Open business day-to-day

Chapter 229 How to Invite Celebrities to Settle in

Lin Rui took a sip of the tea lightly, it was bitter first and then sweet, and the taste was not bad.

Sun Yutong next to him asked curiously: "Does the company want to expand the office area? Didn't the new office area just be rented for two months?"

Lin Rui nodded and said: "Yes, who made our company develop so fast, we need to plan ahead, after all, decoration also takes time."

Sun Yutong said with a slightly excited face: "It is really necessary to rent the entire eighteenth floor, so that the office area will be expanded several times. Our company is developing really fast. Only a few months ago, there were only a dozen people working in an office space of less than [-] square meters. district, and now it’s about to reach this scale.”

Lin Rui laughed and said: "Thank you for your hard work, especially you, Yutong. You have been working so hard and earnestly in the company for so long, thank you for your hard work."

Sun Yutong blushed slightly, feeling a little embarrassed to be praised.

"I'm just helping you out. It's not so hard. The other colleagues in the company are working hard!"

Lin Ruidao: "I also know that they work hard, and the company will give them corresponding treatment and reward them. Yutong... What about you? You work so hard, how do you want me to reward you!"

Sun Yutong blushed and said: "Whoever wants your reward, my current salary is already very high, and I don't need a reward."

Lin Rui smiled and said, "Since you don't tell me, I'll save it first, and I'll surprise you later."

The two chatted for a while, Lin Rui finished dealing with the matter at hand, packed his things and started to get off work.

……

In the next few days, Han Yunsong began to follow up on the lease of the office area, and had several talks with the property management of the building.

Blue Ocean Building is also very active. The DC area where the building is located is not very commercial. Unlike the main urban area where there are so many companies, the vacancy rate has always been high. This is a very headache for them.

Since Weiyang Technology intends to rent the entire floor, they naturally welcome it very much. The two sides talked a few times, and Lanhai Building finally gave some discounts, and finally reached an agreement.

The 810th floor has a total usable area of ​​[-] square meters. Combining the last lease contract together, including the property fee and some miscellaneous expenses, the monthly cost is [-], and the annual cost is [-] million.

After signing the contract and officially renting out all the [-] floors, Han Yunsong was busy contacting the decoration company to carry out small-scale decoration and renovation of the layout of the office area.

The Lanhai Building itself is a refined decoration, and the style is not bad, it does not need to be redecorated by Weiyang Technology.It only needs to enter the site with soft decoration and make some adjustments in the structural layout. The amount of work in this regard is not large.

When these things are settled, Han Yunsong is always watching, and Lin Rui doesn't need to bother, and starts to care about the promotion of Li Xueming and Liu Wei.

With the number of Weiyang Weibo registrations exceeding 500 million and a certain user base, the company has gradually changed its development tone and started to try the diversified development of Weiyang Weibo.

After all, there are only online authors and readers on the platform today, which is okay for a short period of time, but it will be too monotonous for a long time. Without good content and innovation, and lack of user stickiness, it is difficult to cultivate user loyalty to the platform.

Moreover, this limitation is also very large. Although the domestic readership group is huge, not all of them can be converted.

The relatively high conversion rate is that part of the more active reader group. Although there are a large number of them, there is a certain limit. After mining, the growth of the platform will fall into a bottleneck.

In this regard, it is necessary to plan ahead and try to diversify content in advance, from a monotonous communication platform for authors and readers to an all-round communication platform for all walks of life, with various knowledge and content, and various users.

There are celebrities in the entertainment industry, there are Internet celebrities in the Internet, there are business celebrities in the business world, and there are many celebrities in all walks of life.

Celebrities will produce celebrity effects. If you can make full use of these niche celebrities and use celebrity effects, you can not only produce high-quality content, but also increase user stickiness.

It can also have a huge promotional effect on Weiyang Weibo and attract more users to register.

Li Xueming and Liu Wei lead the operation department and the marketing department, and these days they have started to promote niche celebrities in various fields.

