Open business day-to-day

Chapter 281
Lin Rui took a deep breath, put aside all distracting thoughts in his mind, and walked calmly to the front of the stage.

First shook hands with Mr. Song, and waited for him to step off the stage, looked at the crowd around him, and then said softly: "Excuse me, I wasted everyone's time to listen to me. It's very nice to be a naturalized member of our Luojing Club." Unexpected, but also very happy.”

"Thank you very much for your approval. I am honored to join our platform. As for my situation, Mr. Song has already said it before, and it is basically in line with it, so I will stop talking about it."

"Today, I would like to take this opportunity to present Buddha with flowers and talk about something that everyone is interested in."

Everyone was a little surprised, wondering what kind of medicine was sold in Lin Rui's gourd, and what was it that everyone was interested in?
They have worked hard in the mall for many years, and their patience and energy-raising skills are quite good. Believe it or not, they calmed down and began to listen to what Lin Rui had to say.

Seeing that everyone's attention was attracted, Lin Rui went on to say: "Let's talk about a digression first. Our company hired a Ph.D. from the University of Science and Technology of China some time ago. His doctoral supervisor is a returnee from the National Thousand Talents Program." Scholar, enjoying State Council subsidies. He is the top expert in the most cutting-edge algorithm field in the world."

"Dr. Shen is the most proud student of his mentor. He has completed many theories and experiments on algorithms on his behalf. He is currently a top expert in this field in China."

Everyone had an inexplicable expression, not knowing what he wanted to express.

Lin Rui knew that his speech eloquence still needed to be honed, so he continued calmly on the surface: "Dr. Algorithmic Model."

"You may not understand the meaning and usefulness of the algorithm model. It can make a self-portrait for each user of Weiyang Weibo according to user characteristics, various interest tags, occupation, age, gender and other personal behavior characteristics. big data database."

"It can be used to analyze each user's personality characteristics, interests and hobbies, and conduct multi-dimensional cross-interpretation, so as to calculate the user's behavior habits."

"Through these, we can push information very accurately, and can also interpret user demand and behavior information, and accurately push the information that users are interested in to them."

Some people understand a little bit, and some people are still confused.

Lin Rui continued to explain: "Using this technology, we can easily analyze the user's behavior habits and hobbies, including their consumption habits of course."

"Let me give you an example. For example, a user suddenly searches for a certain electronic product, becomes interested in this type of information, and spends a lot of time browsing various content in this area. Then there is a high probability that this person wants to Buy this electronics."

"If any company here sells this product and has registered an official WeChat account on our platform, we can directly push your company's products to him."

Seeing everyone's surprised expressions, Lin Rui continued: "For example, if a user is suddenly interested in a house, searches for various house information, and browses the introduction about the house, then there is a high probability that he either wants to rent a house or buy a house."

"Among all of you here, there are quite a few real estate companies. If you register on our platform, you will release a lot of information about houses. We can easily push the neighborhoods under your company's name that meet their conditions to him. .”

After playing these two analogies, many people's eyes began to light up. This is definitely a novel, precise, and very efficient marketing method.

Most of the people who came here today have companies and are very sensitive to this precise and efficient marketing method, so they listened more seriously now.

Just listen to Lin Rui's continued speech: "The above are just two representative examples. There are many more such examples, which can be copied to all walks of life."

"No matter what you sell, as long as we analyze the user's needs in this area through algorithm models and big data, we can accurately push your company's products directly to him. And these people have a strong willingness to buy User."

As Lin Rui's voice fell, the eyes of everyone in the audience became brighter and brighter. This is definitely an extremely effective and genius marketing method.

Immediately, someone couldn't hold back and asked: "Boss Lin, how can we achieve the effect you mentioned? Don't you just need to register an official account?"

Lin Rui smiled and said: "Of course it's not just about registering on the official account, but some aspects also require your cooperation. We will also adjust the authority of the official account algorithm as appropriate, and do a good job in information distribution. Only in this way can we accurately push high-quality marketing information to user's eyes."

