Open business day-to-day

Chapter 379 Xiaomi
Time passed, on October 20th, after lunch, Lin Rui took a lunch break, washed his face, and went to the sun room on the roof to drink tea and read a book.

After reading it for a while, I opened my notebook and checked the news.I found that many of today's hot news are about a company called Xiaomi Technology.

Lin Rui has a good impression of this company.It is said that it is a mobile phone company. It has been established for two years and has not yet sold a single mobile phone.

According to the in-depth customization of the Android system, an operating system called MIUI was optimized, and a mobile social software called Michat was released.

Such a mobile phone company that has never sold mobile phones does seem a bit alternative and not doing business properly.

Lin Rui looked through the news, and only then did he understand why it was so popular, because Xiaomi's mobile phones were finally on sale, and the sales were extremely hot.1 mobile phones were robbed within [-] minute.

Such an extremely eye-catching achievement has attracted the attention of many mobile phone manufacturers, and at the same time, it has easily become a hot topic today.

In addition, there is another extremely important factor, which is also the reason why Xiaomi is so eye-catching.Xiaomi mobile phones are really cheap, and the price/performance ratio is too high.

Lei Jun even shouted at the press conference that to change the current situation of high prices and low configurations in the domestic mobile phone industry, Xiaomi mobile phones should be born for fever and be extremely cost-effective.

The hardware configuration and price of Mi 1 are indeed worthy of this sentence.Its various accessories are the top configurations on the market at present, and the price is only 1999 yuan.

What is the concept of this price? Smartphones below 3000 yuan are rare in the world today.The price of mobile phones that can achieve the configuration of Mi 1 is basically more than [-].

At the press conference, Lei Jungong made the various costs of the mobile phone public on the spot, including the material cost of the internal components of the mobile phone, research and development costs, patent fees...

At the end, everyone found that the Mi 1 mobile phone released by Xiaomi Technology today, at a price of 1999 yuan, basically generates electricity for love.

Many people even said convincingly that the Xiaomi mobile phone is bought at the price of 99, which is a loss of money.

Lei Jun also announced another reason why it is so cheap.Agents, retailers, and transportation costs of traditional mobile phones are all taken away by Xiaomi, and this is the bulk of the price increase.

Instead, all phones are sold online with almost zero channel fees and no mark-ups from any reseller.This is another reason why Xiaomi phones can be sold so cheaply.

After the configuration and price of Xiaomi mobile phones came out, it not only affected users, but also caused a great shock to the domestic mobile phone industry.

As we all know, the four largest domestic mobile phone brands are currently known as "China Cool Union", ZTE, Huawei, Coolpad, and Lenovo are currently the four largest domestic mobile phone manufacturers.

With the rise of smart phones, affected by the Apple and Android systems, these companies have also released their own smart phones some time ago.

It’s just that the price is rarely lower than 1, and the configuration is not even comparable to Mi [-].Before Xiaomi released it, it was okay to say, hello everyone, hello everyone, and everyone carried the sedan chair.

But Mi 1 was released, and users are not fools. Comparing various hardware parameters with each other is really eye-catching.

Xiaomi not only beats domestic mobile phone manufacturers in terms of price, but also beats domestic mobile phone brands in terms of configuration.

Such a company that almost generates electricity for love and achieves the ultimate cost performance, plus almost zero network sales channel fees.

Comparing with each other, it almost forms a dimensionality reduction blow to traditional domestic mobile phone manufacturers.

Not only these traditional mobile phone manufacturers, but also the counterfeit and miscellaneous mobile phones that have been rampant in China in recent years are also among the ranks of being hanged.

Shanzhai and non-brand mobile phones are known for their cheapness, and this has formed a huge domestic market.

But now a mobile phone manufacturer suddenly appeared. The mobile phone they launched is not only better in quality than yours, but also cheaper than yours.

In this case, if there are authentic mobile phones with better quality and cheaper prices, who would buy miscellaneous brands and parallel imports!
After the release of Mi 1, the huge impact caused immediately spread to the domestic mobile phone industry.As if a catfish entered the market, it completely disrupted and reshuffled the entire domestic mobile phone industry.

There are even many executives in the traditional mobile phone industry who directly bombarded Xiaomi for disrupting the order of the industry, acting recklessly, and wanting to be the enemy of the entire industry.

