Open business day-to-day

Chapter 354 Advertisement Online
On June 15th, the advertising function of Weiyang Weibo was officially launched.

Since last October, Lin Rui began to consciously attract many companies to Weiyang Weibo, and appropriately gave certain promotion resources.

Many companies that have tasted the sweetness have been asking about the launch time of Weiyang Weibo's advertising system. Compared with advertising on other platforms, Weiyang Weibo's precise advertising push is obviously more popular.

Now that the advertising system has just been launched, it is immediately sought after by many companies.

Although Weiyang Weibo's advertisements, compared to other platforms, the unit price has increased a lot.However, there are relatively few advertising spaces originally set up on the platform, and the push is also very restrained.

This is unmatched by those platforms that are flooded with advertisements.

Moreover, Weiyang Weibo's precise push based on user self-portraits and big data is also a big killer.

Compared with before, advertisements can only be directed to the whole people.Weiyang Technology's advertising system can filter its target customer group in the background and achieve accurate push.

You can even set the target of the push yourself, such as gender, whether the advertisement you want to push is male or female.

For example, age, the age range of the target customer group you want to push, whether it is underage, young, middle-aged, or old, and you can even directly set how old it is to how old it is.

And career, what is the positioning of your products?Who is the target user?Based on these positioning, you can make precise pushes to the target audience.

For example, you want to push advertisements to teachers, to students, to white-collar workers, workers, office workers...even various more precise occupations.

Next, based on user self-portraits and big data analysis.

Advertisers can even choose personality, hobbies, and economic conditions.

For those who like to travel, the travel company's advertisements can be accurately pushed to her; for those who like food, all kinds of delicacies can be accurately pushed for her;

In short, under the big data, even the habits and hobbies that you have not noticed, can be discovered for you, so as to achieve accurate push.

Compared with the advertisements for the whole people in the past, this kind of precise push for individual individuals can attract more target customers at the lowest cost.

Even if it was known that the advertisement was popular, the popularity of the advertisement system after it was launched was still beyond Lin Rui's expectations.

According to the current trend, although the NO.15 advertising system was launched, it is a high probability event that the advertising revenue of this month will exceed 8000 million.

This is a guess made by the finance department based on the data provided by the operation side.It is because the advertising system has just launched and is too cautious, so there will be more in the next month.

After Lin Rui knew about it, he was surprised for a long time, only then did he realize that advertising is so profitable.

This also allowed the advertising revenue to surpass Weiyue Chinese website, becoming the company's second largest profit point after games.

No wonder Lin Rui made a fuss. At present, only Baidu is the only Internet company in China that mainly relies on advertising. Baidu relies on bidding rankings, and its annual advertising revenue of 300 billion yuan is the envy of many companies.

However, Baidu is currently the largest Internet company in China. Relying on the largest traffic portal of search engines, it can almost be said that it has occupied most of the online advertising business in China.

The advertising revenue of several other Internet companies only accounted for a small amount, which is indeed a bit low.

Backed by the huge traffic portal of search engines, many companies are unwilling to compete with Baidu in this field.

Now Lin Rui suddenly discovered that not only search engines make money from advertising, but also social platforms make a lot of money from advertising.

For Weiyang Technology, online advertising seems to make more money than games.

There are too many domestic game companies, the competition is too fierce, and there are two big players, Goose Factory and Pig Factory.Weiyang Technology's game business makes money mainly because of the dividends of the times and the industry.

To be honest, Weiyang Technology's game competitiveness is really not strong, the main reason is its own strength, willingness to spend resources to promote, and Weiyang Weibo, a large-scale drainage tool.

The game production and operation level of Weiyang Technology still has a long way to go if it wants to reach the top level in the industry.

As for the online advertising business, Baidu is the biggest sitter. However, Baidu seems to be doing well now. With the advent of the mobile Internet era, if the transformation is not timely, it will be difficult to maintain its current market share.

Where others are making strides, he may just be standing still.