"Don't think it's easy to realize this kind of technology. In fact, through this kind of algorithm model and big data, it is the most cutting-edge technology in the world to make self-portraits of users and analyze their behavior and consumption habits."

"At present, as far as I know in China, this kind of technology is only applied on a large scale by our Weiyang Weibo platform, and it can be regarded as the light of Dr. Shen and his mentor. Of course, the algorithm model is not so perfect, and we are also rapidly improving it. stage."

Seeing the astonishment in everyone's eyes, Lin Rui was very satisfied, and continued: "You may have understood some of my goals after hearing this. I would like to take this opportunity to show our platform to interested companies. cooperating."

"Now is the Internet age and the information age. Many of us may have our own official website, but it is basically a decoration, and there are no users to visit, so it cannot play the role of promoting the company."

"The Weibo platform can meet everyone's needs very well. It can promote the company and products through the platform, so as to attract a large number of fans and cultivate them into loyal users of the product."

"You can also cooperate with our company to carry out some precise promotion. Push your company's products directly to users who like this type of product. Let them pay attention to you, and it will be easier to cultivate your loyal users."

"This is a choice that is beneficial to both parties. We have increased our influence and gained more users. Your company can also gain more users and popularity in this way, which is a win-win situation."

"At the same time, using the official Weibo, you can also release various information. For example, if a large supermarket wants to hold a promotional event, if there are enough fans who follow him, you don't need to send posters to promote it door-to-door. You can publicize it directly by posting information on Weibo. , saving money and easy."

"Even if there are too few fans, we can accurately push the content of promotional activities to the consumer groups that the mall can radiate based on IP addresses and user consumption information."

At this time, a middle-aged man in his 40s who was listening with gusto nearby.Hearing Lin Rui take Shangchao as an example, he was already itchy, but his eyes became brighter at this moment.

Smiling at Lin Rui: "Sorry, Mr. Lin, excuse me. The promotion strategy you mentioned is very good. I want to open the official Weibo immediately and try it out. It is how your platform charges and what is the promotion fee standard implement."

Lin Rui looked at the middle-aged man in front of him with a familiar face, and suddenly recognized who it was. Isn't this the well-known retail boss in the province, Mr. Feng!

I heard that there are more than 60 large-scale supermarkets under his name, distributed all over the province, of which there are eight in Los Angeles, four in the urban area, and four in the counties below.

It is definitely the leader in the retail industry in the province!

Seeing such a well-known figure come out to support, Lin Rui was a little excited inside, but there was no disturbance on the surface, and said with a faint smile on his face: "Hello, Mr. Feng, at present, our platform does not have a charging plan, and there will be no charging plan in the short term." It will be considered."

"If you want to open an official WeChat account on our platform, we will give you certain promotion resources as appropriate, and we will not charge any promotion fees, and we have no charging plan in the short term."

Mr. Feng was a little surprised and said: "Ah! Why don't you charge? Since there is such a technology, there should be a charge. Everyone can understand."

Lin Rui smiled and said: "We really don't charge at this stage. First, although we have this technology, it is not mature enough. We still need to accumulate enough experience and gradually improve it."

"Secondly, our platform is currently in the stage of accumulating users. In order to ensure a better user experience, we will arrange various promotion resources in a restrained manner to ensure a good user experience to the greatest extent. We will not rush into the platform for short-term profits. Promotion business that has an impact on user experience."

"Therefore, there will be no charge in the short term, and all promotional resources will be given to everyone for free."

Mr. Feng's eyes lit up after hearing these, and he praised: "Yes, Mr. Lin can not be confused by the small profit in front of him. He can see so far, and he is definitely a person with a big picture. I, Old Feng, will hand over you today. friend."

"Through the official Weibo marketing, how about letting our company eat this crab first! After the reception is over, I will have someone contact your company, and let all your employees register on Weibo on your platform."

"But Mr. Lin, you can't be stingy! You need to prepare more promotion resources for us. If you can set up the benchmark of our company, these guys in our club, needless to say, will rush to your platform."