Lin Rui's eyes were brightened, and he was quite optimistic about Xiaomi's marketing model and its geek spirit of being extremely cost-effective.

As long as we can persevere and pass the initial threshold, we will have great potential for development in the future.This model may really completely subvert the status quo of the domestic mobile phone industry.

Moreover, after this incident, the domestic mobile phone industry has Xiaomi, a catfish, entering the market, and will soon be able to suppress the inflated prices and channel fees.

Smartphones that used to sell for three or four thousand can be bought for two or three thousand or even one or two thousand after the price is reduced.Such a low price is almost the same as that of a functional phone, which will usher in a large-scale replacement wave in the domestic market.

How many people who wanted to buy a smartphone before, but disliked the price too expensive, will buy one after the price is reduced. What a big market this will be.

Of course, the size of the mobile phone market has nothing to do with Lin Rui. He has seen another trend, a trend that is extremely beneficial to Internet companies.

With the rapid decline in the price of smartphones, a large-scale wave of replacements will be triggered, which will lead to the rapid popularization of smartphones, and the era of mobile Internet will come sooner.

The chain reaction triggered by Xiaomi's seemingly ordinary sales behavior is extremely far-reaching.

It even directly accelerated the popularity of domestic smart phones.

After watching Xiaomi's news for a long time, Lin Rui half-lyed on the sofa with his eyes closed, thinking quietly for a while.

This kind of behavior of Xiaomi Company is undoubtedly a great benefit to Weiyang Technology; no matter from the perspective of development potential and investment, or agreeing with the other party's approach, we must support it.

Let Xiaomi be a catfish in the domestic mobile phone industry, completely break the inflated price, make smart phones popular in China, and accelerate the arrival of the mobile Internet era, all Weiyang Technology is willing to see.

He suddenly felt that it would be good to try to invest in Xiaomi.

It is not only a kind of support, but also a kind of investment, and maybe you can get huge profits in the future.

……

When I came to the company the next day, I first arranged for people to contact Xiaomi, asked about financing, and expressed that Weiyang Technology was interested in entering the company.

Then Lin Rui checked some information on the Internet. Xiaomi mobile phone was established in March last year, and it ushered in the first round of angel round investment in April.

Lei Jun and his team, Morningside Ventures, and Qiming Ventures jointly completed Xiaomi’s angel round of financing.Although Lei Jun was not short of the money at the time, this financing behavior was obviously to create momentum for entering the mobile phone industry and attract capital in advance.

At the end of last year, Xiaomi opened its A round of financing. In addition to several venture capital investors participating in the angel round, IDG entered the market.

At that time, Xiaomi's valuation was [-] million US dollars.

Now, more than half a year has passed, and the mobile phone is officially on sale.Making a mobile phone is not developing software, and the manufacturing cost is not low. In addition to inventory and material costs, it obviously requires a lot of cash reserves.

It is conceivable that Xiaomi's B round of financing will start soon, and this is also the time for Weiyang Technology to enter the market.

After dealing with the matter of Xiaomi Technology, he opened Weibo and swiped, and found that many users had private messaged him on Aite and private messages. Lin Rui clicked on it curiously, and only then did he understand what was going on.

It turned out to be an executive from Tencent who openly stated in public:

The WeChat trademark fell into the hands of Weiyang Technology, and it was a waste of money.

Such a good trademark, Tencent could have used it to make this trademark shine and show its unique style.As a result, after it fell into the hands of Weiyang Technology, it was directly refrigerated!
In words, there is obviously a lot of resentment for the WeChat trademark falling into the hands of Weiyang Technology.

The dispute between Weiyang Technology and Tencent is definitely a hot topic on the Internet during this period.

Not long after the executive's words came out, they were widely circulated and became one of the hot topics of the day.

Many people are concerned about how Weiyang Technology will respond, and the issue of WeChat trademark handling is also the focus of everyone's concern.

If the WeChat trademark is in the hands of Tencent, it will obviously continue to shine like the executive said, and will not be buried.

Now that it has fallen into the hands of Weiyang Technology, there is no news. I don't know when it will be activated. Maybe this trademark will be frozen.

Comparing the two, there is indeed a lot to complain about.It is believed that the WeChat trademark in the hands of Tencent has a better prospect than that in the hands of Weiyang Technology.

