Open business day-to-day

Chapter 312 Big Data

On the 28th, the Weiyang Weibo APP based on Android and Apple systems, after two or three months of development, testing, design and optimization, finally reached a satisfactory level.

Different from the PC-side page, the mobile version of Weiyang Weibo has a brand-new layout, various operation methods based on the touch-screen version, and unique functions, which are completely different from the PC version in many places.

From the beginning of November to the end of January now, in the three months, after countless revisions and optimizations, a special creative design company was found to redesign each page of Weiyang Weibo.

Make it look more concise and stylish, various interfaces more beautiful, various functions and operations are more intuitive and simple.

Compared with the PC side, the appearance has simply improved a level.

Today, this APP is finally available in the Apple App Store and major Android download platforms.

In terms of promotion, the Weiyang Technology official account directly announced the matter on the Weibo platform and arranged a hot search.

In addition, in the past few days, push advertisements will be continuously sent to more than 4000 million Weiyang Weibo users to ensure that every active user can see them.

In the future, if you have a Weiyang Weibo application on your smartphone, you can log in to Weibo directly through your mobile phone.

Another meeting was held at noon. In addition to the web game platform, the game business department set up five development teams at one time. One of them will continue to be responsible for the development and maintenance of Fighting the Sky, and will also be responsible for the development and upgrade of the next version.

The remaining four game development teams, two of which are web game development teams, each choose a novel IP for game development.

The other two are new mobile game development teams, each responsible for the development of a mobile game.

After the meeting was held for a while, Zhang Hui, the person in charge of the web game platform, suddenly suggested: "Boss Lin, I think we can add some functions to the web game platform!"

Lin Rui froze for a moment and said, "Oh, what should I say?"

Zhang Hui said with a smile: "I think the user self-portraits and big data analysis functions on Weiyang Weibo should be added."

Lin Rui nodded: "Tell me what you think."

Zhang Hui said: "In fact, game users, like Weiyang Weibo users, have their own interests and concerns. We can make user self-portraits based on their interests and concerns."

"For example, for a user on a crowdgame platform, based on big data and user self-portraits, we can know what type of game he likes, whether it is strategy, development, leisure, management, or upgrading and fighting monsters."

"We can analyze him according to the algorithm model, find out his personal preferences, and then push it accurately, and push the games he likes to him."

Seeing Lin Rui nodding, Zhang Hui went on to say: "And the players are also divided into levels. Some of them don't give anything away. They only play free games and don't charge money at all."

"Some are not short of money, and they are willing to spend money on any game; the rest are the ones that occupy the largest number of people, and they will charge money, but they are very restrained, or economic conditions do not allow it, so they have to restrain themselves."

"Based on these data, we also need to carry out different service and promotion strategies. For those who are not short of money and are willing to spend money, of course, we must give him a better game experience and let them spend money everywhere."

"For those players who are very restrained in recharging, we also need to give him a good gaming experience, let him recharge once in a while, feel that it is super valuable, and slowly guide them to spend."

"For those free players who don't pay anything, we also need to let him have a good gaming experience. At least let him feel that even if I don't recharge, as long as I spend time, I can catch up."

"Everyone, don't think that free players are useless to us. In fact, this is the cornerstone of the game. Without these free players at the bottom, how can those recharge players show their sense of superiority, how can they enjoy more attention and amazed eyes, how can they pretend to be aggressive? !"

"Only if there are more of these low-level players, can krypton gold players have a better sense of superiority and a better gaming experience. In order to maintain this feeling, we can only continue to recharge."

After listening to his words, Lin Rui nodded and smiled and said, "Your suggestion is very good. If we can collect the data of these players on the platform and make a self-portrait for each player, it will be much easier to promote the game in the future. "

"Release new games, and based on the self-portraits of these game players, they can be directly pushed to the hands of players who like this type of game. It is more efficient and accurate, and with very few promotional resources, you can get a large number of high-quality players."

