Reborn Japan for entertainment

Chapter 645 Crazy Propaganda
With the development of the market, there are more and more movies. How to let people know and go to the theater to watch has become the most critical step for a commercial movie.

Therefore, publicity and marketing are becoming more and more important.

It can be said that the success of a film is inseparable from marketing promotion.

The means of Japanese film promotion are nothing more than those.

Trailer, movie poster, movie advertisement, program announcement. . .

Although Sony Music is not very good at promoting movies.

After all, he is a professional music player. . .

But just because you're not good at it doesn't mean you won't.

Propaganda is still the same thing, try every means to attract the attention of the public, so as to make the public curious and interested in the matter.

Now it's just changing the object of promotion from the singer's single and album to a movie.

Moreover, the movie "Those Years" was made by Kiyoshi Sakamoto, a brother of SME, and a group of young people from SMA.

SMEs also invest in it.

It can be said that this is a movie that completely belongs to SME!
And how can you not vigorously promote your own works? !

Online and offline, various promotional activities emerge in endlessly.

All kinds of large-scale movie posters are plastered on all subway stations and billboards in Tokyo!

SME (Sony Music will be referred to as SME in the future) even paid a lot of money to buy the most prosperous Shibuya Dogenzaka. All the large LED screens play the movie trailer of "Those Years" in a loop!
Not only did SME and SMA give their full support, but even Johnny's & Associates, Amuse, and TV Asahi, who had a good relationship with Kiyoshi Sakamoto, helped him promote the movie to a certain extent!

Not to mention Kiyoshi Sakamoto's huge and luxurious network of contacts, who mentioned the name of "Those Years" in public from time to time. . .

All of these make "Those Years", a movie that has not yet been released, become a movie that people all over the country pay close attention to!
It is worth mentioning that the scandal of "Sakamoto Kiyoshi and Nonen Rena dating" broke out in "Friday" before, but it only occupied the front pages of major news for a month, and it was self-defeating.

Kiyoshi Sakamoto's debut film is about to be released, and the news of a new song with THE SUN directly makes the "little" scandal between Kiyoshi Sakamoto and Rena Nonen disappear, and instantly become worthless.

However, for "Friday", I am also very satisfied.

After all, in this month, the sales volume of their magazine, through this out-of-context scandal, has really achieved a corner overtaking. The sales volume of each issue has surpassed that of the arch-rival "Weekly Wenchun"!
For this reason, Sho Inoue, the editor-in-chief of "Friday", also specially opened a bottle of champagne.

As for the sad duo who took these photos, they also got a promotion and a salary increase, and reached the pinnacle of life. . .

It can be seen that Kiyoshi Sakamoto alone is enough to attract the attention of the whole of Japan, let alone THE SUN, the pride of the Japanese music scene?
As the only band in Japan, and even in Asia, that has universal popularity all over the world, THE SUN is not only a treasure of the Japanese music scene, but also a synonym for Asian music.

In particular, when the first full English album "The First Light" was released at the end of last year, as of July, it has sold a total of 7 million copies. The reputation and popularity of THE SUN have almost reached the peak of Japan!

Due to the release time at the end of December, this album was not included in the 12 global album sales list, but was included in 2009.

And this number is enough to make "The First Light" enter the top ten list, and it is second only to Lady Antebellum's "Need You Now" and Black Eyed Peas' "THE END", ranking No.3.

Although it is temporary, but if there is no accident, the name of THE SUN must be among the top ten best-selling albums in 2010!
Not only that, there are still a few months before the end of 2010, and the ranking of "The First Light" may be able to jump up.

After all, the album sales of "Need You Now" and "THE END" on it are 360 million copies and 300 million copies.

The sales of hundreds of thousands of copies are not too big a gap.

This kind of achievement also makes THE SUN's name as a world-renowned band more stable.

Such a band is going to release a new song now, who has the time to control your scandals. . .

In this way, the public who had been distracted suddenly lost interest in the scandal between Kiyoshi Sakamoto and Rena Nonen.

On the other hand, THE SUN's new song "あの镏~ジンジンバオヂュオニー" immediately received huge attention once it was released.

The sales volume on the first day has reached a terrifying 60 copies!

It exceeded 150 million in the first week!
This kind of sales figures shocked the entire music world, and the singers recalled that when they were ruled by THE SUN, there was only one thought left in their hearts:
"THE SUN, the same THE SUN back then!"

Not only that, the MV of "あの镏~ジンジンバオヂュオニー" was launched on YouTube within less than 24 hours. In a short period of time, it created a new record of clicks and playbacks, becoming the most played and clicked Japanese song MV. MV!

It's not Kiyoshi Sakamoto's goal to release a new single and give back to fans. What he wants is to use this shareholder wind to promote "Those Years".

Therefore, the MV content of the song is directly the trailer edited from the clips of "Those Years".

This also promoted the movie "Those Years" to a large extent.

When listening to songs, many people have a habit of watching the MV of the song by the way.

This is why Kiyoshi Sakamoto regards the movie trailer as the MV.

Fans who have watched the MV will be curious about what kind of story the content of the MV tells, and then step into the cinema with this idea in mind.

It is very common in Japan to use songs to promote movies or TV dramas.

Many movies and TV dramas employ big-name singers to sing theme songs as promotional songs to attract fans into theaters and turn on TVs, thereby achieving the effect of boosting box office and increasing audience ratings.

For example, Masaharu Fukuyama was invited to sing the theme song of Doraemon, and SMAP was invited to sing the theme song of the TV series. . .

This trick is not new.

However, for Sakamoto Kiyoshi, it is the most effective means of movie promotion!

After all, THE SUN's reputation is enough to make this movie attract many potential audiences before it is released.

THE SUN加上电影，造成的震撼效果，必定不止是1+1=2而已，可能是1+1>2，甚至1+1>10！

In addition, Kiyoshi Sakamoto spared no effort, and within two weeks, he traveled to Tokyo, Osaka, Yokohama, Nagoya, Sapporo, Fukuoka and many other big cities to promote the film. . .

Finally, on July 7, "Those Years" ushered in its premiere at the TOHO Cinema in Roppongi, Minato-ku, Tokyo!

(End of this chapter)