Lin Rui smiled and said: "President Feng, thank you for your support. It's easy to talk about promoting resources, and we can be regarded as mutual benefits."

"Besides, your supermarket is the leader in the retail industry in our province, and it has a high reputation. It is believed that the opening of official Weibo to integrate these scattered user forces will also be of great benefit to the company's development."

After that, many people came up to greet Lin Rui, handed over their business cards, and inquired about opening the official Weibo. Of course, the focus was on how to do precise marketing.

Although Lin Rui is not quite used to such scenes, he can only keep himself humble and polite, shaking hands and exchanging business cards with everyone who comes over.

Then I will explain the opening of the official Weibo and give some promises in terms of promotional resources.

He suddenly became one of the centers of the banquet, and seemed to be the busiest person in the field.

Lin Rui can only take it seriously. After all, if so many companies enter Weiyang Weibo, it will not only increase the number of users of Weiyang Weibo, but also expand its influence.

On the other hand, when these companies adapt to this precise marketing method, Weiyang Weibo has reached a certain scale, and the algorithm model has fully matured, it will be the time to reap dividends.

Enterprises that have benefited from these precise marketing plans will need to spend money if they want to obtain these promotional resources.

Weiyang Weibo will also be able to embark on the road of making money while lying down.

……

The charity reception was over, and Lin Rui drove home the McLaren that he had just started for two days.

After resting for a while, I called Li Xueming, director of operations, and told him about some things at the reception just now, and asked him to pay more attention to the preparations for assisting these companies to open their official Weibo.

After things were arranged, Lin Rui took two more books and came to the garden on the roof. First, he went to the martial arts field to stand up and practice two sets of boxing.

He took the book to the viewing platform again, looked at the surrounding scenery, turned on a piece of pure music, and then half-lyed on the sofa.

Blowing the fresh and warm wind with the breath of nature, throwing away all the complicated thoughts, slowly opened the book in his hand and read it.

……

When I came to the company the next day, I started to get busy as soon as I finished the work at hand.Especially the constant phone calls. Many of the people I just met yesterday after sending out their business cards called to inquire about precision marketing and the opening of the company's official WeChat account.

Lin Rui was a little helpless, but for the sake of the company's development, he could only introduce them patiently.

Fortunately, the results are not bad. Most of the people who call for consultation have opened the company's official Weibo account on the Weiyang Weibo platform.

Among them, Mr. Feng was the first to open it. He started to do company certification after the reception yesterday. He was the first company in the Luojing Club to open an official WeChat account.

Lin Rui still has a lot of expectations for these corporate official microblogs, and first expanded the boundaries of Weiyang Weibo.

Compared with Sina Weibo, official Weibo is indeed the weak link of Weiyang Weibo, and official Weibo is mainly divided into two categories, one is government official Weibo, and the other is enterprise and institution official Weibo.

Some time ago, through Lin Rui's efforts, he finally opened a breakthrough in the government's official microblog, forming a certain geographical advantage and scale.

This time at the Luojing Club, it opened a breakthrough in the company's official Weibo, which is indeed something to be happy about.

Moreover, there is a sense of complementarity between the two official microblogs.

Just like this time, although Weiyang Weibo's own strength is not bad.

But Lin Rui's participation in the reception can attract so much attention from everyone. Government departments at all levels in Los Angeles City have opened official accounts on Weiyang Weibo, which greatly increased the popularity and influence of Weiyang Weibo in the local area, which is also a factor that cannot be ignored.

On the other hand, if through this reception, enterprises in the province will enter Weiyang Weibo one after another and open official Weibo on it.Not only will it usher in a wave of skyrocketing users, but it will also greatly increase the popularity and influence of Weiyang Weibo in the province.

If you want to open an official WeChat account in the province or the surrounding brother cities, this is a real local advantage and a factor that cannot be ignored.

At that time, it is possible to favor Weiyang Weibo more.

(End of this chapter)