Open business day-to-day

Chapter 345 Expansion
Lin Rui visited the company in the morning, and everything was normal.Suddenly, I received a call from my mother, saying that she, Zhao Lanmei and the company's management had made a plan during this time to ask Lin Rui to go home and give advice.

In the recent period, as Huizhong Shopping Center has been on the right track and achieved gratifying results, my mother seems to have a sense of professionalism.

I often call him to discuss the next development of Huizhong Shopping Center, and I am very serious and solemn.

Lin Rui opened this shopping center for Lin's mother mainly to satisfy her wish, so that she would have something to do and pass the time. He didn't expect him to develop the business well and earn much money.

Mother Lin is obviously serious now, and insists on making the company look like it.

Since Mother Lin had this idea, what else could Lin Rui do?Can only support.

He also gave Lin's mother a lot of advice, but he was not familiar with this business after all, so he asked Lin's mother to discuss with Zhao Lanmei and the management of the shopping center.After all, these people are professionals. They have been immersed in this industry for many years, and they have more or less unique views and ideas.

Lin's mother called him now, probably because of this matter.

Now that my mother has spoken, he has nothing to do now. It is obvious what to do. It happens to be May Day, so let's go home.

I drove the newly bought Cavalier XV back, and it just happened to be run-in.The high-profile is a little high-profile, the county town!Sometimes it's really about saving face.

The distance was not too far. When Lin Rui drove the Cavalier XV into the county, this domineering vehicle, which looked like an armored vehicle, immediately shocked the audience.There are not many luxury cars in small counties, let alone luxury cars of this level.

Not only the pedestrians on the road, but even the drivers kept turning their heads to look this way, thinking that this is some local tyrant who came here for nothing.

Lin Rui was used to this kind of scene, and without delay, he drove directly to the group of villas in Jinxiu Villa.

When he got home, it was already early twelve o'clock in the morning, and his parents knew that he was coming back. Lin Rui just happened to be in time for the meal they cooked at home today.

After lunch, Lin's father and Lin's mother were a little shocked when they saw the car he drove back.Especially Father Lin, who walked around Knight XV several times, his eyes were a little glowing, and he insisted on driving out for a couple of laps.

After a few words from Lin's mother, she temporarily stopped thinking.

After playing at home for a while, after two o'clock in the afternoon, Lin Rui drove the car and accompanied Mother Lin to Huizhong Shopping Center.

When I arrived at the place, the business was very good, and the flow of people was endless.But this is also normal. It is the May Day Golden Week, the peak season for tourism and shopping.

Coupled with the fact that the shopping center also offered a lot of discounts during the May Day, it's no surprise that the business is not good.

However, Lin Rui's arrival still caused quite a stir. Everyone knew that the legendary behind-the-scenes boss of the company had arrived, and he even drove a luxury car that looked like an armored car.

Lin Rui naturally didn't know about these, and he didn't care if he knew.

As soon as he and Lin's mother arrived at the door of the office, Zhao Lanmei and the company's executives had already greeted him here.

After a few pleasantries, everyone came to the meeting room together. Zhao Lanmei even made a special PPT. After Lin Rui and Lin Mu took their seats, everyone also sat down.

Zhao Lanmei turned on the projector, which showed a map of the whole county.

She cleared her throat and said, "There are already some plans for the company's future development. Let me introduce them to you first. If you have any questions, you can ask them directly."

He picked up a laser pointer and said to the map: "The current domestic retail system has gradually improved and matured after so many years of development."

"Cities with a small scale have already been occupied by major supermarket chains, and the market competition is very fierce. In these places, it is not easy to stand firm, and it is also difficult to develop."

"And now with the rise of e-commerce, the bigger the city, the more popular e-commerce shopping is, and the more the market is seized, it is not suitable for development."

Lin Rui in the audience nodded, what she said was indeed reasonable.

Seeing Zhao Lanmei, she was a little excited. She knew in her heart that although Mother Lin was the chairman, due to her vision and experience, Lin Rui needed to nod her head to make up her mind about any major events in the company.

Including giving her a promotion and a raise.

