Open business day-to-day

Chapter 445 Sales Strategy

I just communicated with Luo University to discuss the donation of 60 billion to support the construction of the new campus.When Luo Da heard the news suddenly, he was shocked and at the same time overjoyed.

Luo University's annual education allocation is less than one billion yuan.A one-time donation of 60 billion is definitely an astronomical figure.

Not to mention Luo University, there are domestic colleges and universities count as one, and which one has received 60 billion donations at one time.

Even in the world, there are only a handful of things that donate nearly one billion US dollars to schools at one time.

This incident soon spread to the city and provincial education authorities, who were equally astonished.

They have never heard of a donation of this scale, and they can only feel that they are worthy of being the richest man, and they are generous.

There is also no objection to the use of Lin Rui's designated funds for the construction of the new campus.After all, people still have the right to decide how to spend their donations.

Doing so can be regarded as strengthening the high-quality university resources in the province, what a great thing.

Later, Luo University seized the opportunity of Lin Rui's donation and applied for funding from the provincial and municipal levels again. Seeing Lin Rui's generous handwriting, it was rare and generous, and once again allocated 7 million yuan in new campus construction funds.

As a result, the construction budget of the new campus of Los Angeles University has reached 75 billion.

Luocheng City is also very grand. The land originally allocated to Luoda University to build a new campus is only [-] mu.Seeing that the funds are so abundant, with a wave of his hand, the area has increased by [-] acres to [-] acres, which has surpassed the main campus in terms of area.

When it is completed in the future, the new campus of Luo University will definitely be the university campus with the best infrastructure and conditions in the province.

Lin Rui naturally supported this.

As long as the money is put to good use, it is not impossible to make another donation even if the budget is overrun in the future.

……

After negotiating the donation, the time has come to the end of May. All 30 mobile phones have been distributed for free, and hundreds of mobile apps have also been launched on the origin app store, covering more than 70.00% of the current mainstream apps.

An ecosystem centered on the origin operating system has been initially completed.

Next, the research and development team of Weiyang Technology is required to optimize the origin operating system based on the existing data and user experience.

The same is true for Xingchen Technology. According to the opinions and suggestions of users, it will adjust and optimize the Nebula series mobile phones that will be released next.

It is expected that in August this year, after the operating system and mobile phones are updated and optimized, the Nebula series of mobile phones will be officially released.

In order to quickly open up the market and attract more users to join the ecology of the origin operating system, Stellar Technology has launched several strategies for the sales of mobile phones.

The first is to learn from Xiaomi, adopt the online sales model, and sell online through the official website and Huizhong Mall.

The advantage is that it is simple and trouble-free, and saves a lot of marketing and agency fees.There is no middleman to increase the price, which greatly reduces the cost and enhances the competitiveness.

The disadvantage is that the people covered by online shopping are still not the mainstream, and a large number of fourth- and fifth-tier cities, towns, and rural areas are still mainly purchased in physical stores.

The second type adopts the offline sales model, and sinks into the urban and rural markets through agents and authorizations. This is the most price-sensitive shopping group, and uses low-price strategies to quickly open up the market.

The disadvantage is that the offline sales system is relatively chaotic, and a product can only be sold to users after going through two or three layers of agents.The price system is confusing, and most brick-and-mortar stores sell more expensive than online.

The last one is the form of direct-sale stores. Star Technology will open special direct-sale stores all over the country, which can be named "Star House."

Through Star Home, online and offline integration can be realized, online reservations can be made, and customers can come to specialty stores, communicate face-to-face, and purchase mobile phones.

What Lin Rui is most optimistic about is the model of online sales plus direct sales stores.

Through the direct sales store, without the price increase of the agent, the same price can be achieved online and offline.Even when a user purchases a mobile phone online, the mobile phone can be delivered directly through the local direct-sale store, and the mobile phone can be delivered to the user in a very short period of time.

The directly-operated stores in various places can also serve as service outlets for mobile phones, realizing the integration of sales and services, and building a mobile phone sales and service network covering the whole country.

However, it is easy to build an online sales network, but it is not so easy to build direct stores covering the whole country.It requires a lot of capital, talents, and more time to accumulate.

In order to quickly build a sales system covering the whole country, it can only adopt the model of online sales, direct sales stores, and agent authorization to quickly open up the domestic market.

At present, with the help of Huizhong Mall, these strategies are advancing at the same time.

The first is Huizhong Mall, which uses its rich experience in online sales to assist Star Technology to create a complete online sales system that can be launched at any time.

Branches in various places help to find suitable stores and open Star Homes.

In this regard, Xingchen Technology has made great efforts, and invited the world's top design firms to specially design a lot of decoration templates for Xingchen House.

In the future, all directly-operated stores will be built according to these templates.

However, even with the help of branches of Huizhong Mall, it will not be completed in a short time.It may take several years to build a direct-sale store of Star House covering the whole country.

In this regard, Lin Rui is patient.

The remaining agency and franchise authorization models are also the fastest way to spread sales channels to the whole country.

Although it is troublesome, there are agents who increase the price, and Star Technology has also invested a lot of energy in it.

It is the easiest way to push the Xingyun series of mobile phones to the hands of users across the country and quickly occupy the market.

As long as enough profits are left for the agents and franchisees everywhere, they will use the greatest enthusiasm to promote the brand and mobile phones in various ways.

OPPO and vivo are adopting this model, leaving enough profits for agents and franchisees, and their own sales are also rising steadily.

Even Huawei is currently adopting this model.

Only Xiaomi is still using a single online sales model, but I heard that Xiaomi's growth is also a bit weak, and it is exploring an offline sales model.

In the future, the focus of efforts will also be shifted from online to offline.

……

Next, Lin Rui personally sat in Star Technology, convened a meeting with the management to discuss future development plans, gradually clarified the goals, and conveyed his will.

Nebula series mobile phones will have enough users and data in order to promote the origin operating system for a period of time in the future.

It can quickly optimize the system and attract more third-party development teams to join.

It can be sold with zero profit or even negative profit, as long as it occupies enough market.

With the direction determined, the entire Xingchen Technology will be in a busy mode at full capacity.

Full of energy from top to bottom, to meet the challenges that lie ahead.

(End of this chapter)