Open business day-to-day

Chapter 309
On January [-]th, the web game platform and Dou Break Heaven ended their beta testing and officially started operations.

At the same time, Lin Rui also injected capital into the company again. These days, because of the ICBC black gold card, he has not dared to move the money in his account.

Finally, the black gold card was successfully obtained, and he let the money stay in the account for two days before starting to distribute the funds.

This time, another 9000 million was injected into the company, and with the 6000 million injected at the beginning of the month, 5000 million has been injected into the company this month.

In addition to the daily expenses of the company, most of the money will be injected into the investment fund that will be established next.

The procedures that Yu Hui is going through these days are relatively smooth.I also contacted the bank and the feedback was good.

When Zhao Yan comes to Los Angeles to officially perform his duties tomorrow, he can take over this matter. I believe that the investment fund will be set up soon.

At the same time as injecting capital into Weiyang Technology, Lin Rui also injected 2000 million yuan into the "Huizhong Shopping Center" that his mother had just registered as the operating capital of this newly established shopping center.

So far, only a little over 1000 million is left in his bank card.

At ten o'clock in the morning, the web game platforms "Zhongyou" and Fights Break the Sky were officially launched.

At the same time, there were more than [-] web games launched on the platform, all of which were carefully selected by the web game operation department during this period.

Weiyang Technology has also made full preparations for the official launch. More than 1000 million promotion funds have been distributed, and it will be spent within a week.

As soon as ten o'clock arrived, advertisements about the web game Fighting the Sky appeared on all major websites at the same time.

Whether you are watching videos, reading news, browsing forums, or browsing the web... Push advertisements about Fighting the Sky always come out inappropriately.

The book "Fights Break the Sphere" has become very popular in the past year. Countless people have read it, and even more people have heard of it.

Although many people are disgusted by the push advertisements that pop up from time to time, there are indeed a large number of people who have seen or heard of Fight Break the Sky have become curious.

Just click to take a look.

While spending money on the promotion of major websites outside, Weiyang Weibo is the top priority of promotion.

Weiyang Weibo has been getting more and more popular this month. Whether it surpasses Netease Weibo or Weiyang Technology's large-scale purchase of copyrights, it is a hot event with high exposure.

Weiyang's Weibo became more and more famous, and the number of registered users increased steadily.

Since the number of registered users exceeded 4000 million on January 350, as of today, the total number of users has reached [-] million.

In this era when smartphones are not popular, such a large user scale has a very high share of Internet users.

Its every move has actually been able to arouse public opinion, and even lead it.

It's just that Weiyang's Weibo performance has always been relatively regular and low-key, and has not used this kind of influence.

But now, in order to promote his own games, Lin Rui, who always pays attention to user experience and doesn't like to put advertisements on Weibo, now has to push some advertisements to users.

According to user self-portraits, Weiyang Weibo has hundreds of thousands of serious web game players and 400 million light web game players.

Through big data analysis, there are still a large number of potential players who are suitable for playing web games.

These users are the targets of this advertisement push.

In fact, it has been nearly a month since the No.15 public beta of Fights Break the Sky last month.

For such a long time, after the diversion of Weiyang Weibo and Qidian.com, although they are very restrained, they have attracted more than 100 million registered players for Fighting the Sky.

It's just that there are many people who come and many people leave. At present, there are only 20 million players left in Fighting the Sky.

But it is not without benefits. The Zhongyou platform has benefited from this, with more than 120 million registered users.

Now a multi-pronged approach, from the inside to the outside, all parties are draining together, and the number of players of Fighting Break the Sky has increased steadily.

On the 200th day, Dou Po Cang Qiong attracted more than 300 million users in one fell swoop, and the number of users of the Zhongyou platform soared to more than [-] million.

On the same day, the running water of Fighting Breaks the Sky broke through 200 million in one fell swoop, showing a strong ability to attract money.

NO.11, because Weiyang Weibo conducted a large-scale drainage yesterday, in order to maintain a good user experience.

Lin Rui reduced the scale of drainage, and sent push advertisements in small increments very restrainedly.

Although Weiyang Weibo has reduced the drainage, so much advertising money is spent, other websites will not reduce it. In one day, the registered users of the Zhongyou platform have increased by more than 100 million.

