Siheyuan, was chased by Qin Jingru at the beginning

Chapter 379
For a company, although profit is very important, market share is absolutely fatal.

And once the market share is lost, it will be really difficult to regain it!

Why did so many companies and enterprises in Fang Yuan's previous life spend money on price wars from the very beginning?

Is it all uncomfortable with money?

wrong!

Is it to grab market share? !

Whether it’s Didi in the travel industry, or the group-drawing in the food delivery industry, or Xixi’s grocery shopping, which pioneered group buying in the community.

The reason why there are crazy subsidies, discounts, coupons and other benefits at the beginning is to grab customers and market share like crazy!
After grabbing the market share and crowding out the opponents so that there is no room for survival, they still have the final say in the industry at that time?

Even monopoly, in fact, means that the market share/market share is too large.

And how profitable a monopoly can be... Needless to say, right?
Take Fangyuan Food Group under the name of Fangyuan as an example. Before that, the net profit of the instant noodle business alone was as high as tens of millions a year!
What is the concept of tens of millions?
It is now 99 years, and this is still 98 years of income.

The reason why there is such a high profit is mainly because Chinese people have a soft spot for instant noodles.

Let's just say that Fang Yuan was in his last life.

As long as there is such a thing as instant noodles, it will start from the day after the 80s.

Whose childhood, youth, and adulthood can be separated from instant noodles?
It’s too late to cook, I don’t want to cook at home, I don’t know how to cook, it’s inconvenient to go out to eat, etc... How to solve the problem of eating?

Simple!

Instant noodles!
With a pot of hot water, a bowl, a pair of chopsticks, and a bag of noodles, you can easily get a meal done!

Add a piece of sausage or an egg/stewed egg, and it's considered meaty!

At least in Fang Yuan’s previous life, from the 90s, to be precise, instant noodles entered the mainland in 91, until the early 10s when takeaway became popular.

In the past twenty years, leaving aside some poor families in poor areas, almost everyone's life is closely related to instant noodles.

Otherwise, do you really think that the Wei family behind a certain master in the previous life has been the richest man in the Bay Area for so many years?

The reason why the instant noodle business declined later was mainly due to the prosperity of the food delivery industry.

After all, when you place an order online, you can find whatever you want in nearby restaurants, plus you’ve eaten instant noodles for so many years since you were a child... Who wouldn’t want to change to a new flavor?
But even so, in the 20s in the previous life, whether it was a certain master or a certain instant noodle business, it was still a major profit maker, with profits of hundreds of millions or even higher at every turn.

So in today's lucrative industry, with experience from previous lives, how could Fang Yuan not get involved?
As early as the end of the 80s, he established Fangyuan Foods and began to lay out the instant noodle business.

Until the early 90s, the first generation of Fangyuan instant noodles had been successfully launched, and it still borrowed from the experience of a master in the previous life.

Good guy, the instant noodles in this era are all done with a packet of flour and a square of dough.

Round noodles like Fangyuan Instant Noodles with vegetables and meat sauce... That's a big killer!
Although sauce buns are easy to imitate, there is no special technique to speak of.

But after all, it is preconceived, and once the natural Fangyuan instant noodles came out, it completely left a deep impression on the common people and became a blockbuster!
So taking advantage of this shareholder style, Fangyuan Instant Noodles took the No. [-] spot in the market in the next three to four years, beating Huafeng, BJ, Longtan, Tianfang, Hualong and other instant noodles.

At that time, Master Niang and Tongyi of Riyue Province had not had time to enter the mainland market because of certain changes in this life.

It wasn't until later that these two companies entered the mainland market, but it was somewhat too late, and they could only watch helplessly as Fangyuan Instant Noodles took the No. [-] spot and came second.

It's just business, competition is always inevitable, so over the past few years, Master Niang and Tongyi have often launched attacks on Yuanyuan Foods.

Among the serious methods of competition, price war is undoubtedly the most common and common, but at the same time, to some extent, it is also the most unsolvable...

After all, for ordinary people... making money is not easy!
The same food and drink, as long as there is not much difference in taste, quality, etc., of course, the cheaper the price, the more popular it is!
Of course, in the 20s in the previous life, young people were more inclined to pursue taste, service, quality, etc., but they didn't care so much about the price difference of three to five cents or even one or two yuan.

But at least in this era, anyway, the common thinking is to save as much as possible, and it is best to be cheap.

As for the issue of price wars... Fang Yuan is not helpless.

After all, as a human being in two lives, he encountered a similar "scene" in his previous life, so Fang Yuan naturally has his own ideas.

"In terms of prices, how much have Master Niang and Tongyi lowered?"

"That's how it is. For the high-end instant noodles, both of them have reduced by 2 cents. And the main instant noodles at the civilian price are basically reduced by [-] cents."

"Then, if they downgrade theirs, we won't join in the fun, but let's play it differently.

I remember that under the name of the group, there are several meat processing factories, right?Especially the production of ham sausage. "

"Yes, Mr. Fang, the most famous and profitable ones are Huadu and Sanhui."

"In this way, if you go back and arrange it, let Huadu and Sanhui add a few more lines to produce additional 12 grams, 10 grams and 8 grams of small ham sausage, and then add them to our high, middle and low-end instant noodles respectively.

In addition, on the side of instant noodles, I also explained that in addition to the whole box, there is an additional small package of five packs.

The price of four packs, five packs of noodles, does not need to come with ham sausage, but it can be matched with some plastic bowls and chopsticks.

We don't directly fight price wars, otherwise blindly lowering prices will lower the brand's grade.Let's use the attached method to play with them in different ways! "

I believe those who are familiar with these methods are familiar with them.

It was all left over from playing with a certain master in the previous life.

But in this life, don't blame Fang Yuan for taking the initiative to make the first move.

"Okay boss, don't worry, I'll follow your orders right away! I have to say, boss, your brain is really good. I thought you would be the same as those two, and lower the price head-on. That……"

"Reducing the price is not a way out. It is a way to hurt yourself. It is better not to use it."

"But boss... Although your method is good, but with all due respect, I think those companies will follow suit after a long time, right?

After all, Huadu and Sanhui are not the only ones that can produce ham sausages in the market..."

(End of this chapter)