At present, some initial gains have been made. After two or three days of work, more than 20 niche celebrities who have many die-hard fans on the Internet have been negotiated, and they have gained in various fields.

Next, not only these people will attract their die-hard fans to Weiyang Weibo, Weiyang Weibo will also promote them on the platform.

Although most of the readers are currently on the platform, after all, people are diverse. You can be a reader who likes online novels, but it does not prevent you from being interested in other fields. You can also like music, fitness, and travel... Yes A wide variety of hobbies.

Inviting these niche celebrities to settle in is to break the current single mode of only author and reader identity labels, and let these readers discover other things they are interested in.

Fill it with all kinds of interesting knowledge and information, keep the content diverse, and increase user stickiness and loyalty.

Only in this way can we improve the ecology of Weiyang Weibo, and continuously produce high-quality content, so that we will not be unable to play without the authors and readers in the future.

……

Li Yueyue is a cartoonist. Due to the sluggishness of domestic cartoons, she works in a media company that produces cartoons. Although her income is not bad, in a big city like Shanghai, various expenses are also high, and she can't save much money every month.

She likes drawing very much, and comics are both her hobby and her profession.

So every time after get off work or on weekends, she stays at home and draws comics. Various Chinese classical mythological and historical figures, or characters in online novels are her goals and materials.

Since two years ago, she has accumulated a large number of works, and she is a bit unwilling to be lonely, or she wants to share and show them to everyone.Every once in a while, she uploads her works to the forum for netizens to comment and appreciate.

Gradually, she attracted a lot of attention and cultivated a lot of die-hard fans. Because the forum was inconvenient to manage, she opened her own exclusive post bar a year ago, moved to the post bar, and began to post her works here.

This action not only attracted a large number of die-hard fans, but also attracted many new fans, and gradually made her serious and started to manage her own post bar.

Although I can't earn a penny, it is still very fulfilling to see my work being liked by so many people.

Recently, Weibo has been very popular. She studied it carefully and found that some characteristics of Weibo are more suitable for management and dissemination than Tieba.

Gradually, I came up with the idea of ​​switching to Weibo, and the first goal was Sina Weibo, which is currently the Weibo with the most users and the most influence in China.

It's a pity that her current influence is too small, she has many die-hard fans, but not many fans, and the Guoman circle is relatively small. It is impossible to get an invitation from Sina like those celebrity big Vs, let alone signing fees and promotional resources.

You can only bring your own dry food, register an account by yourself, and go to forums and post bars to promote and attract fans.

Just when she was about to act, someone contacted her, a company called Weiyang Technology, and invited her to join a Weibo launched by their company.

Li Yueyue checked on the Internet, and some news websites have sporadic reports about this company. Although the scale is still small, there are more than 500 million registered users, so it is not a lie.

Moreover, the company promised her some promotional resources. After she joined Weiyang Weibo, she would promote her Weibo on the platform.

Li Yueyue knows that most of the readers of online novels are on this Weibo platform, and the comics she draws also contain many characters from online novels, so there is a natural fit between the two.

She was hesitating whether to join Sina or Weiyang Weibo, when the offer was passed on over there, and they even said that they would give her a set of customized comic drawing tools.

Li Yueyue knew this set of customized tools, and she had been coveting it for a long time, but unfortunately the price was a bit high, more than 5000 for a set, she hesitated a few times, and finally resisted buying it.

Now that Weiyang Technology has said that it will give her a set, how can she bear it, and with the promotion resources promised by others, Li Yueyue finally made up her mind, there is nothing to hesitate, of course she chooses Weiyang Weibo.

……

Yu Yuanqiu is more than 30 years old this year. He is a lecturer in the history department of a university. He is married and has a wife and children. He not only teaches history, but also loves history very much. He often writes small articles and posts them on the Internet. A well-known figure in the history of wine theory.

Some of the small articles and jokes he wrote are more popular with everyone, and he has accumulated a lot of fame on the forum, and he has many die-hard fans.

He is quite satisfied with this kind of life. Although the salary is not too high, the benefits are good, and he has a lot of free time to do what he likes.