Lin Rui still doesn't know that in the future, there will be a company that pushes headlines to users based on algorithms, easily defeating Baidu in terms of online advertising, with a yearly advertising revenue of more than 1000 billion, completely detonating the domestic online advertising market.

This also shows how big the market potential of domestic online advertising is.

Lin Rui discovered Weiyang Weibo's potential in advertising, and found some Facebook revenue data on the Internet, and the growth rate was frighteningly high.

Facebook's revenue is mainly composed of two parts, namely advertising revenue and developer sharing revenue, which is exactly what Weiyang Weibo is currently doing.

The advertising system has already been launched, and when the time is right, the platform will also be opened and third-party developers will be introduced. This is another way to make money.

……

Immediately after the advertising system was launched, Zheng Yunfeng reported to Lin Rui that the one-month public beta of Weiyin Payment is coming to an end, and it can enter the stage of full-scale promotion.

Over the past month, the public beta with more than 30 users has finally come to an end. During this period, no major bugs were found, but many minor bugs were improved, and the user experience was completely optimized.

Now it can finally be said that Weiyin Payment is a mature payment software.

In this era when smartphones are not popular, and even online shopping is not completely popular, it is still difficult to promote a payment software on a large scale.

At present, Alipay, which has the largest number of users and the largest scale, is Alipay, which is backed and bundled with Taobao, and is currently the largest payment software in China.

As for the second echelon, there are many more. Among them, Tencent’s Tenpay is the most famous, as well as Shanda’s Shengfutong, China UnionPay’s cloud QuickPass, China Telecom’s Yipay, etc...

Knowing that the mobile Internet is the future, and having seen various online service startups, Lin Rui now pays more attention to payment software.

Especially Ali's old horse, who made a sudden move on the board of directors some time ago, let Alipay become independent and became a purely domestic-funded enterprise.

It is conceivable how much this incident had a negative impact on him and Ali, but he still did it under these pressures.

Alipay is currently the largest online payment company in China, and Lao Ma is at the helm. Since he values ​​the future development of this industry so much, Lin Rui is looking forward to the future of payment software.

Thinking about the difficulty of promotion in the future, how to achieve a blockbuster success, gain a firm foothold in this industry, and even directly enter the second echelon, this is a problem.

Lin Rui thought about it for a long time, and finally called all the senior management of the company together to discuss.

Everyone discussed for a long time, nothing more than using Weiyue Chinese website and Zhongyou platform to attract these readers and players to open.

Or directly use Weiyang Weibo to send push advertisements to qualified users based on user self-portraits and big data.

This kind of promotion strategy seems safe, and it costs less promotion resources and money, but the effect is hard to say.

Opening a payment software now seems to be a simple process, but it takes a lot of time to actually operate it. Download the software, fill in the information, bind the card, bind the mobile phone, and finally download a digital security certificate to prevent the security of the account in all aspects.

Although it only takes a few minutes, many people just don't bother to spend this effort. Even if you send the push advertisement to his eyes, the effect will not be very good.

What's more, people who are used to online shopping and online payment have basically opened payment software, and it is useless to open too many such software, and it is easy to forget.

As long as many people have a payment software that is easy to use, they may not be bothered to do it even if the other ones are not attractive enough.

How can we increase the attractiveness, so that users have the motivation to register and open the payment software!
Zheng Yunfeng suggested at this time: "Actually, I think the best and most effective method is the trick that Mr. Lin just started to attract public beta users, directly discovering gold red envelopes for everyone."

Many people's eyes are brightened by this sentence. In a way, this is indeed a good way to promote payment software.

Someone actually thought of it just now, but this method costs too much compared to the normal promotion process.

Immediately someone said: "I found that gold red envelopes can indeed attract users. Last time, Mr. Lin sent a red envelope of 33 yuan. But if you want to make Weiyin Payment reach a certain scale, or even directly enter the second echelon of payment software, you need at least 1000 million users."

