tell me more about it?"
"Once this idea is settled, the planning plan is actually relatively simple. We invited the flowers of each department to do this activity with us. With their participation, are we afraid that others will not come?"
I'm just giving a rough idea, because it involves a lot of details, and I can't make it clear in a sentence or two.
Su Manyu said suddenly: "Mr. Ye, I'm personally curious. You are such a simple platform, you want money but you don't have money, you want resources but you don't have resources. You can say that you don't have anything to do. They say that people don't kill themselves. Is the flower club willing to participate in your event? Don’t tell me, you will give them discounts or small gifts. I think those who can become a flower are not ordinary girls. They will care about your little bargains. They usually accept The gift I received must be hundreds of times more expensive than yours. Mr. Ye, I have deep doubts about your statement. Could it be all your nonsense and exaggeration?"
Su Manyu's sudden attack made the atmosphere in the room tense. Although what she said was harsh and her tone sounded extremely uncomfortable, what she said made sense.
(End of this chapter)
My head almost exploded with Weng's sound at that time, and I was a little caught off guard when I met Su Manyu here suddenly. I was so surprised that I almost shouted her name directly, and the voice was so hard that I swallowed it alive.
Why is she everywhere?My heart is half cold.
When Su Manyu saw me, she also showed a surprised expression, but it was gone in a blink of an eye, and she returned to the serious expression just now.
Mr. Qin from the human resources department motioned for me to sit down first, and then asked me to introduce myself.
"Morning, examiners... oh no, no, it's good afternoon, good afternoon." I haven't recovered from the shock just now, and I made a mistake and stuttered as soon as I opened my mouth.
"My name is Ye Ye Chutian, male, unmarried, living here..." My mind became more and more confused, and I made many mistakes, and I didn't even know what I was talking about.
It was useless for me to write all the drafts outside just now, and now my mind is blank, and my eyes can't help but want to aim at Su Manyu's direction, but the more I look at her, the more confused I feel, and finally I talk nonsense.
Su Manyu made a pause gesture and said coldly: "Sorry to interrupt. Mr. Ye, please pay attention to the wording, we are interviewing, not on a blind date, time is precious, please pick the key points Say yes?"
At this time, Su Manyu's aura was very strong, and I was so oppressed that I didn't dare to look at her anymore.
"Okay...Okay." I took a few deep breaths secretly, calmed down, and said: "I am a fresh undergraduate student majoring in computer science at Zhejiang University. I sincerely want to join Manxue. I hope your company will give me Such an opportunity. Thank you."
Mr. Li from the technical department took a brief look at my resume and asked: "Mr. Ye, your resume said that you did a few small projects when you were in college, and developed several APPs for individual users. You can Tell us briefly, what are there?"
"Of course. I used to develop a small software called Online Mobile Supermarket with some of my classmates when I was in my sophomore year. This software is compatible with both mobile phones and computers. Its main customer group is college students. Its function is similar to a mobile supermarket. Users can buy things anytime and anywhere as long as they install this software. Of course, we mainly sell some snacks on it, such as biscuits, potato chips, chocolate, drinks, moon cakes, etc. Of course, as long as they have Needs, some daily necessities and school supplies can basically be found on it.”
Mr. Chen from the marketing department asked: "As far as I know, there are many commercial streets and large supermarkets in major campuses. The things you mentioned can be bought everywhere, so why do you want to make such a software?"
I said: "Before developing this small software, we did a survey on campus, and finally collected some data. The data shows that 68.4% of the students are interested in this software, and 28.2% of the students are very interested in it." , less than 10% of the students said they were not interested at all. We also conducted a survey on the reasons for their interest: one is convenience, home delivery, and some students are too lazy to go out to buy; one is time permitting, because the dormitory The door closes at ten o'clock in the evening, and college students are night owls now, so snacks are naturally indispensable at this time when they are in high spirits. Of course, there are some other factors, so I won't mention them one by one here."