This day's turnover reached more than 200 million.

NO.12, the number of registered users of the Zhongyou platform increased by nearly one million, and the turnover of Dou Break Sky remained at more than 200 million.

By NO.17, a full week of large-scale advertising drainage, more than 1000 million advertising fees were spent, and with the push advertisements on Weiyang Weibo and major websites, the registered users of the Zhongyou platform have reached more than 800 million.

All of this is not only the effect of large-scale advertising, but also the attractiveness of the IP of "Du Break the Sky" occupies an important position.

Many people watched the advertisement and were attracted by the IP of Dou Po Cang Qiong to click on it.

If it is just a simple web game without IP to attract popularity, it may be difficult to achieve this scale.

Although most of them are attracted by the IP of Dou Po Cangong, compared with the more than 800 million users of Zhongyou platform, only about one million players are actually retained by Dou Po Cangong, and there may be further losses in the future.

Many people just saw the IP of Dou Po Cang Qiong, and they clicked in out of curiosity.

After playing two games, I felt that the style of Dou Break Qiong was not suitable for me, or I was not interested, so I just withdrew.

But on the Zhongyou platform, there is not only one game, Dou Break Cangong. There are more than 20 web games on it, each with different styles, and there is always one that suits you.

And as long as you register once, you can log in to all games on the Zhongyou platform with one click, which is very convenient and fast.

Therefore, although this large-scale drainage is aimed at Dou Break Sky, the huge amount of traffic attracted has also made other web games full.

This promotion plan has successfully met expectations.

The Zhongyou platform has attracted more than 800 million registered users through Doubreaking Cangqiong, which will gradually become the foundation and heritage of the platform, and it will also make Zhongyou a medium-to-large web game platform in one fell swoop.

During the promotion period of a whole week, the turnover of Fighting the Sky reached 500 million within seven days. Although the promotion fee was more than 1000 million, it is still amazing that a web game generated so much turnover within seven days.

The other twenty or so webgames on the webpage game platform benefited from the huge amount of traffic diverted by Dou Break the Sky, and the total turnover in the past seven days has reached 700 million.

Based on this calculation, the page game platform "Zhongyou" has been online for a week, and the total turnover of the platform has reached an astonishing 200 million.

It is no exaggeration to say that it is a gold-absorbing weapon, cash milk.

However, with the end of the one-week large-scale promotion, the next promotion resources will be greatly reduced, and it may be difficult to maintain such a high turnover.

In fact, this is the norm. No company can stand up to spending so much money and resources on large-scale promotion.

Fortunately, under this promotion, the Zhongyou platform has gained a lot, with more than 800 million registered users, and a certain foundation and heritage.

With so many player resources, many unnecessary promotion resources can be saved in the future.

During this period, other matters of the company continued to advance. No. 11, Zhao Yan returned to Los Angeles from Shanghai and officially started to perform his duties.

The matter of setting up an investment fund was also taken over from Yu Hui and started to advance rapidly.

Fortunately, Yu Hui has been very concerned about this aspect during this time, and some basic work and procedures have been handled in an orderly manner.After Zhao Yan took over, he was able to skip the procedure and directly start the negotiation and connection work with the bank.

In addition, while promoting the investment fund, Zhao Yan also used his network and professional advantages to form a very capable investment team in a short period of time.

After contacting Lin Rui, he felt that these people who were in charge of investment in the company were much more capable than the company.

So with a wave of his hand, Weiyang Technology's "Strategic Investment Department" was established directly based on this investment group.

Zhao Yan is the person in charge of the strategic investment department, and the investment fund established by the company is also in charge of the strategic investment department.

The next work on the company's investment will be led by the Strategic Investment Department.

Regarding the launch time of Weiyue Chinese website, it has finally been decided.

January NO.18 was officially launched.

Now all preparations are in place, internal testing has been completed, and various submissions have been received.

Of course, according to the data on Weiyang's writing and the popularity on Weiyang's Weibo, a large number of potential authors have also been recruited.

Among them are even several great god-level web writers.

On the day of NO.18, at [-]:[-] a.m., the Weiyue Chinese website was officially launched.

