Open business day-to-day

Chapter 414 Huizhong Mall
In the next few days, under the auspices of Zhao Yan and Li Yaqin.

With the "three years after the shareholding, the investor has the right to unconditionally withdraw the shares at the original price," this condition came out.As if cold water had been poured into boiling oil, the group of venture capitalists who had a tacit understanding exploded immediately.

They are very clear about what this commitment represents. This represents this investment, and their risks have been completely eliminated.

In the most serious case, it is only three years of interest.

If Weiyang Technology becomes a global social giant, their benefits will be extremely rich.

This kind of risk is negligible, and projects with extremely promising prospects and benefits are temptations that every venture capitalist cannot bear.

Afterwards, the tacit understanding among the venture capitals was broken, and all the venture capitals wanted to get in the car, and a new round of valuation and quotation for Weiyang Technology started again.

As expected, the valuation of Weiyang Technology climbed up again under the surprised eyes of others.

……

In the past few days, Lin Rui has not been idle. Apart from the financing of Weiyang Technology, there are still many things that he needs to personally preside over.

As a wholly-owned subsidiary of Xingkong Technology Group, Huizhong Mall has completely completed the construction of various structures of the company with the injection of 60 billion yuan in the first two days.

In order to show his importance, Lin Rui directly served as the CEO of Huizhong, and there are four vice presidents under him who are responsible for specific work.

One of the vice presidents was the former regional president of Amazon. He had excellent working ability and was recruited by Lin Rui. He was responsible for purchasing, reviewing, connecting with major brands, and building a logistics system.

One of the vice presidents was the former vice president of JD.com, who performed very well in JD.com, and was recruited by Lin Rui. He was responsible for the operation of the mall, the customer evaluation system, and optimized user experience.

A vice president was an eBay executive who performed very well at work and was recruited by Kan Lin Ruizhong to be responsible for sales and marketing.

The remaining vice president was originally a vice president of SF Express. He usually performed very well and was recruited by Lin Rui to be responsible for the construction of Huizhong Mall's logistics and express delivery system.

With the injection of 60 billion funds, and with the assistance of several vice presidents, the structure of Huizhong Mall has been rapidly improved, and various talents have been continuously gathered through headhunting and recruitment.
The warehousing logistics and express delivery teams in various places were also built extremely quickly, especially through headhunting, the regional managers and regional managers of major express delivery companies were directly dug over.

These people have experience, have a team, and are familiar with the local conditions.After joining the company, the establishment of the local logistics system can be completed in a short period of time, which saves a lot of effort.

With the rapid progress of the Huizhong Mall project, Lin Rui also began to consider the promotion of the mall.

E-commerce is not easy to do, especially with the two big mountains of Ali and JD.com.How to find a suitable entry point and quickly occupy a part of the market and users is the most important thing at present.

Lin Rui originally considered that following the promotion method of Weiyin Payment, every registered user can receive a red envelope to attract users to register.

But think about the cost, the effect will not be too good, just do it.

How to use some unique marketing methods to attract everyone to register at Huizhong Mall is what Lin Rui expects.

After thinking about it for a while, I didn’t have a clue, so I clicked on Taobao and browsed around. Suddenly, I saw a set of highly rated and best-selling classic children’s books on Chinese studies. The set has a total of twelve volumes and sells for 88 yuan.

Including, "Three Character Classic", "Thousand Character Classic", "Hundred Surnames", "Disciple Regulations", "Sound Enlightenment", "Zeng Guang Xian Wen", "Li Weng Dui Yun", "Youth Learning Qiong Lin", "University", "The Doctrine of the Mean", " The Analects of Confucius, Mencius, a total of 12 books.

Seeing this set of children's Chinese studies books, Lin Rui's heart skipped a beat.

Would it be better to replace the red envelope rewards with real objects?

For example, in modern society, everyone attaches great importance to children's education, especially with the popularity of Chinese studies in recent years, various children's books on Chinese studies are very popular, and are very sought after by parents.

If you change the rewards and sign up for Huizhong Mall, you will be given such a set of children's Chinese studies books, which is obviously more attractive to parents and mothers than receiving red envelopes.

This kind of national studies books looks expensive, but the cost is actually not high.

Some publishing houses organize a group of experts, spend some time and energy to compile a set, and then they can sell it.After all, the copyrights of these Chinese classics belong to the ancients, and no copyright fees are charged.

The most important thing is the printing cost, but this kind of children's book is not long, and the printing cost is not much higher.

