Dimensional studio

Chapter 189 Girls Are the Main Consumers
"As of 24 o'clock yesterday, the total number of users of "Speed ​​Challenge" reached 600 million, and the peak number of simultaneous online users reached 720 million.

The next-day retention rate is 96%, the three-day retention rate is 89%, and the seven-day retention rate is 84%
The current gender ratio of players is 1:2.3. According to real-time statistics, 72% of female players are willing to pay for more beautiful clothes. Ms. Su Chengcheng suggested adding new spring and summer clothes, and Mr. Wei Qian suggested adding mini models and cartoon spray paint. "

Chu Tiange rested his head on the table and listened to Ning Ning's report on the status of "Speed ​​Challenge".

It has been seven days since the server opened, and the number of players is basically within Chu Tiange's expectations, but the proportion of girls is a little bit unexpected.

It was probably because a certain anchor's promotional effect of Audition's gameplay was so good that it attracted so many girls.

In fact, Chu Tiange only recently realized a problem, because the ratio of male to female in Canglan Star is seriously out of balance, the boys who are the main force of the game group on Blue Star belong to the weak position in Canglan Star.

Although there are still many male players due to the population base, compared with the larger female group, there is still a big gap.

In the past, most game developers were obsessed with making turn-based RPG games, and there must be reasons for female players. Compared with "Anti-Terrorist Exercise", which is mainly for boys, turn-based RPGs will be made badly, but because With the existence of female players, the sales volume is actually no worse than that of male-oriented games.

Even as long as the RPG plot is a bit more exciting, or some interesting gimmicks are put out, it can often sell better.

"Sword Conquering Demons" and "Transformers - The Fall of Cybertron" are typical male-oriented games. Whether it is the plot or the gameplay, it is difficult for the former to retain female players. If it is not for the second era In light of the game screen, the sales of "Sword Conquering Demons" will drop by at least another third.

The sales volume of "Transformers - The Fall of Cybertron" is higher than that of "Sword and Demon", but this is because the theme is novel, and the game is low in difficulty and easy to learn. In terms of its attractiveness to girls, it is actually not enough. It's not as good as "Sword Conquering Demons".

Among the games currently released by Lemon Interactive Entertainment, the game that girls really like and invest in is "Extreme Challenge".

Although the reason for the birth of "Speed ​​​​Challenge" is hard to say, but judging from the current situation, some Chu Tiange, Ye Buxiu, Lin Huai and others have spent a lot of effort to design the gameplay, and many others are just to increase the number of online games. The fun and casual gameplay has been liked by a large number of girls.

For example, group dances extended from street dances, fashion shows, tennis, golf and so on.

In this, Mango TV's anchor Lulu played a crucial role. This game rookie is unexpectedly talented in hard dance. It has attracted a large number of hardcore female players for "Speed ​​Challenge".

And don't look at these female players who are here for Speed ​​Nuannuan, but when it comes to car racing and gun battles, they are not at all shy compared to boys.

Chu Tiange understood the opinions of Su Chengcheng and Wei Qian. From the current point of view, the main consumers of "Speed ​​Challenge" are female players, so it must be appropriate to flatter female players.

But our "Speed ​​Challenge" is not a game that charges for items. It's only been seven days since the server was launched. Players haven't collected many costumes and vehicles in the game. Why would you make some new costumes?

Do you want players to spend all the money they saved to buy a house to buy clothes?
How does this benefit game monetization?
Oh, there are still advantages. If you don’t have money, you can sell some cards, right. If you sell some cards, Lemon Huyu will be able to collect service fees.

The price set by Chu Tiange is 89 cents an hour, while the price of the monthly card is [-] yuan, which means that players play for at least six hours a day, so buying a monthly card is more cost-effective than a point card.

Seven days after the server was opened, more than 30% of the players bought monthly cards, and two-thirds of the players played for more than six hours a day.

This number is undoubtedly very scary, and the upward momentum of "Extreme Challenge" is far from over. The media at home and abroad have asserted that as long as there is no accident, Lemon Interactive Entertainment will be able to compete in three years only with the game "Extreme Challenge". Seize the top spot of the world's strongest online game company within the year.

It’s really because the 3A masterpiece produced by the Genesis Editor is too super-class. When everyone is still slash-and-burn, you suddenly start the industrial revolution, and others are still playing with it.

If Lemon Interactive Entertainment is just an ordinary game company, it will be fine, at most it will reach the top in China, and if it goes abroad, it still depends on game operators in other countries, and it is impossible for Chu Tiange to eat all the profits.

But Chu Tiange has a sworn brother named Xu Jiu, which is different. Yanhua Group is a top multinational group with a very high status in many fields. Directly enter the local market through local game operators.

Without middlemen to make the difference, Chu Tiange can be said to have gotten rich overnight.

If it weren't for the fact that there was a high-tech fantasy city to build, Chu Tiange wouldn't have to struggle, just smile and wait to enter the rich list.

Chatted with Fat Orange and replied to Su Chengcheng and Wei Qian respectively. We will talk about spring and summer clothes later, and Su Chengcheng will honestly make original paintings for mobile games.

According to Wei Qian, there are MINI models suitable for women. It is really outrageous that the streets are full of supercars. Cartoon spray paint can also be done, and it can be done by yourself.

It's a pity that the "Romantic Restaurant" under development is not suitable for global promotion, because the culture is different, otherwise, relying on this game that Chutiange carefully crafted for the best girls in the world, it will definitely bring Chutiange an amazing experience. People are jealous of profits.

Thinking of "Romantic Restaurant", Chu Tiange started to have a headache again. He didn't know why he was obsessed with ghosts and wanted to design a star role among the four wild men. In order to make the star role stable, Chu Tian Songs have to be copied and sung.

That's right, one of the four main male protagonists in "Romantic Restaurant" is dubbed by Chu Tiange, the superstar Zhou Qiluo, and preparing songs for Zhou Qiluo is also a matter of Chu Tiange's own decision.

It's just that when things came to an end, Chu Tiange began to regret it again. I am the boss of Lemon Interactive Entertainment. I handle official business during the day and stay up late at night typing codes. Now I have to dub and sing for the mobile game characters I made?
Am I, Chu Tiange, a tool man?

In fact, Chu Tiange is not very disgusted with singing. The main reason is that Chu Tiange has been too busy recently. "The Legend of Heroes at the End of Han Dynasty" is the next game of Lemon Interactive Entertainment. There is an inhumane mission.

That is to provide contribution value for Chu Tiange.

To reiterate, the contribution value of Chu Tiange's purchase of materials in Jiyuan Studio comes from the dissemination of Blue Star culture.

In other words, "Biography of Heroes in the Late Han Dynasty" is related to another more important purse of Chu Tiange, which is a job that Chu Tiange must take seriously.

In addition, there are Gundam SEED animation production and urban planning of Fantasy City, both of which also require a lot of energy from Chu Tiange.

Being entangled in these things, Chu Tiange really couldn't spare time to record songs, this is why Chu Tiange regretted it.

"Well, just set all the songs as SSR, only the activity pool can draw them out!"

Chu Tiange started from the heart, and the evil turned to the guts, "Yes, this is a good idea, and Li Zeyan's novels can also be done in the same way. Create a few short stories and put them into the activity pool. If you don't believe me, you don't put the pool Wear it for me."

(End of this chapter)