Suddenly today, a company called Weiyang Technology contacted him and invited him to join Weiyang Weibo under their company name.

Yu Yuanqiu is no stranger to Weibo, he has registered on Sina Weibo himself, but he didn't post anything, and he didn't tell others, he just browsed for fun, read the news, and browsed all kinds of gossip and information.

Today, he was suddenly invited to enter Weibo, which made him a little confused. He, an ordinary lecturer who is not very famous, should be invited by someone, which made him feel a little strange.

I searched some news about Weiyang Weibo on the Internet, and opened it to experience it again. I feel that the atmosphere is not bad, but the scale is a bit small.

He was about to refuse. After all, even if he registered on Sina Weibo, he was just checking the news, and it wasn't that complicated. He was also used to posting articles on the forum.

But then they made another condition, giving him a set of hardcover 24 histories.

And it is the most authoritative Zhonghua Book Company edition in the history of 24.

The whole set is in difficult and obscure traditional characters, which is very suitable for those who are professionally engaged in historical research.

Ever since Yu Yuanqiu saw this set of books at the home of a friend who likes history, he has been fascinated by it, and it is the set of books he most wants to own.

It's a pity that the price of this set of books is not very close to the people. There are hundreds of copies of a set of 24 Histories in traditional Chinese, and the price is five to six thousand.

He is a university lecturer, and his monthly salary is only more than 3000, and he has to bear family expenses and children's school expenses.

Now a company came to him and gave him a set for free, just wanting him to be on their Weibo, and to post those small articles and jokes he wrote before when he has nothing to do, it's as simple as that.

Although he didn't want to bend his waist for five buckets of rice, this is not five buckets of rice, it is his favorite and unobtainable set of 24 histories, for his beloved book, for his hobby, it is not shameful to do so.

After thinking for a long time, he finally agreed and agreed to enter Weiyang Weibo.

……

Yang Minghui works in a travel agency as a full-time tour guide.Because I love traveling, love photography, and love to write some small articles to share travel knowledge.

Her economic conditions did not support her to travel around, so she joined a travel agency and became a tour guide.

Over the years, she has been to many places and encountered many beautiful scenery and novel experiences.

She wrote all these travel experiences, together with photos, and uploaded them to some travel-focused blogs, websites and forums.

It has attracted the attention and love of many people. Every time a new content is uploaded, it will attract a lot of browsing comments and likes.

Being a travel blogger for two or three years has given her a large number of die-hard fans, and she has gained considerable influence in the circle of travel bloggers.

Recently, Weibo became popular, and she was planning when to switch to Weibo. Suddenly, a company called Weiyang Technology contacted her and invited her to join Weiyang Weibo, a Weibo platform under the name of their company, and promised to give her a certain amount of money. Promote resources.

She is hesitating, the next condition has already been offered, and she will be given a Nikon Z50 camera. This camera is currently worth more than 1 yuan, which is equivalent to her salary of two or three months.

She has been greedy for this grade of camera for a long time, and has been reluctant to buy it. How can she bear it at this time, and immediately agreed.

And as if afraid of people's repentance, he behaved very positively, promising to register an account immediately, and will use his account on other blogs, forums, and websites to promote it in the next period of time.

I'm afraid that people will think it's a loss to give her a Nikon camera, so I have to perform well and show my influence in the travel blog circle and appeal to fans.

……

Not only these, celebrities from academic circles, fitness sports circles, music circles, two-dimensional, funny, food, cute pets, games, fashion, beauty, education and other circles are all within the scope of this invitation.

These people will log into Weiyang Weibo one after another in the next period of time to provide more high-quality original content and fresh blood.

But this is just the beginning. Next, Li Xueming and Liu Wei will work together to find more celebrities in niche fields and enter Weiyang Weibo.

Let the content of Weiyang Weibo become richer, more diverse, and more high-quality.

Like a snowball, the content ecosystem of Weiyang Weibo is gradually established, attracting more celebrities and users to register.

Lin Rui is very confident about this!
(End of this chapter)