Open business day-to-day

Chapter 63 Long Tail Theory
The branch where Lin Rui opened an account is not too far from Luo University. After all, he was just in college when he applied for the card, so he wouldn't be so bored as to go to other places.

The distance is very short, Lin Rui arrived at the place within a few minutes of turning the car, and the bank had just started work, and there were not many people there, so it was easy to find the account manager who made an appointment with him.

The account manager's name is Wang Yi, a mature woman in her 30s, dressed in light gray professional attire, with exquisite makeup, good figure, and good looks. The two met and shook hands politely.

Her fingers were long and slender, soft to the touch, and a little slippery.

Although he is a bit old and not Lin Rui's style, he has a very charming style. It is a pleasure to talk to such a lady, and he can get things done happily.

After a few simple words of courtesy, the two led Lin Rui to a small reception room next to them, made a cup of tea for Lin Rui, and began to explain some things and precautions for credit card upgrades.

Because she listened carefully and asked a few questions from time to time, Wang Yi had a very good attitude and a soft tone, without any expression of impatience.

Under Wang Yi's guidance, Lin Rui filled out the information, copied his ID card, and left his address. It didn't take long to complete a set of procedures.

The rights and benefits of the gold card were advertised well, but in fact they were empty and of no use to him, but he raised the limit to 5, which is not bad for him.

Then there was nothing else to do, so he bid farewell and left. Wang Yi was still very polite and sent him out of the bank.

It wasn't until he saw him get on the Audi A7 that a look of surprise flashed across his face. He obviously felt that Lin Rui's financial resources were a little underestimated, and maybe he would become a potential client in her hands in the future.

He didn't turn his head back to the bank, and didn't follow with excessive enthusiasm. He stood at the door of the bank with a soft smile on his reserved expression, waved goodbye to Lin Rui gracefully, watched Lin Rui's car drive away, and then turned back to the bank .

……

After coming to the company and finishing the work at hand, Lin Rui was free again.Chatted with Sun Yutong for a while, and joked for a while. Sun Yutong is not as idle as him, and there are still many things to do. Lin Rui took out a book from the shelf and read it.

Lin Rui now sees that this book is "The Long Tail Theory", and the author is Chris Anderson from the United States.

It is a guide book on starting a business. It is very popular this year. Since he started a company, Lin Rui has to learn from the beginning bit by bit about the company's development and management. It doesn't matter if he can't learn it. At least he has to understand , as soon as someone says it, you know what it is.

Otherwise, he would really be a fool. How can he lead the company's development as a flower stand boss, and how can he not hold back the company.

After developing the company well, we can still live comfortably without the system.

However, there are quite a lot of dry goods in this book, at least Lin Rui has gained a lot from reading it.

The long-tail theory mainly means that the sales volume of an enterprise does not lie in the head of the traditional demand curve that represents "best-selling products", but the often-forgotten long tail that represents "unpopular products".

That is, many small markets converge into a market energy that can rival the mainstream.

From this, Lin Rui thought of the Weibo that his company is developing. In fact, some principles of the long-tail theory will be used in the future development, such as not competing with big companies for those top stars, Internet celebrities, and hot people.

These people are like top sellers.

He set his sights on the back of the tail, the large number of unnoticed niche celebrities, which is equivalent to a large number of unpopular commodities.

In this way, the potential user groups are no less than those companies, and it is enough to make a Weibo product that can compete with those big companies.

After reading a book, Lin Rui has gained a lot, and he has more confidence in Weibo, which is under development.

(End of this chapter)