Looking at a set of dozens or hundreds of yuan, the printing cost is only about 20 yuan at most, which is much more than red envelopes.

However, it is not so easy to get everyone to register in Huizhong Mall through these books.

You can't go straight, you need a certain strategy.

Lin Rui thought for a while, and suddenly had an idea.

Next month is Teacher's Day. On Teacher's Day, if you post a Weibo to celebrate Teacher's Day.

Then, let everyone retweet, and for every user who retweets this Weibo, Lin Rui will give away a set of 12 classic books on Chinese studies for children to celebrate Teacher's Day.

For these Weibo users, if you retweet a Weibo, you can get a set of books. What a bargain, no one will retweet it.

Especially for parents and mothers, if you retweet Weibo, you can get a set of classics of Chinese studies for children, so that children can learn Chinese studies from an early age, and save themselves from buying it. What a great thing.

Even if there are no children, there are always relatives of the younger generation. If you forward it, you can get a set of books. It is also a good gift for the children of friends and relatives.

With so many users on Weibo, coupled with Lin Rui's popularity, it is not surprising how many people will join the forwarding team if they can receive a set of books for free.

Then, I came to the most critical place, how to get the books sent out, naturally it is impossible to send them to everyone along the network cable, so a collection channel is needed.

At this time, Huizhong Mall can enter the stage. Every user who needs to receive rewards, just log in to Huizhong Mall and fill in his address, and Lin Rui will send everyone's rewards one by one through Huizhong Mall.

Then, with such an operation, tens of millions of users can be easily attracted to Huizhong Mall.

It is much better than sending red envelopes directly, and it is not easy to arouse everyone's disgust.

Tens of millions of sets of classic Chinese studies for children will be distributed on Teacher's Day, not to mention the popularization of Chinese studies and the impact on children.

Definitely a great benefit.

Compared with sending red envelopes directly, it is much more compelling. Not only will everyone not be disgusted, but they will also feel that they have earned money.

In fact, the cost is not high.

For example, the set of children's Chinese studies books that Lin Rui was looking for just now seems to have 12 books, and the printing quality is also very good, all in color.

But in fact, the printing cost of this set of twelve volumes is only 20 yuan.

Others are editing costs, transportation costs, publicity costs, various taxes and fees... and the profit of the publishing house itself, which is why the price is added to 88 yuan.

If Lin Rui spent tens of millions to buy the copyright of this set of children's classic Chinese studies, and contact the printing factory to print it himself, taking the printing cost of 20 yuan as an example, printing 6000 million sets would only cost [-] billion in total.

Even if you add the cost of copyright purchase, it is not much.

With a mere 6000 million yuan, Huizhong Mall can gain [-] million users in an instant, and it is the kind of registered user who has complete information and clearly filled in the delivery address.

This kind of good thing is too cost-effective.

Lin Rui looked for JD.com's latest user data. According to JD.com's financial report for the first quarter of 2012, so far JD.com has a total of 800 million registered users.

I also searched for Taobao's data. So far, Taobao Mall has a total of 1.57 million registered users, ranking first among domestic e-commerce websites.

If Huizhong Mall can gain 6000 million registered users at once, in terms of the number of users, it will surpass JD.com and rank second in China.

This data stunned Lin Rui for a moment, isn't it too simple.

But he thought about it carefully again, and the feasibility of this matter was very high.

Regardless of his current influence, Lin Rui will directly become the richest man in China, the richest man in China, and not surprisingly, the richest man in Asia after Weiyang Technology's financing.

His popularity and influence can definitely reach an extremely high level in a short period of time.

Now, sometimes when he posts a Weibo post, he can get millions of retweets and tens of millions of likes.

By next month, the financing will be fully completed, and its influence will be unprecedentedly high, attracting the attention of more netizens.

If it's Teacher's Day, post a Weibo to congratulate Teacher's Day for everyone to repost, and each person who reposts will also get a set of twelve volumes of Chinese studies children's books.

With the total number of registered users of the Weiyang Weibo platform approaching [-] million, plus Lin Rui's popularity and the secret promotion of the platform, how many people will participate in the forwarding.

6000 million reposts may seem like a lot, but it is not an exaggeration.

It is not that difficult to convert these 6000 million Weibo users into 6000 million registered users of Huizhong Mall.

Maybe in terms of gold content, it is not as good as the registered users of Taobao and JD.com, and everyone's shopping enthusiasm will not be too high, and they may even be left there.

