Reborn Japan for entertainment

Chapter 575 Airborne!Goodbye Airborne!
After confirming the name of the album, the three of Sakamoto Kiyoshi continued to devote themselves to the preparation of the album.

However, while the three of them were immersed in the recording studio, recording the songs of the album, the warm-up effect gradually emerged. . .

The pre-heating single "Radioactive", which was released globally two weeks ago, sold an astonishing 23 copies (with audio downloads) in the first week.

Not only that, the authoritative music charts of 8 countries including Japan, Canada, Australia, and France are all dominated by this song "Radioactive"!

This allowed THE SUN to break the record of the best band with 16.2 copies in the first week held by Fall Out Boy's "This Ain't a Scene, It's an Arms Race"!
A large part of the credit for such amazing results should be attributed to the vigorous promotion of Sony Records.

As the only band in Asia that has entered the European and American music scene, Sony's expectations for THE SUN are very high.

Sony wants to make THE SUN the only world-renowned band in Asia!
Therefore, it is also an effective way to smash resources down.

What's more, in THE SUN, there is Sakamoto Kiyoshi, a shareholder of Sony, who is about to release a new album, and Sony Records, which belongs to the Sony Group, cannot ignore it.

Sony's publicity resources for THE SUN can be said to be the largest group of singers in Sony except for the deceased "King of Pop" Michael Jackson and the queen Beyoncé.

Huge radio broadcast volume, many MV release regions, and the top page of YouTube. . .

It is precisely because of this that under Sony's various promotional methods, THE SUN's "Radioactive" was able to airborne to the top of the multinational music charts in the first week!

In this song, Kiyoshi Sakamoto's ever-changing voice changed again.

With the explosive low voice line, combined with the soft acoustic guitar sound, and the heavy-hitting beat created by the dubstep, the whole song's unwillingness to be ordinary and the feeling of courage to reform are fully interpreted.

Different from "Cruise" and "We Are Young", "Radioactive" has a stronger sense of rock and roll.

This has also been unanimously appreciated by two top music magazines, Rolling Stone and NME.

In order to start the first shot, Sony also handed over the freshly released "The First Light" three days before the release of the album to many music critics who have a close relationship with Sony Records for their comments and a wave of praise by the way.

As one of the world's four major record companies, Sony's operations and promotion methods have long formed a simple and efficient business model.

The album was released, and a wave of praise was sent, followed by a terrifying appearance rate.

This set, Sony can't slip.

Not only the famous music critics were invited, but also the major European and American music media that are close to Sony are also vigorously promoting this Asian band that has given wonderful performances at the Grammys.

"Asia's top band THE SUN will release their first English album on Christmas Day!"

"THE SUN's first album "The First Light" is coming, music fans all over the world, are you ready?!"

And under the bombardment of wave after wave of propaganda, the time came to December 12th.

On Christmas Day, "The First Light" is officially released!

In the first week of the album's release, many famous music critics' music reviews were released one after another!

"Although the lead singer of the band from Asia is young, his musical talent should not be underestimated. From the first single "We Are Young" to "The First Light", in just one year, we can We can clearly see his growth, and also see a rising creative genius!"

"The two songs that really stood out to me from this latest album are definitely 'Radioactive' and 'Somebody That I Used to Know'."

"Especially 'Somebody That I Used to Know'!"

"I didn't expect that there would be such a completely different song on this rock-focused album."

——Bob Spitz, the famous music critic in Europe and America
"This band from Asia allowed us to recognize the rock philosophy of Asians, and also let us know a talented young man. It can be concluded that in the next ten years, under the leadership of this Japanese guy, the band THE SUN , will surely become one of the most famous pop bands in the world!" -Jim Hosini, columnist music critic of "Wall Street Journal"
. . .

Bob Spitz and Jim Hosini, two famous music critics, praised "The First Light" in exactly the same way. Although there are slight differences in details, overall, they are full of praise for this album. .

Similarly, the two music critics' evaluation of the song quality of "The First Light" is almost the same.

The first 9 songs of the album, that is, the 9 songs "created" by Kiyoshi Sakamoto, are of a higher quality, while the 6 songs co-created by Masaki Ogawa and Masaki Chiba are obviously inferior.

It can also be seen from this that the creative abilities of Masaki Ogawa and Masaki Chiba are still immature.

However, this is also normal.

After all, it is the first English album. Even if there are good songs from Sakamoto Kiyoshi's previous life, it is unavoidable, and the quality of the songs is uneven.

Kiyoshi Sakamoto can't fill all the songs in the entire album with songs from his previous life. . .

Such an effect is good.

However, it is very bad for the growth of Ogawa Masaki and Chiba Masaki.

What's more, albums have always been led by two or three high-quality songs, combined with seven or eight relatively ordinary songs.

All high-quality albums are unnecessary for creators and record companies.

Unless, in order to establish the status of the band in one fell swoop, we really want to make this album such that every song has won the Billboard Zhou crown, otherwise, doing so will just waste good songs. . .

Record companies are more inclined to distribute multiple high-quality songs into multiple albums. As long as the title of the album and the follow-up title are good enough, the album is not afraid of not being able to sell.

In THE SUN's first "The First Light", the title song is the rock style "Radioactive", and the follow-up title is "Somebody That I Used to Know" in cooperation with Taylor.

These two songs can be said to be the two songs with the highest quality in the entire album, and they are also the only two songs with MVs.

Under the escort of these two songs, as well as the hype of major music critics and media, once "The First Light" was released, it was on the on-demand list of major radio stations, especially "Somebody That I Used to Know" ", the speed of rising is comparable to that of a rocket, directly from the top [-] to the top [-], one month after its release, "Radioactive", which is still firmly occupying the third place, has become a regular visitor on the radio on-demand list.

Kiyoshi Sakamoto also used the influence of his shareholders in Google to put the MVs of the two songs on YouTube's home page for recommendation.

In today's music age where the entity is dead and music downloads dominate, radio and online promotion methods have increasingly become the main battlefield for album promotion.

It is precisely because of the strong downloads of music sources that in the first week of its release, "The First Light" was airborne at the top of the UK album chart and the top of the Billboard 200 album chart by virtue of its huge download volume and radio demand rate!
A whirlwind called "THE SUN" is gradually taking shape in the European and American music circles. . .

(End of this chapter)