At this time, Zhang Hui continued: "Actually, this kind of data analysis is not only applicable to players, but also to various websites where we place advertising resources. According to big data analysis, we can find out that the advertising efficiency is the highest and the drainage effect is the best. website."

Zhang Hui's proposal is also justified. It is impossible for the games on the Zhongyou platform to rely entirely on Weiyang's Weibo to guide traffic. Advertisements on some websites are essential.

For example, in the first week after the web game platform was launched, besides Weiyang Weibo, the marketing and promotion expenses on other websites amounted to more than 1000 million.

Although the promotion fee has been reduced during this period, in order to maintain the popularity of the game and to attract more users to the platform, the promotion fee spent on other websites is still as much as 300 million per week.

This is not a small amount. How to spend this promotion fee more accurately and efficiently is also a problem.

There are a lot of advertising networks in the market today.

There are big companies such as Baidu, Ali, Jinshan, etc., as well as alliances of various small websites.

Advertisement types and delivery are also miscellaneous.

Like Baidu, except for those that are not illegal, they basically put in all kinds of advertisements; Alibaba basically puts in their own e-commerce advertisements, and puts in whatever small websites can make money.

If you want to reduce the cost of user acquisition in this area, you can only improve the efficiency of advertising delivery and attract users more accurately and efficiently.

Zhang Hui continued: "For example, it is also an advertisement, whether it is easier for a video website to acquire users, or a novel website, or a navigation website or other websites, we can compare and analyze these based on big data."

"For another example, let's refine the data analysis. It is also a video website, whether it is a movie that can get more users, or a TV series that can get more users."

"Or simply, comedies are more likely to attract users, or are martial arts films, war films, romance films, science fiction films, etc., which type is more likely to attract game users. These can be used as materials for our data analysis. "

"The same goes for novel websites. Take Fighting the Sky as an example. It is easier to play this game if you read fantasy fairy tales, or it is easier to play this game if you read urban romance."

"What if it's a pure and ambiguous game based on our IP! What type of readers would prefer to play this kind of game."

"These can be used as materials to compare all the websites we have placed advertisements together for data comparison. Which type of game is more efficient to place on which website? Which page and content field to put on is easier to attract users. "

"According to the materials and data we collected from advertising everywhere during this period, we can make a label for each website, even its internal categories and pages."

"This makes it easier for us to grasp what types of games are suitable for promotion."

"We can even do a big data analysis on our promotion methods and content, which website is suitable for which type of advertisement? What type of advertisement and push are more attractive to users."

"Is it the effect of the pop-up window, or the effect of the banner, the effect of the dynamic picture of the game, or the effect of the picture of the beauty? All these need to be refined and classified slowly based on big data."

"Thus making the advertising effect more accurate and efficient!"

After Zhang Hui finished speaking, this novel point of view immediately broadened the minds of many people present.

Based on Zhang Hui's point of view, many novel ideas and promotion methods were put forward immediately.

This small meeting lasted for more than an hour, during which everyone spoke freely and expressed their thoughts and opinions one by one.

The establishment of an algorithm model for the page game platform has also been formally approved and implemented.

After the meeting, Lin Rui went to the game business department to take a look around, and looked at the two web games that had just been approved, one of which was a plot development category "very pure and ambiguous."

One is the traditional page game "Blood of Beasts" that upgrades and fights monsters.

It is obvious that these two web games have different styles and face different consumer groups.

"Very pure and ambiguous" is mainly a daily love style, sweet and warm, catering to the female market.

"Blood of the Beast" is obviously taking the path of passion, catering to the male market.

Lin Rui chatted with people from the two project teams, asked about some basic information, and then came to the site of the mobile game development team.

The two mobile game teams newly established by Weiyang Technology are currently planning to follow Tencent's path in terms of development direction, and first imitate popular mobile games in the market.

At present, domestic copyright is relatively chaotic, especially in terms of games. You copy me, I copy you, and there are a lot of games in the world.