Lin Rui didn't intend to respond to this kind of thing, and he didn't bother to respond.He doesn't care about public opinion, and he doesn't care about getting himself blackmailed.

But think about it, the negotiations on the acquisition of WhatsApp have been basically confirmed, and the two parties have reached agreement on various conditions.

The rest is a matter of process, and the acquisition can be completed very quickly.

It's good to warm up this kind of thing and leave it in suspense.

When WhatsApp changes its name to WeChat in the future and is officially launched in China, after such a long period of deliberation, it will cause much public opinion and agitation.

As a newly launched social software in China, with such a great reputation and influence, it will bring much attention and curiosity.

With fame, influence, attention and curiosity, when these are added together, users will naturally come here.

It is also a good marketing method to warm up now and leave some suspense.

After thinking about it, Lin Rui wrote:
"Thank you for your concern, we will not bury the WeChat trademark; also thank all netizens for their support!

Please wait and see, soon WeChat will meet you with a brand new look. "

When finished, click Publish!

Lin Rui now has more than 3000 million fans. The moment he posted his Weibo, it was posted by countless people. Countless self-media and editors who followed his Weibo, seeing this opportunity to get popular, how could they miss it!

Lin Rui's Weibo was carried and disseminated, and it spread all over the Internet again in a short period of time.

Regarding his response, it has aroused countless conjectures.

Many people are guessing how Weiyang Technology will use the WeChat trademark, how to make everyone wait and see, and let WeChat reappear with a brand new look.

The turmoil on the Internet did not affect Lin Rui. After posting Weibo, he directly closed the browser and started to deal with the work at hand.

What he is holding now is an annual salary statement about the company's management.

The last salary adjustment was in December last year, and it was officially implemented on January [-] this year.

In the blink of an eye, it's already October.

The company is developing too fast, and the salaries of many company executives are no longer worthy of their positions.

Although at the beginning of this year, in order to compensate everyone, Lin Rui equipped each of the company's management with a luxury car.

But the salary is the salary, and the salary should be increased.

First announce everyone's new annual salary increase standard, even if it will be officially implemented on January [-] next year, but this kind of visible benefit can boost everyone's motivation.

Lin Rui looked at the salary report in his hand. First of all, Tan Yuanming, as the company's technical director, was a veteran who joined the company when the company was founded, and made great contributions to the development of Weiyang Technology.

His current annual salary is 85, which was set in December last year and will be implemented on January [-] this year.

With his position and the scale of Weiyang Technology, this salary level is already a bit low.

Lin Rui thought for a while, and directly raised his annual salary to 320 million. He couldn't be stingy with those who made contributions.

The next one is Han Yunsong, who is also a veteran who joined the company since its establishment. As the administrative director, he has obviously made great contributions to the development of the company.

Moreover, Han Yunsong has a strong learning ability. During this period of time, he studied while working, and his various abilities improved very quickly.

His current annual salary is 65. Lin Rui thought about it and set his annual salary at 220 million.

Then Shang Yansong, as the director of the human resources department, was the third management member to join the company besides Lin Rui, and made great contributions to the company's development.

Especially in the cultivation and selection of talents, he has shown great talent and skill.

His current annual salary is also 85. Lin Rui thought about it, and his annual salary was also set at 320 million.

Then there is Liu Wei, the marketing director. This talent with extremely high marketing talent controls the navy and designs various marketing plans, and also makes great contributions to the company.

Liu Wei's current annual salary is 75. Lin Rui thought about it and set it at 280 million.

Then there is Li Xueming, as the director of operations, he has contributed a lot to the rise of Weiyang Weibo.

Lin Rui also adjusted his annual salary to 320 million.

Next is Sun Yutong, who was Lin Rui's former assistant and director of the president's office, and is now the person in charge of Youyi's live broadcast platform.

Her qualifications are also not shallow. She joined the company shortly after its establishment, and she can be regarded as a senior veteran.

Lin Rui thought about it and set her annual salary at 220 million.

Then Song Zhixing, the legal director, Zhou Wenfeng, the person in charge of Weiyue.com, Liu Hao, the person in charge of the game department, Tao Yi, the person in charge of the Shangdong music platform, and the person in charge of the page game platform...

Lin Rui began to adjust their annual salaries one by one according to their usual performance and achievements.

(End of this chapter)