But after all, there are so many users there, as long as the publicity is in place and the user experience is improved, there will always be people shopping with Huizhong Mall, and the scene will open.

Next, operate with heart, and always occupy a place in the e-commerce industry.

……

Lin Rui carefully studied the set of 12 children's Chinese studies books just now, and the online reviews were very high, and the sales were also good.

I looked at the publishing house again, Zhongzhou Ancient Books Publishing House.

Lin Rui always felt that this publishing house sounded familiar. After thinking about it for a long time, he suddenly remembered it.Dong Qingxuan's mother works here as a deputy director.

After thinking about it, Lin Rui called Dong Qingxuan.

After a few words, Lin Rui said, "Where's Auntie! Are you at home?"

Dong Qingxuan said: "They have a vacancy for the vice president of the publishing house, and they are engaged in a competition for employment. My mother also participated. I have been busy these two days!"

"What's with you?"

Lin Rui smiled and said, "It's okay, I just want to buy the copyright of a set of books, please consult my aunt."

Dong Qingxuan asked curiously, "What copyright?"

There is no need to hide this kind of thing, Lin Rui and Dong Qingxuan said it from the beginning.

After hearing Lin Rui's marketing strategies, Dong Qingxuan was a little surprised and said: "This marketing method is indeed very novel, but if you order 6000 million sets at once, it's too much. What if you can't finish it?"

Lin Rui smiled and said: "It's okay, even if it can't be finished, it can be sent out through other activities in the future. Don't forget that we are running an e-commerce platform."

"I can't give away all of them this time, just organize an event, and get a set for as many purchases as you want, which can be easily digested."

Dong Qingxuan said with emotion: "This is 6000 million sets. There is no domestic enterprise that is so willing to spend money for promotion, and uses such a strange method."

Lin Rui smiled and said: "Money is a trivial matter, as long as the money is spent, my goal will be achieved."

Dong Qingxuan said helplessly: "Okay! I haven't reached your level yet. I'll ask my mother about the copyright first, and I'll give you an answer later."

Lin Rui said: "Okay, you can ask your aunt first."

……

After hanging up the phone and waiting for more than 20 minutes, Dong Qingxuan called.

"Lin Rui, I've already talked to my mother about the situation, and she proposed another method of cooperation."

Lin Rui asked curiously, "What method?"

Dong Qingxuan said: "You bought the copyright mainly to reduce costs, not because of the copyright of this set of books."

"It's better for the publishing house to directly give you a reserve price, a reserve price that is close to the printing cost. You don't need to run to contact the printing factory. The quality is not easy to guarantee, and the process is also cumbersome."

"As long as there is a profit margin of 6000 yuan for one set of books, [-] million sets will be [-] million yuan, which is worth the profits of the publishing house for several years. They are very happy to cooperate."

Lin Rui pondered for a moment and said, "You can consider it. What kind of quotation can you give over there?"

Dong Qingxuan said: "The printing cost of this set of children's Chinese studies books is 17 yuan. If an order of 6000 million sets is placed at one time, the cost can be further reduced to 15 yuan a set."

"The publishing house only needs a profit of three yuan, and sells it to you at a price of 18 yuan."

"You only need to pay and receive the goods, and you don't have to worry about anything else. The publishing house is responsible for everything."

Lin Rui thought for a while and said, "This proposal is good. It saves me from wasting effort and ensures the quality."

"I agree in principle."

Dong Qingxuan immediately said happily: "Then thank you for my mother!"

Lin Rui said curiously: "I should thank my aunt, who saved me so much effort, why thank me instead."

Dong Qingxuan said: "The vice president of the publishing house has retired, and the leaders of the Bureau of Radio, Film and Television decided to adopt the method of competitive recruitment in order to highlight the new look.

My mother also participated. She had little hope at first, but with this order, the profit of the publishing house can be doubled this year. This is a real achievement.

Next, the chances of taking the position of vice president will be greatly increased.

She has been the deputy director for half her life, and if she has the opportunity to take the position of vice president, she is not happy. Can I thank you? "

Lin Rui smiled and said, "So that's it! It's my honor to have the opportunity to help my aunt."

"Would you like me to say hello to someone?"

Dong Qingxuan quickly refused: "No need, my mother is proud! It's better not to interfere."

After talking sweetly for a while, Lin Rui hung up the phone, and the matter was settled.

(End of this chapter)