"For these 1000 million users, the cash red envelope of 33 yuan per person is 3000 million. This amount is too big!"

"There is no company in China that directly distributes so much cash to promote software."

"I think as long as we give some time, with the promotion resources in the hands of Weiyang Technology, one-third of the cost can achieve the same goal."

Another person said: "Then let's reduce the amount of the red envelope directly! Reduce the red envelope from 33 yuan to [-] yuan, and [-] million yuan can achieve the goal."

Li Xueming said: "Sending a ten-yuan red envelope is also an option, but the registration process is not easy. Except for some students who have plenty of time and little pocket money, few people may register for a payment software for ten yuan. "

"Everyone knows how lazy and troublesome netizens are nowadays. Sometimes even if you encounter a software you are interested in, if you see that the registration is too troublesome and it takes a few minutes to use it, you may shrink back directly."

"How attractive is the ten yuan cash red envelope, and whether it can overcome their lazy behavior and take a few minutes to register an account is hard to say."

"On the contrary, the amount of 33 yuan set by Mr. Lin last time seems to be a bit heavier and more attractive."

"In addition to this money, we promise that we can withdraw cash to the bank card. With the current salary standard of 33 yuan, it is equivalent to half a day's income of many people."

"It's enough for everyone to eat a few breakfasts, buy a bag of fruit, or buy two books."

"For the amount of 33 yuan, although many netizens are still too lazy to register and open it, there will always be a group of people who are not so lazy. In addition, the red envelope is attractive to them, and they will choose to open it."

"With the base of hundreds of millions of Internet users in China, I believe it should not be too difficult to attract 1000 million Internet users to open and register for microbank payment."

"In this way, we have 1000 million Weiyin payment users, and we can officially enter the second echelon of domestic payment software, which can be regarded as a firm foothold in this industry."

"With tens of millions of users as the base, with our own basic disk, future development will be much easier. Various enterprises and payment scenarios, knowing that we have so many users, are willing to introduce Weiyin payment."

"I personally prefer this way of promotion. Of course, everything depends on Mr. Lin's intentions."

Lin Rui looked around for a week, took everyone's reactions into his eyes, smiled and said: "This method is indeed the most effective and the shortest time-consuming promotion method, and I also think it is feasible."

"Moreover, with the rise of smartphones and the gradual popularization of mobile Internet in the future, online payment may become a new trend."

"Now that major companies have just entered the market and have not yet grown, it is a good time for us to enter the market. Therefore, since we have the opportunity to lay the foundation in one fell swoop, enter the second echelon, and stand on the same starting line as other companies that entered the market first On the other hand, it’s okay to spend a little more money.”

"Besides, we don't play any tricks, and what we distribute is real cash, which is equivalent to giving profits to users, and can also shape the corporate image. It will be easier to gain the trust of users in the future."

After Lin Rui made his statement, everyone also spoke one after another, offering suggestions, improving the next promotion plan and details, and striving to make contributions in one fell swoop.

In the end, the promotion was scheduled to start two days later.From June NO.18 to NO.20, within three days, each newly registered user who opens Weiyin payment can receive 33 yuan in cash.

And it's real cash, the kind that can be withdrawn to a bank card.

The publicity work started today. Lin Rui once again prepared more than 3000 million publicity and promotion funds, and strived to make this matter known on the Internet in the next few days.

Even if not many people registered to open Weiyin Payment, he would still take this opportunity to let Weiyin Payment show its presence and show off its face in front of netizens.

Moreover, it is the first time in China that a company has issued more than 3 million cash to users at one time, and this is definitely a hot spot that attracts the attention of the entire network.

Let everyone hear about Weiyin payment in the future, and feel very powerful.Trust in payment software is a big problem. Let everyone feel that you have strength, and a sense of trust will be gradually built up.

In the future, for netizens who have experienced this incident and read this news, if they want to open payment software in the future, Weiyin Payment may be their candidate target.

Moisturizing things silently, this is how the impression is built.

(End of this chapter)