So he went on to say: "But despite this, there is still a large blank market in China, which is not occupied by these chain supermarkets. This is the county seat and the towns below."

"Most of these places are small supermarkets, or individual supermarkets or shopping centers. Few well-known supermarket chains have entered here. This is our opportunity."

Lin Rui suddenly asked: "What if e-commerce seizes the township and rural markets in the future?"

Zhao Lanmei obviously had a plan for this long ago, and replied with a smile: "This is Mr. Lin, we have also done research on this aspect. According to the report on the development of e-commerce issued by the state, e-commerce has a great impact on counties, especially the towns below. and rural areas, the penetration rate is very low.”

"According to our national conditions, most young people go out to work, and most of them are old people and children in towns and rural areas. These people don't know how to surf the Internet, let alone shop online, and prefer to buy things directly with money. Especially when they are old The proportion of people in rural areas is particularly large, and some of them don't even know the words, so it is difficult for e-commerce to penetrate."

"I think that even if e-commerce is popular in the future, as long as the national conditions remain unchanged, there will still be a broad market space for supermarkets in towns and rural areas."

Lin Rui nodded, agreeing with her statement.

A smile appeared on Zhao Lanmei's face, and she continued: "According to these prerequisites, we have two directions for future expansion, one is the county town, and the other is the towns below."

"There is no conflict between the two. First occupy the county market, and then expand to the towns below. If this retail system can be established and perfected, more than 50.00% of all commodities in a county will be sold through our supermarkets. You can imagine how vast the market is.”

What Lin Rui said was also slightly moved. If he really wanted to build a retail system covering all the towns and towns in the county, the development potential would be really big.

Turning to the next page of Zhao Lanmei's PPT, it was still a map of the whole county, but there were 28 more points on it.

If you observe carefully, you will find that the largest point in the middle, on the map, is today's Huizhong Shopping Center.

Zhao Lanmei took a laser pointer and drew a circle along the county seat, encircling nine points.

Pointing to the biggest point in the middle, he said, "This is where our Huizhong Shopping Center is located."

Then clicked on the other eight points and said: "This is a county town or a suburb, where our Huizhong Shopping Center can't cover, or the coverage is relatively weak."

"I plan to open a Huizhong supermarket in each of these eight locations. The area does not need to be too large. According to the coverage and local consumption capacity, a family of [-] to [-] square meters is enough."

Then the laser pointer slid again to circle the entire county.

Pointing to the other nineteen points besides the urban area, he said: "This is the seat of another nineteen township governments under the jurisdiction of the county seat. I plan to build a family of [-] to [-] square meters according to the population and economic development of each township. Huizhong Supermarket."

"As long as these 27 supermarkets are established, we can easily establish a retail system covering the entire population of the county."

"And as long as we have this experience, it is easy to establish standards. If we want to expand in the future, we can easily replicate this system to another county. The future potential is huge."

This plan is quite convincing, and even Lin Rui feels that there is indeed some way to make money, so he can give it a try, and it's okay to lose some money at worst.

He asked again: "What about the cost! If you want to establish a retail system covering the entire county, what is the cost of these 27 supermarkets and how much investment do you need? Have you made a budget?"

Zhao Lanmei was already prepared for this, and replied, "President Lin, don't worry, we have also checked this aspect. There are two main costs of opening a new supermarket, one is the rent, and the other is the decoration."

"Because our supermarkets are mainly located in suburban and rural areas, the decoration does not require too high specifications, and the rent is also very low. The cost of opening a supermarket is not high."

Lin Ruidao: "What about the cost of the product! Does the product need no cost?"

Zhao Lanmei explained: "Mr. Lin, you may not know much about it. Retail systems generally have the habit of pressing accounts. They sell the goods first and pay later."

"We buy goods for free, sell things, and pay to the manufacturer. And we don't pay immediately after the sale, but also press the account. Now the retail industry generally takes about three months to press the account, and even some Stronger supermarket chains have a longer press period.”

Lin Rui was a little surprised and said: "There is still this kind of doorway. I remember that when our shopping center opened, it seemed that we paid first for the goods we bought."