Hundreds of Internet writers and Internet writers with great potential, who were recruited by Weiyang Technology, have registered their accounts and started publishing books at the same time.

At the same time as they published books, there were also thousands of web writers who contributed to Weiyue Chinese website during this period.

At the same time, on Weiyang Weibo, hundreds of thousands of authors and tens of millions of readers received push advertisements from Weiyue Chinese Network.

Since the signing of the copyright transfer agreement on the [-]th, Weiyang Technology has been secretive and prepared to build the Weiyue Chinese website.

After that, he completely lost his scruples and placed it directly on the table.

Originally, these novel websites that had just sold their copyrights and were happy, suddenly found that Weiyang Technology was also going to enter the field of online literature and become their competitors.

These websites basically understand the history of Weiyang Technology.

First develop Weiyang writing to attract web writers; then based on this, develop Weiyang Weibo and use web writers to attract web readers.

With this trick, Weiyang's Weibo got up all of a sudden, with a large number of users.Then, based on this, we started diversified operations, and gradually got rid of the single model of web writers and readers.

It has truly become a very influential Weibo platform in China.

Such a company has more author resources and reader resources than Qidian Chinese.com, the leader in the field of online literature.

It is conceivable that if Weiyang Technology enters the field of online literature, it will pose a great threat to these existing novel websites, not to mention making them sleepless.

On the second day after the copyright transfer, on the [-]th of this month, when the news that Weiyang Technology was going to launch Weiyue Chinese website and officially enter the field of web literature came out, a huge wave of shock was formed in the web literature world.

Needless to say how horrifying these novel websites are, this matter has also had a profound impact on the author circle.

These authors are basically using Weiyang to write and create, and they are also using Weiyang Weibo to communicate with readers. They know how terrifying author resources and reader resources Weiyang Technology has.

If such a company enters the field of web literature, it will definitely break the current pattern, reshuffle the web literature world, and even directly climb to the top and seize the position of Qidian's leading web literature website.

Judging from the strength shown by Weiyang Technology, they have the funds, the technology, and the resources, all of which are very likely to happen.

This is definitely a once-in-a-lifetime opportunity for many online writers who have not yet made their debut or are dissatisfied with the status quo.Many authors who heard the news were gearing up, waiting for Weiyue to register as soon as possible when the Chinese website was launched.

There are also many online authors who are serializing. After getting the news, they are ready to move, secretly planning to finish the current writing as soon as possible, and then go directly to Weiyue Chinese website to open a new book.

After the No.18 Weiyang Chinese website was launched, although Weiyang Technology only took action to dig out a few hundred potential writers and masters, after the news of the opening of the website came out, Weiyang Weibo launched a large-scale advertisement.

In just one day, the number of registered author accounts has reached nearly 1, and more than [-] of them have published new books.

Three days later, on the 21st, Weiyue Chinese Online was launched for three days, and the number of registered author accounts directly reached 3, and more than [-] of them published new books.

Weiyang Weibo is also working hard to promote Weiyue Chinese website in the past few days. The tens of millions of readers on it are the main target of this promotion.

In three days, the number of readers and users of Weiyue Chinese website directly exceeded one million.

While making all the novel websites look sideways, they were even more horrified.This kind of data that makes people jealous and greedy makes people crazy, but also frightened many people.

God knows that the three-day achievement of Weiyue Chinese website is what they have worked hard for several years.

Even now many novel websites have worked hard for many years, and even Weiyue Chinese website's three-day results can't compare.

What makes these novel websites even more depressed and angry is that some time ago they happily sold a lot of copyrights, thinking that these IPs were of little value and worthless.

Unexpectedly, it was all routines. For nearly a month, Weiyang Technology did not spend any effort to promote Dou Break Sky, and did not show the strong appeal of IP.

When the copyright was purchased, Weiyang Technology immediately ended the public beta, and used their powerful funds and resources to promote Dou Po Cang Qiong on the entire network.

When the data came in, I saw the gold-absorbing ability of these well-known IPs that were sold cheaply.

These novel websites are heartbroken to the point of liver pain, but unfortunately there is no place to buy regret medicine.

It can only be said that the routine is too deep, "I didn't dodge"!
(End of this chapter)