Mr. Chen nodded approvingly, and Mr. Wang from the sales department asked again: "How many members are there in the software you mentioned?"
"Four to five thousand."
"So many. How is business?"
"It's not a problem to make hundreds of orders a day. In good times, there are hundreds of orders."
Wang is always the director of the sales department, and he is very sensitive to numbers. If an average order costs more than a dozen yuan, then our daily turnover is at least a thousand yuan, and when it is good, it can be several thousand yuan. This is indeed a good result.
Mr. Wang said again: "You don't have so many members at once, tell me, how did you accumulate so many customers?"
I thought for a while and said: "When this small software was first created, it was not very well-known. Our classmates could only clean the buildings one by one in each dormitory. After about half a month, there were 400 members."
Mr. Wang said: "From the initial three or four hundred members to the current four or five thousand, the number has increased by more than ten times in the middle. How did you do it?"
I rationalized my thoughts and continued: "With the initial three to 400 people, we used this as the basis and launched several activities in the middle, such as giving a small gift after downloading the software. The gifts are all made by ourselves. , unique, very beautiful and practical. Through these small promotions, we will not be able to join after the number of people reaches about 1000. Later, I planned a recruiting activity, that is, if a member recruits a friend, in You can get [-]% off for one week, [-]% off for two, [-]% off for three, and so on.”
Mr. Chen, director of the marketing department, said with a smile: "Every stage of marketing will encounter a bottleneck period. You dare to think of any way. How effective is your recruiting campaign?"
"Membership has doubled."
Mr. Wang said: "Double it is two thousand, which is still far away from your four or five thousand. You must have used some kind of big trick later, right? Everyone in our marketing business knows a common sense, no matter the number of customers It is still sales. It is relatively easy to increase in the early stage, but it will be more difficult to increase in the future, because there are only so many target customers, and those who are interested and should buy have already participated. The rest are some intermediate customers or customers who have no needs at all. This type of customer is the hardest to deal with, I want to know how you do it?"
Mr. Wang raised this question, which was on the minds of most of the examiners present. I saw a strong interest in their eyes, including Su Manyu who had been silent all the time.
I said: "When the number of members reached about [-], it remained at this number for a long time. During this period, we also carried out some promotional activities, but the effect was not very satisfactory. Later, I thought that conventional means must not work. As the boss said just now, all those who are interested have come, and the remaining people are probably not in urgent need or are still on the sidelines, so how can I win over these people? This is a question I have been thinking about. "
"I analyzed the data of attracting people and found two rules: one is that girls attract far more customers than boys; the second is that the more beautiful girls are, the more students they bring. So I got an inspiration: Goddess marketing might bring me a quantitative breakthrough. So I spent about half a month planning a goddess marketing campaign, and it turns out that goddess marketing has indeed achieved the desired effect.”
Goddess Marketing, as soon as I brought up the concept, all the examiners were thoughtful, and even Su Manyu couldn't help but look at me a few more times.
Mr. Chen was very interested in this goddess marketing, he said: "Can you tell me more about it?"
"Once this idea is settled, the planning plan is actually relatively simple. We invited the flowers of each department to do this activity with us. With their participation, are we afraid that others will not come?"
I'm just giving a rough idea, because it involves a lot of details, and I can't make it clear in a sentence or two.
Su Manyu said suddenly: "Mr. Ye, I'm personally curious. You are such a simple platform, you want money but you don't have money, you want resources but you don't have resources. You can say that you don't have anything to do. They say that people don't kill themselves. Is the flower club willing to participate in your event? Don’t tell me, you will give them discounts or small gifts. I think those who can become a flower are not ordinary girls. They will care about your little bargains. They usually accept The gift I received must be hundreds of times more expensive than yours. Mr. Ye, I have deep doubts about your statement. Could it be all your nonsense and exaggeration?"
Su Manyu's sudden attack made the atmosphere in the room tense. Although what she said was harsh and her tone sounded extremely uncomfortable, what she said made sense.
(End of this chapter)
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