In this regard, Weiyang Technology is not immune. The company has discussed the development direction of mobile games several times, but there is no plan that catches people's eyes.

After discussing for a long time, I finally decided to imitate two popular games first.

The first mobile game imitated was Fishing Daren.

This is a casual competitive game with the theme of deep-sea hunting. It was launched in 09 and has won the favor of players for its simple and easy fishing gameplay.

Especially its music effect is very good, it is considered a very popular mobile game this year.

Weiyang Technology decided to make a "Fishing Master" based on this mobile game.

Another mobile game that decided to imitate is the popular "Fruit Ninja" this year.

This game was just launched on the Apple IOS platform in April last year, and its performance is very eye-catching.

Weiyang Technology decided to make a "Fruit Swordsman" based on this mobile game.

It doesn't matter whether you make money or not, just spend money to polish the team.

When we arrived at the place, we communicated with the members of the project team for a while.Although it is an imitation, everyone's confidence is still very sufficient.

In the past two months, Weiyang Technology has also spared no effort in poaching people, especially game production masters, through various methods, it has also poached a lot.

Lin Rui was also very assured of their abilities.

……

In the evening, the sunshine room on the roof, because of its excellent insulation and transparent glass, does not lack sunlight.It's the twelfth lunar month outside, but the sun room is still like spring all the year round, with flourishing flowers and brocades.

Lin Rui was sitting on the sofa, holding a book and reading it quietly. There were flowers and green grass all around, and there was a faint scent of flowers coming from his nose.

Su Hongxiu was lying on the other side of the bed, playing with a notebook with great interest, giggling like silver bells from that alluring figure from time to time.

Just after reading for a while, the phone rang. Lin Rui picked it up and saw that it was Mother Lin calling.

Only after connecting did I find out that the opening date of "Huizhong Shopping Center" has been set, which is February [-]st.

Today is the 28th, and in just two or three days, Mother Lin called and asked him to go back to attend the opening ceremony that day.

Lin Rui naturally agreed.

The renovation of Huizhong Shopping Center started in early December, and the NO.20 of this month was officially completed.

In the past two months, all preparations have been completed.

All kinds of management and employees have also been fully recruited, and a period of special training has been done.

Even more than a dozen security guards were recruited. After all, it is a large shopping center with an area of ​​[-] square meters. These are just basic operations.

Various supply chains and suppliers have also been properly contacted in advance.

Some warehouse management systems and cashier systems are also in place.

From the 25th, all kinds of goods have begun to enter the market, put on the shelves, and wait for the opening.

All kinds of management and employees also began to familiarize themselves with the situation in advance.

Moreover, the promotional advertisements have been made since a week ago, and many part-time staff have been hired to distribute promotional posters everywhere in the county.

Now, the news that a super-large shopping mall has opened in the center of the county has been widely spread, not to mention that everyone knows it, but it is almost the same.

Lin Rui wasn't idle in this area either. He registered a separate official Weibo account for "Huizhong Shopping Center" more than a week ago.

Whenever the IP address is logged on the local Weiyang Weibo, Huizhong's official Weibo will be pushed to him first.

In addition, Lin Rui, who has always disliked posting advertisements on Weibo, decided to make a promotional advertisement starting tomorrow, using Huizhong's promotional posters and preferential conditions as materials.

As long as Weiyang Weibo users with local IP addresses will receive this push advertisement frequently in the next half month.

In any case, Huizhong Shopping Center’s performance is definitely better if the publicity is in place.

Although he doesn't care whether the mall makes money or not.It's just used to pass the time for parents, but no one likes better performance, parents must be happier, right?
Now everything is ready, the only thing we need is Dongfeng, and we are just waiting for the opening day on February [-]st.

Another thing is that Lin's mother revealed on the phone just now that she and Lin's father had been taking the driver's license test for nearly two months, and finally both passed subject three yesterday.

Although there is still a fourth subject, the road test has been completed, leaving only a simple theory test.

Buying a car for my parents should also be on the agenda.

(End of this chapter)