Zhao Lanmei said: "The operation of pressing accounts is usually done by large shopping centers or supermarket chains. At that time, we had just opened, and we had not yet established a good trust and cooperation mechanism with distributors."

"In fact, starting from the second month, we have also started to press accounts for these manufacturers, and the account period is about three months."

"Just like our shopping mall, more than 90.00% of the goods are purchased for free now. After they are sold, the goods will be purchased for three months and the manufacturer will be paid."

Lin Rui was surprised and said: "The shopping center has been open for three months now, and it started to press accounts in the second month. So there is a lot of money in the company's account!"

Zhao Lanmei nodded, and said in a proud tone: "There are more than 3000 million in the company's account, which is enough to meet the next expansion needs."

"And as more and more supermarkets open, our purchases will also increase accordingly, and we will have more confidence to negotiate with manufacturers about the payment period."

"The larger the market we occupy, the more money will be in the account, and the more funds will be available for expansion."

Lin Ruidao: "Your method is quite good, but it seems simple to use the manufacturer's account to expand, but the risk that needs to be taken is not small."

"If the manufacturers know about this, their accounts have been embezzled, and the company is temporarily insolvent, and there may be some disturbances."

"It's better for you to be safe in this matter!"

Zhao Lanmei was obviously also aware of the risks of doing so, and nodded solemnly: "We will definitely pay attention to this point, set a red line, and the amount embezzled cannot exceed 50.00% of the total account, or lower, to minimize risks."

Lin Rui nodded, smiled and said, "It's good that you've realized it, but I can't just talk without practice. Since I support your expansion, I can't let the horse run and don't let the horse graze."

"How about this, after May Day is over and the banking system can handle corporate business, I will inject another 5000 million into the company to support your plan."

"Go ahead and try boldly. Don't be afraid of making mistakes. As long as you don't have selfish intentions, it's all for the sake of the company's development. If you lose money, I'll take care of it."

Everyone first heard that Lin Rui was going to inject 5000 million into the company, which doubled the company's net assets and greatly increased its strength, and they were all overjoyed.As the size of the company grows, their positions will of course rise as well.

Hearing what Lin Rui told them to try boldly, those who were more thoughtful were even more upset, wanting to see if they had a chance to stand out.

Then everyone discussed for a while and decided on the company's next expansion plan, and the meeting came to an end.

After the matter was settled, Lin Rui didn't stay at home for long, and drove back to Los Angeles the next day.

When Lin Rui came to the company again after a few days, the May [-]st Golden Week was coming to an end, seeing the operating data of Weiyang Weibo in the past few days, I couldn't help but feel a little excited.

Since the launch of the new version of the website on May [-], Li Xueming and Liu Wei have also begun to manipulate public opinion, guiding while fueling the flames, making the topic hotter.

After all, the 2000 million promotion and marketing expenses specially approved by Lin Rui to Weiyang Weibo this month are not just for nothing.

Since the release of the new version, until now, Weiyang Weibo users have entered a period of rapid growth.

The data are even more gratifying.

For example, Lin Rui is most concerned about the proportion of daily active users.

The average daily active users accounted for 20.00% last month, but since the release of the new version, daily active users have gradually increased.

As of yesterday, active users reached 27%.

Another gratifying statistic is that the number of Weibo posts by users has also begun to increase significantly.

It was not obvious when the new version was released on May [-]st. With the passage of time and the company's publicity, more users became aware of Weibo Moments and its purpose.

As a result, the number of people posting on Weibo on the Internet obviously began to increase.The number of Weibo posts yesterday was more than double the average daily Weibo posts last month. Many people were shocked by this statistic.

This means that many people who did not post on Weibo before have started to post on Weibo, and once this trend starts, it will not stop.

As everyone starts to interact frequently in the circle of friends on Weibo, more people will join in this state of showing off and posting Weibo.

It might become a daily habit.

And when users interact with each other in the circle of friends on Weibo, and everyone gets used to this mode of communication, the social attributes of Weiyang Weibo begin to become prominent.

Lin Rui's goal has been achieved!

From then on, Weiyang Weibo is no longer just a pure media platform, but also a social platform.

(End of this chapter)